




已阅读5页,还剩25页未读, 继续免费阅读
版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
1,DigitalBrandManagementServices,March,2003,2,Whatisthevalueofabrand?,3,Brandsarecriticalassetstoacompany,BrandValueinBillions,Coca-Cola70Microsoft64IBM51Disney29McDonalds25Ford20Apple5Amazon3,Brandsinmanycasescanrepresentonaverage35%ofacompanysmarketcapitalization,50%+OfMkt.Cap,IsyourDigitalBrandProtected?,4,DoestheGovernmentCare?,5,Growingcomplexityofdomainnameregistrationsdrivescustomertowardsoutsourcedservices,x,192Registries,Restricted106countries,Unrestricted86countries,3C,.net,.org,4R,.gov,.mil,int.,2U,.biz,5Restrictedname,pro,aero,museum,coop,DomainNames243CountryCodetopleveldomains+ExistinggTLDs+NewgTLDs+Multilingual,Brands+Services+Products+Divisions,CorporateDigitalAssets,RegistrationRequirements,LanguageBarrier,TimeZones,Currencies,RenewalDates,MultiLingualgTLD130Languages,MultilingualccTLD130Languages,DomainNamesManagementChallenges,6,VeriSignDigitalBrandManagementServices,BRANDS,ProtectandPromote,IntheDigitalWorld,7,BreathofdigitalassetmanagementservicesIndustryexpertise,enterprisecustomersupportFinancialstrengthandstabilityMarketleaderandRegistryoperator-VeriSignmanagesmorethan80%ofF,.names-DBMShas200clientsoftheGlobal500GlobalReachSeriousaboutSecurity-Morethan5billionDNSlookupsperday,DigitalBrandManagementServices,Highlights.,8,BestPractice.,DigitalBrandManagementServices,9,BestPracticeStrategy.,Risktolerance?CorporateSecurity?CopyrightPiracyProtection?IntellectualPropertyProtection?E-CommerceStrategy?BrandProtection?On-linePartnerCompliance?UnauthorizedDistribution?RenewalManagement?,DigitalBrandManagementServices,10,BestPracticeResearch.,GlobalSearchonDomainsgTLDs/cCTLDs?TradeMarks,ServiceMarks,Brands,Domains,Slogans?RegistrantSearch?BrandPresence?HomePageContent?,DigitalBrandManagementServices,11,OnlineBrandAnalysisReport:DiscoverHongKong,SearchMechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etcMonitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,.).Thesearehighlyrelevantinformation.,.May22,2003,12,OnlineBrandAnalysisReport:HongKongTour,SearchMechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etcMonitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,.).Thesearehighlyrelevantinformation.,.May22,2003,13,BestPracticeManage.,DomainRenewalManagementLockDownDomainsandStandardizeManageDNS,DigitalBrandManagementServices,14,BestPracticeBuild.,GlobalRegistrationLocalPresenceServicesDomainRecovery/Acquisition,DigitalBrandManagementServices,15,Netherlands(.nl)Colombia(.co)Paraguay(.py)CzechRepublic(.cz)Norway(.no)ElSavador(.sv)Portugal(.pt)Finland(.fi)SaudiArabia(.sa)France(.fr),Morethan100countrieshavearestricteddomainregistrationprocess,including7ofthetop10markets(asmeasuredbyGDP)VRSNLocalPresencecanhelpyoutosatisfythisrequirements.,SouthKorea(.kr)Germany(.de)Singapore(.sg)HongKong(.hk)Spain(.es)Hungary(.hu)Sweden(.se)Iceland(.is)Taiwan(.tw)India(.in)Vietnam(.vn),Australia(.au)Ireland(.ie)Boliva(.bo)Italy(.it)Brazil(.br)Japan(.jp)Canada(.ca)Jordan(.jo)Chile(.cl)Malaysia(.my)China(.cn),GlobalRegistration-LocalPresenceQualification,16,BestPracticeMonitoring.,GlobalDomainandWebWatchInstallSurveillancetoContinuouslyMonitorBrands,DigitalBrandManagementServices,17,DigitalBrandManagementServices,DomainWatchforCybersquattingAtrulyuniquecybersquattingsolutioncombining100%coverageofallTLDs,patentedwebcrawlingtechnology,andacasemanagementsystemWebWatchforOnlineBrandAbuse(includesDomains)Atrulyuniquebrandprotectionsolutioncombining100%coverageofhomepagesandregistereddomains,patentedwebcrawlingtechnology,andacasemanagementsystem.PremiumBrandProtection(Comprehensive)Acomprehensiveprotectionsolutioncovering40,000,000+domainsand5,000,000,000+webpages,andmanymore.,Introducinguniquelyaffordablebrandprotectionservices.,18,WatchProducts,MasterListofover40,000,000RegisteredDomains,+MonthlySearchesofEveryHomePage,+DetailedAttributesaboutOffendingSiteforContext,+ExcludeCriteriatoEliminateIrrelevantInformation,+ActionCenter,Unique,aggressivelypricedonlinebrandprotectionproducts,Theselow-costservicesleverageindustry-proventechnology.,DigitalBrandManagementServices,19,TechnologyofIntelligenceCenter,DigitalBrandManagementServices,20,ProductDetails,DigitalBrandManagementServices,21,ProductDetailsContinued,DigitalBrandManagementServices,22,ProductDetailsContinued,DigitalBrandManagementServices,23,BrandMonitoringServicesComparison,AsimplifiedcomparisonofBrandMonitoringServices:,DigitalBrandManagementServices,24,NewChinaccTLD,DBMPortalHomePage.,DigitalBrandManagementServices,25,Domainsreporting.,DigitalBrandManagementServices,26,DomainManageHomePage.,DigitalBrandManagementServices,27,TaskOrderAuditTrail.,DigitalBrandManagementServices,28,CustomerBenefits.,DigitalBrandManagementServices,29,b,MasterServicesAgreement:NoP.O.ormoneyneededtoexecute2yearterm,automatic2yearrenewalsDesignateupto5individualstoplacetaskordersAutomaticdiscountonpremiumservicessuchasinternationalregistrationsDedicatedaccountteamfromVeriSignDigitalBrandManagementSer
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 城市公用事业投资及管理合同
- 农村环境改造及绿化合作协议
- 建筑工程项目经验证明书(6篇)
- 菊花种苗购销协议
- 股东合作框架下的出资证明书(8篇)
- 2025年北京市海淀区高考地理一模试卷
- 无人驾驶汽车路测与数据分析协议
- 施工过程中的文档管理技巧试题及答案
- 行政管理学的全球视野与本土实践的结合及试题及答案
- 农业技术推广资金互助合同
- 妇科十味片改善月经不调的临床研究
- 新版康复治疗23-超声波疗法
- 2024年社会工作实务(初级)考试题及答案(含真题、典型题)
- 《养老护理员》-课件:老年人安全防范及相关知识
- 小儿肺炎诊治考核试题及答案
- 五年级信息技术第13课画城堡课件
- 林场储备林建设项目施工布署及平面布置
- 厂房加固工程施工组织设计
- 儿童科普飞机起飞原理
- 学习内容通过活动区游戏来实施指南
- 认知语言学课件
评论
0/150
提交评论