麦肯锡经典：金字塔原理.doc

* TRPA000615TP-RC-1(GB) * TRPA000615TP-RC-1(GB) INTRODUCTION TO PYRAMID PRINCIPLE 金字塔式写作原则简介为什么学习这门课程如何高效地进行沟通提高沟通的效能：沟通是为了解决问题，要有明确和有价值的思想提高沟通的效率：沟通要让对方准确快速地理解你的意思，掌握关键点Writing Backwards - The Pyramid 从结论说起The Governing Thought (TOPS) 中心思想Logical Arguments 逻辑论证Logical Groupings 逻辑组合No Gaps, No Overlaps (MECE) 不遗漏、不重叠( 不多不少) AGENDA 课程EVOLUTION OF STRATEGIC WRITING 策略性写作方式的演变Writing sentences 造句Writing stories 写故事Writing backwards 从后面( 结论) 写起I II III 雪莉吾友：我俩是多年老朋友了，共渡过许多好时光但一个月前你说了些令人难受的话上两星期你又没来参加我办的宴会后来雪莉吾友：我恨你！因为Dear Shirley . . . 雪莉吾友I hate you 我恨你Reason #1 第一个理由Reason #2 第二个理由Reason #3 第三个理由WRITING BACKWARDS (PYRAMID PRINCIPLE) 从结论说起(金字塔写作原则) SOLVING THE PROBLEM 解决问题Facts 事实Analyses 分析Conclusions 结论Recommen- dations 建议方案COMMUNICATING THE SOLUTION 沟通解决问题的办法Recommendations 建议方案Actions/steps/reasons 行动/ 步骤/ 理由Facts/ analyses 事实/ 分析What should be done? 该做什麽？How or why should it be done? 为什麽该做这些？如何做？How do you know the recommendations are sound? 怎麽知道这建议方案是完善的？DEVELOPING A STRUCTURE FOR WRITING BACKWARDS 如何建构从结论说起的作品Governing thought 中心思想Key line support 支撑思想的主要理由Support 支撑理由Support 支撑理由AGENDA 课程Writing Backwards -The Pyramid 从结论说起The Governing Thought (TOPS) 中心思想Logical Arguments 逻辑论证Logical Groupings 逻辑组合No Gaps, No Overlaps (MECE) 不遗漏、不重叠( 不多不少) IF YOU WERE TO BOIL YOUR BOOK DOWN TO A FEW WORDS, WHAT WOULD BE ITS MESSAGE?您能用一句话介绍您的这本大作吗？GOVERNING THOUGHT 中心思想的要诀T O P S Targeted to our audience 瞄准观众Over- arching 周延完整Powerful 掷地有声Supportable 言之有据GOVERNING THOUGHT - IS IT TOPS? 检验中心思想是否合乎标准？The company has potential in the A, B, and C market segments 本公司在甲、乙、丙三个市场具备发展潜力The company should enter emerging market segments aggressively to preempt competition 本公司应积极打入新兴起的市场区隔之中，以及早占有优势竞争地位AGENDA 课程Writing Backwards - The Pyramid 从结论说起The Governing Thought (TOPS) 中心思想Logical Arguments 逻辑论证Logical Groupings 逻辑组合No Gaps, No Overlaps (MECE) 不遗漏、不重叠( 不多不少) Governing thought 中心思想Key line support 主要理由Governing thought 中心思想ARGUMENT 论证式GROUPING 组合式ARGUMENT STRUCTURE (DEDUCTIVE REASONING) 逻辑论证式架构(演绎推论) Key line support 主要理由Governing thought 中心思想Non- controversial statement about situation 以无可争议的说法来陈述情况Comment on situation 对情况的评论Implication of situation and comment (therefore point) 情况所代表的涵义及评论(因此) LOGICAL ARGUMENT - EXAMPLE 逻辑论证举例To improve sales, Dynamo should take immediate steps to develop and execute a more targeted marketing pl