商务英语口语培训.doc

How to Establish a Good First Impression?It is said that first impressions are lasting impressions. People form opinions and make judgments about us the first time they see or hear us. And these opinions cannot be changed easily later.Bad first impressions often lead to unpleasant results. For example, if you are a salesman and have left a bad impression on your customer, he will probably refuse to buy your product. Then how to leave a good impression on others? First and foremost, good manners are essential. Being polite and friendly with others will help you earn their favor. And its also important that your appearance is clean and neat. People say you cant judge a book by its cover but we make judgments about people just based on their appearances.如何建立一个好的第一印象？据说第一印象是持久的印象。 别人往往形成观点或作出有关对我们的判断是根据他们第一次看到或听到的。以后并不会容易地改变这种看法。不好的第一印象往往导致不愉快的结果。 例如，如果你是个推销员，你给你的客户留下一个坏印象，他很可能会拒绝购买你的产品。那么，怎样才能给别人留下一个好的第一印象？ 首先，必须有礼貌的行为。 礼貌并且对人友好能帮你赢得他们的青睐。 同样重要，你的外表应该是干净整洁的。 人们说你不能通过封面来判断一本书的好坏，但我们往往基于人的外表来判断别人。How to promote sales? 1. Launch a Web site. Web sites provide your company with worldwide exposure and give your customers convenient access to your services and products. 2. Host a grand opening or hold a reception. Invite local business owners and residents from surrounding neighborhoods. Provide refreshments, free merchandise samples, and have plenty of business cards and company brochures on hand. 3. Monitor the quality of your services and products constantly. Satisfied customers who spread the word about your business are the best source of new customers. Pay attention to pricing, customer service, product availability and prompt delivery. 4. Explore various types of traditional advertising methods such as classified ads, yellow page ads, television and radio, and display ads in magazines and on other Web sites. 5. Distribute fliers and business cards door to door, place them under car windshield wipers and tack them to local apartment, college and community center bulletin boards. 6. Participate in trade shows, attend community events and offer to speak on your area of expertise at seminars. 7. Give existing customers a small gift or discounts toward future purchases in return for referring new customers. Offer special discounts for new customers.怎样才能促销？1.启动 Web 站点。 网站为贵公司提供全球的宣传，并让您的客户方便地访问到您的服务和产品。2.主持一个隆重的开业典礼或招待会。 邀请本地业务负责人和周围社区的居民。 提供茶点、免费商品样品，及有足够的名片和公司的小册子。3.不断监视您的服务和产品的质量。对产品满意的顾客会宣传您的业务，他们是新客户的最佳来源。 要重视定价、客户服务、产品可用性和及时交货。4.探索各种类型的传统广告方法如分类广告、 黄页广告、 电视和电台，并在杂志和其他的网站上显示广告。5门到门.分发传单和名片、 将它们放置在汽车挡风玻璃的刮水器并将它们钉在本地公寓、 大学和社区中心布告栏上。6.参加贸易展览、 参加社区活动、资助您所在区域的专家在研讨会上的发言。7. 给现有的客户一份小礼物或折扣，来换取推荐新客户购买产品。 为新的客户提供特别优惠。What kind of training do you prefer to get from a company you are going to work for?Firstly, Id like to be trained to know the basic rules of how to be a good employee. As a ready-to-be employee, I think the first thing for me to know is how to act with the role of “a part of the group”.Secondly, Id like to get some training that can qualify me for the job I will get. The most important thing is my job and my task, so I will try my best to learn more about the effective way to work. So I hope the company can afford me this kind of training.你想从你即将上班的一家公司那里得到什么样的培训？第一，我想要得到如何做一个好的员工的基本规则的培训。 作为一个即将被聘用的雇员，我认为首先要做的是如何尽快地融入一个团队当中，当一名好的角色。第二，我想得到一些可以使我适应这份工作的训练。 最重要的是我的工作和我的任务，因此我将尽力去学习更多有效的方法来做好我的工作。 所以，我希望我公司能给我这方面的培训。Tourism is playing an important role in our countrys economyTourism is playing an important role in our countrys economy. The tourism industry creates jobs in many different areas. With tourism come hotels, restaurants, agencies, tour companies, service stations, shops and much more. All of this creates many different levels of employment for people. In many places the development of tourism allows local people an opportunity for economic and educational growth that would not otherwise be available. The tourism income can be tremendously beneficial to the host destination and its local communities. Since the opening up of our economy, the number of tourists has increased dramatically, and this is a useful source of foreign currency for the country. I think for some places it has become almost a lifeline. Take tourism in Beijing for example, the citys tourism income now accounts for more than 40 percent of the total revenue of its tertiary service industry. So I think tourism is playing a more and more important role in our countrys economy.旅游业在我们国家的经济发展中起着重要的作用？旅游业在我们国家的经济发展中起着重要的作用。 旅游业在许多不同地区创造就业机会。 随着旅游业的发展，带动旅馆、酒店、 旅游机构、 旅游公司、 服务业、商店和其他行业的发展。所有的这些创造了很多不同层次的人员的就业机会。在很多地方，旅游业使当地人比其他地方更有机会在经济和教育方面得以优先的发展。旅游业收入可以让旅游地和本地区极大地受益。自从我国经济的开放，来华旅游的人数逐年增加，这对我国来说是一个利用外汇的有效途径。我认为有些地方旅游业已几乎成为其经济发展的主线。例如北京市旅游业的收入就占其第三产业收入总额的40%以上。 为此，我认为旅游业在我们国家的经济发展中起着越来越重要的作用。How to find more potential customers?1.Launch a Web site. Web sites provide your company with worldwide exposure and give your customers convenient access to your services and products. 2. Monitor the quality of your services and products constantly. Satisfied customers who spread the word about your business are the best source of potential customers. 3. Give existing customers a small gift or discounts toward future purchases in return for referring more potential customers. 4. Expose in various types of traditional advertisement such as classified ads, yellow page ads, television and radio, and display ads in magazines and on other Web sites.5. Participate in trade shows, attend community events to broaden the influence of your company and make your products better known.如何找到更多的潜在客户？1.启动 Web 站点。 网站为贵公司提供全球的宣传，并让您的客户方便地访问到您的服务和产品。2.不断监视您的服务和产品的质量。对产品满意的顾客会宣传您的业务，他们是潜在客户的最佳来源。3. 给现有的客户一份小礼物或折扣以换取将来购买你的产品，并推荐更多的潜在客户。4. 在各种类型的传统广告上做宣传，如分类广告、 黄页广告、 电视和电台，并在杂志和其他的网站上显示。5.参加贸易展览、 参加社区活动，扩大您的公司的影响，并使您的产品更好地得到顾客的认识。What do you think of advertisements?Every day, it is easy to see advertisements all around us. Look around. How many different advertisements can you see?Advertisement can be a service to the customer. Some attractive utility or information of a product can be delivered by the advertisements .In other word; the customer can know about the products in advance through advertisements and be encouraged to buy them. Some public advertisements guide customers behavior well to benefit the society.Some advertisements are not very useful to the customer. As we know, quite a few advertisements overstate the advantages of the products or use sexy models who are actually not related to the products in order to lure the customers. These untruthful advertisements are immoral and harmful to consumers.Today no one can avoid being influenced by advertisements. There are a variety of advertisements spread by the media without which we can not live. So the government should supervise the advertisements market so that customers right can be guaranteed not to be infringed. And on the other hand, the customers are supposed to learn more about how to identify and analyze the fakes behind an advertisement.你对广告的看法怎样？每一天我们都很容易看到周围的广告。 四处看看。 你能看见多少不同的广告？广告可以给客户的服务。通过广告可以传递一些有吸引力的、有用的产品或信息。客户可以通过广告预先知道有关产品并被鼓励去购买。 一些公益广告引导顾客行为并以造福社会。一些广告对顾客并非有用。 正如我们所知很多广告夸大产品的性能，使用性感模特或者不相关的人来推销产品以引诱顾客。 这些不诚实的广告是不道德的并对消费者对有害。今天，没有人可以回避广告。 大量的广告通过媒体传播。没有广告我们不能生活。 因此，政府应监督广告市场，使顾客的权利能保证不被侵犯。另一方面消费者应该了解更多有关如何识别和分析广告背后的虚假。Unit 1 Situational DialoguesA: Our company is looking for a new supplier, what do you think is the most important for us to choose the supplier? B:I think price is the most important and we only can make more money ,based on an reasonable price. A: well.Besides price, which one must be taken into consideration? B: Except for the price, I think quality is important too, it is difficult for us to push a product of bad quality. A: what do you think about reliability？Its important? B: Certainly! If the supplier isnt reliable, then we have to bear many risks, even lose ours many money.A: We are unforeseeable, so we should choose carefully to reduce the risks to the minimum. B: So, price, quality, reliability are necessary elements for us to choose a new supplier. A: Youre quite right, these criteria will be the good tool for us to judge the new suppliers.B: This time, the new suppliers should arrive in the meeting room, lets go to have conference with themA：ok，we go together. how to make a good impression：First impression is always the most important thing when you meet a stranger. It takes just a quick glance, maybe three seconds, for someone to understand you when you meet for the first time. In this short time, the other person forms an opinion about you based on your appearance, your manners and even your behaviors that tell them what type of person you are and your characteristics.So, whether they are in your career or social life, its important to know how to create a good first impression. To make a good impression, we have to have deep confidence in ourselves. If you are calm and confident, the other person will feel more at ease and this makes a solid foundation of a good first impression. The next thing is your appearance. Although physical appearance seems to be more important nowadays, dont get upset if you are not born pretty/handsome. Try presenting yourself appropriately, start with the way you dress. Dress for occasions, do not dress for your own mood. Make sure that you look clean and tidy as this help to make a good impression.Well, the most important thing is a smile. “Smile and the world smiles too.” A warm and confident smile will put both you and the other person at ease. You have to look sincere and true while you are smiling. When it comes to making the first impression, body language as well as appearance speaks much louder than words. hus, stand tall, smile (of course), make eye contact, greet with a firm handshake. All of this will help you project confidence and encourage both you and the other person feel better at ease.Conversations should be short and sweet. Dont talk non-stop as this makes the other person bored. Try to find something common between the two of you to talk so as to keep it flowing.Your attitude is also what counts in a good impression. Stay positive, courteous and dont start critiquing. People or make sarcastic comments because this will spoil your image. Unit 2 Situational DialoguesA: Our company is going to decorate, what do you think should be changed in the environment of our office B: Its a very exciting news, air is a significant change point, you know that our offices air is not very good, you know. A: So how can we change the air of the office? B: We can put some green potted plants .A: Good idea! potted not only can let the environment become beautify and also can clean the air. In addition to this, what do you think need to change? B: The air becomes good, that we must be concerned about eyes? Our lamp didnt light enough, we should take more lighting equipment A: I also noticed, when decorating, we will improve lighting equipment B: And, I think we havent make good use of the space, the office is looks not neatly, do you agree with me? A: Then add some file cabinets, this problem is solved.B: Yes, clean and tidy let person feel comfortable, work will become effective, Im really looking forward to our new office environment A : I ensure you can see it after a month .B: The colleagues would be pleased if they heard the news. How to Promote SalesThe success of your business relies greatly on your ability to attract a steady stream of customers. So if youre not as busy as youd like to be, try a few of these methods and watch your sales soar. Steps: 1. Launch a Web site. Web sites provide your company with worldwide exposure and give your customers convenient access to your services and products. 2. Host a grand opening or open house. Invite local business owners and residents from surrounding neighborhoods. Provide refreshments, drawings for door prizes, free merchandise samples, and have plenty of business cards and company brochures on hand. 3. Monitor the quality of your services and products constantly. Satisfied customers who spread the word about your business are the best source of new customers. Pay attention to pricing, customer service, product availability and prompt delivery. 4. Explore various types of traditional advertising methods such as classified ads, yellow page ads, television and radio spots, and display ads in magazines and on other Web sites. Go with what meets your budget and best reaches your target group. 5. Support a local charity by sponsoring a fundraising event such as a food drive, toy drive or walkathon. Arrange for a formal presentation of your donation with cameras at the ready and try to get a local newspaper to publish the photograph. 6. Distribute fliers and business cards door to door, place them under car windshield wipers and tack them to local apartment, college and community center bulletin boards. 7. Maintain a visible presence within your industry. Participate in trade shows, attend community events and offer to speak on your area of expertise at seminars Unit 3 Situational DialoguesA: As the business is very good, and sales increase , so our boss wants to give employees some benefits, do you have good suggestions ? B I think we should give some more attractive. A: what will attract people? B: Medical insurance, can let employees dont worry about how to do in case they had an accident. A: if people have a disease, they have to spend a lot of money. Medical insurance is really a good idea, and do you have something else?B: Retirement pension, this is also an issue for employees. A: Pension is the later life safe-guard and really be worth paying attention to. B: Well, another is housing allowance; you also know it is not easy thing for us to buy a house.A: Well, these benefits will encourage the employees to work up positively B: of course, I am look forward to itwhat kind of training do you prefer to get from a company?Firstly, Id like to be trained to know the basic rules of how to be an employee. As a ready-to-be employee, I think the first thing for me to know is how to act with the role of “a part of the group”.Secondly, Id like to get some trainings that can qualify me for the job I will get. The most important thing is my job and my task, so I will try my best to learn more about the effective way to work. So I hope the company can afford me such a training Unit 4 Situational DialoguesA: Our company is going to push-off a new kind of cosmetics. do you think which kind of survey way we can take more effective?B: I think we choose the face to face questionnaire, It guarantee all the questionnaire can withdraw and accurate get the informationA: Unless this method, and other except for the better? B:I think also can provide a sample, by this way, customers are easy to understand its function. A: Says is very good, and this kind of method can caught respondents psychology B: Also can through the promotion A: how to promote our new product? B: Advertising is often the most effective method of promotion .consumer will further understanding for our productsA: With these survey methods, I believe that our product will sell well B: Yes, Im looking forward to it what role does tourism play in your countrys economy?Tourism is playing an important role in our countrys economyTourism is playing an important role in our countrys economy. The tourism industry creates jobs in many different areas. With tourism come hotels, restaurants, agencies, tour companies, service stations, shops and much more. All of this creates many different levels of employment for people. In many places the development of tourism allows local people an opportunity for economic and educational growth that would not otherwise be available. The tourism income can be tremendously beneficial to the host destination and its local communities. Since the opening up of our economy, the number of tourists has increased dramatically, and this is a useful source of foreign currency for the country. I think for some places it has become almost a lifeline. Take tourism in Beijing for example, the citys tourism income now accounts for more than 40 percent of the total revenue of its tertiary service industry. So I think tourism is playing a more and more important role in our countrys economy. Unit 5 Situational DialoguesA: we are interested in your mens shirts, can you give me an indication of price? B: Will you please tell the quantity you require so as to enable us to sort out the offers?A：We want to order 1,000 pieces. B：You ordered more and we can give 9.5 per, each piece of $9 . A: reasonable price, but we want to have two bag in the shirt and the color is blue. B: No problem, When do you hope to shipment?A: How long does it usually take you to make delivery? Could you make prompt delivery or partial delivery? B: About 7days can delivery A: could you tell me which kind of payment terms youll choose? B: We used a letter of credit, telegraphic transfer of payment, payment by d/p this several, based on your request A: Well, I see, very good, your company has many pretty payment ways. B: we decided to establish trade relations with your.How to find more potential customers?1.Launch a Web site. Web sites provide your company with worldwide exposure and give your customers convenient access to your services and products. 2. Monitor the quality of your services and products constantly. Satisfied customers who spread the word about your business are the best source of potential customers. 3. Give existing customers a small gift or discounts toward future purchases in re