(广告词).ppt

CherrysClass,LixiMiddleSchoolChuying(储英),1.Whatotherhotmessages(广告词)doyouknow?2.Canyounamesomeofthem?3.Sharewithus!,ASpecialCola.ASpecialChoice.,非常可乐，非常选择,Fresh-upwithSeven-up,提神醒脑，喝七喜。,Whenyouthinkofadvertisements,whatwordscometoyourmind?,Advertisements,trust,famouspersons,celebrities,beinggoodorbad,quality,money,Newlawcautionsstars,Starswillhavetobecarefulthattheproductstheypromotearesafe.,Thinkaboutthestorytitle,lookatthepictureandreadthecaption(照片说明).Canyouguesswhatwearegoingtoreadabout?,1.Thestarsshouldbe_aboutappearingintheadvertisements.A.carefulB.carefully2.Thestarsshould_theirwordsandbehaviorsintheadvertisements.A.takeresponsibilityforB.takeholdof,Makingpredictions,Whilereading,1.Themelaminescandalwaslast_.JanuaryB.MayC.SeptemberD.December,2.“Loveme,lovemydog”means_.A.关爱动物B.珍视生命C.关注自我D.爱屋及乌,3.WecaninferfromWangYueyangthathe_.A.believesthestarsinadsB.truststhestarsC.wouldntbuyanythinginadsD.Chooseforhimselfwhattobuy,4.Withthenewlaw,ifaproductturnsouttobeharmful,thestarwill_.A.havetopayforitB.beputinprisonC.losefaceD.facefines,Matchthewordswiththeirmeanings.,1.product2.celebrity3.ban4.likely5.responsibility6.appear7.quality8.force,A.afamouspersonB.makesb.dosth.C.beseenD.adutytodealwithsth.E.athingthatismadeforsaleF.beinggoodorbadG.probableorexpectedH.forbidsth.officially,Fillintheblankswithinformationfromthepassage.,Peopletendto_whatcelebritiessayinads.Theydontbelieveacelebritywouldriskhisorhernameadvertisinga_product.Butafterthemelaminescandal,therearepeoplewho_iftheyshouldpayforit.Thenewlawsaysthatcelebritiesshare_ifgoodstheysellturnouttobe_.,trust,poor,wonder,responsibility,unsafe,duty,belikelytodosth.inanadvertisementberesponsibleforturnouttobeunsafe,languagepoints,languagepoints,turnout结果是;证明是,eg,Thepartyturnedouttobeverysuccessful.晚会结果开得很成功。,takeputpicklookgosell,out,Thedoctorhastakenmybadtoothout.Putoutthefirebeforegoingtobed.Letmepickoutsomegoodonesforyou.Lookout!Youalmostdroppedthevase.Hiscigarettehasgoneout.Theshopsoldoutalltheirshirts.,Readthepassageandfillintheblankswithproperwords:Advertisementsareeverywhere!TheyreontheradioandTV,innewspapersandmagazines,andonbusesandb_.Theyreonwebsitesandmobilephones.Companiesgivetheirproductstofilmstars,popstarsandsportstousesothatfanswillbuytheminordertocopythestars.Advertisementshavebecomesoc_thattheyarentworkinganymore.Wedontlikeadvertisements.Sowetrynottoseethem.Weturnofftheadvertisementsinourcomputers.,buildings,common,Wer_towatchthemonTV,orreadtheminmagazines.Wenolongerpayattentiontothepostersallroundus.Wedontcopythestarsb_weknowmaybetheydontreallylikethethingstheyadvertise.Thismeansthatadvertisingcompaniesneedaneww_toselltheirproducts.Theycantmaketheirproducts“cool”byadvertising.Advertisementsarentcool,andteenagerswontbuythethingsinadvertisementsevenwhentheadvertisementssaytheyarefashionable.,refuse,because,way,Insteadofusingstars,companiesareusingteenagers.Theypaythemtotelltheirfriendsa_newproducts.Teenagersdontwanttodresslikeeveryoneelseandbuythethingsthateveryoneelsehas.Theywanttolookdifferentandc_theirownstyles.Teenagersdontthinkitscooltocopythestarsorbuythingstheyveseeninadvertisements.,create,about,Doasurveyofyourclasstofindoutwhatyourclassmatesthinkaboutadvertisementsandcelebritiesinads.,Groupdiscussion,Questionnaire(问卷调查),Makingareportwiththehelpofthefollowingconjuctions.IthinkInadditionWhatsmoreOntheotherhandHoweverInaword,Makingareport:,Nowadays,itisdifficulttofindaplacewithoutadvertisements.Advertisingislikeair.Itcanbeanywhere,onTV,innewspapers,inmagazines,overtheradio,onbuildings,onyourdoor,onaballoonOntheotherhand,asconsumers,weindeedneedads.Whenweneedsomething,wewillthinkofthequestions:wheretobuy,theproperpriceandthequality.Adswillgiveussomeinformationtosolvetheseproblems.,However,someadvertisementsaredishonest,misleadingandconfusing.Certainadvertisedproductsturnouttobeunsafe,orfailtoliveuptowhatisadvertised.Someadvertisementsleadtoconsumerstospendmoneyandbuythingstheydontreallyneed.Inaword,theconsumersownwisejudgmentsarenecessary.,Shareaproverb,Aftergivingarosetosomeone,thefragrance(芬芳)remainsinthehand.,Assignment,1.Talkwithyourclassmatesaboutthemelaminescandal.2.Finishthecompositionwiththehelpofthe