Starbucks Corporate Culture 星巴克的企业文化.docx

starbuckshistorystarbucks is an international coffee and coffeehouse chain. it began as a small company who provided coffee to fine restaurants and espresso bars. starbucks is famous for its range of coffees and pastries, its comfortable and well-furnished shops and its free-trade coffee. trained starbucks staff are called coffee masters, while staff in training are known as baristas. starbucks was formed in seattle, washington in 1971 by english teacher jerry baldwin, history teacher zev siegl, and writer gordon bowker. in the 1990s, starbucks was opening a new store every workday, a pace that continued into the 2000s.it has since, over the last twenty-one years, become the largest retail coffee company in the world. nowadays, it is the worlds best-known brand of coffee shop ，it has seen its company grow from having a mere 17 stores in 1987 to having currently 5,688 locations globally and has almost 20,000 stores in around 50 countries, employing close to 150,000 people.this is the starbucks and i believe you will love it。we also believe that you have to join, our company will have better development。星巴克是一个国际性的咖啡和咖啡馆连锁品牌。在一开始它只是一个为上层餐厅和酒吧提供咖啡的小公司。星巴克因它的咖啡茶点，舒适整洁咖啡馆和自由贸易的咖啡售卖形式而闻名。训练有素的星巴克的员工被称为“咖啡大师”，同时他们也作为咖啡师的培训人员。星巴克由英语教师杰里鲍德温，历史教师zev siegl，和作家戈登鲍克在1971年成立于华盛顿州西雅图。从20世纪90年代开始，星巴克就坚持在每个工作日开一家新店，这个进度也一直持续到了21世纪初。一直这样坚持走来，在过去的21年后，星巴克成为世界最大的零售咖啡公司。现在，它已是世界上最著名的品牌咖啡店，公司规模从1987年成长初期仅仅有17家商店的情况，发展到如今在世界5688个地点都有了自己的店铺。到目前为止，在全球50多个国家，有近20000家星巴克，所雇员工超过150000人。 这就是星巴克，我相信你会爱上它。我们也相信有利的加入，我们的公司会发展的更好。logostarbucks is the largest coffee house retailer in the world today, with over 20,000 stores in over 50 countries at almost every corner, millions of people see the famous starbucks logo every day. known mostly for our coffee, the starbucks logo shows a green band with two stars and a crowned siren in the center of it.the logo conceived in 1971, the image of a mythical two-tailed mermaid siren. the siren, as you may recall from greek mythology, was an alluring and irresistible female figure. the sirens objective was to a seduce the seagoing mariner with a powerful enticing song most often to the unfortunate demise of the susceptible sailor who could not resist temptation. the symbolism of the mermaid siren was not intended to suggest the demise of the customers who bought the coffee, but rather, to represent the irresistible and seductive quality of the coffee itself.over the last thirty five years, the logo has undergone several significant changes, while still adhering to the original theme. this is the starbucks logo, in the later work you will must find more about it。星巴克是当今世界上最大的咖啡馆零售商，每天，数以百万计的人在50多个国家超过20,000店的几乎每一个角落，看到著名的星巴克标志。知道我们咖啡的人，大多数也都知道星巴克的标志，它由一个绿色环形带和一个戴着两个恒星的冠冕的人鱼海妖组成。这个徽标源自于1971年，一个神话般的双尾人鱼海妖的形象。人鱼海妖，你也许记得，在希腊神话中她是一个诱人的、不可抗拒的女性形象。人鱼海妖的目标，通常是用具有强大诱惑力的歌曲勾引海船船员，而这些船员也常因无法抗拒的诱惑而灭亡。但人鱼海妖的象征意义并不是让客户产生谁买了咖啡就会消亡的想法，而是想表达咖啡本身不可抗拒的、诱人的质量。在过去的三十五年里，标志历经了几次重大的变化，但同时它也仍然坚持原来的主题。这就是星巴克的标志，在以后的工作中，你一定能发现更多关于它的美丽传说。culturethe corporate culture of a business directly affects many different aspects of an organization. the starbucks culture has infiltrated almost every part of american society as the most successful coffee chain in the nation.starbucks has created a new lifestyle for people. the starbucks stores dont just sell coffee; we sell an atmosphere. the late hours that most starbucks stores have is great for business because customers know that there will always be a starbucks open to sit down and have a cup of coffee. coming back to the idea of the starbucks atmosphere which plays such a large role in its success, the whole setting of the store is lovely. the lights are slightly dimmed and small round tables are placed throughout the store to facilitate conversation between people.starbucks regularly discuss and strategize to enhance the benefits for our customers, employees and management. starbucks customers come from all nationalities and are not limited to a certain region but they spread around the world. business culture also centered around the customer，because we believe that customer satisfaction is our success.about starbucks culture there just a small part, you will be interested to know more. so join us, is the most correct decision for you.一个企业的企业文化，直接影响着组织的许多不同方面。作为最成功的咖啡连锁店，星巴克文化已经渗透到美国社会几乎每一个部分。星巴克创造了一个新的生活方式的人。星巴克不只是卖咖啡，我们还出售气氛。深夜时分，大多数星巴克所做的，总让人觉得是伟大的，因为客户知道，总会有星巴克还在开放，能够让他们坐下来品尝一杯咖啡。再让我们看看星巴克的