hnd商务文化与策略报告.doc

薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅蒇蚈袄膁莃蚇羆羄艿螆蚆腿膅螅螈羂蒄螅袀膈蒀螄肃羀莆螃螂芆节螂袅聿薀螁羇芄蒆螀聿肇莂衿蝿节芈蒆袁肅膄蒅羃芁薃蒄螃肃葿蒃袅荿莅蒂羈膂芁蒂肀羅薀蒁螀膀蒆薀袂羃莂蕿羄膈芈薈蚄羁膄薇袆膇薂薆罿聿蒈薆肁芅莄薅螁肈芀薄袃芃膆蚃羅肆蒅蚂蚅节莁蚁螇肄莇蚁罿莀芃蚀肂膃薁虿螁羅 unit title: business culture and strategycandidate name: kong fanduostudent id: 59201009064tutor: lu weititle of the project: case study on j d wetherspoon plcword count: 2499date of submission: 14 june 2012 table of contentsintroduction5section 1: external environment(a) the 1st question5(b) the 2nd question7(c) the 3rd question9section 2: organisational culture(a) the 4th question10(b) the 5th question11(c) the 6th question12(d) the 7th question13section 3: business strategy(a) the 8th question 13(b) the 9th question 14(c) the 10th question 15(d) the 11th question16(e) the 12th question17(f) the 13th question17section 4: change(a) the 14th question18(b) the 15th question20(c) the 16th question20(d) the 17th question21summary 24reference 23 introduction strategy and culture in j d w section 1: external environment(a). the pestel analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological, environmental and legal.p: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other businesses. the political is including government stability, taxation policy, social welfare policies and the trade regulations.in our case of j d wetherspoon plc, the monopolies and mergers commission take a ruling about broken the tied house system, this ruling limited the brewer selling the beer and brewing the beer at same time. and the government pays attention for the disadvantage.2. e: economic forces, as the state of a trading economy in the short-term and long-term influence the wealth of a population. the economic is including interest rates, inflation, and disposable income and product seasonality and so on.about the j d wetherspoon plc, in the start of twenty first century, j d wetherspoon was facing much more competition. the retail licensing marking had adapted to the changes in the tied house system and other retail pub chains like regent inns and punch taverns had been developing their businesses. and the supermarket began selling drinks also have influence on the company.s: socio-cultural forces. such as religion and demographics impact upon product design and spending by consumers. it includes lifestyle trends, education level, population demographics and social responsbility in the case, people more and more carefully to take attention on their health, so they began to reduce the wine drinking. then j d wetherspon plc develops a kind of low ethanol wine.t: technological forces, such as information technology influences production methods, and transportation influences market penetration and product costs. it will include speed of introduction of new technologies, innovations/developments and consumer buying options and so on.in the case, with the technological develop; the beer can be bottled and selling in the market. because of this, people arent need to drink beer only in the pubs. this can decrease the sell share of the j d wetherspoon.l: legal forces, such as product safety influences design, and trading practices influence how businesses conduct themselves in the market. it may include like employment law, healthy and safety, company law and consumer protection and so on.in the case, the government issued policies to limit the wine drinking, and the monopolies and mergers commission take a ruling about broken the tied house system, this ruling limited the brewer selling the beer and brewing the beer at same time. all of these legal forces could have influence on j d wetherspoon.(b). the analysis of the organizations internal and external strategic environment is referred to as a swot analysis. swot is an acronym for strengths, weakness, opportunities and threats. the swot analysis is a very popular tool with managers because it is quick and easy to learn. swot analysis for j d wethersponinternalstrength:staff.good service and environment. weaknesses:food.service for children.externalopportunities:different pub brand.developing budget hotel.threats:1. other pubs compete.2. government policy.s: in the case, j d wetherspoon claimed that people are its best asset. 20% of senior managers began as bar staff or cleaners. the company provide lifelong training and adopt he staff suggestion, and communicate with them, j d wetherspoon provide quiet environment and the service are always satisfied the consumer demand, all of these can protect the company develop well.w: the food in pubs of j d wetherspoon, it supports complimentary crisps with baguettes, this kind is bad for customers health and it didnt distinguish the hot degree, this might cause customers discontented for the j d wetherspoon. it also doesnt have childrens meals. this will let the customers of adult unconvenient, and it may because the children are hurt. all of these can loss the customers.o: j d wetherspoon is managing he pub style as quiet. but now, it acquired the lloyds pub chain, j d wetherspoon develop it as another style. this kind of pubs music dazed outlets with a much stronger entertainment element and show tv programs, this can attract much more customers. the company also begun developing budget hotel, this can develop another market and increase the profit of j d wetherspoon.t: j d wetherspoon faced many computers, like regent inns, punch taverns and the supermarket. they will strive the share of market and the customer. the government policy also influences it. like the limit of brewing and drink beer in the century of the city, this also can decrease the share of j d wetherspoon.(c). through a swot analysis an organization can assess its current position and make comparisons with competitors in order to plan activities and resources appropriately. it is the first stage of planning and helps managers to focus on key issues. it is important remember when carrying out a swot analysis that it is not absolute.simple rules for successful swot analysis like next:be realistic about the strengths and weaknesses of the organization.analysis should distinguish between where your organization is today, and where be in the future.be specific. avoid grey areas.always analysis in relation to the competition.keep your swot short and simple. avoid complexity and over-analysis.swot analysis is a kind of subjective and short term in its nature, so it cant use to analysis long-term situation.for example, when you analysis the opportunities, you can think about: where are the good opportunities available to our organization？section 2: organizational culture(a).1. organizational culture is difficult to define precisely. a simple description is that it is a system of shared meaning between members of an organization or the way we do things here. it acts as the social glue which holds the organization together. research shows that the culture of an organization can significantly affect the way in which the company operates, particularly in terms of its effectiveness. shared values become embodied in the organizations ideology or philosophy and act as a quite to behavior and ways of dealing with anxiety.in j d wetherspoon pubs, it says that people are its best asset. the company is satisfied the staff, so this is its organizational culture. it has a flexible training policy which enables people from all kinds of different backgrounds to join the company. it is committed to lifelong training and it provides staff with opportunities to gain relevant qualifications such as those offered by the british institute of innkeeping, 20% of senior managers began as bar staff or cleaners.2. basic assumptions at a very fundamental, almost subconscious, level tellemployees how to perceive, think and feel about things. these are the elements of culture are unseen and not openly identified in the day-to-day interactions of the members of the organization. culture elements at this level exist as unspoken rules and are rarely discussed within the organization. they direct the way events and actions are perceived and interpreted by the organization.in the case, j d wetherspoon create a quarter of the space in each establishment is non-smoking.(b). a kind of recognized model of organizational culture is terrence deal and allan kennedy. it is based on how quickly organizations receive or strategies and the level of risk that they take. deal and kennedy stated that these two factors gave rise to four generic types of cultures, which they called tough guy/macho culture, work hard/play hard culture, bet-the-company culture and process culture. t