时尚英语第110讲PPT.ppt

lessonone,thepivotpointconnection,thoughts,thoughts-ideasvisionsitsaimforthecreationofpivotpointpivotpointadaptsthebauhausphilosophytoprovidetheeducationalstructuretodeveloptruehairdesignerstheimportanceofteachingahairdesignerwhyaswellashowsomethingworksinpivotpoint,themindseye,1.initialcommunicationwiththeclientdetermineshisorherneedsanddesires.then,thedesigneranalyzestherealitypresentedbytheclientshairandheadshape;2.thedesignerthenenvisionsthedesignelementsandprinciplesthatneedtobeappliedtomakethevariouselementsworktogetherinacomplementaryway;3.finally,agameplanisdevelopedtoprovideaprocedureandframeworkforcompletingthedesign.thegoalisafunctionalandaestheticallypleasingdesignthatwillexpressthedesiredemotion.,processofanalysis,in-depthclientcommunicationthemethodsofteaching,bothfundamentalandadvanced,providethehairdesignerwithtoolstosharpenclientcommunicationskillsthemediumwithwhichdesignerwillwork,developthegameplan,1.thedesignermusttakethevisionfromhismindseyeandtranslatewhatheseesandknowsintoavisualform.2.aprocedureorframeworkmustbeplanned,muchlikeanarchitectsblueprint.3.creatingthisgameplaniswhatseparatesthepivotpointdesignerfromeveryotherhairdesigner,thepowertocreate,1.creativityreallytakesplace.itistheprocedurethatactuallygivesthehairdesignerthepowertocreate.2.creativepowerelevatesthepivotpointhairdesignertoahigherlevelofprofessionalism,providingtheinspirationtobreakoutoftheordinary.3.clientsatisfactionexpandsasthedesignersabilitytopersonalizedesignsexceedsexpectations,passionandthepivotpointconnection,1.passionfordesign,forsuccessandforlifelonglearning-thatisthepassionofthepivotpointhairdesigner.2.goal:todevelopapassionfortheartistryofhairdesignineverystudentanddesignerwhochoosestostudywithpivotpoint3.pivotpointprovidestheguidanceofaworldwideteamofexperiencedteachers,educatorsandartisticdirectorswhoshareinourpassion.4.theteachersandstudentsreachforthehighestlevelsofcreativity,independenceandrecognitionintheworldofbeauty,lifelonglearning,1.thespiritofpivotpointfollowshairdesignersthroughouttheircareer2.thelanguageofhairdesign-thatenablesthemtoproductivelyperforminanysituation.3.thehairdesignerscontinuethepivotpointconnectionwithaprocessoflifelonglearning,fundamentals,1.pivotpointhas1,000affiliatedhairdesignschoolsandadvancecentersin48countries,thepivotpointlevelisystemisrecognizedastheworldwideleaderinhairandbeautyeducation.2.pivotpointschoolsutilizeamethodologythatallowslearningattheemotional,visual,analyticalandmanuallevel3.eachyear,morethan75,000hairdesignersgraduatefrompivotpointfundamentalschoolsaroundtheworldandbegintheirprofessionalcareers.,productivity,1.pivotpointleveliiisadesignerframeworkforproductivity2.thegoalistoefficientlyimproveproductivityinthesalonthroughadvancedstandardizationandcommunicationskills.,personalization,1.atpivotpointleveliii,thedesignersharpenshisorherprofessionalskillsbylearninghowtobreaktherulesandthinkoutofthebox.2.artisticspecialtiessuchashaircoloringorpermingareexploredtocreatenewwaystocustomizeclientconsultationandservices,inspiration,1.theexclusivepivotpointdesignforum.2.designforumisallaboutideas.3.designforumisinspirationalyetrealisticforeverysalon.,lifelonglearningfortheartofhairdesign,1.theintegralcomponentsofpivotpointlifelonglearningintheartofhairdesign:fundamentals,productivity,personalization,inspiration,andmotivation2.lifelonglearningistheessenceofpivotpointinternational,inc.,lessontwo,imagemakers（i）,1.introduction,backgroundoffashionimage-makingindustry1.featuresoffashionimage-makingindustry:rapidanddisposable.2.theimage-makingindustryisaboutteamworkandthedymamicsofagoodcreativeteamareessential.3.image-makersexaminestheteamresponsibleforthecreationoffashionimages.,2.theimagemakers,backgroudinformation:overthepast15years,stylinghasbecomerecognizedasarespectedprofession.theinfluenceofthestylistisnotlimitedtofashion:celebrities,themusicindustryandevenpoliticalpartiesturntosuccessfulstylistsforanewlook.,paragraph1,briefintroductionofthecatalogueofimage-makers:self-employedandfull-time.,paragraph2,theimportanceofstylinginfashionindustry.infashion,stylingiscrucialforeditorialpages,runwayshows,cataloguesandadvertising.,paragraph3,basicrequirementsofbeingaprofessionalstylist:haveanartanddesignbackground.passionfordesign,agoodvisualeyeandastrongsenseofcolorandtexture.physicalandemotionalstrengthstamina.conculsion:thepathtobeingaprofessionalstylistisfullofdifficulties.,paragraph4,goontogiveanaccountofthehardjourneyastylistwilltravle.,paragraph5,therespoinsibilityandstressofbeingastylist.1.thestylistonashoothasagreatdealofresponsibility.2.quiteasidefromthepressuretobecreative,atightbudget,restrictingbriefandafast-approachingdeadlinecanadduptoenormousstressforthestylist.,paragraph6,twokeypointsofbeingasuccessfulstylist:teamworkanddiplomacythestylistwithoutteamspiritwillfindworktoughgoingbecauseoftheneedtodiscussandaccommodateotherpeoplesideasandtogetaresultwithwhicheveryoneissatisfied.diplomacyisespeciallyimportantwhenstylingforacompanywhosephilosophyisinflexible:thestylistneedstheabilitytosecondguesstheclientandknowwhentobeforthcomingwithideasandwhentotakeastepback.,paragraph7,followingkeypointsofbeingasuccessfulstylist:punctualityandpersonalfinancing.1.personalfinancing,likeinvoicingpromptly,needsattention,andacashflowfacilitymaybenecessaryforbuyingpropsandaccessories2.infashionanditsrelatedareastimeismoney;thereforepunctualityisvital.,paragraph8,followingkeypointofbeingasuccessfulstylist:tobeawareofchangingtrendsandattitudes.thesuccessfulstylistabsorbseverything,fromcontemporaryfashion,interiordesign,textilesandhistoricalcostumetochangesindesign,architecture,politicsandyouthculture,anduseditallasinspirationforgreatfashionstories.,paragraph9,howdoesawould-bestylistdevelophimselfintoaprofessionalone.,paragraph10,detailedinformationonhowdoesawould-bestylistdevelophimselfintoaprofessionalone.keepabook(portfolio)oftearsheetstoshowtoprospectiveclientsasexamplesoftheircreativityandability.beingrepresentedbyagoodagent.,paragraph11,theproperrelationshipbetweenastylistandaphotographer.therelationshipbetweenthestylistandphotographerisofparamountimportance.,paragraph12,therelationshipbetweenastylistandnewcomputertechnique.itisthestyliststasktoseethattheclothes,hairandmake-upwithineverypictureareasneartoperfectaspossible,therebykeepingpostproductioncosttoaminimum.,paragraph13,thedifferenceandsimilaritybetweenhairstylistsandmake-upstylists.,paragraph14,otherarenaforfashionstylist.,paragraph15,keypointsforwould-bemake-upsrtist.thewould-bemake-upartistneedstohaveapassionateinterestincosmeticsandasoundknowledgeofavailableproducts.,paragraph16,keypointsforbothmake-uparitistandhairstylist.bothhairstylistsandmake-upartistsmusthaveanawarenessofthechangesinfashionandanunderstandingofthewayinwhichmake-upandhairplayanintegralpartinthelookoftheseason.,paragraph171819conculusionparagraphes,thesummaryofthewholetext.artisticvision,imagination,teamspirit,theabilitytotakedirectionanddetermineoftenquiteabstractbriefs,alongwithtonsofconfidenceandexperience,arejustafewofthequalitiesrequired.arelaxedpersonalityandstrictpersonalhygieneareasimportantastalent.beingabletoreadapolaroidinordertomakethenecessarychangesisavitalskillforstillsshoots,andspeedandaccuracyareessentialforrunwayshows.,classchallenge,whatareimage-makers?whatarefivemeansbeingusedtodemonstrateworksofimagemakers?whataredifficultiesofbeingastylist?whataretheimportanttraitsofthestylist?whatshouldtheprospectivestylistdobeforetheybecomeexperienced?whattwoportfoliosshouldthestylistkeep?inwhatjobpotentialsmightawould-bestylistbetrainedfor?inadditiontothestylistsprofessionalqualifications,whatareessentialfortheirsuccessfulcareer?,3runway,backgroundofrunwaydefinationofrunwaytherolewhichthestylistsplayintherunway,paragraph1,thedefinationofrunwaystylistrunwaystylistsmayspecializeinthisareaortaketimeoutfromjobsatleadingfashionmagazinestoworkwithdesignersduringthecollections,paragraph2,theresponsibilityofastylistinarunway.1.hedesignerswork2.omprehendhowtheshowoperates.3.thestylistisusuallyresponsibleforsourcingallaccessories.,paragraph3,howdoestherunwaystylistworkwithmodels.1.thestylistcanadviseastowhichgarmentsareworntogethertoformoutfitsandcansuggesttheadditionofkeygarmentstheyfeelthecollectionlacks.2.arunwayshowstylistwillbeexpectedtoinputsuggestionsformodels.itisimportanttobeup-to-datewiththeimportantfacesinmodelingandtoknowwhoselookwillcomplementthecollectionandwhichmodelswillgeneratepublicitypictures.,paragraph4,differentstylingsindifferentskindsofrunwaysandfurtherdiscusstheworkinarunway.1.thecollectionmaybedividedintosub-sectionsorthemesthatfollowtheoveralllookofthecollection,butthestylingandaccessorieswilldifferslightlytobesympathetictoeachtheme.2.forwardplanning,adaptability,superborganizationalskillsandacoolheadareamustfortheshowstylist,aswellasanunderstandingofwhateachparticularshowisaimingtoachieve.,paragraph5,therelationshipbetweentheprmotingthenameofthedesigner.paragraph6differencebetweenrunwaystylingandordianrystyling.withoutpost-productionediting.,paragraph789,whatdoesarunwaystylistdoinarunwayshow.paragraph10theimportanceofstylinginarunwayshow.,paragraph11,organizeagoodstyliststeaminarunway.paragraph12,paragarph13,whatdohairstylistsandmake-upstylistspreparebeforetherunway?seesketchesorpolaroidsofthecollectionweeksbeforetheshowcreatingideas.,paragraph13thestylingteam,paragraph14whatdoesthestylingteamdoatarunway.,classchallenge,topreparetherunwayshow,whataccessoriesshallbewellprepared?whatofthecollectioncanbedividedinto?whataretheobjectivesoftherunwayshow?howdoestherunwaystylingdifferfromotherkindsofstyling?whoareworkingwiththerunwaystylist?whatdothestylist,hairandmake-upteamsdoduringtheshow?,lessonthree,imagemakerii,4.editorial,backgroundinformationstylingforeditorialisaboutanalyzingthecollectionsthathavebeenshownontherunwaythatseasonandreflectingtheapparentthemesanddirectionsinfashionshootsforfashionpagesduringthesuccessivemonths.defination:editorial:thefashionpagesinmagazinesandnewspapers,whatstheroleofimagemakerineditorial?,1.setaboutdecidingwhichofthenewfashiondirectionsarethemostimportant.2.thestylistthinksupthevisualstorythatbestreflectsthethemeanddecideswhichphotographerwouldbestcomplementthestorybylookingatnewphotographersbooksandconsideringthosewithwhomtheyhaveworkedbefore.3.tofindtherightmodelormodelsitmaybenecessaryforthephotographerandstylisttoholdacasting.4.stylistsetsaboutselectingsuitableclothesandaccessories.,5.advertising,backgroundinformationavertisingforfashionbrandstakesitsdirectionfromthethemesandstylingoftheeditorialpagesofinfluentialinternationalmagazineslikeharpersbazaar,vogueandelle.thestyling-theaccessorizing,make-up,hairideasandchoiceofmodel-createsdirectionaladvertisingcampaignsforthefashioncollectionsthatmakeahugeimpactontheirtargetconsumers.,theimportanceofadvertisinginfishionindustry:,forstylists,hairstylistsandmake-upartists,creativecontrolislimited,butadvertisingiswherethemoneyis.theroleofthestylistoverlapswiththatoftheartdirectorandisanewareaforsuccessfulstylisttoexplore.,6.catalogue,backgroundinformationthepurposeofcataloguesistosellproductsoffthepage,thereforeonlyclothingandaccessoriesthatareavailablefortheconsumertopurchasecanbeusedintheshots.thislimitationputsanemphasisonthecreativityofhairstyling,make-upandpropping.thewideconsumertargetmeansthattheshots,whilstbeingaspirational,mustremainsimpleandaccessible.theemphasisisontheartdirection-themarriageofimageandtype-tomakethepagessucceed.,whatstheroleofstylistincatalogue?,thetaskofthestylististomaketheclotheslookperfect,toensurethatthecorrectgarmentdetailsarehighlighted,toproptheshotsandtodirectsuccessfulhairandmake-up.,7.musicpromo,backgroundinformationmusicpromosareverymuchavehiclefortheartist.thepromothemeandstylingmaytakeinspirationfromanideathathasnothingtodowithwhatisdeemedfashionableandisfurthestremovedfromtheseasonsfashionstories.becauseofthehugescaleofmanymusicpromos-lavishsets,lightingtechniquesandcomputer-generatedimages-thestylistsinputis,moreoftenthannot,theicingonthecake.thevideostylistneedsaccesstoreliableandquick-wittedassistants.musicpromoscanopenupextraordinarystylingpossibilitiesandthiscanbeenormouslyexcitingandcreative.ratherthanaportfolio,thevideostylistkeepsashowreel-shorteditedexcerptsofpastpromos-whichissentoutbytheagenttodirectors,productioncompaniesandrecordcompanies.,8.thefuture,9.thestylingkitironandironingboardorasteamerbulldogclipstoupeetapenailscissorsgaffertapemarkerpensblu-tacsafetypinspins,needlesandthreadsparceltapemaskingtapeinnersolesfirstaidkitinsectsprayspareunderweartippexscissorsshoulderpadsorwadding,lessonfour,theartofhairdesign,inspirationfromthearts,noticehowhairdesignusestechniquessimilartothoseusedineachartform.hairdesignersalsouseline,shapeandcolortocreateadesignthatdepictstheirclientsimageandpersonality.hairdesignersarrangelinestocreatevisualmovementwithinthedesign.hairdesignfitswellwithintherealmsoftheartisticdisciplines.,seeingandthinkingasadesigner,qualitativeanalysisduringthequalitativeanalysis,youobserveandlistthepartsofanobject.youalsolistthepropertiesofthoseparts.forexample,inqualitativeanalysis,thebouquetoflowersconsistsofcoloredroses,stemsandleaves.quantitativeanalysisduringthequantitativeanalysis,youbegintodeterminetheamountofeachpartrelativetosize,proportionanddimension.forexample,thesamebouquetofrosesthatyousawduringthequalitativeanalysisbecomestwowhiteroses,threepeachrosesandthreeredrosesinthequantitativeanalysis.,threelevelsofobservation,haircanassumeaninfinitevarietyofforms.thisincludesdifferencesinshape,textureandlength.howdoyoubegintoanalyzethevastnumberofpossibilities?byusingaconsistentsystemofcommunication.selectiveseeingthroughlevelsofobservationprovidesthissystem.,basicatthislevelyouaresimplylookingatadesignandregisteringyouropticalsensations.inhairdesign,forexample,itwouldbelikeviewingthesilhouette(form)ofadesign.,detailatthislevelyoubeginmakingcomparisonofphysicaldimensionsandconcreteproperties.forinstance,lookingatthesamehairdesignlevel,younowidentifyitstextureand/orcolorcharacteristics(qualitativeanalysis).,abstractatthispointyoutaketheinformationfromthefirsttwolevelsandviewthesubjectabstractly,suchasthroughthelengtharrangement(structure).,adesignersthoughtprocess,thefunctionoftheleftbrain:theleftsideofourbrainisconsideredthetechnicalside,theleftbrainistechnical,analytical,timeoriented,verbal,logical.,thefunctionoftherightbrain:therightsideofourbrainisconsideredtheartisticside.therightbrainisartistic,aesthetic,visual,imaginative,creative.,balancingleftandrightbrain,1.rightbrainthinkingasadesigneralsoincludestheactofvisualizingorimaginingthefinisheddesign.inotherwords,whenwelookattheclient,weshouldbeabletoenvisionorseethefinishedresultwhattheclientwilllooklikeaftertheservice.thisvisualizationrequirestheuseofrightbrain(artistic)thinking.,2.leftbrainatthispointyouwilluseleftbrain(technical)thinkingtodeterminetheactualprocedurebywhichyouwillcreatethesculpture.onceyouaresureofthestepsyouwilltaketoachievethedesiredresults,youcanbegintoworkwiththemanualskillofyourcraft.,propertiesofform,whatmakesupofthethreeprimarydesignelements?thoseareform,textureandcolor.,thedefinitionofform:formisathree-dimensionalrepresentationofshapethatincludeslength,widthanddepth.thepropertiesofformareline,directionandshape.,(1)lineanalysisofformbeginswithanunderstandingofitsmostbasiccomponent,theline.alineisaseriesofconnectedpoints.thepathordirectionofagivenlinecanbestraightorcurved.,(2)directiondirectionisoneofthekeystoanalyzingahairsculpture.itisthepathofagivenline.withstraightlineswecandeterminebasicdirections.theseareup,down,leftandright.,lessonfive,hairdressingprincipleslackofsymmetry.,adaptability,clientwillcomefromawidevarietyofbackgrounds,withadiverserangeofcharacteristicsofattributes.thedefinitionoftheadaptability:adaptabilityinvolvesmodifyingachosendesigntocomplementyourclientasmuchaspossible.,whenitcomestoadaptability,weshouldpayattentiontothefollowingitems:,a.bodyshape/type:clientsoverallbodyshapeandsize.,b.facialshape:roundlongrectangularsquaretrianglepear,c.profile:convexprofileconcaveprofile,d.biologicalconsideration:hairlinewhetheryouaresculptingamaleorfemaleclient,observethehairlinecarefully.hairdensityhairdensityreferstothenumberofhairstrandorfolliclespersquareunit.hairgrowthpatternsbeforesculpting,analyzehairgrowthpatternsanddirections.,designdecisionprocedureexaminethephysicalevidenceaskalotofquestionsvisualizethedesigncreateagameplanverbalizewhatyouvisualize,sculptingprocedures,1.sectioningsectioninginvolvesdividingtheheadintoareasforcontrol.sectioningandsub-sectioningaregenerallydeterminedbychangesindesignlines,projectionanglesordistribution.ifformsarecombinedyoumaychoosetosectionaccordingtotheproportionofoneformtotheother.,2.headpositionasyousculptanyform,youmustbeawareofthepositionofthehead.theheadpositionwilldirectlyinfluencethefallofthehair,whichaffectsthetextureandthedirectionofthesculptedline.generallythepositionoftheheadwillremainconstantthroughoutacomponentareawhileitisbeingsculpted.,3.partingpartingsarelinesthatsubdividethesectionstoseparate,distributeandcontrolthehairwhilesculpting.inmostcases,partingpatternswillbeparalleltothedesignline.formaximumease,efficiencyandprecision,combthehairinthedirectionfromwhichthesubsectionwillbeparted.,toolsofthetrade,shearastraightshearcreateaclean,bluntedge.,tapershearatapershearcreatesadistinctandregularalternationofshorterandlongerlengths.,razorarazorcreatestaperingontheendofeachstrand,whichproducesasofter,somewhatdiffusedformline.,combs-combsareusedtodistributeandcontrolthehairbefore,andsometimesduring,sculpting.,lessonsixhealthyhair,healthyhairbringsyougoodlifequality.healthyhairisbeautifulhair.shortorlong,permedorcolored,shaggy,sleekorstyled,wellmaintainedhairprovidesthemostnaturallyattractiveframetoyourface.whatotheraccessoryissopermanent,versatileanddecorative?,shampoothecapsleevethatextendsonthefrontandback,coveringtheshoulders;thedolman,featuringawidearmholesthat