小企业管理第3讲.ppt

SmallBusinessManagementProfessorHornaday,Lecture3,SmallBusinessManagementSuccessFactors,1.ExistenceofaBusinessOpportunity2.AdequateCapitalandCredit3.PersonalAttributesEntrepreneurialInclinationWillingnesstoWorkLongHoursManagementAbilityKnowModernBusinessMethods,SmallBusinessManagementCHARACTERISTICSFORSUCCESS,TechnicalCompetenceKnowhowtoSellCraftExperienceIndustryExperience,MentalAbilityStreetSmartsGeneralist,HumanRelationsCommunicationMotivationLeadership,SmallBusinessManagementCHARACTERISTICSFORSUCCESS,HighAchievementDriveCharacteristicsofAchieversLiketoWinTakePersonalResponsibilityModerateRiskTakersWanttokeepScoreBecomingAchieversSeekFeedbackEmulateSuccessfulPeopleDevelopSelf-ImageThinkPositively,CreativityTypesofCreativityInnovationSynthesisExtensionDuplicationCreativePeopleBrightGenerateNewIdeasPositiveSelf-ImageSensitivetoOthersMotivatedbyChallengesWaittoDecideIndependentCanFantasizeFlexibleRecognizeKeytoProblems,SmallBusinessManagementTHEOWNERSHIPDECISION,AdaptedfromMartin,1984.,Social,Personality,Ownership,Model,Choice,Period,Supportive,Family,Venture,Opportunity,Entrepreneurial,Environment,Financial,Support,START,Situation,Precipitating,Event,TheTwoSidesMustFit,OWNER,MARKET,Skills,Wants,Needs,Knowledge,Desire,Gaps,Changes,Resources,SMALLBUSINESSMANAGEMENTPRIMARYDECISIONS,1.WhatdoestheOwnerwanttheFirmtoBe?2.Craft3.Promoter4.ProfessionalManager5.Owner/GoalFit,Overhead74C,ThreeTypesofBusinessOwners,CraftPromoterProfessionalSeeksIndependenceSeeksWealthSeeksCareerLimitsGrowthVeryRapidGrowthControlledGrowthResistsDelegationReadilySellsOutDelegatesEasilyDoes“TheWork”Likesto“Deal”SeeksOutsideFundsFamilyMembersNon-ConformistA“Winner”ValuesExperienceScoffsatEducationCivicMinded,BusinessOwnerTypes,BusinessOwnership,Exploitationofinnovationandgrowth,Desiresindependenceandpersonalcontrol,Loyaltytothefirmandcareer,PROMOTER,PROFESSIONALMANAGER,CRAFT,BuildinganOrganization,PracticingaTrade,Craf