Tourism and travel ecommerce application status_5915.doc

tourism and travel e-commerce application statusabstract: compared with the developed regions, jilin province travel e-commerce applications there are still gaps, particularly in the security, law, information infrastructure, tourism and class website development, and talent and ideas, etc., there are still many problems. in this regard, the government has to the development of e-commerce in tourism and construction has given strong support to build with local characteristics of the travel site, while an active part in golden dragon works, vigorously promote tourism enterprises online, and step up publicity to make of jilin province and then show a new image of the tourism industry, and then a new level. with the rapid development of digital technology, the network economy is profoundly changing peoples way of life and economic mode of operation. as a sunrise industry - the worlds largest tourism is an increasingly widespread use of electronic means of digital technology, electronic commerce and modern information systems represent the future development of tourism in one main direction. in all industries, tourism is considered to be one of the industries most sensitive to the internet, travel e-commerce and software, online bookstore, together known as the it industrys most profitable of the three big business. therefore, to understand the status of jilin province travel e-commerce, recommend practical measures for the development of tourism e-commerce, e-commerce opportunities through the development of tourism to promote the economic development of jilin province becomes very necessary. 1, jilin province is imperative to the development of tourism e-commerce the so-called tourist e-commerce, refers to the network as the main body for tourism information database, e-business bank-based, using the most advanced electronic means to the operation of tourism and its distribution system business system. it is a collection of the customer psychology, consumer psychology, business psychology, computer networks and many other disciplines, presentation, and enhance the network and tourism value, with low operational costs, a wide range of users, without the constraints of time as well as to characteristics of direct communication with users and provide a more personalized, personalized service. according to figures released by the relevant agencies, the tourism industry global e-commerce e-commerce sales accounted for 20% of total sales; the world about more than 170,000 tourist enterprises on the internet to carry out a comprehensive and specialized travel services; global travel e-commerce for 5 years or so rate of more than 350%. 3, one of the major travel agencies in china china international travel service by 80 percent of their income obtained by means of e-commerce. jilin province, the development of tourism e-commerce has become inescapable. first of all, e-media internet is a global, highly efficient, fast, accurate, safe, low-cost characteristics, breaking through the material, time and space limitations on the parties to the transaction. virtual reality and the ability to make vast mountains and rivers in terms of the vast space of the tourists are no longer distant, through the website, visitors can browse the information, arrange travel, and even in advance of certain tourist spots virtual tour, which the new tourism experience, so staying at home and tour the world as a dream come true, and cultivate and strengthen the potential of the tourist group. jilin province is rich in tourism resources, such as the changbai mountain, songhua lake, jilin rime, triangular, and moon lake national scenic area longwan. therefore, this natural attractions in jilin province are more cities in less developed economies, the development of tourism e-commerce more widely practical. secondly, the competitive environment of world tourism has begun to move toward electronic, network. to e-commerce represented by the network economy has greatly expanded consumer demand for tourism products has changed the mode of operation of the tourism industry, e-commerce has become the information age, new ways of travel transactions. according to statistics, in 1999, total tourism income of jilin province, 3.61 billion yuan in 2000, total tourism income of 4.72 billion yuan in 2001, the number of incoming tourists in jilin province received 271.8 thousand passengers, tourism (foreign exchange) revenue 7 5.79 million u.s. dollars, compared with 2000 growth of 30.6%, shows that the tourism industry in jilin province has played a very important position, has become the provinces rapid economic growth of the industries. but with the development of modern science and technology, the traditional tourism has not keep up with the times, the tourism industry according to some industry insiders estimate that once fully open tourism market, the network travel rapidly maturing, there are now hundreds of thousands of large and small 90% of the traditional travel agencies will no longer exist. thus, do not conduct e-commerce, jilin province, the tourism industry will lose a lot of markets, bound to have some impact economic development of jilin province. finally, in the face of market competition, wto challenges, the field of tourism e-commerce can enhance the tourism industry in jilin province of domestic and international competitiveness. the tourism industry of electronic and networking have become an irresistible historical trend that swept europe and the united states to the asia-pacific region, from every country in north america, japan and some european countries the tourism e-commerce sites and online trading have formed a considerable scale. through the network queries, hotels, air tickets reservation and purchase of tourism products in foreign countries to pay has become a trend. with chinas accession to the world trade organization, foreign tourism enterprises to enter the jilin province, with sophisticated e-commerce application and tour operators of the advantages of traditional tourism enterprises in jilin province is bound to bring about competitive pressures. the tourism e-commerce as a new tourism marketing tool, not only enable the provinces tourism products quickly to the world, but also through online billing, payment and settlement to resolve the tourism industry a long time, owed a serious problem, but also that the tourism industrys long-term the development of savings and stamina. therefore, development of tourism e-business in jilin province has a certain urgency and importance. 2, jilin tourism and travel e-commerce application status at present, tourism, ecological environment, jilin province travel the main line to ice and snow tourism, border tourism, folklore tourism as the key. jilin province has five provincial-level tourist resort areas, tourist areas (spots) has more than 300, skiing (ice) field (hall base) up to 20 multiple; also opened a sino-russian, sino-korean border crossings 7, manchu, korean, mongolian folk tourism village building with a certain size. owns 124 hotels for foreign tourists, including 95 star-rated hotels (five-star and four-star each 2), beds more than 18,000 cards; the provinces total of 34 international travel and domestic travel agencies 45; tourism designated unit 166 ; the provinces tourism more than 50000 employees. of tourism as a new sunrise industry in jilin province has seen rapid development in the revitalization of the provinces local economy has an important role. the e-commerce in tourism development in jilin province, slow, still in its infancy, in the application process also revealed a number of problems: (a) security, legal issues due to the imperfections of the internet itself, online transaction security and online transactions legal relations flawed. at present, online transactions and payments for tourism an important factor impeding development of electronic commerce, due to not really address the payment issue, online booking a general lack of binding, making the network for a trip this summer is more for browsing and searching, rather than trading , the network is slow deep functional development. this is the field of tourism around the common problems faced by electronic commerce. (b) the information infrastructure is weak information infrastructure is the basis for the development of tourism e-commerce, jilin province in this respect as compared with the developed areas are still far from. on the one hand the higher cost of network usage restricts the development of network marketing, network communication costs and network usage fees are relatively high, which makes high-line operating costs. therefore, only a small number of enterprises can be economically strong and affordable internet marketing in this way. according cnnic 2001 yuefen statistics show that 7 nian, jilin www site, a few only of the national total 0. 9%, cn domain names registered under only 0.7 percent, in the statistics of 32 provinces and cities, respectively, ranked no. 25, 26, which resulted in jilin province, a lack of information on the online travel business. in addition, the high costs restricts the enthusiasm of consumers to use the network to increase the cost of e-commerce, making many consumers could not afford such a network e-commerce transaction. on the other hand, the number of computer and internet penetration is relatively low, but also makes e-commerce development in jilin province travel slower pace compared to other provinces. (c) construction of tourist-type sites provincial tour in jilin province class web site building, first of all from the government to various tourist enterprises to establish the existence of the website the image is not the majority of the outstanding problems, such as the imitation of the domestic china travel net, chinas tourism information network and other famous sites, and the propaganda is small; followed by , the content simple, single image, the information released is incomplete, inaccurate, slow updates and other issues are also prominent, the lack of a return visit to the attractiveness to consumers; in addition, jilin province, only a very few sites such as travel can be under hunchun source countries to provide different versions of online data, and to provide the korean language version of the site are mostly those who can attract a large number of inbound tourists in english, japanese rarely seen; and finally, in the province a lot of travel sites is a brief introduction knowledge of tourist attractions and a number of tourist routes to information disclosure as the main purpose of the realization of both supply and demand of online information, real-time exchange and online transactions there is a big lack of achievement, etc., can not really exercise the role of e-commerce. (d) the issue of talent and ideas travel e-commerce competition is the competition of talents. a serious lack of jilin province jidong tourism marketing but also understands skills. at the same time despite the networks rapid economic development, on-line marketing concept has not yet been in the province fully accepted by majority of tourism enterprises, online promotions, online booking, it is the line settlement, a number of tourism enterprises in jilin province, but still relatively unfamiliar pieces of matter, many business-to-internet marketing promotion and marketing effectiveness lack of awareness and experience. most tourism enterprises in the province of computer applications are concentrated in the financial area, only to complete some simple book-keeping out statements and other financial accounting functions. even if the company has been involved in network marketing, they made preparations for the actual work and the corresponding adjustments inadequate, embodied in the computer network equipment, staff induction training, standardization of business processes in various aspects of the establishment of inadequate responses, can not adapt to the characteristics of network marketing . moreover, many tourism business leaders backward thinking, lack of understanding of e-commerce, relying on experience to manage. these are restricting e-commerce in tourism in our country. third, in jilin province to carry out policy recommendations for travel e-commerce (a) tourism development of electronic commerce the need for government advocacy, support for tourism development needs of e-commerce to encourage and support all levels of government, the provincial government and all levels of municipal and county governments should play an advocacy role to guide the development-focused, organizational development conducive to tourism development of electronic commerce enabling policy to actively support tourism enterprises to develop e-commerce, to establish a good supporting environment; the same time increase public investment in electronic infrastructure and create a better environment for electronic. secondly, the progressive realization of the government tourist manage the electronic, use of modern technical means management of tourism. marked with the modernization of office automation, information technology, networking, digital management tools, and enhance the administrative efficiency, the eventual establishment of tourism management in e-government. thirdly, the tourism sector to run the government in jilin province travel sites for the tourism industry and tourists to provide authoritative information on travel information, tourism management laws and regulations to promote government policies has become the backbone of jilin province, image advertising channels. to strengthen corporate websites and business websites tourism norms and guidance, maintaining market order and safeguard the interests of tourists and ensure the quality of tourism services. fourth, the development of the tourism situation in the province of jilin province in line with e-business development framework, its advantages, take the initiative with international practice. right around the tourism resources in jilin province for data-oriented integration, planning, jilin province travel e-commerce strategy and implementation measures. from the economic development of jilin province and the needs of the masses, market-oriented, technology innovation and system innovation as the driving force of network facilities and build a tourist attraction as the basis and focus on promoting e-business step by step, to expand its influence to ensure the healthy and orderly jilin province travel e-commerce development. (b) the building characteristics, local travel sites jilin province travel e-commerce in the increasingly fierce market competition does not take advantage, so it should pay attention to strategies to overcome the shortcomings of travel sites, detailed survey analysis of market conditions, bishijiuxu, get rid of another way to create has its own special features of the attractions power multi-function web site. for tourists to provide adequate, detailed, convenient, fast travel information. on the one hand to give prominence to personalized service, the value-added business platform for tightly integrated content and give full play to the internets advantages in information services, so that tourism e-commerce truly enter into the to user needs as the center of the practical phase; followed by drawing on foreign tourism website practices, establish and improve the online service work, understand their new needs, in order to introduce more in line with the trend of tourism products. furthermore, it should broaden our horizon of tourists for the jilin province to provide different versions of online information, such as korean, english, japanese, russian, french, etc., and actively accept the worlds visitors. travel sites only focus on the same time, international visitors and domestic tourists, is the best mode of development. (c) actively joined the golden dragon works, vigorously promote tourism enterprises internet jilin province to improve the competitiveness of the tourism industry to participate in market competition, we must make extensive use of the network promotional promotional activities, and actively joined the golden dragon works. tourism enterprises to rapidly changing business ideas, stepping up transformation of enterprise transformation, actively carry out e-commerce activities, using modern technological means to achieve management innovation. tourism enterprises can take many forms online. tourism enterprises can form a conditional building of enterprise business services, business-oriented web site to promote corporate image, marketing enterprises to provide products and services as an extension of their business. tourism enterprises in building e-commerce sites should be carried out in-depth market research, to meet the characteristics and needs at this stage of the internet means, do not blindly network construction website construction, to avoid redundant construction. (d) to intensify propaganda and to strengthen the relevant professional training there is now awareness of tourism and the use of e-commerce is still at an embryonic stage