成本领先案例--西南航空(英).ppt

,Doyoueverheardofthecostleadership?,ItmeansSouthwestAirlines!,Howtoachievecostleadership?,PayattentiontoSouthwestAirlines!,HaveyouheardofSouthwestAirlines?,Now,followus!,Costleadership-SouthwestAirlines,5,AboutUs,History,Culture,Contents,Experience,Development,6,AboutUs,History,History,Culture,Development,Experience,Contents,7,With41yearsofservice,SouthwestAirlinesCo.(Southwest),alow-faremajordomesticairline,continuestodifferentiateitselffromotherlow-farecarriers,MarketingStrategy,EnterpriseCulture,CustomerIdentification,CostStrategy,+,=,+,+,41years,AboutUs,8,3,61,ServingCities,3,1,consistentlyoffersthelowestandsimplestfares,thenationslargestcarrier,Boeing737aircraft,1,AboutUs,AboutUs,History,Culture,Contents,Experience,Development,History,History,History,History,Experience,AboutUs,History,Culture,Contents,Development,lowfaresandLowCost,Customers-whoarethey?,HaveFun!,FlyShortDistances,A,B,C,D,锐得PPT炫彩立体图表,Experience,lowfaresandLowCostAverageone-wayfareis$83anditsupplies90%ofalldiscountfares.Concernedwithkeepingcostlowtoincreaseprofitabilityratherthanincreasemarketshare.,Experience,FlyShortDistancesSouthwestdoesnotuseahub-and-spokesystem,butratherfliespointtopoint.Averageflightlastjustoveranhour.,Experience,HaveFun!Typicalflightattendantspiel:Pleasepayattentiontotheflightattendantatthefrontofthecabin.SheseithergoingtobeMissAmerica2000oraverybitterrunnerup.,Experience,AboutUs,Culture,History,Contents,Experience,Development,providehelpwhereneeded,Focusedoncustomerservice,KeepEmployeemotivated,Keepcustomersatisfact,EnterpriseCulture,Culture,Keywords:,love,happiness,Culture,Family,Devotedtoeachandeverycommunitytheyserve.SharetheSpiritvolunteereffortsReachesouttoprovidehelpwhereneeded,Culture,EmployeeCulture,HireforattitudeandtrainforskillsEncouragetoassumeownershipGiveemployeesimmediateaccesstocriticalinformation,Culture,Culture,TheFreedomtoTravel,TheFreedomtoCreateFinancialSecurity,TheFreedomtoPursueGoodHealth,TheFreedomtoCreateandInnovate,TheFreedomtoLearnandGrow,TheFreedomtoMakeaPositiveDifference,Culture,AboutUs,Development,History,Culture,Contents,Experience,