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chapter2socialcommunication 商务交际 inbusinessworld themostcommonlyusedsocialwritingsareinvitationcardsandletters congratulationlettersandthank youletters theyaremailedviapost andmoreoftenbyemail emailhasbecomethemostcommonlyusedwayforbusinesspeopletocommunicatewitheachothernowadays itisthroughthesesocialcommunicationsthatcollaborationandcooperationoccur afterstudyingthischapter youwillbeableto writeinvitationcardsandletters writecongratulationletters writethank youletters writee mails j inthismodule youareexpected objectives tolearnabouttheformatandcontentsofinvitationlettersandcards towritewarmandappropriateinvitationlettersorcardsondifferentoccasions mr jiang generalmanagerinzhejiangsunshinecashmereco ltd isgoingtoinvitemr smithfrommessrs lee co whoisaprospectiveclientsofthecompany toattendthechinaimportandexportfair thecantonfair whichisgoingtobeheldinthespringof2009 asmr jiang sassistant qiuxiaoyunisaskedtowriteawarm politeandpersuasiveletterofinvitation thefollowingbackgroundinformationisprovidedasreference aninvitationletter chineseexportcommoditiesfair springcantonfair time1 apr15 20xx apr20 20xxtime2 apr20 20xx apr30 20xxwebsite e mail webmaster tel 020 3856789fax 020 3866789 aninvitationletter whatarethefeaturesofaneffectiveinvitationletter whatshouldbeincludedinaninvitationletter notethesimilarity differencebetweenachineseoneandanenglishone youaredividedintoseveralgroups pleasediscussonhowtodraftaneffectiveinvitationletter andcommentonyourownwork thenchoosethebestoneouttoshowintheclass whenyouarediscussing youcanpayattentiontothefollowinghints notes what sthepurposeofwritingthisinvitationletter 1 what sthepurposeofwritingthisinvitationletter thisinvitationletteriswrittentoinviteaprospectivecustomertothecantonfair bydoingso therelationshipispromotedandtheserviceisdeveloped 2 whatarethefeaturesofaneffectiveinvitationletters thefeaturesofeffectivelettersarebriefnessandwarmth thetoneoftheselettersisgenerallypoliteandsemi formal forthisletter itshouldhaveanelementofpersuasion asthepurposeoftheletterisnotmerelytoinvitebutalsotoensurethattherecipientagreestoattendtheevent itisafinecombinationofpresentandfuturetenseswherewordsandphrasesarelinkedtopresentthecontentinanimpressivemanner 3 whatshouldbeincludedinaninvitationletter basicallyspeaking aninvitationshouldincludethereason thetimeandtheplace inmostcase thenamesofinviterandinviteearemadeclear zhejiangsunshinecashmereco ltd no 25kangtairoad huzhou zhejiangprovincemay3 20xxmr smithmessrs leeco 18broadstreetlosangeles u s a heading insideaddress dearmr smith ihopeyouareplanningtoattendthespringchinaimportandexportfairheldinguangzhouapril15ththrough20th phrase1 andapril20ththrough30th phrase2 2009 asyouknow thisfairisespeciallyfortheexportcommoditiesfromchina ithasbeenheldfor105timesbythisyearandmanypeoplesayitisnowthebestfairaroundtheworld body occasion time placeandthedetails salutation body whileyouarehere i dlikeyoutovisitussowecanhavepersonalcommunications thespecificinformationisasthefollowing ourboothsatthecantonfair april2009 1 phase1 april15 20 pazhoucomplexhall28 floor1 e16 17items cashmeresweater cashmerecardigan cashmerepullover cashmerejumper babycashmereclothing etc 2 phase2 april25 30 pazhoucomplexhall26 floor 1 e10items cashmerehats cashmerecaps cashmeregloves cashmerescarves cashmereblankets etc wehavehadalongdiscussionoveremails telephonesandcorrespondences nowitisachanceforustomeeteachotherinpersonandhaveaclosetouch suchpersonalcontacts ibelieve willenableyoutohaveamorethoroughknowledgeaboutourproductsandexpediteourtransactions encouragingwords ifyouareplanningtoattendthefair wouldyoupleasefillintheenclosedcardandsendittous wewillarrangeforyourtripaccordingly icordiallyhopeyouwillbewithus sincerelyyours thomasjiangthomasjianggeneralmanagerenclosed asstated complimentaryclose encouragingwords signature enclosure thedefinitionofaninvitationlettertheinvitationletterisoneofthemostpopularwaysofinvitingrelatives friends colleaguesandbusinessclientstoimportantevents inaformalsituation aninvitationletterreferstotherequestregardingtheattendanceofaprominentperson agroupofpeopleorrepresentativeofanorganizationatsomeparticularevent theformatofaninvitationlettersimilartoajobapplicationletter aninvitationletteralsocontainstheheading date insideaddress salutation bodyofletter complementaryclose signatureandenclosures butthecontentofthebodyisdifferentfromthatofanapplicationletter whichmainlyfocusesonthesocialevent thepurposeofinvitationletterstoinviteforabusinessanniversary toannounceanengagement toannounceanalumnimeet toinviteforajobrelatedpartyorretreat toannounceaspecialmeeting toinviteforthegraduationparty toinvitethespokespersonforaconferenceorseminar toinvitetoabusinesssocialevent toinviteaprospectivecustomertoasalesappointment presentationordemonstration toinvitetoawedding anniversaryorhouse warmingceremony etc thepurposeofinvitationletterstoinviteforabusinessanniversary toannounceanengagement toannounceanalumnimeet toinviteforajobrelatedpartyorretreat toannounceaspecialmeeting toinviteforthegraduationparty toinvitethespokespersonforaconferenceorseminar toinvitetoabusinesssocialevent toinviteaprospectivecustomertoasalesappointment presentationordemonstration toinvitetoawedding anniversaryorhouse warmingceremony etc thewritingofinvitationcardsaformalinvitationcardemphasizesonthechoiceofwordsandthelayout thoughitisveryshort themaincontentsincludethenameoftheinviterandtheinvitee theoccasion thedetailedtimeanddate theplaceandotherwords suchasblacktie formaldressisrequired r s v p pleasereply andtelephonenumberetc duetoitsformality thecardiswritteninthethirdperson completenamesarerequiredinsteadofabbreviation andthesalutationwithmr andmrs arepreferred regardlessofwhatkindofinvitationonehasreceived apromptreplyofacceptingorrefusingshouldbegiven youareprovidedmoresamplesoninvitationtolearnbyyourself youcanmakeminicomparisononthesamplesaccordingtoseethedifference tips sample1 aninvitationlettertoasalespresentationsample2 aninvitationcardtoabarbecuesample3 aninvitationcardtoawedding directions matchtheenglishwordsandphraseswiththeirproperchinesemeaning cordiallyinvite havethepleasuretoinvite r s v p requestthehonorofyourpleasure dresscode cocktailreception banquetvenue inhonorof confirmparticipation enclosurecard a 鸡尾酒会b 确认出席c 荣幸邀请d 着装要求e 竭诚邀请f 宴会场地g 随附卡片h 敬请出席i 请回复j 以 的名义 directions matchtheenglishwordsandphraseswiththeirproperchinesemeaning e cordiallyinvite c havethepleasuretoinvite i r s v p h requestthehonorofyourpleasure d dresscode a cocktailreception f banquetvenue j inhonorof b confirmparticipation g enclosurecard a 鸡尾酒会b 确认出席c 荣幸邀请d 着装要求e 竭诚邀请f 宴会场地g 随附卡片h 敬请出席i 请回复j 以 的名义 1 wetakepleasureininvitingyoutocometotheanniversary 我们荣幸邀请您参加周年纪念会 2 youarecordiallyinvitedtoattendtheformaldinnerinhonorofpeterchanondec 15 2009 at7 30p m atinternationalhotel 竭诚邀请您参加定于2009年12月15日晚7 30分于国际大酒店为peterchan举行的酒会 3 pleasenotethatthisisablack tieevent rsvpwiththenamesofthoseattendingbythisthursday 请注意着正装 本周四前与会者请实名回复 4 iamgratefultobeabletoacceptyourinvitationandwouldbeanhonortocelebratethismemorableoccasionwithyou 受到您的邀请 我很感激并很荣幸能与您一起分享难忘的时刻 5 unfortunately duetoapreviouscommitmentonthatday iamunabletoattendtheconvention 十分抱歉 由于当日事先有约 实难赴会 6 十分荣幸地邀请您参加这个会议 wetakepleasuretoinviteyouattendthisconvention 7 作为杰出公众人物 您的到来 我们将万分荣幸 asaprominentpublicfigure wewouldbehonoredbyyourattendance 8 我们相信 您对我们公司的造访将增进彼此之间的了解 对将来的合作有极大的益处 webelieveyourvisitwillprovideanopportunityforyoutomakeabetterunderstandingandbeofgreatbenefittoourfuturecooperation 9 真诚地盼望您能与我们一起共享此次盛事 wedohopethatyouwillbeabletojoinusinthisevent 10 兹代凯特 布朗教授邀请您出席本月18日下午3时至5时在我校大学生俱乐部举行的茶会 敬请光临 i mwritingonbehalfofprofessorkatebrowntorequestthepleasureofyourcompanyatateapartyatthecollegeclubfrom3o clocktill5o clockp m on18thofthismonth directions hereisaninvitationletterwhichisindisorder pleaserearrangethemintoaproperinvitationletter a mr wanghasbeenthepresidentofabccompanysince1999 b on7thjuly wewillhostaneveningofcelebrationinhonorof

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