HRM竞争优势ppt课件.ppt

Chapter1HumanResourceManagement GainingaCompetitiveAdvantage Review ConceptofHRMHRMPracticesResponsibilitiesofHRDepartmentsRolesofHRDepartments HRMreferstothepolicies practices andsystemsthatinfluenceemployees behavior attitudes andperformance Review ConceptofHRMHRMPracticesResponsibilitiesofHRDepartmentsRolesofHRDepartments Review ConceptofHRMHRMPracticesResponsibilitiesofHRDepartmentsRolesofHRDepartments StrategicPartnerAdministrativeExpertEmployeeAdvocateChangeAgent Homework ExplaintheImportanceofHRM 企业所面临的外部竞争性挑战与内部环境的变化 使人力资源管理在企业管理实践中已越来越重要 这种变化主要表现在两个方面 第一 企业外部竞争环境的变化第二 企业内部经营环境的变化一方面 管理者需要转变角色 管理层次将越来越少 管理者的能力及水平也不断提高 另一方面 这些变化对企业员工的素质要求也越来越高 为企业人力资源管理提出了新的要求与挑战 ChapterOutline 1 1Introduction1 2ResponsibilitiesofHRDepartments1 3RolesofHRDepartments1 4HowistheHRMFunctionChanging 1 5CompetitiveChallengesInfluencingHRM1 6MeetingCompetitiveChallengesThroughHRMPractices 1 4HowistheHRMFunctionChanging TheamountoftimethattheHRMfunctiondevotestoadministrativetasksisdecreasinganditsrolesasastrategicbusinesspartner changeagent andemployeeadvocateareincreasing ReasonsforthechangesTechnologychangesChangeofHRManager sposition Technologychanges Self service GivingemployeesonlineaccesstoinformationaboutHRissues Outsourcing Thepracticeofhavinganothercompanyprovideservices Accenture埃森哲Hewitt翰威特Convergys肯沃基 Accenture埃森哲咨询公司 埃森哲公司是全球最大的管理咨询公司和技术服务供应商 它原是全球安达信 ArthurAndersen 会计事务所的管理咨询部门 1989年成立安盛咨询公司 AndersenConsulting 2000年与安达信从经济上彻底分开 2001年公司更名为埃森哲 Accenture 作为 财富 全球500强企业之一的管理咨询 信息技术和外包服务公司 埃森哲在49个国家设立了分公司 员工逾150 000名 2006年8月31日结束的财政年度净收入为166 5亿美元 财富 全球500强企业中三分之二以上是埃森哲的客户 Accenture埃森哲咨询公司 海尔 TCL 华为 中海油 南京汽车制造厂 中石油 现在则是中国移动 不久前 这些名字对于中国以外的大多数全球商业管理人士而言还很茫然 然而 现在这些公司已经成为冲击全球商业世界大潮的组成部分 埃森哲公司 中国给世界经济一个发展的未来 的研究报告报告得出这样的结论 中国的兴起并非零和游戏 收购能够为外国投资者创造新的股东价值 为经济萧条地区带来生机 不论是否得到每个人的欢迎 中国向外融入世界经济的进程将一如既往加速前行 中国走向全球化有利于全球经济 返回 ChangofHRManager sposition Executiveteamincludes CEO ChiefExecutiveofficer CFO ChiefFinancialofficer CAO ChiefAdministrativeofficer VP VicePresidentofHR ExecutiveVicePresidentofStoreOperations 1 5CompetitiveChallengesInfluencingHRM ThreecompetitivechallengesthatcompaniesnowfacewillincreasetheimportanceofHRMpractices 1 TheSustainabilityChallenge2 TheGlobalChallenge3 TheTechnologyChallenge 1 TheSustainabilityChallenge Sustainabilityreferstotheabilityofacompanytosurviveandsucceedinadynamiccompetitiveenvironment Sustainabilityincludestheabilitytodealwitheconomicandsocialchangesengageinresponsibleandethicalbusinesspracticesprovidehighqualityproductsandservicesputinplacemethodstodetermineifthecompanyismeetingstakeholders needs 1 TheSustainabilityChallenge ReflectionsofSustainabilityChallenge 1 EconomicChanges 2 TheBalancedScorecard MeasuringPerformancetoStakeholders 3 CustomerServiceandQualityEmphasis 4 ChangingDemographics 人口特征 andDiversityoftheWorkforce 5 LegalandEthicalIssues 1 Economicchanges Economicenvironment经济环境Increasedvalueplacedonknowledge更加注重知识Skillsrequirements技能要求Changesintheemploymentrelationship雇佣关系变化Demandingwork butwithmoreflexibility弹性工作 Economicenvironment FinancialCrisis FinancialCrisis 汽车行业挣扎在死亡线上 U S autosalesinOctober 2008 plunged31 toabout850 000vehicles theworstmonthinthepostWorld WarIIera Autosalesdeclined36 InDecember FinancialCrisis 原材料价格 高台跳水 包含钢铁 三合板在内的18种工业原料的JOC工业品价格指数10月份下跌56 创1949年来最大跌幅 原油 铜和小麦等商品跌幅均超过50 S PGSCI涵盖24种原材料7月3日以来下跌60 以上 FinancialCrisis 就业形势日趋恶化 JoblessRateSurgesto7 2 inDecemberTheeconomylost2 6millionjobsin2008 governmentfiguresshowed themostsinceWorldWarIIendedin1945 Nearlytwomillionofthoselosseswereinthelastfourmonthsalone asignthattherecessionacceleratedasthefinancialcrisisintensified andshoulddragonwellintothenewyear FinancialCrisis 次贷危机对我国的影响 Q3 9 FinancialCrisis 工业增加值增速明显回落 FinancialCrisis 进出口业的影响首当其冲 中国能隔岸观火 独善其身吗 中国在世界经济中的地位 四三二一 GDP第四 进出口总额第三 利用外资第二 外汇储备第一中国经济增长对出口的依存度GDP增长中 三分之一来自出口 出口额占GDP比例由2001年的20 上升至2007年的40 德意志银行发布的 中国经济报告 显示 中国出口与美国GDP呈80 相关性 2001至2005年 美国GDP每下降一个百分点 中国出口便相应下降6 5个百分点 对策 失衡的 三驾马车 为拉动内需 刺激消费 保持国民经济的平稳增长 拟近期推出十大工程项目 给长城贴瓷砖给太阳安开关给珠峰安电梯给飞机装倒档给赤道镶金边给月亮装缆车给荒漠披绿装在四大洋装栏杆在五大洲架桥梁在南北极开隧道 出口 投资 消费 4万亿 20万亿 Increasedvalueplacedonknowledge IntellectualcapitalCreativity productivity andserviceprovidedbyemployees KnowledgeworkersEmpoweringGivingemployeesresponsibilityandauthoritytomakedecisions LearningorganizationEmployeesarecontinuallytryingtolearnnewthings Skillsrequirementshavechanged OccupationalGroup 2004 Skillsrequirementshavechanged Thedemandforspecificskillsisbeingreplacedbyaneedforcognitiveskillsandinterpersonalskills Varietyandcustomizationrequiresemployeeswhoarecreativeandgoodproblemsolvers Changesintheemploymentrelationship Psychologicalcontract心理契约Expectationsofemployeecontributionsandwhatthecompanywillprovideinreturn Alternativeworkarrangements多种工作安排IndependentcontractorsOn callworkersTemporaryworkersContractcompanyworkerswhoarenotemployedfull timebythecompany 2 TheBalancedScorecard MeasuringPerformancetoStakeholders BalancedScorecard BSC Ameansofperformancemeasurementthatgivesmanagerstheopportunitytolookatthecompanyfromtheperspectiveofinternalandexternalcustomers employeesandshareholders 3 CustomerServiceandQualityEmphasis TQMMalcolmBaldrigeNationalQualityAward马尔科姆 鲍德里奇国家质量奖ISO9000 2000SixSigmaprocess TotalQualityManagement TotalQualityManagement TQM isacompany wideefforttocontinuouslyimprovethewayspeoples machines andsystemsaccomplishwork ThenewframeworkforTotalQualityManagement TotalQualityManagement CorevaluesofTQMinclude DesigningmethodsandprocessestomeettheneedsofinternalandexternalcustomersAllemployeesreceivetraininginqualityPromotionofcooperationwithvendors suppliers andcustomersManagementgivesfeedbackonprogress MalcolmBaldrigeNationalQualityAward Establishedin1987topromotequalityawareness torecognizequalityachievements andtopublicizesuccessfulqualitystrategies SixSigmaprocess Systemofmeasuring analyzing improving andcontrollingprocessesoncetheymeetqualitystandards 100万件产品中只有3 4件不合格 即合格率99 99996 2 TheGlobalChallenge 2 TheGlobalChallenge Companiesmust competeininternationalmarketsfendoffforeigncorporations attemptstogaingroundintheU SOffshoring 2 TheGlobalChallenge Offshoringreferstotheexportingofjobsfromdevelopedcountriestolessdevelopedcountries Theworldisflat 3 TheTechnologyChallenge TheoverallimpactoftheInternetE commerceHowandwherepeopleworkHigh performanceworksystems High performanceworksystems Worksystemsthatmaximizethefitbetweenthecompany ssocialsystemandtechnicalsystem 1 6MeetingCompetitiveChallengesThroughHRMPractices HRMpracticesthathelpcompaniesdealwiththecompetitivechallengescanbegroupedintofourdimensions ThehumanresourceenvironmentAcquiringandpreparinghumanresourcesAssessmentanddevelopmentofhumanresourcesCompensatinghumanresources Review ThreecompetitivechallengesthatcompaniesnowfacewillincreasetheimportanceofHRMpractices TheSustainabilityChallengeTheGlobalChallengeTheTechnologyChallengeHRMpracticesthathelpcompaniesdealwiththecompetitivechallengescanbegroupedintofourdim