可口可乐公司分析.ppt

coca-cola is the worlds largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. it operates in over 200 countries and sells more than 3,000 different products, including the famous coca-cola and sprite lines of soft drinks.,market share,2010,2011,coca-cola,pepsi,2012,sales,2010,2011,2010,2011,2008,2009,2006,2007,2012,$billions,stock price,2010,2011,2012,cpm,efe,ife,swot,strengths,the worlds most valuable brand high market share strong customer loyalty wide variety of coca-cola products dominant market leader of the global soft-drink industry enormous distribution and production facilities strong financial position and profits great advertising and promoting activities,weaknesses,high burden of external debts product offering is restricted to beverages discontinued its many products, which results in bad image of the brand less aggressive market standing in todays changing economic surroundings,opportunities,diversify into the non-carbonated drinks such as coffee, water, juices, etc. consumers prefer to drink new smaller beverage products that are not sold on a mass scale. the company can offer the hygienic products due to increasing number of health conscious consumers. european market and china show marvelous potential for growth. diversify into complementary food products which will ultimately increase the drink consumption. partnership with fast food chains.,threats,strong competitors such as pepsi consumers prefer to drink non-carbonated products rapidly increasing prices of raw