英语商业计划书PPt.ppt

vegetablesdistributioncenter structureofourcompany ceo fengxingdihrm fan wenzhaomarketing chenleioperation lizhiyitechnology lixiangangfinancing zhouxiaochen managementdepartment fengxingdieconomics2009020104001 outlineofmyspeech 1 marketanalysis2 operationmode3 companyoverview4 corporationswotanalysis marketanalysis 1 analysisofmarketstatus2 demandstatus3 prospects analysisofmarketstatus jinan vegetablesupplychannelsbyavegetablevendor vegetablewholesalers vegetableretailers 3network alargevegetablemarketasthecore thecomplexityofitslinksandvegetablescausedbyhighercosts markets citiesaccountforalargenumberofvaluablelandresourcesandenvironmentalnoise andbackwardmanagement cannotbeeffectivelyaddressedtoprovidethepublicwithaffordable convenientandcomfortableshoppingenvironment demandstatus jinan chinaisnotonlythebesttrafficcityalsohas236garden styleplot morethan50millionmiddleclass therearemorethan30collegesanduniversities morethan40millioninschoolstudents aswellasmanyofthenumeroushotels withnearlyonemillionkilogramsofvegetablesonthedemand prospects undertheexistingurbanresidentstopurchasetheamountofinvestigationonvegetables jinancity baliqiao qilivegetablemarketonfortlistedvolumeremainedat120 130millionkg jinanyinmashengfafarmersmarketonacomprehensivelistingoftheamountof100 110millionkg jinan onaverage about1kgofvegetablesperdaydemand ourmarketgroupsofthepopulationofaboutonemillion themarketshareofaboutonemillionkilogramsjapan japanesesalesofupto150million operationmode companyoverview 1 aim2 slogans2 philosophy3 culture4 brand aim fromthevegetablebasetoprovideone stopservicestoendcustomers eliminatingwholesalers retailerslinks slogans healthfreshvegetableseveryday philosophy createfirst classservice toseizemoremarketshare tocreate people oriented featuringthecompany simage andfostercompetitioninthemarketawarenessandcustomerserviceideas serviceistheconceptofwealth doagoodjobservices optimizetheallocationofresources continuousserviceinnovation culture establishmentofhumaneculture sothatemployeesfosterthefaithoftheconceptofcustomerserviceandestablishareasonableandharmoniousbusinessphilosophy uniformdresscode establishgreenthecompany simagination brand corporationswotanalysis 1 strengths2 weaknesses3 opportunities4 threats strengths 1 technicalequipment 2 managementandpersonnel 3 thequalityofmanagersadvantages 4 environmentalmanagementadvantage 5 higherserviceconcept 6 managementprojectsnovel weaknesses sincemostofthetraditionalvegetablesupplysystemforthefamilyunitoperations sotheiroperatingcostslow theprofitearnedcanbemadedirectlyintorevenue andourstaff swages operatingcosts equipmentmaintenance taxes etc isaverylargeexpenses oursidemusthavealargermarketsharemaysurvive opportunity 1 macroenvironmentanalysis 2 policiesandregulations threat 1 competitors 2 marketrisk thankyou hrdept fanwenchaoindustrialeconomics2009020205007 outline institutionalset upandstaffingjobrequirementsandtreatmentrecruitmentanddismissalpersonneltrainingreward penaltysystems institutionalset upandstaffing operatingdepartment 10 thepersonneldepartment 2thefinancedepartment 2marketingdepartment 2technicaldepartment 2 workprincipalsandpayment workinghoursofadministrativedepartmentis8 dressinworkinguniformswithcards providefreeaccommodation thetotalincomeofthestaff wehavemademulti levelsandsoundpaymentsystembasicpay subsidy bonus welfare recruitment collecttheinformationofvacantpositionsandrequiredqualitiesofeverydepartment weformulatetherecruitmentplans organizesomewrittenexaminationandprofessiontest organizeinterview dismissal whodon tqualifyorneglecttheirduties resignation terminatethelaborcontractswhenitexpires stafftraining basictraining skillstraining integratedtrainingforroutinebusinessandmeetings rewardsystems attendancerate100 contributionrate judgeofannual outstandingdeeds etc penaltysystems fine warning demerit demote dismissed thanksforlistening let sgreet from departmenttoexplainusdetailsof marketing chenleieconomics2009020202002 contents ourdepartment slogan advertising promotion thefutureofourmarket thepositionofourdepartment thetaskofourdepartmentisextendingourbusinesstoimproveourprofit wewillputtheplanmadebytheceointopractice atthesametimewewillcarryoutaseriesofactivitiestoconsolidateexistedmarketandopennewmarket imageinfo www wizdata co kr notetocustomers thisimagehasbeenlicensedtobeusedwithinthispowerpointtemplateonly youmaynotextracttheimageforanyotheruse targetmarket restaurantofworkers restaurantofuniversities hotels hotels high endresidential ourslogan ourslogan ourslogan advertisingprocess advertisingisimportantforanycompany itcansupplytheconsumerswiththecompany simageandtheproducts information wewillhaveabudgetof40thousandsyuanforadvertising targetofadvertising informationdecision budgetofadvertising mediadecision advertisingevaluation strategiesofadvertising newspaper settingupawebsit tv radio leaflets 1 4 2 5 3 outdoormedia 6 newspaper accordingtoourtargetmarket wechoosetoadvertiseonqilueveningnews jinandailynewsandsoon addyourtext setingupawebsite website inourwebsite youcangetdetailinformationaboutourcompany forexzampletheneworderandthetop10sales besides onlineserviceareofferedtosatisfyourgests advertising tvandradiao outdoormedia 墙体 招牌 textinhere textinhere pleaserememberme promotionstrategies one two recommendspecialvegetableseveryday givevipadisccount presentgiftsontraditionalday three runcreativeactivitity four recommendspecialvegetableseveryday thecustomerscanlearnspecialvegetablesbytelephone surfonlineorchatbyqq bytelephone orderonline specialvegetables givevipadisccount anycustomerswhoseconsumptionaddto1000pointscanapplyforavipcard thecustomerscanhavea88 disccountbyavipcard presentgifts birthdaygiftsforvip holdcreativecontest thefutureofourmarket step1 step2 step3 developmentperiodmarketshareof30 riseperiodmarketshareof50 matureperiodmarketshareof70 thankyou healthfreshvegetableseveryday managerofdepartmentofinformationprocessing name lixiangangmajor econometrisstudentid 2009020209004 asweknow ourcompanyisalogisticscompanyandwemainlydistuibuteagriculturalproducts ourarmsaresuppyingagriculturalproductstoourclients ourtenetisthatwecansatifyourclients demandbythemosteffiectiveway shoppingmanners traditionmannerbuygoodsonlinetele shopping mannersforacceptingorders paperselectronicstelephone paperorders weofferclientsspecialpapersfororderswithaduplicatecopy clientscanwritetheordersofthevegetablenamesandweightstheyneedinthepapers clientswillputtheordersinthecabienetwhentheygettheirorders andleavethecounterfoiltobetheproofforsettlingaccounts electronicorders therearemaintwomannersforelectronicorders telephonemessageandmessageonline inourcenter weownspecialsettingtoreceivesuchmessages wewillnumbereverymessageandtelephongbacktoaffirmthemessage telephongorders wehavespecialpersontoanswerthetelephone andwritedownthemassageforclients demanding ourdepartment sjobdescription asinformationprocessingdepartmentourdutyisacceptingordersforagriculturalproducts thenwefeedbackinformationtotheinformationprocessingcenters throughinformationprocessingwedeliverinformationoforderstothesupplier thedepartmentdeliverinformationrequiredtothesuppliertopurchaseagricultualproductswhichisinthelightofourorders anddeliveragriculturalproductstoourcenters theworkersoftheinformationprocessingdepartmentareresponsibleforsupervision checkingandaccepting beingputinstorageandsoon client informationprocessingcenter supplier ordersforagriculturalproducts agriculturalproductsofdemand processedinformation agriculturalproductsofdemand flowchart thankyou managerofthedepartmentofoperationandcontrol lizhiyimajorineconometrics2009020209003 ourdepartmentmainlyhasthreetasks 1 wewillprocurevegetablesfromourtwovegetablebases 2 afterwepursuevegetables wewillsortandpackthesevegetablesaccordingtocustomers demand 3 atlast wewilltransportvegetablestoourcustomersasquicklyaspossible logisticsflow 物流流程图 customersprovidetheinformationoftypesandquantitiesofvegetableswhichtheyneedtoourinformationdepartment andthentheinformationdepartmenttransferstheinformationtousandwewillprocure sortanddistributevegetablesaccordingtotheinformation ourcompanyintendtoestablishnutritionplanningdepartment thencustomerscanseekcounselofnutritioncollocationoffoodandtheinformationofcooking wewillprovidenutritionguidanceserviceaimingatthetaste interest andphysicalconditionofspecificcustomerfreeofcharge wewilltryourbesttomakeeverycustomerhavefresh delicious andnutritiousdisheveryday firstofall iwanttointroducehowdowepurchasevegetables asweknow forvegetablesfreshisthemostcrucial wehavetwobigvegetablesupplybases theywillbeourlong termpartners theinformationprocessingcenterwillissuepurchaseinstructorstovendorsandthepurchasingdepartment andvendorspreparethegoodsimmediatelyaccordingtoourrequirementsandtheywilldispatchgoodstoourlogisticsdistributiondepartmentontime thepurchasingdepartmentwillberesponsibleforsupervision receiving checkingdocuments warehousingandplacethevegetablesinthespecialregion theseareourvegetablebases ourvegetablebaseslocateintheshouguangcityinshandongprovince asweallknow shouguangisfamousforitsvegetablesandmostofvegetablesinnorthernchinaaresuppliedfromthiscity sowebelievefarmerstherenecessarilyhaverichplantingexperienceandadvancedplantingtechniques duetothisreason wepromiseourcustomersthatwecanprovidethebestandfreshestvegetables andyoucanbuyallkindsofvegetableswhichyouneed andwewillreachanagreementwiththetwovegetablesupplybasesinordertotheycanprovidethefreshestvegetableseveryday inaddition wehaveprofessionaltrainedemployeesandtheyareveryfamiliarwithhowtoidentifyfreshvegetablesandkeepvegetablesfresh wewillensurethequalityofourvegetables soyoucaneatfreshestandcheapestvegetableseveryday secondly afterwepurchasevegetableswewillsortthesevegetablesaccordingtodifferentcustomers demand becauseourcompanyarefacetothewholesociety includinghotels schools restaurants andcommunityresidents sowewillconcentrateallthestandardbagofcustomerswhichcarryrfidtagsindifferentregionsinthesortingareaandthenlaythestandardbagontheconveyerbeltandtherfidreaderwillreadinformation thereisaredlightbesideeachartificialcounter ifcustomersneedvegetables thestaffwilllayitontheconveyerbeltandwhenbagspasstheposmachineaprintedfeedocumentwillbeputintothebagautomatic thenthesestandardbagswillbeputintoourdeliveryvehicles thisisourvegetablesortingconveyor 蔬菜分拣输送机 atlast wewilltransportthesevegetablestoourcustomers ourstaffwillputstandardbagsintothevehicleaccordingtoareasonableorder andthenwewilltransportvegetableswiththefastestspeed thesevegetableswillbeputintocabinets ortotheresponsiblepersoninschoolsorhotels ourcompanyprovideone stopservicewhichisfromvegetablebasetoendcustomersandeliminatingwholesalersandretailers wecanalsocollectfeedbackinformationaboutvegetableswhichwesellfromourcustomersandthenwecanconveytheseinformationtothebaseinordertoguidethevegetableplanting theseareourvegetabledeliveryvehicles that sall thankyou accounting financingdepartment zhouxiaochenindustrialeconomics2009020205004 outline financialissuesfinancialaffairsanalysisfinancialanalysisfinancialevaluationbenefits financialissues vegetablesbaseinvests 3 000 000thethirdpartnerlogisticsinvests 1 000 000hotelsandunivesitiesinvest 1 500 000bankloans 4 500 000 45 shareofcompanyismortgaged financialaffairsanalysis financialaffairsanalysisisanimportantpartoffinancialmanagement thestartingpointoffinancialbudget dependingontheamountoftownsman spurchase wefindtheprofitpotentialofthisindustry wemadethefollowingforecastingofexpectedincome theforecastoftheexpense theformofcostestimating unit thousandyuan theformofexpectedprofit unit thousandyuan financialanalysis thesourcesofincome 1 wewillprovidecabinetsasavegetablereceivingterminalforresidentswholiveingardenarea itssurfacecouldbeusedasaadvertisementspace wewillearntheaddollars 2 weofferafull serviceforourcustomers andwewillchargereasonablefeesfromthosecustomers break evenpointandpluscashflow c cf cv qwhilec p q itcomestothebreak evenpoint c totalcostexpensescf constantcost 9 950 000yuan cv averagevariablecostofoneunit 1 15 kg p averageprice 1 5 kg sothequalitywhenitcomestothebreak evenpointis q cf p cv 28 42857millionkg financialevaluation 1 theanalysisoffinancialtarget theanalysisofdebtpayingability assetsliabilitiesratio totalindebtedness generalassets 100 fromthefollowingform wefindthattheassetsliabilitiesratioreducesgradually itmeansthatthedebtpayingabilityofourcompanyincreasesyearbyyear analysisofinventoryturnoverratio inventory