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第一章 机场迎接Chapter One At the Airport第一章 机场迎接Section 1 Business Background Tips第一节 商务文化背景与技巧1机场迎接外宾,是商务交往接待活动中的首要环节,是表达主人情谊、体现礼貌修养的重要活动。最重要的是,给外宾留下良好的第一印象可以使双方气氛更加融洽,以便彼此建立感情,为日后谈判的顺利进行作好铺垫。所以第一印象是首要的。(The first impression is foremost.)2商务交往接待活动中有很多礼仪礼节,还有许多的客套话,这些客套话是由风俗习惯决定的,有着固定的搭配和用词,不可随便改动,需谨慎遵从。3机场迎接外宾要提前做好准备工作,其中包括:(1)主人应该提前了解外宾到达的航班及时间,并且应首先了解外宾的习惯、爱好,或者外宾所在国家或地区的风俗习惯、忌讳等。(2)主人应提前一周或早些为外宾预订好房间,帮外宾办理好一切入住手续。(3)安排与外宾职位相当的人员前去迎接,若因某种原因,相应职位的主人不能前往,前去迎接的人员应及时向外宾作出礼貌的解释,然后向对方介绍自己和同行人员。(4)主人到机场去迎接外宾应提前到达,恭候外宾的到来,绝不能迟到让外宾久等。要确认对方身份,避免闹出笑话;接到外宾后,应首先表示欢迎:“You are warmly welcome to our country/city. I hope you will enjoy your stay here.”(“欢迎您来到我们的国家/城市,希望您在这里过得愉快。”)(5)欧美人士交谈时经常保持眼睛对视(Eye contact)以表示聆听尊重。但要把握好度,不能眼睛看别的地方,也不能老盯着对方。最好的商务礼节是保持眼睛对视,偶尔要离开12秒,但马上回来。同样地,和外宾握手的时间也不可过久,男女握手时一般女士先伸手。(6)问候“一路可好”、“一路辛苦了”等。迎接外宾应提前为外宾准备好交通工具(如轿车),在去往住处时顺便向外宾介绍日程安排并问候一路是否辛苦。(How was your trip?)(7)将外宾领进房间,同时向外宾介绍住处的服务、设施,不要逗留太久,影响客户休息,离开时要约定下次见面时间。并加上:“If you need any help, just feel free to let me know.”(“有什么需要帮忙的,随时效劳。”)Section 2 Useful Words & Expressions第二节 实用词汇15terminal 终点New Jersey 新泽西Canton sports shoes import-export corporation广州运动鞋进出口公司pick sb. up 接某人Dont mention it 不客气luggage 行李exit 出口处customs 海关tired 累a little bit 一点儿uneventful 平安无事concern 关心Garden Hotel 花园酒店frequently 频繁地 nevertheless 但是indeed 确实 international 国际化的compliment 夸奖booming 兴旺发达forgive 原谅reservation 预订downtown 市中心cozy 温馨的schedule 时间表arrange 安排take your time 不急plant 工厂spare no efforts=spare no pains不遗余力go abroad 出国on business 出差back and forth 来来往往地first impression 第一印象population 人口interesting 有趣的activities 活动generally speaking 一般来说work out 健身you and me 同感inquire/enquire 询盘;询价;询购to inquire about 对询价to make an inquiry 发出询盘;向询价inquirer 询价者inquiry/enquiry 询盘inquiry sheet 询价单specific inquiry 具体询盘an occasional inquiry 偶尔询盘to keep inquiry in mind 记住询盘Section 3 Situation Dialogues第三节 情景对话Stone would like to pick up a friend from New Jersey at the airport terminal, so you can see, how to carry on this conversation:斯通要去机场接一位来自新泽西的朋友,我们看看他是如何开始的:Situation Dialogue 1 情景对话1Stone: Excuse me Madam, are you from New Jersey?斯通:夫人,您是从新泽西来的吗?Mrs. Mary Klimm: Yes, I am.玛丽科利姆太太:是的,我是。Stone: Hello, I am Stone from Canton sports shoes import-export Corporation and I am here to pick you up.斯通:您好,我是广州运动鞋进出口公司的斯通,我是来这里接您的。Mrs. Mary Klimm: Nice to meet you! I am Mary Klimm. Thank you for being so kind and picking me up.玛丽科利姆太太:斯通你好!很高兴再见到你!我是玛丽科利姆。谢谢你的好意。Stone: Dont mention it! The pleasure is all mine. And you are warmly welcome to our country. I hope you will enjoy your stay here.斯通:不客气,这是我的荣幸。欢迎您来到我们的国家,希望您在这儿过得愉快。Mrs. Mary Klimm: So, Stone, do you know where I can get my luggage?玛丽科利姆太太:那么,斯通,你知道哪里可以拿到我的行李吗?Stone: Sure. Please follow me. This way.斯通:当然。请跟我来,这边请。Mrs. Mary Klimm: OK.玛丽科利姆太太:好的。Situation Dialogue 2 情景对话2Stone: So, is your luggage all here with you?斯通:那么您的行李都在这里了吗?Mrs. Mary Klimm: Yup! No problem.玛丽科利姆太太:是的,没问题了。Stone: The taxi is at the exit. Please walk this way and let me take the luggage for you.斯通:出租车已经在出口处了。请走这边,请让我为您提行李。Mrs. Mary Klimm: Its not heavy at all. Let me take it myself. Thanks a lot! And it took us a long time to go through the customs. Sorry to keep you waiting for such a long time!玛丽科利姆太太:行李不重,还是我自己提吧。谢谢!过关的时间也太长了,很抱歉让你久等。Stone: Oh, not a problem! Well, how was your flight? You must be exhausted now.斯通:没关系的。您的旅途还好吗?您现在一定很累吧。Mrs. Mary Klimm: Well! Just a little bit and the flight was uneventful! Thank you for your concern!玛丽科利姆太太:有一点吧,不过旅途还算平安无事。谢谢你的关心。Stone: Then we will just go to the Garden Hotel now.斯通:那么我们现在就去花园酒店吧。Mrs. Mary Klimm: Sure.玛丽科利姆太太:好的。Situation Dialogue 3 情景对话3Stone:So, Mrs. Mary Klimm, is this your first trip to visit China?斯通:玛丽科利姆太太,这是您第一次来中国吗?Mrs. Mary Klimm: Well, nope. I visit China frequently. And I still remember that the first time I came to China in 1979 when the reform and opening up policy was carried out.玛丽科利姆太太:不,我常来中国。我还记得我第一次来中国是1979年,那时中国刚刚改革开放。Stone: Wow, amazing! Thats really a long time ago!斯通:哇,那可是好久之前啦!Mrs. Mary Klimm: But, nevertheless, this is my first time to Canton, such a beautiful, colorful and international city.玛丽科利姆太太:但是,这确实是我首次来到广州,这个美丽、多姿多彩的国际化都市。Stone: Thank you for your compliment. By the way, hows business these days?斯通:谢谢您的夸奖。近来生意怎样?Mrs. Mary Klimm: Everything is under control. Business is booming. Thank you for your asking.玛丽科利姆太太:一切都好!生意兴隆!借你吉言!Situation Dialogue 4 情景对话4Mrs. Mary Klimm: Oh, yeah, Stone, please forgive me for not asking you before, but nevertheless, have you made hotel reservations?玛丽科利姆太太:对了,斯通,我刚才忘记问你了,请别介意,你订了房间了吗?Stone: Sure, weve already booked at the Garden Hotel.斯通:订了,在花园酒店。Mrs. Mary Klimm: You mean the one downtown?玛丽科利姆太太:你是说在市中心的那间吗?Stone: Exactly!斯通:对!Mrs. Mary Klimm: That one is cozy and comfortable!玛丽科利姆太太:那里很温馨的。Stone: Awesome!斯通:太好了!Situation Dialogue 5 情景对话5Stone: Mrs. Mary Klimm, here is the schedule that weve arranged for you, please look it over, and if its not suitable for you, let me know.斯通:玛丽科利姆太太,这是一份我们为您安排的时间表,请过目,如果有不适当的地方,请您指教。Mrs. Mary Klimm: OK, let me have a look at it. Wait a moment.玛丽科利姆太太:好的,我看一下,稍等。Stone: OK, take your time.斯通:好的,不急。Mrs. Mary Klimm: Well, that sounds perfect, except for one thing, that is here, you see, I hope that we can visit your plant on the 2nd day, not the 3rd day, is it convenient?玛丽科利姆太太:很好,只是有一点,你看,这儿,我希望能在次日而不是第三天去参观贵工厂,方便吗?Stone: OK, no problem. We will spare no efforts to help you enjoy your stay here.斯通:好的,没问题!我们会不遗余力地让您在这儿过得愉快!Mrs. Mary Klimm: Thank you, I really appreciate it.玛丽科利姆太太:谢谢!Situation Dialogue 6 情景对话6Mrs. Mary Klimm: Such a beautiful day, huh?玛丽科利姆太太:天气不错!Stone: Right! Wonderful day! So, do you often go abroad on business?斯通:是啊,好天气!您经常出国出差吗?Mrs. Mary Klimm: Yeah, quite often! And as a matter of fact, you know, I usually come to China on business.玛丽科利姆太太:经常,实际上,我时常来往中国。Stone: So what was your first impression of China?斯通:那,您对中国的第一印象是什么?Mrs. Mary Klimm: Wow! So many people! You know, thats amazing! China has a huge population! That was my first impression!玛丽科利姆太太:哇!很多人!我吃惊呀!中国有着如此多的人口!这就是我对中国的第一印象。Stone: Ha! Ha! Thats interesting! Say, what kind of activities do you like to do in your spare time?斯通:哈哈!真有趣!那您平时喜欢什么休闲活动啊?Mrs. Mary Klimm: Well, generally speaking, I like to kill time by going to the gym to work out.玛丽科利姆太太:一般来说,我喜欢去健身。Stone: Thats great! Its good for your health.斯通:那好啊!有助健康。Mrs. Mary Klimm: True!玛丽科利姆太太:同感。Stone: And, how many brothers and sisters do you have?斯通:你有多少兄弟姐妹啊?Mrs. Mary Klimm: Oh, I have two elder brothers, one younger sister and three elder sisters.玛丽科利姆太太:我有两个哥哥,一个妹妹,三个姐姐。Stone: Wow, thats a big family!斯通:大家庭!Mrs. Mary Klimm: Yeah, let me show my family picture to you.玛丽科利姆太太:是啊,来,我给你看看我的家庭照片。Section 4 Notes第四节 注释讲解1在日常工作和日常生活中,英美人士见面就开始互相称呼对方的名字,甚至对教授、校长、经理、主任也是直呼其名,而较少使用Mr.或Mrs.等称谓。对于不认识的人则可称Sir或Madam。2常用国名总结:中国China 美国United States of America 英国Great Britain 澳大利亚Australia 德国Germany 法国France 俄罗斯Russia 西班牙Spain 意大利Italy 日本Japan 墨西哥Mexico 巴西Brazil 奥地利Austria 新西兰New Zealand 波兰Poland 土耳其Turkey 希腊Greece 罗马Rome 印度India 泰国Thailand 马来西亚Malaysia新加坡Singapore 老挝Laos 越南Vietnam 韩国South Korea 朝鲜North Korea 阿富汗Afghanistan 伊拉克Iraq 阿拉伯联合酋长国United Arab Emirates (=UAE) 伊朗Iran 葡萄牙Portugal 埃及Egypt 南非South Africa 瑞士Switzerland3back and forth是一个重要商务词语,表示来来往往地、来回地,=backward and forward; to and fro来回地,反复地;前前后后地;来来去去地,=from side to side从一边到另一边。4True=You and me! 表面上是“你和我”的意思,其实在这里是“You and me feel the same way!”的缩写,表示同感。5美国人第一次见面喜欢聊对方的家庭,他们对自己的家庭也会感到无比骄傲,因此,在广州的交易会上,经常可以见到许多的美国商人以介绍家庭来拉近彼此的关系。6Canton表示广州的旧称,许多第一次来广州的外国人都用此词。7frequently是副词,表示频繁地、经常地。可以缩写为freq.=at frequent intervals; often。8nevertheless是副词,=in spite of that; nonetheless; however表示然而;尽管如此;仍然。9the pleasure is all mine是高级商务用语,相当于you are welcome或its my pleasure.10一般地,在商务场合表示感谢时,常用:Thank you.Thank you so much.Thank you very much.Thanks a lot.Thanks a million.I appreciate it.I dont know how to thank you enough.Thank you for everything.Thank you from the bottom of my heart.Allow me to say a huge “thank you” to you.I was truly touched.11一般地,在商务场合表示不用谢时,常用:You are welcome.You are very welcome.You are most welcome.Dont mention it.My pleasure.The pleasure is all mine.Thats all right.12ya,你,在现在的欧美口语里是you的弱读,很流行,如将“How are you doing?”读为“How ya doing?”。13forgive表示原谅:容许失误或过失;原谅=to excuse for a fault or an offense; pardon。是个动词,其形容词为forgivable。14英语里有句成语叫做:forgive and forget,宽恕并且忘记旧恶。15say,在美国表示“哎呀”,没有实际意义,表示引起对方注意,还可以说listen。16generally speaking一般来说,=basically speaking,欧美商人的口头语,可以使语言有逻辑性,更加可以延缓思考时间,是商务交往尤其是谈判的过渡语言。17take your time不急,慢慢来。常用于给别人看文件或是自己在吃饭时先离开,可向在坐的人说take your time请慢用。18beautiful day,huh? 天气不错!谈论天气被视为英美人士打开话题的金钥匙。19spare no efforts=spare no pains不遗余力,是一句典型的商务成语,用以表示诚意或决心。20在迎接外宾时,对不同地方的外宾有不同的一些忌讳话题或行为要注意,总结如下以供参考:(1)不可拉拉扯扯,相距过近。一般地,与欧美人士在一起时,距离为一个手臂左右,不可有身体接触,因为西方国家的人在与人交往时,喜欢人与人交往有一定距离;同时他们更强调要有个人隐私,这也决定了他们喜欢人与人交往有一定距离,不可有身体接触。(2)严忌大声辩论,高谈阔论。英伦国家特别强调绅士风度,因此在国际贸易交往中讲话音量适中即可。(3)在涉外活动中,人们在拍照时,必须不能犯特定国家、地区、民族的禁忌。凡在边境口岸、机场、博物馆、住宅私室、新产品与新科技展览会、珍贵文物展览馆等处,严忌随意拍照(no photo)。在被允许情况下,对古画及其他古文物进行拍照时,严忌使用闪光灯。凡在“禁止拍照(no photo)”标志的地方或地区,应自觉做到不拍照。(4)接待外宾的人员要特别注意个人卫生,忌蓬头垢面、衣装鞋帽或领口袖口不洁。在正式商务场合,忌挖眼屎、擤鼻涕、抠鼻孔、挖耳秽、剔牙齿、剪指甲等不卫生的动作,如确实需要,则可说声“excuse me”然后在洗手间里解决。(5)和英国人洽谈贸易时,因为带纹的领带可能被认为是军队或学生校服领带的仿制品,因此忌系有纹的领带;忌以皇室的家事为谈话的笑料;不要把英国人称呼为“English”,而是“British”。同时英国是Britain不是England。如果觉得难记,可简称为U.K.。其实,England英格兰只是英国的主要部分,Britain英国,是指大不列颠岛:欧洲西海岸的一个岛屿,包括英格兰、苏格兰和威尔士。英吉利海峡将它与大陆隔开,隔爱尔兰海与爱尔兰相望。Britain is an island off the western coast of Europe comprising England, Scotland, and Wales. It is separated from the mainland by the English Channel and from Ireland by the Irish Sea.与法国人洽谈贸易时,严忌过多地谈论个人私事。因为法国人不喜欢大谈家庭及个人生活的隐私。德国商人很注重工作效率。因此,同他们洽谈贸易时,严忌节外生枝地闲谈、东拉西扯。德国的商人,很重视自己的头衔,当同他们热情握手时,一次次称呼其头衔时,他们必然格外高兴。与美国人或加拿大人洽谈交易时,不必过多地握手与客套,贸易谈判可直截了当地进入正题,甚至从吃早点时即可开始。俄罗斯及东欧诸国,对西方商人的礼待是极其热情的。在同俄罗斯人洽谈贸易时,切忌称呼其为“Russ”。Section 5 Useful Sentence Patterns & Drills第五节 实战句型&举一反三1Are you from?e.g. Excuse me Sir, are you from America?GermanyCanadaBritain您是从来的吗?例:请问先生,您是从美国来的吗?德国加拿大英国2I am here to do sth.e.g. I am here to make an inquiry about your products.visit my clientvisit my relative kill my spare time我来是为了例:我来是为了询问贵方产品的价格。拜访我的客户拜访我的亲戚消磨时间3Thank you fore.g. Thank you for everything that you have done for me.your helpyour timeyour company很感激例:很感激你为我所做的一切。的帮忙的时间的陪伴4Do you know?e.g. Do you know where is the railway station?subway airportpost 你知道吗?例:你知道火车站在哪儿吗?地铁机场邮局5It took us a long time to doe.g. It took us a long time to catch the school bus.a short timeseveral minuteshalf an hour我们花了好久才做成某事例:我们花了好久才赶上校车。一会儿几分钟半个钟6How wase.g. How was your summer vacation in the States?wedding honey moonholiday怎样例:你暑假在美国过得怎样? 婚礼蜜月假期7Is this your first trip to visit?e.g. Is this your first trip to visit the U.S.?2nd3rdlast这是您第一次到?例:这是您第一次到美国吗?二三最后8Howsthese days?e.g. Hows your research these days?businessfamilymoonlight job近来怎样?例:近来研究工作怎样?生意家庭兼职 9but, neverthelesse.g. He is often rude to her, but she likes him nevertheless.howeverbutwhile但例:他时常对她粗鲁无礼,但她还很喜欢他。10First of all, e.g. First of all, please allow me to introduce all the guests today.FirstlyForemostAt the beginning首先,例:首先,请允许我介绍各位来宾。Section 6 Exercises第六节 练习I. Listen to the dialogue and fill in the blanks with appropriate words or expressions:A: Excuse me, , you must be Ms Mary Klimm, right?B: Yes, I am Mary Klimm.A: How do you do? Ms Mary Klimm. . My name is Stone Smith.B: How do you do? Mr. Stone Smith. Its my pleasure to meet you here. and finally meet each other .A: How was your ?B: Its fine, fine, though the flight was long. Thanks for your . A: I you must be very tired?B: Yes, a little bit , but its OK.A: with your luggage.B: Thank you. They are a little bit heavy .A: This way, please. Our car is waiting outside. We will go to your hotel first and then you can . Then it will be almost lunch time. Well have lunch together.II. Listen to the short paragraph and fill in the blanks with appropriate words or expressions:How to people from different countries in the world? Our world is into a whole list of different which have different races of people with different and different . Every country has its unique way of greeting people.In China, people greet each other by saying, “Have you eaten?” or “ ”In the States, it is quite normal for Americans to when they meet each other while it is very strange and unusual for Americans to kiss when they greet each other.In Japan, Japanese men and women when they greet someone and this is a polite and normal greeting way in Japan.In the U.K., the British people usually do no more than say “hello” or “hi” when they meet their friends. Even usually shake hands with “How do you do? ”only when they meet .In France, the French people, including , shake hands with their friends, or kiss them on , each time they meet and they leave. III. Please write down the sentences according to what you have heard:1. _ _2. _ _3. _ _4. _ _ _5. _ _ _6. _7. _8. _ _9. _ _10. _ _IV. Substitution exercises. 1. You must be _.Supply the above sentence with the followings:Jason Douglas Terry Donovan Graham Smith East Ham William Craig 2. I am Timothy Jones from U.K. You are _.Supply the above sentence with the followings:David George Suzanne Brown Martin Luther Sophia Loren Mary Smith3. How are you. I am Mr. Wang. Very pleased to meet you. I am going to accompany you to _.Supply the above sentence with the followings:Garden Hotel White Swan Chinese Hotel Dongfeng Hotel Baiyun Hotel4. Thanks for coming to the airport to meet us. This is our _.Supply the above sentence with the followings:General Director Manager Dean Chairman HeadV. Please translate the following into English orally.李(L):中国贸易公司的一个商人。彼得(P):一个客户。L:这是你对我们公司的第一次拜访。P:是的,这也是我第一次来中国旅行。我一直想亲眼看看中国,这次终于如愿以偿了。L:好呵,我希望你有一次愉快的旅行。P:是的,谢谢。好吧,我们言归正传吧,我来这里目的是为了探讨你我公司共同建立贸易关系的可能性。L:我们保证与你合作,你是做什么生意的,彼得先生?P:照相机及照相器材。我们在英国的最主要的城市都有经销商。现在,如果你方条件优惠的话,我们想要介绍中国制作的照相机到英国市场去。L:我们将尽力而为。P:如果我可以详细察看你最近的目录,或许会对几种型号的照相机感兴趣。L:给你。你需要多少本呢?P:请给我十本。我航邮几本回公司。L:还需要别的东西吗?P:我能再看看你的样品吗?L:当然可以,刘先生就在那里,他会带你到我们的陈列室去。P:谢谢你。恐怕我已经占用你许多的时间了。L:没关系。很高兴能帮上忙,希望今后能更多地见到你。VI. Fill in the blanks with proper words:A: You must be Mr. Jones from the United States?B: Thats _. I am Timothy Jones. You are.A: My _ is Chen Hong. Im from the Ministry of Foreign Trade and Economic Cooperation. _ is Mr. Zhang Hua, from the China National Arts and Crafts Import and Export Corporation. B: How are you, Mr. Chen? I am very _ to meet both of you. Thanks for _ to the airport to _ me. Where are we heading now?A: We are going to _ you to the Friendship Hotel. Is the _ all here, Mr. Jones? The car is just _ _ in the parking _.VII. Dialogue situations.1. You represent China National Cereals, Oils and Foodstuffs Imp. & Exp. Corp. Now youre at the Baiyun Airport to meet a client of yoursMr. Joe Feigan from Minnesota, the United States. After you meet each other, you introduce yourself, ask him about the journey and accompany him to his hotelthe White Swan Hotel. You also help him go through the hotel registration procedures. After that you discuss with him about his itinerary and plan here in Guangzhou briefly.2. You represent China National Technical Imp. & Exp. Corp. An American business delegation of seven people will be visiting your company
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