服装外贸谈判策划书英文版

Catalogue 、 Negotiation Theme 、 Negotiation Team、 Preliminary InvestigationIndustry Background Our Business Background Other Business Background、 Deep Analysis 1. Benefits the two parties want to get and the analysis of advantages and disadvantages through the negotiation2. Negotiating issues identified、 Negotiation Objectives 、 Negotiation Process 、 Negotiation StrategyThe start of negotiationThe analysis of strategies used in the mid-term negotiationThe final sprint stage、Emergency Plan、APPENDIXPURCHASE CONTRACT 、 Negotiation Theme Negotiation matters with the Doneger Group on pajamas 、 Negotiation Team PEOZE pajamas company: General manager:Yan mei (Decision-maker)Chief negotiator: Fan wenjing (responsible for the negotiation matters on pajamas wholesale )Corporate counsel: Ye liling ( negotiator and drafter of the contracts )Secretary:Gong yuanheng(recorder and reporter)Mastermind:Du wan (aside and drafter of the business plan book) Doneger Group: General manager:Zhou jing(Decision-maker)Chief negotiator: Bao ying (marketing director) Auxiliary negotiator:Zhang yinxia (Corporate counsel)Secretary:Huang yanlan(recorder and reporter)Logistic:Cheng muli(driver and waitress) 、 Preliminary Investigation1 Industry Background Domestic background of pajamas market : At present, Chinas pajamas production, domestic sales, exports are at best level in recent years ,mainly due to the financial support from local government , the deepening reform of pajamas enterprise, the new capital and the new technology widely used in pajamas production, as well as the development of new pajamas products, which have injected new vitality into pajamas industry in China. American background of pajamas market : The American pajamas industry is estimated to be worth over $30 billion. The market encompasses a range of lingerie and intimate clothing, with nightdress representing over 50% of the overall market, bedjacket around 33%, and peignoir more than 10%. Style, evolving fashion trends and factors such as novelty and comfort are the main drivers of this industry.2 Our Business Background Our brand PEOZE is founded in Xiaolan Zhongshan City(One of China Famous pajamas Towns) in 2011. We are professional a pajamas manufacturer covering product development, purchase, manufacturing and sales. The brand PEOZE includes three sections: PEOZE Pingze for men, PEOZE Pingzhuang for women and PEOZE Waduoli for children. Since this company was founded, we have been learning from top pajamas companies. We are sincere to communicate with our customers, listen to the suggestions from customers and adopt good ones. For product development, we insist that the market guides our step. Therefore our products are vey competitive. Our sales net covers more than 20 cities. We hope we will be one of the winners of pajamas industry in future as well as getting respects from the competiters and employees. “Only for comfortable life” will direct us to develope. Also we will try best ” To be China top pajamas brand” and develop together with competiters.3 Other Business Background The Doneger Group is the leading source of global market trends and merchandising strategies to the retail and fashion industry. Leveraging the companys 60+-year heritage, its premier network of market and trend & color forecasting experts works closely together to provide clients with analysis and direction on product and business planning. The Doneger Groups merchandising and creative teams review the marketplace at all stages of the design, development and merchandising process. All segments of the apparel and accessories markets, both at retail and wholesale, in womens, mens and childrens wear are researched and analyzed; the company competitively shops retail in the U.S. and Europe and attends all key textile fairs and trade events. With this foundation of services and its extensive industry presence, the company has developed strong relationships with retailers, manufacturers and style-related businesses alike, giving The Doneger Group the broadest and most diverse perspective in the industry. The extensive scope of the business allows The Doneger Group to tailor the organizations intelligence to address the business needs and objectives of each client individually. Clients gain the business information and industry knowledge that will position them competitively in their market. 、 Deep Analysis1. Benefits the two parties want to get and the analysis of advantages and disadvantages through the negotiation Our interests: we hope to expand our production scale and advocacy efforts through international cooperation, so as to create a broader overseas market and increase the global awareness of our company. Other benefits: through the introduction of new types of pajamas to develop the pajamas market Our advantage: We are selling the pajamas produced in the beautiful city Guangzhou . Nowadays, our company has developed a business mode, led by foreign trade and integrated by industry and trade. Our mission is to provide Chinese pajamas products that are attractiveanddurable; the vision is to enhance values of our brand, employees and company with outstanding quality to achieve sustainable development and become the leading enterprise in Guangzhou pajamas industry. Our Disadvantages: though the export of pajamas wholesale ranked one of the most in our country, poor sales of couture pajamas in foreign countries. Other advantages: The Doneger Group has run the pajamas business for many years.In the USA, The Doneger Group owns 40% of the market share and is renowned over the world . There are enough idle funds which could be used for the pajamas investment.The aggregate investment budget is up to 3 million yuan.The company can choose pajamas suppliers from different countries. Other disadvantages: the various unknown risks in the search for a new pajamas market. 2.Negotiating issues identified Question 1: . To negotiate the purchase quantity and the type of payment Analysis: It can be seen from the figure that, from 2007 January to 201 0 November, the number of Chinas enterprises of refined pajamas processing industry has increased, but in 2011 the number of Chinas refined pajamas enterprises has significantly decreased,which relatively reduced the competition with our company. So our company has the ability to maintain good performance in production and trade. Question 2: matters about the product type Analysis: more and more people like to wear sexier pajamas to make them alluring and fashion . This negotiation is not only the generalization for our companys products,but also can make the other company increased the business and trade,which is a win-win project where both sides could achieve opportunities for development .、Negotiation objectivesThe negotiating cooperation around the central theme of pajamas wholesale will be launched by the exchange of feelings to achieve peace negotiations and show our sincerity. We hope that both sides can reach a win-win situation over the negotiations through the exchange, and achieve the long-term cooperation in the future .About the commodity1.Name of commodity:nightdressprice:600-1000/pairquantity.100Art No: MC111510Color: chromatic colorSize: S/155, M/160, L/165, XL/170, 2XL/175, 3XL/180Clothing fabrics: real silk 2.Name of commodity: bedjacket(睡袍)Quantity：200Price:119-300/pairArt No: MC1266949Color: silverySize: S/155, M/160, L/165, XL/170, 2XL/175, 3XL/180Clothing fabrics:corduroy3.Name of commodity:peignoir(长睡衣)Quantity:200Price:200-300/pairArt No: MC1266234Color: chromatic colorSize: S/155, M/160, L/165, XL/170, 2XL/175, 3XL/180Clothing fabrics: cotton100%、Negotiation process1. proposal（发盘）2. The components of the opening bid: price, delivery, payment terms, quality specification,and others.3. Responsiveness to bid.4. Starting the bargaining process5. Making concessions;6. Towards settlement.、 Negotiation StrategyThe start of negotiationCooperative Tactics: Developing interests in an effort to maximize the opportunities for all parties. Building strong perso