亚马逊宝贝命名规则.doc

Tips for optimizing your search termsUse detailed product names: Each individual word in the Product Name (Title) is searchable on its own. A product called Blue Queen-Sized Pillow Cases (300 Thread-Count) is better than Blue Pillow Cases.Here are some recommended details for Product Name, with examples: Brand and description - Laura Ashley Pillow Cases Product line - Sophia Collection Material or key ingredient - 300-Thread-Count Color - Blue Size - Queen Quantity - Set of 2Using these terms, the full Product Name might be: Laura Ashley Sophia Collection 300-Thread-Count Pillow Cases (Blue, Queen, Set of 2). 关键词设置规律Do not re-use words in the search term fields: If your product name has the word blue in it, you dont need to repeat this word in your search terms. This wont increase the placement in results. Using the Pillow Cases product example above, additional search terms not already appearing in the product name might include: luxury, cotton, and shams. (Note, however, that you can get useful keywords from your product description and featured bullets, and from the names of A browse nodes - for example, Bedding Ensembles.)Dont use quotation marks in search terms: Single words - including several words in a row - work better than demarcated phrases. When you put words inside quotation marks, youre limiting the search results to customers who type in that exact phrase. For the Pillow Cases example, using the search term phrase luxury cotton shams means that customers searching for luxury pillow cases or cotton pillow cases wont be likely to find the product. But if you enter the three words without any punctuation - even in the same search term field - your product will turn up in the results of such searches.Use only relevant search terms: Choose your search terms with care. They should relate to the product. For a set of blue, queen-sized Laura Ashley pillow cases, it would be inappropriate to use search terms like Ralph Lauren, king-sized, or paisley. Customers resent getting irrelevant results when theyre searching for a different type of product. Keyword bombing increases clutter in search results and is simply not useful - the truly relevant matches will always rise to the top of the search results list. In addition, Amazon may remove products from the catalog if theyre found to contain inappropriate keywords.Use legitimate alternate spellings and synonyms: Alternate dictionary spellings often make good keywords. For example, aeroplane for airplane or racquet forracket. You may also want to use synonyms for important words in the product name, such as pants for slacks, tv for television, or wireless for cellular.When entering several words as a search term, put them in the most logical order: A customer is more likely to search for big stuffed teddy bears than for teddy stuffed bears. This is something to consider when you enter a string of keywords into one search term field.Minimize use of abbreviations: Use only the most common, standard abbreviations. If the manufacturer provides an abbreviation in the title of their product, this is probably a good one to use.If you arent getting the sales you expect, keep experimenting with your product names and search terms. To determine if a keyword will be useful for your product, do a search first on A using that keyword. If you get a high number of matches, try other keywords to see if you can narrow the results.More tips Do not use misspellings as search terms. As search engine compensates for common customer misspellings and also offers corrective suggestions. When entering several words as a search term entry, you dont need to use punctuation. Our system ignores commas. Just make sure to put spaces between your words if you want them treated as separate terms. The word pillowcases is a different