Fashion History PPT.ppt

fashionhistory,fashionmarketing,objectives,whataretheneedssatisfiedbyclothing?whatisthehistoryofclothing?whatistherelationshipoffashionhistorytotodaysfashion?,whypeoplewearclothes?,20,000b.c.-peopledevelopedandworeclothesprimarilyforprotectionfromtheweatherandenvironment.now-otherneedssuchaspsychologicalandsocialneeds.,whyclothing?,physicalneedsprotectionsafety,psychologicalneedsidentityadornmentculturalidentity,socialneedsaffiliation/fittinginstandards,wherefashionbegan?,franceconsideredthecenteroffashionforalmost400yearsfrom1600sintothe1900s.especiallyinparis.inthe1600s,frenchroyaltyandwealthylandownersemployedtheirowndressmakersandtailors.,wherefashionbegan?,afterthefrenchrevolution(1789),hautecouturedesignfirmsgrew.hautecouturehigh-fashion,individuallydesigned,original,handmadegarments.,globalization,industrialization,technology,globalization,andthespreadofdemocracyhelpbroadenthedemandforfashion.growthofamiddleclasswithincometopurchasefashions,notjustbasicclothingotherfashioncities-milanandnewyork,theearly1900s,in1909,theamericanfashionmagazinevogue,featuredawomaninaloose-fittingstyleofdress.by1915,stylescontinuedtosoften.theinventionofthe1stmanufacturedfiberrayon,orartificialsilkclothingthatwasmorefunctionalforwomenwhowereenteringtheworkforce.,the1920s,gabrielle“coco”chanel1stdesignertointroducesportsweargarmentsforeverydaywear.aswellastrousers.promotedstylesassociatedwithflappers“thelittleblackdress”1926,thewomensfashioninstitutedesignedthe“onehourdress.”,the1930s1950s,dupontinventednylon,lessexpensivethansilktomakehosierywwiifabricshortages1947,christiandior;longhemlines,narrowshouldersandtightlyfittedbodiceswithlong,full,ornarrowskirts.“thenewlook”,the1960s,hippiestylefashionconsistingofclothingfromthemiddleandfareastuseofbrightcolors,peasantembroidery,cheesecloth,andsafarijackets,the1970s,discostylegoldlame,leopardprint,stretchhalterjumpsuits,andwhiteclothingthatglowedinultravioletlightpunkintentionallytornclothingwornbyyoungpeoplewithlimitedincomefeministmovementinfluencedwomensstyles,suchasshorterskirtsandpantsuitsintheworkplace.,the1980s,“thepowerlook”auniformstyleofsuitsandblazerswithshoulderpads.menamorecasualstyleofdress;“businesscasual”peoplenolongerfeltthathighpricedeterminedhighfashionfitnessconscioussyntheticfabricswitheasycare.,the1990s,americansbegandressingdown,orlessformallycomfortofsportclothesandathleticclothingbecameawardrobestaple.grungeastylestartedbyyouthculture.messy,uncombed,nottoomucheffort.,the2000s,hipster-mixingthefringemovementsofpunkandgrunge,hipstershavecreatedastylebasedondefyingstylenorms.skinnyjeansjuicycouturetracksuits&uggboots-thecomfortabletracksuitcombinedchic,expensivestylew