天猫2013年度各类目技术服务费年费一览表.doc

天猫2013年度各类目技术服务费年费一览表2012-10-10 出处：天猫天猫2013年度各类目技术服务费年费一览表备注：1）涉及跨类目问题费用缴纳及返还，全部参照相对高的类目的标准，即入驻时缴纳年费的金额参照商户选择经营的类目中对应年费金额的最高档；结算时参照有效月份内销售额占比最大类目对应的返还标准；2）由于类目划分较细，二级类目仅列出与一级类目扣点或固定年费不同的类目，各一级类目下完整的二级类目列表以商品发布页面为准。天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）服饰服饰配件/皮带/帽子/围巾5%30,000180,000600,000女装/女士精品5%60,000360,0001,200,000男装5%60,000360,0001,200,000女士内衣/男士内衣/家居服5%60,000180,000600,000鞋类箱包箱包皮具/热销女包/男包5%60,000180,000600,000女鞋5%60,000180,000600,000流行男鞋5%60,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）运动户外运动鞋new5%60,000360,0001,200,000运动服/运动包/颈环配件5%60,000360,0001,200,000运动/瑜伽/健身/球迷用品5%电动车/电动车配件2%60,000180,000600,000山地/公路/便携自行车2%60,000180,000600,000其他5%60,000180,000600,000户外/登山/野营/旅行用品5%60,000180,000600,000珠宝配饰ZIPPO/瑞士军刀/眼镜5%60,000180,000600,000品牌手表/流行手表5%60,000180,000600,000饰品/流行首饰/时尚饰品新5%60,000180,000600,000珠宝/钻石/翡翠/黄金5%黄金/K黄金0.50%60,000180,000600,000铂金/PT2%60,000180,000600,000其他5%60,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）化妆品(含美容工具)彩妆/香水/美发/工具4%30,000360,0001,200,000美发护发/假发4%30,000360,0001,200,000美容护肤/美体/精油4%30,000360,0001,200,000家装家具家纺基础建材2%30,000180,000360,000家居饰品5%60,000180,000600,000五金/工具5%30,000180,000360,000电子/电工5%电线2%30,000180,000600,000其他5%30,000180,000600,000特色手工艺5%60,000180,000600,000家装主材5%热水器2%30,000180,000600,000浴霸2%30,000180,000600,000油漆2%30,000180,000600,000乳胶漆2%30,000180,000600,000其他5%30,000180,000600,000商业/办公家具5%60,000180,000600,000住宅家具5%60,000180,000600,000床上用品/布艺软饰5%60,000180,000600,000古董/邮币/字画/收藏5%60,000180,000600,000鲜花速递/花卉仿真/绿植园艺5%60,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）图书音像书籍/杂志/报纸2%30,000180,000600,000音乐/影视/明星/音像2%30,000180,000600,000乐器乐器/吉他/钢琴/配件2%30,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）服务大类餐饮美食/面包券2%30,000180,000600,000休闲娱乐/购物卡2%30,000180,000600,000电影/演出/体育赛事2%30,000180,000600,000本地化生活服务2%30,000180,000600,000个性定制/设计服务/DIY2%30,000180,000600,000网店/网络服务/软件2%30,000180,000600,000家装设计2%30,000180,000360,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）汽车及配件汽车/用品/配件/改装3%汽车美容/保养/维修2%30,000180,000600,000汽车零配件2%30,000180,000600,000汽车影音/车用电子/电器2%30,000180,000600,000汽车GPS导航仪及配件2%30,000180,000600,000实体服务2%30,000180,000600,000加油卡0.50%30,000180,000600,000其他二级类目3%30,000180,000600,000摩托车/配件/骑士装备2%30,000180,000600,000新车/二手车0.50%新车全款0.50%60,000360,000600,00010%新车定金10%60,000360,000600,000电子票务凭证电子凭证2%餐饮美食1.80%30,000180,000600,000其他2.00%30,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）居家日用居家日用/婚庆/创意礼品5%节日/派对庆典用品60,000180,000360,000保暖贴/怀炉/保暖用品60,000180,000360,000钟60,000180,000360,000竹炭包/竹酢/竹醋液60,000180,000360,000创意礼品60,000180,000360,000防护用品60,000180,000360,000鞋用品60,000180,000360,000美体/减肥/塑型/增高用具60,000180,000360,000收纳整理/家庭清洁/卫浴用品5%收纳用具60,000180,000360,000整理用具60,000180,000360,000防尘用具60,000180,000360,000衣物洗/晒/护理用具60,000180,000360,000家务/地板清洁用具60,000180,000360,000个人洗浴护理用具60,000180,000360,000卫浴用具/卫浴配件60,000180,000360,000洗护清洁剂/卫生巾/纸/香薰2.50%洗发沐浴/个人清洁60,000180,000360,000家庭环境清洁剂60,000180,000360,000家私/皮具护理品60,000180,000360,000衣物清洁剂/护理剂60,000180,000360,000室内除臭/芳香用品60,000180,000360,000香薰用品60,000180,000360,000卫生巾/护垫/成人尿裤60,000180,000360,000纸品/湿巾60,000180,000360,000驱虫用品60,000180,000360,000厨房/餐饮用具5%60,000180,000360,000宠物/宠物食品及用品5%犬主粮2.50%30,000180,000360,000犬零食2.50%30,000180,000360,000猫主粮2.50%30,000180,000360,000猫零食2.50%30,000180,000360,000其他5%30,000180,000360,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）母婴奶粉/辅食/营养品2%30,000180,000600,000童装/童鞋/亲子装5%60,000180,000600,000孕妇装/孕产妇用品/营养5%孕产妇营养品2%60,000180,000600,000孕产妇护肤/洗护/祛纹2%60,000180,000600,000妈妈产前产后用品2%60,000180,000600,000孕产妇奶粉2%60,000180,000600,000其他5%60,000180,000600,000玩具/模型/动漫/早教/益智5%早教/音乐/智能玩具5%点读学习2%60,000180,000600,000早教书籍2%60,000180,000600,000其他5%60,000180,000600,000学习/绘画文具2%60,000180,000600,000儿童包/背包/箱包5%60,000180,000600,000尿片/洗护/喂哺/推车床2%背带/学步带/出行用品5%汽车安全座椅/安全背带3%30,000180,000600,000其他5%30,000180,000600,000童床/婴儿床/摇篮/餐椅5%30,000180,000600,000婴儿手推车/学步车5%30,000180,000600,000其他2%30,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）食品零食/坚果/特产2%30,000180,000600,000茶/酒/冲饮2%饮料/蔬果汁/机能饮料1%30,000180,000600,000藕粉/麦片/冲饮品2%30,000180,000600,000酒类制品30,000180,000600,000天然粉粉制品30,000180,000600,000铁观音/西湖龙井/茶叶30,000180,000600,000花草茶/果味茶/养生茶30,000180,000600,000奶酪/乳制品/乳饮料30,000180,000600,000普洱茶/茶饼/茶砖30,000180,000600,000速溶咖啡/咖啡豆/粉30,000180,000600,000粮油米面/南北干货/调味品2%米/面粉/杂粮1%30,000180,000600,000食用油1%30,000180,000600,000其他2%30,000180,000600,000水产肉类/新鲜蔬果/熟食2%30,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）保健品及医药传统滋补营养品3%30,000180,000600,000保健品/膳食营养补充剂3%30,000180,000600,000OTC药品/医疗器械/隐形眼镜/计生用品3%30,000180,000600,000医疗服务3%30,000180,000600,0003C数码网络设备/网络相关2%30,000360,0001,200,000台式机/一体机/服务器2%30,000360,0001,200,000数码相机/单反相机/摄像机2%30,000360,0001,200,000MP3/MP4/iPod/录音笔2%30,000360,0001,200,000手机2%30,000360,0001,200,000电脑硬件/显示器/电脑周边2%30,000360,0001,200,000笔记本电脑2%30,000360,0001,200,0003C数码配件市场2%30,000360,0001,200,000闪存卡/U盘/存储/移动硬盘2%30,000360,0001,200,000电玩/配件/游戏/攻略2%30,000360,0001,200,000平板电脑/MID2%30,000360,0001,200,000办公设备/耗材/相关服务2%30,000360,0001,200,000电子词典/电纸书/文化用品2%30,000360,0001,200,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）家用电器影音电器2%30,000360,0001,200,000厨房电器2%30,000360,0001,200,000生活电器2%30,000360,0001,200,000大家电2%30,000360,0001,200,000个人护理/保健/按摩器材5%剃须刀2%30,000360,0001,200,000其他5%30,00