面包店英文创业计划书内容.doc

一、introductionwe want to open a bakery likes 85 degrees c in taiwan institute of technology. first, we will introduce 85 degrees c. it is taiwan-style catering company, mainly engaged in supplying coffee and dessert. its name means that coffee tastes best at the temperature of 85 degree centigrade , and its set up on the basic of five-star chef and banquets specified top-level coffee .this shop is a new form of creative, it makes shop more bright with elegant lamplight , and suits with brand image, so that it can bring the consumer different feeling in the bright open space, at the same time the consumer can enjoy the sense of beauty and temptation from the delicious dessert, which will makes your sight smelling and tasting feel brand new.85 degrees c is created in 2004, and at present, 85 degrees c has became a chain of enterprise, and has more than 340 stores in taiwan, annual operating income is more than rmb 1.5 billion, has exceed more than 200 starbucks in taiwan area.over the years, it is becoming more and more popular among consumers, especially among the young. there are a large number of students in anyang institute of technology, it can meet the demands of the students need. so if we open a store like 85 degrees c, it will have a big market.we aim to offer our high quality products at a competitive price to meet the demands of the university students.our bakery managed by our there partners. there are niu xiaoxia, li juan and zhang shanshan. each of us has a different responsibility.niu xiaoxia is in charge of the sales, marketing and supply chain, and li juan is in charge of the administration and finance. zhang shanshan is interested in bakery, so she is in charge of the quality of our products and purchase. our bakery also intends to hire two full-time pastry bakers whose duty is making bread and we also have two part-time staff to handle customer service and day to day operations.二、products and servicewe offer a broad range of milk, tea, coffee in high quality, and also provide freshly prepared bakery and pastry products at all time. we cater to all the students demands by providing each student high quality products. and make our products suit the customers taste, down to the smallest detail.our bakery provides freshly prepared bakery and pastry products at all times during business operations. moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. especially in the morning, we will provide the fresh, healthy, delicious bread and milk for all the students to let them have a better breakfast.we provide a comfortable place for students to have rest. we also provide free wifi, you can come and have fun in surfing the internet if you take your pc or mobile phone which wifi allow.三、promotion and market penetrationpromotion strategies will include three parts. including advance publicity later publicity and activities. advance publicity will be large-scale, high strength and invest more. later publicity will pay more attention to the customer relationship management. in addition to these, we will hold some specific activities planning and organization, such as sponsor the school party, in order to promote our bakery, at the same time we can also remind customers awareness through the activities. for the holidays, we will carry out targeted promotion strategies such as send leaflets and give some discounts to the customer.人员推销主要是在买卖的过程中服务员提建议，成本预测300元/月 广告印制宣传单在学校发送 成本预测500元/月 网上推销信息费在团购网和打折网上宣传成本预测500元/月 营业推广6斤以上的顾客可打折 成本预测500元/月图表1四、market analysisthe dominant target market for our bakery is university students. personal and expedient customer service at a competitive price is the key to maintaining the local market share of this target market.because the students in anyang institute of technology have a higher demand on food, they always like fresh and good-tasted food and they also want a comfortable place to have rest. we provide fresh baked bread. you can always see our baker in the continuous production of bread. we also provide delicious mike tea and coffee all days, especially on the breakfast time and dinner time. and the comfortable place for you and your friends is always available.our bakery wants to establish a large regular customer base, and we will therefore concentrate our business and marketing on anyang institute of technology students, which will be the dominant target market. this will establish a healthy, consistent revenue base to ensure stability of the business.五、financial considerationsour bakery shop expects to collect about 1500,00rmb. mainly used for the purchase of raw materials, the loan, staff training, market promotion. we anticipate sales of about 8,4000 in the first year, and 124,000 in the second year, of the plan. we should break even by the fourth month of its operation as it steadily increases its sales. so the company does not anticipate any cash flow problems.1、fixed assets名称 数量 单价总费用（元）专制高级烧烤炉135003500一般烤炉25001000面包醒发箱115001500蛋糕展示制冷柜230006000烤罐6100600鲜奶机117001700立式制冷130003000打蛋机25001000耐高温纸10101000裱花嘴2150300耐高温手套22754厨宝烤盘1020200工作台1540540图表22、balance sheet（见附录）六、competitor analysis & main competitionsfrom the research we can see that there are several bakery shops around us, such as rosemood, hao xiang lai, but we can find some problems with them. on the one hand, it has a very high cost. on the other hand, the environment there is too crowded. the most important reason is that there is no special bakery near our school, so we can open a bakery around.we may meet the following risks. first, the threat of potential entrants. second, competition in this industry. third, the threat of alternative products. fourth, the buyers bargaining power is very strong.七、conclusionskeys to success for our miss bakery zln bakery will include:1. providing the highest quality products with personal customer service.2. competitive pricing.3. features of our products.4. advertisements and colorful activities.5. atmospherebecause we think that our student is not only like delicious food but also looking for high quality and fresh products in a relaxing atmosphere where they can chat with their friends, relax themselves, read some books and review their homework. we also provide free wifi, you can come and have fun in surfing the internet .八、questionarys1、请问您是否是本校学生？1. 是（继续） 2.否（结束）s2、请问您在本年度是否购买过面包或蛋糕？1. 是（继续） 2. 否（结束）正式问题： q1、最近一周内您购买面包的花费大约是多少？1. 没有 2. 3元以内 3. 3.1元6元 4. 6.1元9元 5. 9元以上 q2、您一般在什么情况下购买面包1. 食堂已经没有多少饭 2. 不想吃饭，想吃点别的 3. 节假日生活没有规律 4. 平常就爱吃面包5. 时间紧张，来不急去食堂吃饭 6. 不一定什么情况下 7. 其他： q3、您一般在哪儿购买面包？1. 学校食堂 2. 学校商店 3. 学校内的面包店 4.学校外的面包店 5.学校外的大型超市6. 其他： q4、您在购买面包时主要看重哪些因素？（最多选三项）1. 包装 2. 品牌 3. 营养 4. 口感 5. 新鲜度 6. 购买便利性 7. 价格 8. 其他： q5、请问您购买面包一般是什么情况下食用？1. 早饭 2.午饭 3. 晚饭 4. 晚上或其他时间段的加餐 5. 零食 6. 其他： q6、您一次食用的面包总价大约是多少？1. 2元以内 2. 2.1元4元 3. 4.1元6元 4. 6.1元8元 5. 8元以上 q7、您最喜欢的面包种类是什么样的？1. 精选原料，营养丰富2. 甜度恰当，香气宜人3. 量大价低，口感尚可4. 不好说 5、其他： q8、您入学以来在安阳购买过蛋糕（如生日蛋糕）吗？1. 购买过（继续回答） 2. 没有（跳至第11题）q9、您一般在什么情况下购买蛋糕？（最多选两项）1. 朋友生日 2. 恋人生日 3. 朋友聚会 4. 特殊节日（如情人节、母亲节等） 5、其他： q10、您购买蛋