(精品)电子商务论文电子商务时代企业文化再造

论 文The Research onE-commerce business culture of recycling电子商务时代企业文化再造摘 要企业文化是指在一定的社会经济条件下通过社会实践所形成的并为全体成员遵循的共同意识、价值观念、职业道德、行为规范和准则的总和。它是社会文化与组织管理实践相融合的产物，在管理实践中发挥了巨大的作用。但随着电子商务的迅速发展，给经济、社会以及人们的行为方式和观念带来了一场深刻的变革。本文针对如何在电子商务时代下进行中国企业文化的再造进行了讨论。 关键字：电子商务；企业文化；企业文化再造 - I -The Research E-commerce business culture of recycling电子商务时代企业文化的再造AbstractEnterprise culture refers to a certain social and economic conditions through the formation of social practices and to all members to follow common sense, values, ethics, conduct and criteria of the sum. It is a socio-cultural and organizational management practice fusion products, in management practice has played a significant role. But as the rapid development of electronic commerce, to the economic, social, and the behavior of the people and ideas brought a profound change. This article on how to conduct e-commerce era Chinese enterprise culture of recycling was discussed. Key words :e-commerce; culture; revitalization;- III -目 录摘 要IIAbstractIIIIntroduction引言1一、The culture of enterprise valuable contribution(企业文化对企业价值的贡献)2二、The enterprise culture and the transformation of the necessity(企业文化塑造与变革的必要性)6三、E-commerce era enterprise culture and the transformation of ideas电子商务时代我国企业文化塑造与变革的思路9结 论15Conclusion16致 谢18辽东学院结课论文版权使用授权书19附录A 演示文稿20课程结课论文审阅评分表20课程结课论文答辩记录评分表22The Research E-commerce business culture of recycling电子商务时代企业文化的再造IntroductionCorporate culture recycling as the network era e-commerce development, e-commerce business culture with it in an enterprise in a new value, so that the internal resources from the new integration, bring down transaction costs, increase efficiency, reduce the production cycles, and many other benefits, but also to existing corporate culture. The rise of e-commerce is a technical means of rapid development and commercialization of the revolution, the traditional economic activities of the existence, operation and management mechanism has experienced an overhaul, traditional culture are faced with enormous challenges.First, the culture of enterprise valuable contribution The cultural phenomenon is a civilized country and nations main witness. Culture in its broad sense, including knowledge, belief, art, morals, laws, customs and any person as a member of the ability and the habit of a complex whole. As a subculture corporate culture, on the enterprise the existence and development also plays a vital role. Corporate culture is commodity economy and the market economy, in line with the market economy of objective laws, reflect competitive practices, competitive spirit and overall image. The so-called corporate culture is the enterprise management philosophy, enterprises face the Department of social and business environment, in the long-term production business activities, formation staff to accept and agree to abide by and to strive for the success of a set of informal rules. It indicates that the enterprise pursued what management philosophy, as well as enterprise by management to achieve a kind of objective. Is the economic management. Corporate culture means that a companys values, and these values become company employee activity and behavior of the specification. The corporate culture of the origin of the problem is how to increase profitability, reduce costs and fees. Its meaning is what enables enterprises to effectively consolidate resources, to achieve external adaptability, so that companies survive, achieve sustainable development. The corporate culture for enterprises to develop cultural management pointed out that a clear direction. The corporate culture of the ultimate goal being to construction to foreign competition in a highly adaptable, and can make the transformation of the behavior of the rapid response capacity, the capacity is actually of under external competitive environment needs to be integrated using internal resources. Corporate culture should facilitate the ability of the system of formation, and the ability to maintain the system. Chinas many enterprises such as Haier, Lenovo, one of the secrets of business success is the development of a set of ideas, management philosophy, developed his own unique corporate culture.1, Corporate culture reflect the image and spirit of enterprise. Establishing good corporate image, need the support of corporate culture. Modern enterprise, from leadership to staff quality, from product quality to the management of facilities, from the environment to the product development, lack of penetration of the culture of the factors, all corporate image. Good image (that is, the goodwill) is itself a sum of intangible assets, wealth and to demonstrate the effect of win brand-name society and public support, in line with modern public relations and marketing theory. From modern management theory, reflect the spirit of enterprise groups, are good candidates, showing the direction of the enterprise and business purposes, on behalf of the companys future and the future, allow each Member to Crown for the purpose of realization and to contribute to the Organization, from the deep enterprise in a competitive professional pressure and better. Second. Corporate culture as the new management theory, in enterprise development plays an extremely reuse. One, in favor of creating a flexible coordination of business environment, enterprises as a social system, subsystem, and the surrounding environment, energy and information exchange, social environment and businesses more objectivity, enterprises need to adapt to environmental change, study environmental changes in the rules and requirements, clear and economic development of the social needs and potential demand, improving the various vulnerabilities, adjusting enterprise strategy, creating a new enterprise culture, in interaction with the environment to achieve balance, for enterprises to create a virtuous circle of market conditions, led to restructuring of the corporate enterprise into benign operation status.Secondly, conducive to the formation of enterprise running values. Corporate culture as deep cause, values are the core of the enterprise culture, is an organization and enterprise of basic concepts and beliefs. On the Organization, its core task is in a competitive marketplace for consumers seeking survival, offers products and services. Business-to-core task of identity does not automatically guarantee Enterprise members had common objectives. The establishment of the values, as the enterprise is extremely staff code of conduct defines success and goal. Thirdly, can help improve the Organizations overall quality, teamwork training. The Constitution of corporate culture, including thought and culture, technology, culture, management culture, quality cultural and entertainment culture, these cultural integration and interaction between, on the one hand, promote the improvement of the quality of the entire staff, on the other hand due to the influence of a common culture, a common awareness and action-oriented, keep and maintain the solidarity, cooperation, harmony of employee relations, objective strengthening unity and struggle, entrepreneurship, the effectiveness of overall development. 3. Culture is a connotation. Unlike the surrounding environment of enterprise system, its internal mechanisms for coordinated operation cannot leave the corporate culture. On the one hand, the corporate culture directly affects the employees of the code of conduct, professional ethics and clip, cultivation and development of corporate culture, to improve and increase employee loyalty, satisfaction and sense of identity and belonging. On the other hand, the enterprise culture of major decisions, our long-term objectives, strategy and execution of rules and regulations are not underestimate the impact.Second, the enterprise culture and the transformation of the necessity For the 21st century, China business enterprise culture have multiple challenges: the arrival of the knowledge economy, as corporate culture taken to enhance the knowledge of how to face value, the new issue of knowledge workers; market reform in depth, allowing the formation of the planned economy of the corporate culture in the age old method, the old routine again defective; and the rise of network technology, and the birth of a new enterprise culture provides a sharp object. In a word: mechanism changed, times have changed and technology changed, so many companies are faced with the problem of reinventing the enterprise culture. Guoshina in the salvation of the blue giant, first of all, it is explicitly changed the IBM enterprise culture of basic values, founder of IBMs new culture, this is the strive to win (Win), fast execution (Execute) and team (Team). Guoshina said as IBMs leaders, you of course need leadership in planning and specific projects. But your responsibilities also include lead, to establish a working team, and was a high performance culture. GE CEO Jack Welchs also says: our vitality curve can effectively, because we have spent ten years in our enterprise established a performance culture. From the corporate culture of development, can only say that there is a level, the corporate culture strategy did not get the attention it deserved, the lack of enterprise culture of training systems theory of guidance and corporate culture mostly traditional culture in the enterprise in miniature that enterprises typically vitality enough, more dead than alive, lack of excellent patient awareness, there may be serious centrifugal phenomenon. View our corporate culture exists more defects and errors, our corporate culture common errors include:1. Cultural fooling the phenomenon. This type of phenomenon is common in those leaders dictatorial or management problems. As leaders of the extreme stress of some cultural values, promote education means the excesses. It produces as leaders hope that within the enterprise. 2. No cultural phenomenon. They often appear to enterprise systems and has a very strict policies. The system requires that employees must do and cannot do, but no specific cultural ideas and value advocacy, neglect of staff education and training. This type of phenomenon more developed in industrial manufacturing enterprises, resulting as leaders of their quality, or a lack of understanding of corporate culture. The personality cult or if you want to hide certain facts. Such enterprises are usually easy to produce blind worship or leaders of censorship. 3. Cultural ideal phenomenon. It is common in those with young people as a pioneering main force. Symptoms for these enterprises will propose some unrealistic ambitions and cultural ideals, its advocacy of ideas will be beyond enterprise-scale, change the world of the mission. Big empty slogan makes people look; grand, unified lofty goal is often a lack of measurable objective basis. This type of phenomenon as leaders have overly ambitious life ideal and lack of bian working spirit. The class employee performance most passionate surging, but might have ignored the present dangerous situation and what to do today. In addition, many enterprise corporate culture inhibit peoples individuality, in the enterprise only noticed the collective, the imagination and creativity, small production under the concept of collectivism, it is difficult to form enterprises of cohesion.Todays fiercely competitive, the survival of the fittest became the new rules of the game, our corporate culture is the United States, Japan has been lagging behind many, if not to catch up, now in the competition will be inevitable failure. Therefore, the new enterprise culture of creation and innovation project is an enterprise of the new issue of greatness.Third, e-commerce era enterprise culture and the transformation of ideas 1, Analysis of internal and external factors, rendering speed culture and innovation culture In an enterprise e-commerce times select what core values is to create cultural priorities. Information economy is the speed of the economy , the speed has become one of the enhancing competitiveness of enterprises. The emergence of the Internet, make the changes in the world, is rapidly growing faster and faster. Thus an Internet-based e-commerce can quickly understand the market information, quickly and easily collect customer demand, widely propaganda, instantly on-line trading settlement, many business activities can instantaneously, enterprise productivity has been greatly improved. In short, information technology and the wide use of network technology allows e-commerce business-to-market barriers can be significantly reduced. Now the whole world is talking about innovation, because in todays economic environment, a unique and unchanging rule is everything is changing. On this, any organization or business if you do not always change and innovation, it was not possible to maintain their competitive advantage. No innovation, dies, innovation has become an enterprise the existence and development of the important basics, only by their own innovative deterministic can to deal with the uncertainty of rapid change. In the information era, the role of innovation has been unprecedented intensification, and sublimated into a kind of social topics. In e-commerce times, innovation becoming the lifeblood of business, traditional production scale, cost advantages and other factors is no longer in the future, the enterprise only through constant innovation to survival and development. Change, stand still, is not in the fierce competition in the market, enterprises to survive in the future of global competition in foothold, you must break the traditional thought detention and mindset, daring, firmly grasp the business opportunities in the rapidly changing. 2. Update concept, creation of employee behavior. The creation of employee behavior is an important part of the building. For those of you in terms of leading e-commerce businesses, most shortage is neither a raw materials or funds; neither the technology nor the emerging markets, but the lack of qualified personnel. These people can succeed in the future the wings of the imagination. President of the American McKinsey & Company Lloyd Michaels said: raising funds is easy, smart business strategy can also imitate. Technology of half-life has been shortened. Nowadays many companies, talent is to gain a competitive advantage, Prime . Todays managers realize that in todays global economy, e-commerce and network speeds of global markets, the autonomy of the talents of highly capable enterprise on quick decision making is critical. E-commerce business is dependent on the staff of human talent and initiative to make more relevant to consumers, to market faster decision. E-commerce, focusing on services, electronic means however is. E-commerce or e-services, that the Internet can provide human services, the core of the service are not technical, but enterprise culture and employees; Internet economy is a service economy, rather than technology economy, network consumer transaction platform, nor display environment; vendor is not a simple supplier or vendor, but service vendors, which serve better, who earn more money. In the new e-business environment, the most successful companies to provide new employees in the past only the customer can enjoy respect: they create equal talent management system to meet the employees to engage in meaningful work and the desire of wealth creation. They generously reward staff for good performance, not just the payment of cash, but also that they have ownership of enterprises3. Leaders strived for, keep values in e-commerce business decisions, innovation is very important. First of all, the organizational structure you want from the original pyramid, top-down, hierarchical control structure to the new organizational structure of the network. Secondly, the management focus from capital management to knowledge management. Knowledge management is the application of collective wisdom to improve preparedness and ability to innovate. Third, new ideas and methods of management. In the information age and network conditions, new economic form produces a number of new management theory and management methods, such as flexible manufacturing, distributed agile manufacturing, production, business process reengineering, learning organization, manufacturing resource planning and other new ideas. The founder of e-commerce business and enterprises operation will encounter all kinds of unexpected difficulties and setbacks: such as financial risk, trading risks, and increasingly competitive market, suffer adverse, no toughness completely collapsed. Therefore, entrepreneurs must be afraid of failure, fear of frustration and indomitable courage, dedication, without fear or favour risk, horns of spirit. 4. Establish a mechanism to strengthen corporate cultureA new enterprise culture is a cumulative process of personality psychology, this has required a long time, and the need to continue to strengthen. Peoples reasonable behavior only through strengthening to sure, this kind of behavior can reproduce, and used to stabilize, allowing guidance the values into the values of actors. Therefore, the assessment should be incarnation and visualize, promotions, to consider whether he and corporate culture, for those who do not have a good work, and difficult and corporate culture fusion of officers to leave the enterprise, enable employees to understand what the encourage enterprises, in opposition to what. To strengthen the i