市场营销英语试题.doc

一、Translate the following phrases into Chinese(15分)1Distribution channel 2Marketing environment 3Target customer 4Natural resource 5Sustainable development 6Annual report 7Well-recognized 8Companys image 9New alternative 10Target market 11Respondent 12Brand positioning 13Product origin 14Final consumer 15On-line shopping 二、Translate the words into English (15分)1市场细分 2调查问卷 3年度收入 4生产线 5品牌忠诚度 6第一手数据 7周年特卖 8绿色营销 9销售机会 10主流购买者 11成本定价 12市场占有率 13实体产品 14销售促进 15公共关系 三、Translate the sentences into Chinese(40分)1、Advertising objectives should be realistic, precise, measurable and consistent with the organizations overall marketing objectives. 2、The core beliefs and values people hold in a given society are hard to change. 3、Marketing is a process of finding out the needs and wants of the market then designing products or services to satisfy these needs and wants.4、The marketing environment refers to any outside factors and conditions related to the marketing activities of an organization. 5、Market research is the systematic collection, analysis and reporting of data to aid marketing decision making. 6、The segments you choose to serve are your Target Markets.7、reen marketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs and wants. 8、Direct channel means that you sell your products or services directly to the final users without involving any wholesaler, retailer, broker or agent.四、Choose the suitable words to complete the sentences and fill the word in the blank.(10 分)order, cost, enquire, free, dimensions, charge, guarantee 1. Good morning. Im phoning to _ _about your personal computers. 2. You asked about the _ _. They are 3.5 meters wide, and. 3. Youre in our _ _ delivery area, so therell be no extra _ _ for delivery. 4. We _ _ delivery within two weeks after you place an _ _. 5. It _ _ us $5.8 to make one unit, but we only _ _you $6.五、Reading comprehension（20分）The home computer industry has been growing rapidly in the United States for the last ten years. Computers used to be large, expensive machines that were very difficult to use. But scientists and technicians have been making them smaller and cheaper while at the same time they have been made easier to use. As a result, their popularity has been increasing as more people have been buying computers for their homes and businesses. Computers have been designed to store information and compute problems that are difficult for human beings to work out. Some have voices that speak with the operators. Stores use computers to keep records of theinventories(库存货物) and to send bills to their customers. Offices use computers to copy letters, record business and keep in touch with other offices. People have been using computers in their homes to keep track of the money they spend. One important new use for computers is for entertainment. Many new games have been designed to be played on the computers. People of all ages have been playing these games, People also have been buying home computers to play computer games, watch movies and listen to concerts at home. They have become very popular indeed.1. Computers used to _. A. work rapidly B. be large and expensive C. be easy to use D. be used for fun2. In recent years, computers are being made _. A. larger and more expensive B. smaller and cheaper C. more difficult to use D. to work more slowly3. Home computers can be used for _. A. writing letters B. playing games C. doing business D. all of the above4. Salesmen use computers mainly to _. A. check the list of goods and materials that are kept in the store house B. play games for pleasure C. talk with their friends D. write letters5. The best title for the passage would be _. A. New Uses For Computers B. The Popularity of Home Computers C. The Home Computer Industry D. Computers At Home6、Please match the English words in Column A with its means in Column B popularity a diversion that holds the attentioncompute the quality of being wi