奥美OgilvyInteractiveDatabaseMaketing031.ppt

,ogilvyinteractive database maketing,ibm psg,introducing i-bridge,a proven integrated web and marketing database solution,the i-bridge package (bridge) is developed using the integrated oracle development suite, namely, designer 2000, developer2000 and of course the oracle 8 database. this comprehensive use of the tools has provided us will excellent productivity gains, documentation, standardisation and ease of implementation.,i-bridge background,i-bridge core modules,i-bridge database,i-bridge,i-bridge marketing engine,campaign management manual reduplication selections analysis,client,what does i-bridge do?,campaign management module questionnaire management module data loading and validation module quality checking and data enhancements module deduplication merge/purge segmentation profiling count and selection differential pyramiding cell management output & response management data extraction fulfilment reporting double byte data analysis integration with other systems security,what does i-bridge do?,captures and stores: campaign information directly from the web site including the source an individuals web response history including page views the additional data you collect on the web e.g. customer profiles, product purchased, enquirer made, questionnaire data appended to the individuals marketing database record thereby combining and agglomerating web data with the traditional analogue communication data,what does i-bridge do?,appended to the individuals marketing database record makes the data available: included as part of a future selection included within your campaign management including cell creation for reporting, data mining/analysis both individually and as part the overall database,on-line or off-line,i-bridge can receive this data both off-line or on-line off-line electronic files can be sent either by electronic mail, on tape or cd rom in standard pre-agreed formats on-line data is sent directly from the host system to i-bridge at regular intervals,some of the benefits,quite simply it allows an organization to integrate their web data with traditional marketing information on-line it enables an organization to: to be even more personalized provide more relevant content better targeted e-messaging improved customer service off-line: enable cross analysis of analogue vs digital media undertake more complete profiling and data mining of your customers and prospects improves campaign planning,i-bridge demo,homepage demo,login demo,campaign management with all forms of comms,individual record with web related info,count screen,some standard reports showing web vs other media,report pdf demo,q and a/discussion,青苹果出品 必