ICM_客户兴趣跟踪.pptx

interest categories,audience buying landscape,3,our goal for this session,3,google confidential and proprietary,3,3,help you to understand, sell and implement interest categories,in the past a website served the same ad to everybody,5,in the future the same website will serve a relevant ad to everybody,interest categories,reach people based on their interests,ordinary targeting vs. audience targeting,filters to focus your brand presence above the fold targeting, adplanner 1000,add: demographic bids, geographic and time filtering exclude: undesired sites, keywords, categories,contextual targeting by keywords | by categories,placement targeting by placement | by topic,remarketing,where,who,interest categories,build awareness and leads,customize creatives,drive sales,blast your message,blast your message to people that match your target demographic example: reach females; ages 25-34,build awareness and reach consumers with relevant interests example: reach travel enthusiasts,customize creatives for better performance example: use separate ads for each gender,drive sales by connecting with people interested in related or specific topics example: reach users interested in video game consoles,interest categories and demographics support any objective,what are interest categories,how it works,ads targeting user interested in shopping /apparel,product overview,setting up interest catego