牛津高中英语Module4unit1《ProjectDevelopinganadcampaign》课件.ppt

,module 4 unit 1,project developing an ad campaign,project板块教学的两点感悟,project 板块的认识,m4 unit i project developing an ad campaign 的整体设计,project 板块的认识：,what?,why?,learn by doing, do to learn.,how?,reading planning, preparing, producing presenting,tell me, i forget; show me, i may remember; involve me, i understand.,module 4 unit 1 project板块的 整体设计 阅读部分 阅读部分完成后的两周内，学生独立进行课题研究。 学生们在主持人的安排下呈现他们的研究成果。,导入 快速阅读 听读同步 详细阅读,阅读部分,what is an ad campaign?,when released in a planned period, they are an ad campaign!,how do you build an ad campaign?,reading comprehension,1 what is an ad campaign? 2 what media can you use in an ad campaign? 3 what questions should we first consider?,an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.,we can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.,1 who is the audience for your ad campaign? 2 what do you want your ad campaign to say? 3 how do you reach your audience?,main idea of each paragraph,para. 1 para. 2 para. 3 para. 4,the definition of an ad campaign/ what an ad campaign means,the target audience and how to determine the target audience,what the ad campaign says,how to reach the target audience,the target audience,what,how,using various media,logo, slogan ,campaign goal ,how,what,ampaign,oal,arget,esearch,reate,essage,detailed information,ampaign,nformation,ppeal,eact,edia,cross,pproach,each,detailed information,developing an ad campaign,project,just like before find your partners set up your group decide your topic, the task assigned, etc,no chinese, only english ,even broken english.,judging rules,be as creative as you can! start your project!,presentation,enjoy reading enjoy life!,by group 1,book is the ship across the sea of time.,when reading , you will find yourself flying in the sky just like a happy bird!,in a word, reading can make us happy and wisdom,presentation,love is around you!,by group 2,its our honor to present our advertising campaign for helping the disabled .according to our research: china has million disabled people and all over the world, there are still billion people with disabilities. they have the same rights as us to enjoy the happy life. however, they can get only a little help. so we call for all the people to reach out hands to help them. embrace our dear brothers and sisters .,60,6.5,this is our poster. we tend to put them in the street, school, hospital, even on the bus, to let all people aware of the importance of helping the disabled .in the middle of the poster there is an angle and a disabled person in it . it is the main part . this is our logo . it looks like a sun ,also, it is the first letter of the word “disabled ”. it means we should bring warmth to them ,hand in hand . lets share this beautiful homeland with them, care for them . act now! let them know “ love is around you.”,love is around you!,thank you ! the end,presentation,presenting,travelling in dongshi by group 3,it is a road leading you to an ancient and natural world,when people are in this world ,they may decide to protect the environment and nature not only in dongshi, but also in any other place.,look, there are so many people enjoying themselves by rafting.,people there are warm-hearted.,tourists can watch some ancient programs.,the black tea is popular all over the world.,we also did a research, and the results show that anhua is a remote area far from big cities .so the people from yi yang is the most possible to come here and the traffic is very convenient.,so we will put our ad campaign on yiyang tv station or yiyang daily.,just enjoy it! welcome to dongshi!,presentation,protect the enviroment,by group 4,building,garbage,ad campaign,our main goal is to make everyone protect the environment around him or her. so the slogan of the ad campaign is “no environment no life.” comfortable or trying, which do you prefer？,and then, well choose the bus as the main media.because we think the tv is expensive to advertise and the audiences always change the channal when there are many advertisements. but advertising on bus is cheaper and if the advertisement is creative and original, it will attract the passers-by.,when you are waiting for the bus, it makes you bored. the pictures on bus can bring joy to you. so it will impress you and you will think it over.,no environment, no life!,presentation,project hope,by group 5,what ?,why ?,the project hope is an organization which helps the poor family to offer their children to go school .,as we know, china is a developing country, and there are many poor places in china. many children in the poor places cant go to school, because their parents cant afford the cost and they have to help their parents do much work and make money for their family.,they are eager for study, but they cant ,they need our help .so we did the ad campaign .,according to our research, our target audience is the people who live in the city. because they have the ability to help the project hope. in order to make the target audience understand the ad campaign, we will use the poster as our media.,our poster,at last, i hope everyone contribute their love to the children. and then the world will be full of love!,the end,presentation,give your children fresh air!,by group 6,the expectant fathers and mothers,the differences among those pictures are caused by smoking!,the modern society is fierce and cruel,they dont norms their behaviors!,let their children lose in the starting line!,t v,public areas,give your children fresh air,presentation,第七小组制作,life lies in movement,goal: make people aware of the importance of doing sports pers