省高等职业院校学生专业技能考核题库[001].doc

个人资料整理，仅供个人学习使用湖南省高等职业院校学生专业技能考核题库商务英语岗位核心技能：模块一：商务英语谈判模块试题编号：H1-29项目名称：建立贸易关系一、任务描述（一）注意事项1、所有考试项目均为机上操作；2、开考后，考生必须打开所抽取题号对应的文件夹，并将文件夹中的答卷重命名为“原文件名+工位号”；3、考试期间如果遇到问题请及时找监考老师，不得私自更换电脑；4、考试过程中以及考试结束后，考生不得随意关闭电脑或重启电脑，否则造成数据丢失由考生本人负责。（二）考试要求 1、建立贸易关系对话设计了解谈判双方背景，熟悉外贸业务流程和专业术语，灵活运用谈判策略，合理补全谈判对话，语言表达到位，交流畅通，环节紧凑；矚慫润厲钐瘗睞枥庑赖賃軔。2、建立贸易关系函电撰写：理解命题要求，确定函电性质；函电格式正确，字数达标；表达流畅，文字通顺，逻辑合理。（三）考试资料1. 出口方基本情况CompanyPanda Fireworks Group Co., Ltd.UrlOffice AddressNO.271, Liuyang avenue, Liuyang, Hunan, ChinaZip code410304Phone086- 9Fax086- 82.进口方基本情况CompanyShowtime Fireworks Ltd.UrlOffice Address3010 S.Ingram Dr. Springfield, MO65803,Illinois, U.S.A.Phone417.862.1931Fax417.862.9250E-mail3. 出口方信息Panda Fireworks Group Co., Ltd, established in 1989,is one of the largest fireworks producers in China, and was the tender winner of the extravagant fireworks for the 2008 Summer Olympics and Paralympics in Beijing.We manufacture, distribute and own all Panda Fireworks brands and also other popular brands in North America as seen below. In addition, we are a one-stop shop for everything related to fireworks.This includes services ranging from procurement to working with customers to tailor their own products.聞創沟燴鐺險爱氇谴净祸測。Devoting to Fireworks Industry,Expecting brighter future残骛楼諍锩瀨濟溆塹籟婭骒。Panda Fireworks Group Co., Ltd boasts several high-class and professional fireworks and firecrackers production factories as well as large-scale production bases in LiuyangCity of HunanProvince and WanzaiCity of JiangxiProvince. With more than hundred large and medium-sized fireworks production enterprises at home and abroad, close strategic partnerships have been established, as well as long-term purchasing relationships with more than 300 fireworks production enterprises. The fireworks & firecrackers we have produced and distributed cover a wide range with more than a variety of 300 products for both consuming and professional uses. In order to provide our Chinese and overseas consumers with novel, delicate, more environment-friendly and safer fireworks products, we are committing technological negotiation and close cooperation with some universities and scientific research institutions at home and abroad to build the first-class research center to create new materials, new arts and crafts and new products of fireworks &firecracker in China, also with quality inspection laboratories.酽锕极額閉镇桧猪訣锥顧荭。Global strategy with eyes on global marketWith eyes on the global market, Panda Fireworks Group Co., Ltd has a precise understanding of the market needs and have established its own sales company, distribution network and strategic partnerships in some major consuming nations of fireworks in the world (such as U.K., Sweden, Denmark, U.S.A., Germany and Italy), through a series of highly efficient overseas marketing and acquisition strategies. With its top stature on product quality, Panda Fireworks has been dedicated priority to providing fireworks and services to all consumers and gained the favor of customers at home and abroad. All the brands as “Panda Fireworks”, “Panda”, “Winda”, “Bright Star”and “Liu-Flower” enjoy high market quota and prestigious reputation in the key fireworks consuming markets. Panda Fireworks has already become one of the largest fireworks exporter in China and one of the largest fireworks producers and traders in the world with the Brand “Panda”.彈贸摄尔霁毙攬砖卤庑诒尔。（四)抽考试题SectionI外贸业务谈判 (30%)Directions: You are required to complete a negotiation based on the following situation with at least 100 words. 謀荞抟箧飆鐸怼类蒋薔點鉍。Situation:You (Li Ping), Sales Manager of Panda Fireworks Group Co.Ltd.inviteDavidMiller (the importer), Manager of Sales & Marketing Department of Showtime Fireworks Ltd.,to attend the Continental Exhibition from October 15 to 20.You are required to finish the following tasks:- Greet and extend your invitation to an exhibition;厦礴恳蹒骈時盡继價骚卺癩。- Introduce the exhibition(establishment and reputation) ;茕桢广鳓鯡选块网羈泪镀齐。-Confirm participation in the exhibition;-Express the same wish and state the purpose of this exhibition;鹅娅尽損鹌惨歷茏鴛賴縈诘。-Informof the time and place of the exhibition;(October 15-20, Continental Exhibition Center)籟丛妈羥为贍偾蛏练淨槠挞。-Inform the way to apply for the exhibition; (register in the official website)預頌圣鉉儐歲龈讶骅籴買闥。-Indicate many new designs and products will be displayed;渗釤呛俨匀谔鱉调硯錦鋇絨。-Show your willingness to set up an appointment during non exhibit hours 铙誅卧泻噦圣骋贶頂廡缝勵。A:You (the exporter) B: DavidMiller (the importer)擁締凤袜备訊顎轮烂蔷報赢。A:.B: Thank you for your invitation. Would you please give me more details about this exhibition?贓熱俣阃歲匱阊邺镓騷鯛汉。A:.B: Ive heard of about it from our customers and we know you have attended this exhibition for many years. 坛摶乡囂忏蒌鍥铃氈淚跻馱。A:.B: As a fireworks company, its our pleasure to attend this exhibition and we are always willing to develop business relations with friends from China.蜡變黲癟報伥铉锚鈰赘籜葦。A:.B: Well, when and where will the exhibition be held?買鲷鴯譖昙膚遙闫撷凄届嬌。A:.B: How can we apply for this exhibition?A:.B: Will you exhibit new products this time?A:.B: Ok, I will ask my secretary to check my schedule and arrange.綾镝鯛駕櫬鹕踪韦辚糴飙钪。A:.B: Thank you very much. Section II外贸英语函电撰写(30%)Directions: You are required to write a letter based on the following situation with at least 120 words. (Note: Your letter should adopt the modified-block style.)驅踬髏彦浃绥譎饴憂锦諑琼。Situation:As a sales representative of Panda Fireworks Group Co. Ltd., you are going to write to a client of Showtime Fireworks Ltd.to invite him to attendyour booth at Canton Fair with the hope of establishing business relations with him. (For more information about the two parties, please refer to the background information given above.)The following aspects should be included in the letter:猫虿驢绘燈鮒诛髅貺庑献鵬。Indicate the inside addresses of the sender, the receiver, the date, the complimentary close and the signature;锹籁饗迳琐筆襖鸥娅薔嗚訝。Invite your American clientto visit your booth No: 13.1 J 34,at Canton Fair from Oct 24th to Oct 30th 2014;構氽頑黉碩饨荠龈话骛門戲。Introduce your status and your main products an