美国时装品牌ST.JOHN45年璀尚华赏新店开业暨45周年庆典活动策划方案.ppt

1 关于 st.john about st.john 2 创意思路 creation origin 3 流程规划 event plan 4 设计展示 related design 5 推荐参考 recommendations,content,关于 st.john about st.john,一,marie gray st.john的创始人 一个音乐的苦涩恋人 拥有唱红歌剧院的天籁之音 却惨遭失声 marie gray, the founder of st.john, and a bitter lover with music, had the sounds of nature but loss of the voice,st.john的传说 the story about st.john,关于st.john的一切 就像marie gray在用灵感完成一个新乐章 这次高歌 一“唱”就是45年 marie gray gave birth to elegant st.john, as composing new melody with the inspiration, which lasts 45 year long!,st.john的美 知性 冷静 简约 尊贵 由内而外散发着 摄人的皇族气质,让现场所有来宾 为st.john的 品位与地位 折服 let all the guests overwhelmed by the taste and status of st.john,st.john的气质 quality of st.john,the beauty behind st.john intellectuality calmness plain dignity smelt attractive royalty and nobility,我们需要打造的品位 taste building,尊荣、华美、风范 彰显st.john非凡气质 dignity, spectatorial, showing remarkable quality of st.john,创意思路 creation origin,二,又一处st.john新店盛开 如何让那一瞬间 美得像个梦的开始？ another magnificent store for st.john will be in full flowering. how to make the moment as beauty as the birth of dream?,相约st.john45周年庆典 将品位和地位 发挥到极至的盛会 lets make an appointment at st.john 45th anniversary celebration and share the occasion fully bringing the taste and status into play,领袖 leader,st.john客户的皇族气质 imperial quality,hillary clinton the wife of former president bill clinton,laura bush the wife of president bush,yang lan famous emcee president in china sun media,hu yinmeng well-known actress author, translator,st.john lovers,st.john的女人 头上都有顶隐形皇冠 st.john women, with invisible crown on their heads ,聪慧 intelligent,名誉 reputation,地位 status,品位不凡 high-taste,opera atmosphere,masked waltz,search super dignity tailor-made for st.john,st.john queen coronation,godivarolls-royce in chocolates,名流捧场 celebrity presence,顶级会所 top venue,super hotel,优雅品位 elegant taste,super women & model,贵族享受 noble reception,歌剧院氛围 opera atmosphere,st. john 的经典华贵 immersed in the classic and luxury,st.john,核心主线 core concept,重温 marie gray的豆蔻年华 relive the best year of marie gray,陶醉,梦的开始 all like the birth of dream,极度重撼,一切就像,overwhelmed by st.john,流程规划 event plan,三,活动时间：2007年9月24日 活动地点：丽兹-卡尔顿酒店 活动内容： time: 24th sep., 2007 venue: the ritz-carlton content: st.john45年璀尚华赏 st. john新店开业暨45周年庆典,appreciation of st.john superfines st.john new store opening ceremony & 45th anniversary celebration, 09：30-10：00 st. john记忆长卷欣赏 st.john historical hall 10：00-10：15 开场节目 opera opening 10：15-10：20 新店店长致辞 storekeeper speech 10：15-10：30 嘉宾代表发言 guest speech 10：30-10：35 揭幕仪式 opening ceremony 10：35-10：50 t台show t-show,流程 agenda, 10：50-11：00 串场节目 opera transition 11：00-11：01 video播放 video 11：01-11：20 颁发“st. john女王”王冠 “st.john queen” crown award presentation ceremony 11：20-11：30 结束曲 postlude, 11：30-11：40 抵达新店 arriving at new store 11：40-12：00 店内活动 inner activity,图,来宾将名字写在背景板空白五线谱上 相信这会是最优美高贵的曲子 sign the name in the blank staff on the backdrop and it will be the most canorous and honorable melody,来宾签到 sign in,图,签到完毕 接下来何必苦苦等待 st.john记忆长卷上的故事 正如乐章一样呈现在你面前 after signing in, the story about st.john will lay spread out before us, and for st.john, the bright golden memory of 45-year long, is like the magnificent movement composed by loud and sonorous notes.,st.john记忆长卷效果图 st.john historical hall,来宾边欣赏长卷 边自由休息交流 精致诱人的甜点 相信会大受欢迎,精美小食品 dedicate biscuit,the guests could drink, taste, chat or enjoy the historical hall. the dedicate dessert will make all to fell an irresistible impulse to taste.,茶歇区服务 service for break,茶歇区服务 service for break,香槟酒欢庆的气泡 仿佛都飞升到空气里 让所有人都跟着愉快起来 the air bubbles of champagne, will foil the intense atmosphere, and let all immersed in the gaiety,香槟酒 champagne,say you need me with you now and always promise me that all you say is true that is all i ask of you,say you love me every waking moment say the word that i will follow you,此时的舞台上空空的 灯光在随着动人的旋律舞蹈 那是韦伯的经典剧目剧院魅影的唱段 step into the meeting hall, embraced by empty stage, twinkling lighting, and all see the phantom of the opera from webber is coming in from the curtain,现场灯光配合音乐旋律作为开场，营造神秘氛围 opening by touching lighting and classical rhythm to build mysterious atmosphere,新店开业开场节目 opening program,新店开业揭幕环节 opening ceremony,揭幕st.john北京新店 新店仿佛是st.john品牌新的展示舞台 所以在丽兹酒店里 我们用拉开剧场大幕的方式 象征揭晓st.john新店的新精彩 the beijing new store of st.john is just like a brand-new showing stage, therefore, we disclose st.john new store by revealing the curtain of the opera house in the ritz-carlton.,拉开剧场之幕 reveal the curtain of opera house,幕布向两边收起 st.john的logo亮相 此时背景音乐为the diva dance高潮部分 (from opera donizetti: lucia di lammermoor ) the curtain is retracted sideward, and then st.john logo will appear along with the climax of the diva dance (from opera donizetti: lucia di lammermoor),新店开业揭幕效果展示 opening ceremony,图,剧场式t台 分不清剧里剧外 taking the fashion show in the opera house, let all confounded interior with exterior of the drama,fashion秀舞台 fashion show,图,super model陆续退场 此时的旋律 由欢快激昂变为了浑厚悠扬 典礼的环节 也由新店开业发展到了45周年庆典 after the fashion show, the rhythm turns from bright impassionate to deep melodious, and the 45th anniversary ceremony is greeting all the guests.,串场演出 opera transition,歌剧演唱 opera,现场歌剧演唱 一组假面华尔兹伴舞 opera with masked waltz,舞蹈 dance,假面 masking,一曲作罢 舞者们依然在台上张望着 像是在等待什么 “谁是st.john女王？” 接下来马上揭晓 舞台两侧的彩幕 video记录 ,“st.john女王”加冕 “st.john queen” coronation,the song still resounding on the stage, the dances look around, as it is waiting for “who is st.johnqueen?” next, the video will give the answer ,video,她不一定是最美丽的但一定是品位不凡的 maybe she is not the most beautiful woman, but must have extraordinary taste,她不一定是最聪慧的但一定是懂得运用智慧的 maybe she is not the smartest one, but must know how to use the intellect,她不一定是最有实力的但能独当一面的 maybe she is not the most power one, but must take charge of a department alone,她不一定是贵族后裔的但一定是跻身上流社会的 maybe she is not a descendant of nobles, but must belong to the social climbers,她不一定是最知名的但一定是具有积极社会影响力的 maybe she is not the most famous, but attain to a position of great social influence,她就是我们的 st. john女王 she is our st.johnqueen we are looking for,video,她们的头上 都有顶隐形王冠 st.john women, with invisible crown on their heads,名誉 reputation,领袖 leader,智慧 wisdom,地位 status,品位 taste,video,来自世界各地的女性精英进入我们的视野 the female elites all over the world are coming within our range of vision ,video,chen mei, singaporean violinist, starting new fashion in music,video,carly fiorina, former chairman of the board of directors & ceo of hp,video,前惠普公司的董事会主席兼首席执行官,ceng zimo, anchor for financial and economic program in phoenix satellite tv,video,tyra banks, african-american, former super model, actress, singer and emcee,video,anna wintour, the chief editor of vogue, the most popular fashion magazine in the world,video,hu yinmeng, famous actress, translator and author in taiwan,video,她们诠释了极品女人 她们就是st.john女王 they embody the super woman they are the st.john queen,或是才智超群 or with outstanding wisdom,或是品位非凡 or with remarkable taste,或是大将风范 or with imperial style,或是机智冷静 or with cool head,或是极至天赋 or with innate capacity,video,杨澜 著名节目主持人 阳光传媒机构主席 yang lan famous emcee president in china sun media,申奥形象大使 哥伦比亚大学国际关系学院校董 served as a goodwill ambassador for beijings bidding for the 2008 olympic games,video,张兰 分析化学博士 zhang lan doctor of analytical chemistry 俏江南餐饮集团创始人 chairwoman of the south beauty group,任民主促进会福大总支主任 director of fuzhou universuty of china association for promoting democracy,“st.john女王”加冕 “st.john queen” coronation,女王胸针颁发 +魅力女人访谈 queen brooch awarding +charming woman interview,王冠胸针 crown brooch,st.john将象征女性魅力权威的胸针 颁发给今天到场的st.john女王 她们也会现场与来宾分享 如何做个精彩的女人 st.john will award the present st.john queen with the brooch symbolizing the charismatic authority of women, who could also sharing with all on the stories about the perfect women,zhang lan,yang lan,为st.john女王加冕完毕 按照皇室惯例 集体舞是必不可少的环节 正好让我们大家用舞蹈 来作为庆典的结束曲吧 after the queen coronation, the group dance is indispensable according to royal convention, therefore, lets whirl on the stage together to end the ceremony. the scene, the moment, will live with the ones immersed in it.,结束曲 postlude,正装集体舞 group dance,店内试穿活动 trying on,刚刚体验了美食佳酿 接下来女宾可随意试穿 st. john为您留影 并制作成个人影集送给您 记录您与st.john 每个尊贵迷人的瞬间 after tasting the good wine and delicacies, now come the time for all the women of trying on. st.john will take a souvenir photo for you and make up them into album to record each honored and charming moment between you and st.jhon.,设计展示 related design,四,推荐参考 recommendation,五,st.john queen coronation commendation,王冠造型项链 crown-shaped necklace,王冠造型胸针 crown-shaped brooch,gift recommendation,比