大学商务英语前三单元的关键词.docxVIP

大学商务英语前三单元的关键词Unit 8 Key words:motivate: to provide with, or affect as, a motive; incite 使有动机，促动，激发capacity: ability to receive or contain; holding power 容量；才能；性能identify: to discover, perceive 识别，认出retain: to keep hold or possession of 保持competitive: well suited for competition 竞争的，有竞争力的strategy: skill in managing or planning 策略，战略ensure: to make sure 确保perform: to do (a task, etc.) 执行；履行inspire: to stimulate or impel 鼓舞；激励 sheer: absolutely, utter 完全的，全然的rival: competitor 对手；竞争者headhunt: to attract employee(s) from another company by offering better pay and higher status挖走（人才）empowerment: act of giving power to, authorizing 授权demotivate: to make someone lose a motive使失去动力regenerate: to cause to be completely reformed; reproduce 使再生；革新mentor: a teacher or coach 导师commitment: promise; engagement 承诺，许诺；致力，献身fast-track: to make it happen or progress faster or earlier than normal 使加速；使提前loyalty: faithfulness 忠诚，忠实minimal: smallest in amount or degree 最小的Phrases: shine through: 展现，透射出来tend to: 倾向于，往往take for granted：视为理所当然pushto greater heights：将推向新的高度be indifferent to: 对漠不关心be keen to: 渴望做某事Unit 9Key words:ruin n. 废墟；毁坏；灭亡 vt. 毁灭；使破产 vi. 破产；堕落；被毁灭guarantee n. 保证；担保；保证人；保证书；抵押品 vt. 保证；担保access n. 进入；使用权；通路 vt. 使用；存取；接近dominate vt. 控制；支配；占优势；在中占主要地位vi. 占优势；处于支配地位survive vt. 幸存；生还；幸免于；比.活得长 vi. 幸存；活下来tackle vt. 处理；抓住；固定；与交涉observe vt. 观察；遵守；说；注意到；评论 vi. 观察；说；注意到；评论:If youobservesomething such as a law or custom, you obey it or follow it. 遵从例：Imposing speed restrictions is easy, but forcing drivers to observe them is trickier.实行速度限制容易，而迫使司机遵守较难。bankruptcy n. 破产boom vt. 使兴旺；发隆隆声 vi. 急速发展；发隆隆声 n. 繁荣；吊杆；隆隆声global adj. 全球的；总体的；球形的import n. 进口，进口货；输入；意思，含义；重要性 vt. 输入，进口；含的意思 vi. 输入，进口figure n. 数字；人物；图形；价格；（人的）体形；画像 vi. 计算；出现；扮演角色 vt. 计算；认为；描绘；象征promote vt. 促进；提升；推销；发扬1.contribute to the progress or growth of同义词：advance/boost/further/encourage2.give a promotion to or assign to a higher position-I got promoted after many years of hard work同义词：upgrade/advance/kick upstairs/raise/elevate3.make publicity for; try to sell (a product)同义词：advertise/advertize/pushmultinational adj. 跨国公司的；多国的 n. 跨国公司ironic adj. 讽刺的；反话的同义词：ironical:If you say that it isironicthat something happens, you mean that it is odd or amusing because it involves a contrast. 具有讽刺意味的例：It is ironic that so many women are anti-feminist.具有讽刺意味的是，竟然有那么多妇女是反对女权主义的。injustice n. 不公正；不讲道义victim n. 受害人；牺牲品；牺牲者ban vt. 阻止，禁止prohibit vt. 阻止，禁止charity慈善；施舍；慈善团体；宽容；施舍物1.: a foundation created to promote the public good公益事业 (not for assistance to any particular individuals)2.:a kindly and lenient(宽大的；仁慈的) attitude toward people同义词：brotherly lovepoverty n. 贫困；困难；缺少；低劣:the state of having little or no money and few or no material possessionsPhrases:along with 沿（顺）着；连同一起；与一道；随同一起phase out使逐步淘汰；逐渐停止break into闯入；破门而入grow into成长为；长大到能穿着；变得成熟有经验on the basis of 根据；基于Unit 10Key words:down-market/downmarket adj. 面向低收入人消费者的；价廉质次的 adv. 面向低收入阶层 adj. & adv.下品市场的;低档商品的:designed for low-income consumersupmarket adj. 质优价高的；高级的 adv. 在高档之列:designed for consumers with high incomesself-sufficient adj. 自给自足的:able to provide for your own needs without help from othersoutsource vt. 把外包 vi. 外包:obtain goods or services from an outside supplier; to contract work out-The company began looking for ways to cut costs, which led to the decision to outsource.该公司开始寻找降低成本的途径，这使他们决定外包。essential adj. 基本的；必要的；本质的；精华的 n. 本质；要素；要点；必需品:absolutely necessary; extremely importantIcon n. 图标；偶像；肖像，画像；圣像premium n. 额外费用；奖金；保险费;(商)溢价 adj. 高价的；优质的legendary adj. 传说的，传奇的simulate vt. 模仿；假装；冒充 adj. 模仿的；假装的:reproduce someones behavior or looks同义词：imitate/copycontractor n. 承包人；立契约者bidder n. 投标人；出价人；命令者justify vi. 证明合法 vt. 证明是正当的；替辩护:Tojustifya decision, action, or idea means to show or prove that it is reasonable or necessary. 证明有理例：No argument can justify a war.没有任何理由能证明一个战争有理。The end justifies the means.despite prep. 尽管，不管 n. 轻视；憎恨；侮辱equivalent adj. 等价的，相等的；同意义的 n. 等价物，相等物:equal in amount or value: a person or thing equal to another in value or effect or significance etccomparable adj. 可比较的；比得上的;同样的；类似的:able to be compared or worthy of comparison; roughly similar:conforming in every respect同义词：corresponding/like adj. 同样的；相似的reliability n. 可靠性:the quality of being dependable or reliableoverall adj. 全部的；全体的；一切在内的 adv. 全部地；总的说来 n. 工装裤；罩衫tremendous ad