北师高中英语M4-Unit11-Lesson3-The-Advertising-Game教学设计.doc

1. Title: M4 Unit11 Lesson3 General introduction：This lesson is taken from a book of New Senior English for China by Beijing Normal University. This lesson is about the reading part. By learning this passage, the students can master some language points and reading skills, as well as some right life guides.2.Teaching aims and demands(1) .knowledge objects1) .Vocabulary: advertise, classic, certain, sew, beer, corporation, brand, suitable, advertiser, budget, visually, boom, visual, concept, approach, humor, contemporary, contribution, citizen, niece, nephew.2).Phrase: stand out, consist of, in direct competition with, consist of, linked to, be linked with, aim to, participate in,3).grammar: Gegunds as a subject/verb/preposition/noun(2) .Ability objects1) .Listening skills ：understand what the teacher is saying, listen to the tape after class.2) .Reading skills ：general understanding，detail information3) .Speaking skills： use the new expressions to talk about Ads in your daily life.4) .writing skills：write a short passage about your opinions on Ads with new expressions learned.(3) .emotion objects Ads help us know more about the products, but there are also cheats in ads. We should observe carefully about ads before buy the goods. We should watch more public advertisements ,participate in improving our neighbourhood, protect the environment, and help other people.3 .Teaching keys and difficultiesGegunds as a subject/verb/preposition/noun4 .Teaching methods (1) .Fast reading(2) .Detailed reading(3) .explaining(4) .Task based group discussion5.Teaching aidscomputer ,overhead projector, PPT6. Course numberWe will finish this lesson in 3 classes. This is the reading class.7.Teaching proceduresGeneral introduction: Step1 is for lead-in. Step2, 3 is for reading and listening skills objectives; Step4 is for knowledge objectives; Step5 is for speaking skills objectives and emotion objectives; Step6, 7 is for consolidation of new knowledge and practice students writing skills. Thus we can meet all the teaching demands.Step1 Greetings. Revision and smoothly start the new lesson (2 minutes)Step2 Fast-reading and search for the answer for TorF questions ,general understanding. (8minutes) ”modern advertisements were made to make people forget that someone is trying to sell them something. T or F?” ”Not all ads are trying to sell people products or services. T or F?”Step3 Detailed reading and look for the information needed . The ability to get detail information. (9minutes) “What ideas do todays advertisers use to make you notice their products?”What has the government done during the last dacade?”Step4 Explain difficult sentences and use of new phrases in detail under the help of some teaching equipments.(10minutes)Step5 Task-based discussion(10minutes)Work in groups of four, choose one advertisement you know and describe it. Use some of the words and phrases learned today. Step6 Summary of the lesson with related exercises. Mention the emotional objects.(5minutes)Step7 Homework（1minute）say bye.(1) .Do exercise 8,9,10 in the exercise book. This is used to make the students have a further understanding of new words and new grammars.(2) .write a short passage about what is the right thing to do on the topic discussed today.(at least 100 words)8.Blackboard designIn order to make the blackboard design clearly and neatly, I will divide the blackboard into three parts. On the left, Ill write teaching aims; in the middle of the blackboard, there should be important and difficult language points, and on the right, I will write the summary of this whole class. Vocabulary, phrase, grammarGegunds as a subject/ verb /preposition/nounExamples and analysisSummary with practice on teaching points.Reading , speaking, writing, listeningCulture and life guides Name：Hu Ronghua Date：2012.5.12导学案 Lesson 3 The Advertising Game编写人：王海斌 审稿：高一英语组本课目标：掌握单词和词组 细读课文理解广告的作用及实质 了解并学习动名词Step 1 Discussion The advantages of ads _ The disadvantages of ads _Step 2 Lead-in We can see ads everywhere. What kinds of ads do like most? Why? _Step 3 Reading Read the text and answer the questions in item 3 on page 26Step 4 Word learning 写出意思对应的单词 1 Way of dealing with a person or thing _ 2 Praise something publicly in order to encourage people to buy or use it_ 3 Plan of how money will be spent over a period of time ,in relation to the amount of money available_ 4 having a high quality that is recognized and unquestioned;of lasting value and importance _ 5 modern;of the present time _ 6 action of contributing;thing contributed _ 7 idea;general belief _ 8 right or appropriate for a purpose an occasion _ 9 concerned with or used in seeing _Language points:(2) certain adj 某种，某些；确定的，无疑的；确信的，深信的He didnt come for a certain reason. 为了某种原因他没来。Its certain that two and two makes four. 二加二得四是确定无疑的。Im certain that he saw me 我确信他看见了我。固定短语：for certain 无疑地，肯定地 Be certain to do something 一定会做某事 Its certain that . 是确信无疑的 2) suitable adj 合适的 Clothes suitable for hot weather are being sold. 适合炎热天气的衣服正在销售。 be suitable for 对.合适 These books are suitable for children 这些书适合儿童（阅读） 3)stand out (from/against sb/sth) 1 The bright lettering stood out well against the dark background. 那种鲜亮的字在深色背景下十分醒目。 2 Her work stands out from the rest。 她的工作成绩比其他人都好。思维拓展：stand aside 让开，站到一边去 stand back 退后，向后站 Stand for 代表，赞同，支持或主张某事物Stand by 袖手旁观，支持或援助某人；信守，遵守 4）contribution noun 援助，贡献，投稿The invention of computers was a great contribution to human civilization电脑的发明是对人类的一大贡献。Contribute verb 贡献出，捐献，投稿 contributor noun 投稿者，捐助者 contribute to （prep）为.作出贡献；把（时间）投入；有助于；是.的原因之一make a contribution/contributions to (doing sth) 对做某事做出贡献. 5) approach noun 方法、方式、道路All approaches to the city were blocked 通往这座城市的道路都被封锁了。Approach 接近，动手处理，商量，靠近 approachable易接近的 approach to接近,近似 at the approach of 对.进行探讨There are several ways of approaching the problem . 处理这个问题有好几个方法。July 1 is approaching. 七一快到了。长难句解析及翻译 1） It is likely to be just the name of a company, part of which may be a general location.翻译_解析 part of which may be a general location 是一个非限制性定语从句，关系代词which指it,即“广告”。要点剖析：在介词+关系代词引导的定语从句中，由于意义上的需要，of which/of whom 前可带有some/any/few/several/many/most/all/both/none/neither/each/half/one等词或形容词最高级。如： There are more than 5000 islands of different sizes in China, the largest of which are Taiwan and Hainan Island. Today there are many people smoking in the world,about 45% of whom are Chinese. 2) As present-day advertisers often have large budgets,a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible. 翻译_解析 AS present-day advertisers often have large budgets 是原因状语从句；applying modern techniques of design是动名词短语作介词on的宾语，to make these advertisements as visually as possible是动词不定式短语作目的状语。辨析比较 apply vt. 应用，把.应用于，投入或应用于一项特定用途。如： Its important to apply theory to practice 把理论应用于实践非常重要。 The rule cannnot be applied in every case 这规则并不适用于所有的情况。拓展：apply的常见短语：be applied to 适用于，应用于，施加于；apply for 申请，请求，接洽；apply oneself to 致力于，集中精力做某事； apply sth to 把.施于，把运用于。Apply不能用于进行时态。 3)Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive.翻译_解析：该句中full of competition是形容词短语，作定语修饰a world;by combining.with.为介词短语作方式状语;combining the highest standards of design with ideas linked to the product to make them more attractive是动名词短语，接在介词by之后作宾语；linked to the products是不定式短语作定语，修饰ideas;to make them more attractive是不定式短语作状语，说明combining.with的目的。要点剖析：combine.with/and.使.与.相结合，把.和.结合起来。如：We should combine theory with practice 我们应该理论联系实际。Some films combine education with recreation. 有些影片将教育和娱乐结合在一起。 4)The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important in modern advertisements.翻译_解析 that using humour.advertisements是接在谓语动词 believe后的宾语从句；其中 using humour as well as new and unusual ideas to surprise people是动名词短语，作宾语从句的主语；不定式 to surprise people说明using humour.的目的。要点剖析：as well as 意为“和，又，而且，除.之外”。用来连接二个并列成分，强调的重点在前者。当连接二个并列主语时，谓语动词应同前面的主语保持人称和数的一致。如：She is clever as well as beautiful 她不但漂亮，而且聪明。John, as well as his wife and children, is going to visit China next week 约翰和他的妻子及孩子们下周要来中国参观。 5) However,not all advertising is about selling products and service for a profit.翻译_要点剖析：not 与总括词both/all/every/everyone/everybody/everything/everywhere连用，表示部分否定，意思是“并非都.”。not有二个位置，可放在总括词前，也可用来否定谓语，都表示部分否定。如：Not all of them go in for sports. /All of them dont go in for sports./Some of them go in for sports,but others dont. 他们并不都喜欢运动I dont like both of the novels./I like only one of the novels. 这二部小说我并不都喜欢。拓展 如要表示全部否定则应用neither/none/no one/nobody/nothing nowhere.如None of them go/goes in for sports 他们都不喜欢运动。You can get this kind of vegetables nowhere 在哪里你也买不到这种蔬菜。语法 动名词（Gerunds)动名词在句中可作主语、表语、定语和宾语。具体用法如下：主语 Teaching English at middle school is my full-time job. Its a waste of time arguing with him.注释：1 不定式和动名词都可用作句子的主语，含义基本一样。只是表示具体、特指的动作时，用不定式更多见：表示抽象、泛指的动作时，用动名词更多见。2 It is no use/ no good/a waste of time doing sth做某事没有用处、没有好处、是浪费时间。在该结构中应用动名词作主语。表语 Their job is building houses. His hobby is painting.注释：1 不定式和动名词作表语含义基本一样。具体、特指的事情多用不定式，习惯、泛指的事情多用动名词。2 动名词作表语相当于名词，主语和表语的位置可以互换，而现在分词作表语相当于形容词，不可以与主语调换位置。如：My job is teaching English=Teaching English is my job My job is interestingInteresting is my job.定语 a sleeping car 卧车 working method 工作方法 walking stick 手杖注释： 动名词作定语主要是起分类作用，不表示动作。宾语 The doctor advised taking more exercise. She left without telling me. He insisted on doing the same experiment hundreds of times.注释：有些以to结尾的短语，to为介词，后面要用动名词。devote oneself to,get down to,lead to,stick to,look forward to,see to,object to,turn to,point to,give ones mind to,pay attention to,be used to.动名词的复合结构His coming back make her happy 他回来了使她很高兴The doctor insisted on his patients staying in bed 医生坚持要他的病人躺在床上。注释： “名词所有格或形容词性物主代词+动名词”构成动名词的复合结构。在这个结构中名词所有格或形容词性物主代词是逻辑上的主语。动名词的复合结构在句中可作主语、宾语等。在非正式英语中或在句中作宾语时，可以用名词的普通格或人称代词的宾格。动名词的时态Edith denied having been there. I remember having locked the door.注释：当动名词表示的动作发生在谓语动作之前时，要用动名词的完成时。动名词的被动语态He narrowed escaped being run over.He prided himself on having never been beaten in chess.注释： 若主语是动名词所表示的动作的对象，动名词要用被动语态。单句改错1） Our school was consisted of ten classes then.2） Its a pleasure for me to be invited to participate the meeting tomorrow.3） If you handed in your homework in time ,you wouldnt have been criticized.4） His attitude of study is very positive.5） The company is made of ten departments.6） The parents did all that they could send their son to college.7） Im looking forward to hear from you soon.8） There is a ten-meters-tall tree in front of our classroom.习题探究1）You seemed to be deeply struck by his skill. Not exactly. It was his courage _his skill that really struck me most. A rather than B as well as C but also D not 2) He was luck enough to escape _in the great fire. A to be killed B killing C killed D being killed3) The day he had been looking forward to _at last. A coming B having come C came D come4) Did_get through the driving test? No,_. A few failed. A everybody;not all B anybody;no one C everybody;none