毕马威-IT行业-企业移动商务发展趋势报告.ppt

TrendsInEnterpriseMobility:ConvergenceofMobileBusinessandWebServicesSoftware&InformationIndustryAssociationBriefingMay16th2002,NicholasD.EvansEmergingTechnologySolutionsKPMGConsulting,Inc.ndevans(972)373-7429,下载更多免费咨询报告，尽在,Page1,Agenda,EmergingTechnologiesatKPMGConsultingStateoftheEnterpriseMarketITTrendsConvergingonBusinessDriversandBarrierstoAdoptionMobileBusiness&WebServicesConvergenceScenariosBestPracticesContacts&FurtherReadingQ&A,下载更多免费咨询报告，尽在,Page2,AboutKPMGConsulting,Inc.,OurPartnersareLeadersKPMGConsultinghasmorethan50strategicallianceswithleadingeBusinesssolutionproviders-partnerssuchas:SunMicrosystemsCiscoSystemsFedExCorporationOurPhilosophyEnsuresSuccessKPMGConsultingprofessionalsliveourphilosophyofdeliveringoutstandingclientvaluebycombiningreal-world,industry-relevantexperiencewithinnovativeusesoftechnology.,OneoftheWorldsLargestConsultingFirmsKPMGConsultingemploys10,000peopleandservesmorethan2,500clientsinboththepublicandprivatesectors.HeadquarteredinMcLean,Virginia,wehaveprincipalofficesin16countriesonfourcontinents.FirstBigIPOof2001KPMGConsultingbecamepubliccorporationonFebruary8,2001NASDQsymbol:KCINOurBusinessiseBusinessOurcoreserviceofferingisend-to-endeBusinessintegration.Thisofferingencompasses:SupplyChainBusinessandTechnologyStrategyTradingPartnerIntegrationandExchangesIntegrationandOn-BoardingIntegratedEnterpriseOperationsSystemsandTechnologyIntegrationNetworkSolutionsandWebArchitectureOutsourcingStrategyandProcessesInternetStrategy/BrandingCustomerCareOnlineTraining,Page3,WirelessSolutionOfferings,KPMGWirelessSolutions,readySetGO!mobileSuccessroadmaptogainnewROIbyapplyingwirelessandmobilecomputingtechnologyR2iMobileProvidesclientswithamethodologyforimplementationofWirelesssolutionsfortheirorganizationutilizingpre-definedreferencearchitecturesdesignedtoachieveafastimplementationofasolutionwhichfocusesonsolvingreal-worldbusinessproblems.WirelessLANsProvidesclientswiththedesignandimplementationofWLANstargetedatachievingbusinessvalue.MorefocusedontheintegrationwithapplicationsrunningonWLANsthanonjusttheimplementationoftheWLANsthemselvesTransactionPlatformsProvidesclientswiththestrategy,designandimplementationofTransactionPlatformstargetedatspecificindustryverticals.Keycharacteristicsofthesesolutionsarethattheyfocusspecificsolutionaspectswhicharerequiredtocompletetransactions.AmongthesekeysolutionaspectsareSecurity,MobileWallet,TransactionProcessing,andScalability.,WirelessTransactionPlatforms,Strategy,SystemIntegration,Enablement,Roadmap,Transactions,Access,Network,Page4,EmergingTechnologiesatKPMGConsulting,ThecharteroftheEmergingTechnologySolutionspracticeistokeepKPMGConsultinginstepwithemergingand“disruptive”technologiesbyCoordinatingtheidentificationofemergingtechnologiesthatarestrategictothebusinessofourclientsIncubatingthehighestprioritytechnologieswithinKPMGConsultingsothattheycanmatureandLaunchingthemaseithernewcoresolutionofferingsorkeydifferentiatorsforourexistingsolutions,Page5,EmergingandDisruptiveTechnologies,Someoftheseemerginganddisruptivetechnologieswillimprovebusinessprocesses,othershavethepotentialtoreshapeentireindustriesThe“Map”positionstechnologiesaccordingtothelevelofimpactwhendeployedandthelevelofpenetration,BusinessImpact,ReshapeIndustries,ReshapeBusinessProcesses,ImproveBusinessProcesses,BusinessPenetrationby2003,10%20%30%40%50%60%70%80%90%,WirelessWeb*mCommerce*WebServices*,Voice-over-IP*,EnterprisePortals*,EnterpriseInstantMessaging*,ASPs*,*P2P,*WirelessLAN,EmbeddedTags*NaturalLanguageInterface*,Source:ITExpo,2001,Page6,SolutionRadar,LargeMarket,ModerateMarket,SmallMarket,BPPM,WebServices,PeerServices,WirelessInfrastructureMgmt,Real-Time,M-Commerce,FY04+,FY04+,FY05+,FY05+,FY02-03,Linux,BPO,Broadband,PotentialMarketSize,BPM,EmbeddedSystems,Security,Page7,ITTrendsConvergingonBusiness,MobileBusinessisjustoneofseveraltechnologytrendscreatingtheopportunityforbusinessagilityandcompetitiveadvantageNextgenerationinfrastructuretechnologiessuchasreal-timecomputing,embeddedsystems,webservices,peerservices,andwireless/mobilearebestimplementedandapproachedinaholisticmannerthatexploitsthebenefitsofeachTheyarecloselyinter-related.andoftenmutuallyrequired.forexample.Webservicesenableanytime,anywhereaccesstoinformationandtransactionsonanydeviceandanyplatformWebservicesbringsnewdevelopmentanddeploymentparadigmstoenterprisesoftwareandtoelectronicbusinessMobilebusinessbringsnewaccessparadigmstoenterprisesoftwareandtoelectronicbusinessWireless/mobileisbecomingakeynodefordigitalservices/webservicestransactionsandprocesses,Page8,MobileBusiness&WebServices,M-BusinessDriversAnytime,anywheremobileaccesstoenterpriseprocessesandinformationIncreasedrevenuesIncreasedcustomersatisfactionandretentionReductionofcostsImprovedefficienciesandproductivityReducedcycletimesAbilitytomakefasterandmoreinformeddecisionsDifferentiationfromthecompetitionImproveddataaccuracy,WebServicesDriversSoftwareasaservicemovement“Unbundling”ofenterpriseprocessesvirtualenterpriseReductionofcomplexityMigrationtowardsreal-timeenterpriseReductionofcostfordevelopmenteffortsInteroperabilityacrossheterogeneousdevicesandapplicationsLoosely-coupledintegrationthatcanaccommodatechangestobusinessprocess,Page9,EnterpriseproductionimplementationsCRM,SFA,SCM,BusinessIntelligenceAdvancedDevicesTelematicsLocation-BasedServices,WidespreadEnterpriseProductionImplementationsMulti-modalinterfacesContextAwareArtificialIntelligenceRFID(“BitsandAtoms”)M-Commerce,Strategy,Execution,4,1,2,Viral,EnterpriseMobilityTrends&Timeline,Enterpriseeducation/researchHypearoundthe“WirelessWeb”MostlyconsumerfocusedWAPStocks,News,Weather,Enterprisepilotsine-mail,PIM,CRM/SFAEarlystrategyformulationWirelessMiddlewareWASPsUnifiedMessaging,EnterprisestrategyformulationDigitalServices3GProductionDeploymentsWLANAdoptionbarriersareremoved,Education,2005+LateMajority,2003EarlyMajority,2002“Chasm”,2001EarlyAdopter,1999-2000Pioneer,EnterpriseProductionDeploymentsofWirelessData,Page10,WirelessDataExamples,Todaysenterpriselandscapeintermsofwirelessandmobiledeployments.SupplySideOver-abundanceofwirelessmiddlewarevendorsweexpectconsolidationandreturntoprominenceofthemajorplayerssuchasIBM,MicrosoftandOracleIntelligentnewsolutionsforexample,wirelessinfrastructuremanagementfromcompaniessuchasmFormationTechnologiesEliminationofbarrierstoadoptionforexample,recent3GannouncementsfromcompaniessuchasSprintPCSDemandSideStrategyformulationvaluepropositionandbusinesscasedevelopmentPilotspavingthewayforprocessandbehaviorchangerequiredtoexploitwirelessandmobilesolutionsImplementationbyearlyadoptersforexampleInfoWaveandAmericanUniversity,Page11,WirelessDataExamples,AmericanUniversityAmericanUniversityaskedKPMGConsultingtoconductadetailedstudyandpilottodeterminetheviabilityofofferingwirelessvoiceanddataservicetostudents,facultyandstaff.TheKPMGConsultingteamcombinedmarketresearch,financialanalysisandcompetitiveanalysistoevaluateandvalidatetheopportunity.KPMGConsultingthenhelpedtheclientselectvendorsandconductatwomonthpilotofawirelessvoiceanddatasystem.Thesuccessfulconclusionofthepilotvalidatedthewirelessstrategyandproposedwirelessnetwork.OnMay1,2002,AmericanUniversityannouncedtheirplanstoimplementcampus-wide,thewirelesssystemtohandlevoice,dataandmessaging.InfoWaveInfowavedevelopssoftwarethatallowsmobileanddisparateworkforcestoaccesscorporatenetworksusingwirelessdevices.Tosupportitsrapidanddynamicgrowth,theclientwantedtoimplementaCRMsolutiontoprovidemoreaccurate,up-to-datecustomerinformationtoitssalesforceandchannelpartners.ThewirelessCRMsolutionwasdeployedtoend-userswithinsales(insideandregional),marketing,productmanagement,customerservice,corporatecommunications,investorrelationsandtotheexecutiveteam.Thesolutionprovideduserswithreal-time,read/add/updatefunctionalitywhileconnectedwirelessly.Withinastandardwebbrowserontheirmobiledevice,usershavereal-timevisibilityintotheentireprospect/customerprofile.SomeofearlyROImetricsinclude:ImprovedProductivity(salescyclereductionof50%,improvementofleadreceipttoresponseby100%)ReductioninOperatingCosts(reductioninpartner-relatedcostsby50%,moreeffectiveuseofmarketingexpenditures)GaininMarketShare(increaseincustomerbaseby20%)ImprovementinBottomLine(increaseincustomer-paidinstallationsby300%)eCustomerWorldGoldenAward2001forexcellenceinitsMobileCRMSolutioncategory,Page12,WhatsNeeded?,WhatwillaidenterpriseadoptionofMobileBusinessandWebServices?ImprovedeconomicclimateandindustrymaturityFocusonbusinessbenefitsnottechnicaldistractionsCompellingvaluepropositionsforenterpriseadoptionSolutionsthataccommodatetodayslimitationsindevices,standards,bandwidthandcoveragePioneersandearlyadoptersgeneratingsuccessstoriesandROIstoriesSeriouspilotswithclearobjectivesandnot“sciencefairs”CarefullyexecutedstrategiesanddeploymentsthatleveragesynergiesbetweentheseemerginganddisruptivetechnologiesFundamentalunderstandingthatemergingtechnologiesarethenextcompetitiveadvantage,Page13,MobileBusiness&WebServices,IndustryScenariosExamplesofwheremobilebusinessandWebservicescanbeappliedincombinationtosolveenterpriserequirementsBestPracticesRecommendationsforenterpriseswhenconsideringtheconvergenceofmobilebusinessandWebservices,Page14,IndustryScenariosChemicals,CreatingtheReal-TimeEnterpriseMobilityandBusinessProcessPerformanceManagement(BPPM)Achemicalscompanyusingwirelessandmobiledevicesaspartofabusinessprocessperformancemanagementsystemtiedtosalesandfieldoperations.Benefits/ObservationsMobiledeviceshelptomovetotherequiredlevelofvisibilityandaccesstoinformationProvidessalesforcewithalertsrelatedtosalesopportunities(leads)andsalesexceptions(customerpurchasingpatternsoutoflimits,inventoryunavailable,logisticsissues)ManagementbyexceptionmobiledevicebecomesabusinessdevicemonitoringthebusinessactivitiesandkeyperformanceindicatorsMobiledevicesprovideanalertmechanismforfasterresponsetobusinessprocessexceptionsApplicationintegrationaccomplishedviaWebservices,Page15,IndustryScenarios-Communications,CreatingNewRevenueStreams-DeliveryandIntegrationofDigitalServicesAmobilehandsetmanufacturermovingintodigitalservicessuchasdownloadableringtoneshastwochallengespayloaddeliverytothedeviceandback-endintegrationwithwirelesscarrierbillingsystems.Benefits/ObservationsMobiledevicesaretheendpointforthepayloaddeliveryeffectivelyservingasthesubscriberforWebservicesNewintegrationtechniquessuchasWebservicescanhelptospeedintegrationandreducecostsofconnectingintoback-endcarrierbillingsystemsWirelessInternetvaluechainisenhancedviawebservicescomplexityisreducedandopenstandardshelptofosterinter-connectionofvaluechainparticipants,Page16,IndustryScenarios-Software,CreatingNewServicesMobileplatformsclimbingupthestackincorporatingWebservices-basedapplicationsAwirelessmiddlewarevendormovingupthestackviaacquisitionofavendorinthefieldforceautomationspace.TheyareaddingworkflowontopoftheirbasictranscodingengineandsupportingstandardssuchasSOAPbothinthedevelopmentenvironmentandtheruntimeenvironment.Benefits/ObservationsMobilebusinesstechnologiesarebecomingembeddedintoallapplicationsAllapplicationsaregainingwebservicesfunctionalityassoftwaremovestowardsthesoftwareasaservice(SaaS)modelResultwillbethatmostsoftwarewillhavemobilefunctionalityandwebservicesfunctionalityaskeyinfrastructureelementsthatsupportthebusinessfunctionality,Page17,IndustryScenarios-Manufacturing,SupplyChainVisibilityMobiledevicesandwebservicesforspeedingvendorqualitymanagementWithinthesupplychain,informationonthequalityofgoodsreceivedatawarehouseisrecordedonaPDAwithwirelessconnectivity.Theresultsaretransmittedtoareal-timesystem,coupledwithwebservicesintegrationtopartnersystems,inordertomanagevendorquality.Thereal-timenatureoftheinformationflowhelpsreducecycletimesandincreaseproductivitycomparedwithmoretraditionalbatch-orientatedprocesses.Informationcapturedelectronicallyatthepointofactivityalsoeliminatestheneedforduplicatedataentryinthebackoffice,henceimprovingdataaccuracy.Benefits/ObservationsMobiledeviceshelptoensuredataaccuracyandinformationcaptureatthepointofbusinessactivityReal-timesystemshelptoensurezerolatencyfromdatacollectionatthewarehousetointegrationandreportingtopartnersystemsWebserviceshelptoeaseintegrationwithmultiplepartnersystems,Page18,TakeaHolisticApproach,1)DontconsiderMobileBusinessorWebServicesinavacuumMobileBusiness:Additionalchannelthatenhancesexistingchannels.JustasE-BusinessbecomesembeddedinthebusinesssowillM-BusinessWebServices:Emergingtechnologiescanalsoplayarolewebservices,peerservices,embeddedsystems(machine-to-machine),BusinessImpact,ReshapeIndustries,ReshapeBusinessProcesses,ImproveBusinessProcesses,BusinessPenetrationby2003,10%20%30%40%50%60%70%80%90%,WirelessWeb*mCommerce*WebServices*,Voice-over-IP*,EnterprisePortals*,EnterpriseInstantMessaging*,ASPs*,*P2P,*WirelessLAN,EmbeddedTags*NaturalLanguageInterface*,Source:ITExpo,2001,MobileBusiness&WebServicesImpact:Alongwithwebservices,M-Businesstechnologiesrepresentanotheremergingtechnologycategorythathasthepotentialtoreshapeentireindustries!,Page19,LookatFundamentalSynergies,2)BothmobilebusinessandWebservicesapplytotodaysenterpriseinitiativesvirtual,real-time,ubiquitousand“back-to-basics”viacosttakeoutandperformanceimprovementMobileBusinessNotjusttheintersectionofInternetandWirelessNotjustthe“wirelessweb”Allowsnewbusinessmodels,newprocesses,andreal-timecomputingRemovesformerprocessbottlenecksandpermitsinformationandtransactionsattheedgeofthecorporationWebServicesNotjustforintegrationNotjustcostreductionandcomplexitymanagementAllowsnewbusinessmodels,newprocessesandreal-timecomputingAllowsdynamicassemblyofbusinesstransactionsandloosely-coupledintegrationMobileBusiness&WebServicesImpact:Allowsustostarttoshapetechnologyaroundourselvesandourbusinessprocessesinsteadofshapingourselvesaroundtechnology,Page20,IncorporateProcess,3)IncorporateprocessandwellastechnologyMobileBusinessOpportunitytocreateentirelynewprocessesaswellastore-engineeroldprocesses.Opportunitytoeliminateboth“static”and“dynamic”bottlenecksqueues(toolittlemovement)orworkawayfrompointofbusiness(toomuchmovement)WebServicesWebservicesandbusinessprocessmanagement.Conceptof“businessservicesorchestration”(Fuego)acrosspeopleandapplicationsmobiledevicesincludedMobileBusiness&WebServicesImpact:Asyouviewmobilebusinessfromaprocessperspective,Webservicescanserveastheenablertopublishandsubscribetosoftwareservicesinaprocess-orientedapproach.Themobiledeviceinteractionbecomespartoftheprocess.,Page21,MovetowardsReal-Time,4)UnderstandyourperprojectneedsonthemobilitycontinuumMobileBusiness:Needforreal-timeinformationandreal-timeconnectivity(wirelessWAN)vs.morebatch-orienteddailyconnectivity(wirelessLANandcradlesynchronization).WebServices:Dynamicassembly,businesswebsMobileBusiness&WebServicesImpact:Asyoumovetowardsthereal-timeenterprise,thesetwotechnologiesbecomemoreintricatelylinked.Planyourprojectsaccordinglybasedupontheirreal-timerequirements.,MobilityContinuum,CradleSynchronization(Batch),WirelessLAN(Hourly)e.g.warehouseactivity,WirelessWAN(NearReal-Time),e.g.salesleads,e.g.orderstatus,Real-TimeEnterprise,Webservicesfordynamicassemblyofpre-arrangedpartners,Webservicesforenterpriseapplicationintegration,StaticorBatchTransactions,Page22,LookatSoftwarePlatformConvergence,5)PlanforsoftwareplatformconvergenceMobileBusinessConvergenceofEAI,applicationserverandmobileserverfunctionsWebServicesIncorporationofWebservicestechnologiesintoapplicationserverplatformsMobileBusiness&WebServicesImpact:Asvendorsbuildoutthefunctionalityoftheirapplicationserverplatforms,mobilebusinessandWebservicessupportwillbecomestandard.PlanyourITarchitectureaccordingly.,ApplicationServers,MobileServers,EAI/B2BServers,WebServicesSupport,Page23,BestPractices,SummaryofEnterpriseRecommendations1)TakeaholisticapproachDontconsiderMobileBusinessorWebServicesinavacuum2)LookatfundamentalsynergiesBothmobilebusinessandWebservicesapplytotodaysenterpriseinitiativesvirtual,real-time,ubiquitousand“back-to-basics”viacos