《新境界-综合教程1》课件-unit-2.ppt

CompanyStructure Unit2 新境界职业英语综合教程 PartITextA PartIIAppliedWriting PartIIITextB PartIVReadingSkills Unit2CompanyStructure Task1 Task2 Task4 Comprehension Task1 Task2 Vocabulary SyndicateActivities Task3 Task4 Task5 Translation Task6 Task7 Task3 PartITextA Task1 Task2 Task3 Task4 Task5 Task6 ComprehensiveExercises Home MiniText BackgroundInformation TextA Task1 Pre readingActivities Back Workingroupsoffours Discusswithyourgroupmatestheresponsibilitiesofeachdepartmentofthecompanyandpreparetheinformationinthefollowingtableforyouranswerstothequestionsbelow recruiting trainingbenefitsofthestaff packaging advertising andpromotingtheproducts recruitingandlookingafterthecustomers managingcompanyincomeandexpenses improvingexistingproductsandcreatingnewandbetterproducts administratingtasks suchasofficeequipment Back 1 WhatistheresponsibilityoftheHRDepartment 2 Whichdepartmentrecruitsandlooksafterthecustomersforthecompany 3 Whichdepartmentisresponsibleforimprovingexistingproductsandcreatingnewandbetterproducts Nowanswerthefollowingquestionsaboutthedepartmentsabove Recruiting trainingandlookingafterthebenefitsofthestaff SalesDepartment Research DevelopmentDepartment Back 4 Whichdepartmentisresponsibleforproductpackaging advertising andpromotingtheproducts 5 Whichdepartmentisresponsibleformanagingcompanyincomeandexpenses 6 Whichdepartmentisresponsibleforalladministrativetasks includingofficeequipment transportation catering andcomputerservices AdministrativeDepartment FinanceDepartment MarketingDepartment Back a aplannedgroupofbusinessfunctionalactivitiesb transportationofgoodstocustomersc socialbenefitsforemployeesd findingpeopletoworkforacompanye apersonwhosepositionislowerthanamanager sf managingoperationalaffairsofacompany Task2 ReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven campaign logistics welfare recruitment supervisor administration Back MiniText OrganizationChart Back MiniText Businessestablishmentsmayhavedifferentstructures butmostofthemhavedepartmentslikethoseinthischart Themarketingdepartmentlooksaftermarketresearch productcreationandadvertisingcampaigns Thesalesdepartmentcontactscustomersandmanagesaleschannels Thehumanresourcesdepartmentisresponsibleforrecruitmentandtrainingofnewemployees andmanagingsalariesandwelfareofthestaff Inaddition thereareanumberoffunctionalsuchasadministrationandinformationtechnologythatservicethefunctionalareasofthecompany 1 2 Back MiniText InmanyEuropeancompanieslikeUnilever thecommercialdepartmentisalargecross functionaldepartment whichservicesabroadcross functionalareasuchasfinance assets supplychainandlogistics Thesedepartmentsprovideback upsupportandtraining Reportinginorganizationsoftentakesplacedowntheline Asupervisornormallyreportstoajuniormanager whoisthenresponsibleforaseniormanager communicationandinstructionscanthenbepasseddowntheline 3 Back Back campaignn 系列 活动recruitmentn 招聘welfaren 福利administrationn 行政logisticsn 物流supervisorn 主任 Back campaignn 系列 活动recruitmentn 招聘welfaren 福利administrationn 行政logisticsn 物流supervisorn 主任 Back 1 Themarketingdepartmentlooksaftermarketresearch productcreationandadvertisingcampaigns lookafter toberesponsiblefordealingwithsomething负责处理 料理e g I mleavingyouheretolookafterthebusinessuntilIgetback 在我回来之前 我让你来料理生意 Claytonhasamanagerwholooksafterhisbusinessinterests 克莱顿有个负责处理他公司收益的经理 Translation 市场部主管市场调研 产品创新及广告活动 Theend Back 2 Thehumanresourcesdepartmentisresponsibleforrecruitmentandtrainingofnewemployeesandmanagingsalariesandwelfareofthestaff beresponsiblefor tohaveadutytobeinchargeofsomethingorsomeone对某事 某人 负责e g Themanagerisresponsibleforthegeneralrunningofthetheatre 经理负责影院的全面经营 Theairlineislegallyresponsibleforthesafetyofitspassengers 航空公司对乘客的安生负有法律责任 Translation 人事部的主要职责有 招聘员工 培训新员工 管理员工薪酬及福利 Theend Back 3 Thesedepartmentsprovideback upsupportandtraining back up someoneorsomethingusedtoprovidesupportandhelpwhenitisneeded后备 后援e g Alwayshaveabackupplan 什么时候都要有有个备用方案 Severalpolicecarsprovidedbackupfortheofficers 几辆警车前来支援这些警察 Translation 这些部门提供后援支持及培训 Theend Back 公司结构组织图 Back 商业机构可能会有不同的构架 但大部分都有上图中的部门结构 市场部主管市场调研 产品创新及广告活动 销售部则负责联络客户 同时管理销售渠道 人事部的主要职责有 招聘员工 培训新员工 管理员工薪酬及福利 除了上述部门外 还有一些跨职能的部门 如行政部及信息技术部 他们的服务遍及公司各功能区域 Back Back 在一些欧洲企业里 以联合利华为例 商务部往往是一个庞大的跨功能部门 它的业务涉及到各大领域 如财务部 供应链和物流 而这些部门又反过来提供后援支持及培训 工作汇报一般在公司内部逐级进行 主任向初级经理汇报 初级经理向高级经理汇报 信息传递和指示也如此逐级向下传递 Task3 WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText 1 Whatdoesthemarketingdepartmentdoinacompany 2 Whichdepartmentisresponsibleforsellingproductsandcommunicatingwithcustomers TheMarketingDepartmentisresponsibleformarketresearch productcreationandadvertisingcampaigns TheSalesDepartmentisresponsibleforsellingproductsandcommunicatingwithcustomers Back 3 Re arrangetheorderofpowerforthesethreeposts JuniorManager SupervisorandSeniormanager 4 Otherthansalariesandwelfare whatdoestheHumanResourcesDepartmentlookafter 5 WhichcompanyiscitedinthetextforhavingaCommercialDepartment Supervisor JuniorManager SeniorManager TheHumanResourcesDepartmentlooksafterrecruitmentandtrainingofnewemployees Unilever Back Onesituationwewillalwaysencounterinallbusinessesissomedegreeofinternal betweensales distributionandadministration DistributionManagermayseethesalespersonsas whilethesalespersonmaycomplainthatgettingDistributionManagertocooperateisthebiggest inhiswork Besides CreditManagerblamessalespersonsfornotfilling hurdleprimadonnasapplicationsregardlessofhostilityconflicts Task4 FillintheblanksinthefollowingsummaryofTextAwithwordsgiveninthebox conflicts primadonnas hurdle Back outtheircredit properly Whatcontributestosomuch iscustomer servicerelated Allstaffshouldbeawarethattheyareinternalcustomerstoeachother thedepartmentstheybelongto andthattheyhaveacommongoal toservetheirexternalcustomers Onlywhenalltheinternalcustomersshowtheirconsiderationtoeachotherandcooperatewitheachother canthecompanyoperateefficiently Task4 applications hostility regardlessof Back TextA Cross DepartmentalConflictsandCommunication TextA Cross DepartmentalConflictsandCommunication Para 1NomatterwhereIwork regardlessoftheregionofthecountry there sonesituationIencounterthatalmostallbusinesseshaveincommon somedegreeofinternalconflictsbetweensales distributionandadministration Lookatthesedialoguesfirst 1 Back TextA Para 2DistributionManager Thosesalesguysareprimadonnas There sone Kevin whoistheworstoffenderofall He llalwaysblastintomyofficeattheeleventhhourwithanemergencydeliveryoneofhiscustomersabsolutelyhastohavethenextmorningona first out Heisalwaysarmedwitheveryreasonimaginableastowhyhecouldn tgivememorenotice butthebottomlineisthathewantsmeto bump anothercustomer sorderandslidehiscustomerinitsplace Ican tpossiblydomyjobwheneveryorderheentersisanexceptiontotherule 2 3 4 5 Back TextA Para 3Salesperson GettingourdistributionmanagertocooperateisthebiggesthurdleIfaceeveryday Hehasnevergraspedtheconceptofcustomerservice Hedoeseverythinginhispowertokeepmefromtakingcareofmycustomers needs JustlastweekhetoldmethatIhadtogetonaschedulelikeeveryoneelseormycustomerscouldjustwait 6 7 8 Back TextA Para 4CreditManager Thesesalespeoplearoundherearelikeabunchofgradeschoolkids Theypracticallyneverfillouttheircreditapplicationsproperly Andwhenitcomestocredits weneedafull timepersontocorrecttheirmistakes Customersareforeverrefusingtopayinvoicesbecausethey repriceddifferentlyfromthepricestheywerequoted Para 5Soundfamiliar Couldthisbeyourorganization Para 6What swronginthesecompaniesandwhat scontributingtosomuchhostilityarecustomer servicerelated Notexternalcustomers butinternalcustomers 9 10 11 Back TextA Para 7ThedistributionmanagerseesKevinasaselfishandinconsideratesalespersonwhototallydisregardsthesystemsthedistributiondepartmenthasdesigned Ofcourse thedistributionmanagerispartlycorrect Kevindoesappeartobealastminutesortofperson There salsovalidityinthecreditmanager scriticismofthesalespeople Bynature manysalespeoplearebetteratbuildingcustomerrelationshipsthantheyareatpaperwork 12 13 14 Back TextA Para 8However Kevinisalsoaninternalcustomertodistributionandadministration Kevingeneratesthesalesandgrossprofitthatmakethedistributionandadministrationjobnecessary WithoutKevin andotherslikehim thiscompanywouldnotneedadistributiondepartmentoracreditdepartment And inreturn distributionandadministrationarealsointernalcustomersofthesalesforce Withouttheirwillingnesstoservicecustomers salespeoplearehelpless 15 16 Back TextA Para 9Ithelpswhenemployeesinvariousdepartmentstaketimetounderstandthatdifferenttalentsarerequiredtoperformdifferentjobs andthatwehavethecommongoal servingtheircustomers bothexternalandinternal 17 Back BackgroundInformation ConflictintheWorkplace Conflictintheworkplacecanbeasignificantdrainonpersonnelandfinancialresourcesinyourcompany Ifnotresolvedsatisfactory conflictcandisruptteamwork reduceproductivity anddivertyourcompany sfocusfromitsmission StrategiestoManageInternalConflict Mediation Negotiation Facilitation Back tobecontinued BackgroundInformation Preventsconflict Resolvesdisputes Reducescosts Resolvesissuesquickly Regainsmomentum 动力 Improvescommunication Preventsmisunderstanding Buildsrelationshipsbasedonmutualtrust Providesgreaterharmonyintheworkplace Increasesemployeelongevityandproductivity BenefitsofManagingInternalConflict Back Theend LanguagePoints 1 Para 1 NomatterwhereIwork regardlessoftheregionofthecountry there sonesituationIencounterthatalmostallbusinesseshaveincommon somedegreeofinternalconflictsbetweensales distributionandadministration Paraphrase WhereverIwork inspiteoftheregionofthecountry Ialwayscomeacrossonesituationwhichalmostallbusinesseshave somedegreeofinnerdisagreementsbetweensales distributionandadministration tobecontinued Back LanguagePoints StructureAnalysis NomatterwhereIwork isanadverbialclauseofconcession nomatterwhere everywhereoranywheresomeonedoessomething inanyplace无论在哪里e g NomatterwhereIam I malwaysthinkingofyou 不论我在什么地方 我总是想着你 Nomatterwherehewent hetookhisdogwithhim 他无论走到哪里都要带上他的狗 tobecontinued Back LanguagePoints regardlessof inspiteof withouttakingintoaccount不管 不考虑e g Wewillcontinuetherace regardlessoftheweather 不管天气如何 我们将继续比赛 Theremustbeequalityofrightsforallcitizens regardlessofnationality 不分民族 所以公民权利均等 tobecontinued Back LanguagePoints havesthincommon tohavethesamefeaturesassomethingelse与某事物有共同点 tohavethesameinterestsoropinionsassomeoneelse与某人有共同点e g Thisareaobviouslyhasalotincommonwithotherinner cityareas 这个地区显然和其他内城区有许多共同点 We vegotsuchalotincommon 我们有那么多共同点 tobecontinued Back LanguagePoints Translation 不管我在哪儿工作 也不论是在这个国家的哪个地区 我发现有一种情况在所有公司都普遍存在 那就是销售 储运和行政之间的内部冲突 Theend Back LanguagePoints 2 Para 2 Thosesalesguysareprimadonnas primadonnas atemperamental conceitedperson妄自尊大 爱发脾气的人e g Weallknowheisprimadonnas 我们都知道他是一个妄自尊大的人 Translation 那些销售人员太妄自尊大了 Back Theend LanguagePoints 3 Para 2 He llalwaysblastintomyofficeattheeleventhhourwithanemergencydeliveryoneofhiscustomersabsolutelyhastohavethenextmorningona first out Paraphrase He llalwaysrushintomyofficeatthelastmomentwithalistofproductswhichisurgentandneedstobefirstdeliveredtooneofhiscustomersonthenextmorning StructureAnalysis oneofhiscustomersabsolutelyhasto isanattributiveclausewhichmodifiestheantecedent emergencydelivery Back tobecontinued LanguagePoints blastinto torushinto冲进 冲入e g Aboyblastedintotheclassroominthemiddleoftheexam 考试中间 有个男孩冲进了教室 Discoveryastronautspreparetoblastintoorbitonelasttime 发现号 宇航员准备最后一次发射进入轨道 Back tobecontinued LanguagePoints emergencydelivery adeliverythatneedstobedealtwithinpriority紧急送货单e g Heisbusyindealingwiththoseemergencydelivery 他正忙于处理那些紧急送货单 Translation 他总是在最后一刻带着一份紧急送货单冲进我的办公室 他的客户急需第二天 优先出货 Back Theend LanguagePoints 4 Para 2 Heisalwaysarmedwitheveryreasonimaginableastowhyhecouldn tgivememorenotice butthebottomlineisthathewantsmeto bump anothercustomer sorderandslidehiscustomerinitsplace Paraphrase Heisalwayspreparingeverypossiblereasonwell explainingwhyhecouldn ttellmeearlier Butthepointisthathewantsmetocancelanothercustomer sorderbuttoputhisownintotheplaceinstead Back tobecontinued LanguagePoints bearmedwithsth beequippedwithsth用 做装备 备有e g Hewasarmedwithallthematerialsbeforemeetingthemformally 在与他们正式见面前 他已准备好所有资料了 asto about concerningsomeoneorsomething关于 至于e g Thereissomedoubtastowhethertheinformationistotallyaccurate 关于消息是否完全准确存有一些怀疑 Back tobecontinued LanguagePoints givesbnotice totellsomeoneofficiallythatyouintendtodosomething通知 告诉 某人e g Hegavehissecretarynoticehewouldgoonabusinesstripfortwoweeks 他告诉他的秘书他将要出差两天 thebottomline themostimportantfactinasituation最基本的事实 关键的问题e g Thebottomlineiswhethertheproductcanattractthecustomers 关键的问题是产品能否吸引客户 Back tobecontinued LanguagePoints bump totakesomethingaway fromsomeone tocancel拿掉 取消e g Hebumpedsomeofhiscolleaguecustomers orderssecretly 他偷偷地取消了他同事的客户订单 initsplace insteadofsomethingorsomeone inplaceofsomething代替某物 取代某物e g Theideawastoabandontheoldmodel andcreateamarketeconomyinitsplace 这个想法是要抛开老的模式 取而代之以市场经济 Back tobecontinued LanguagePoints Translation 他总是备好各种理由 解释为什么不能早些告知我 但是问题的关键是他总是想让我取消另一位客户订单来塞进他的客户 Back Theend LanguagePoints 5 Para 2 Ican tpossiblydomyjobwheneveryorderheentersisanexceptiontotherule Paraphrase Ican tpossiblydomyjobwhenhehandsintheorders foreachorderissomethingnotincludedintherule StructureAnalysis heenters isanattributiveclausewhichmodifiestheantecedent order Back tobecontinued LanguagePoints anexceptiontotherule somethingthatisnotincludedintherule例外e g Whilemostofthecity shighschoolsareovercrowded EastHighSchoolistheexceptiontotherule 这个城市的大多数高中都超员了 而东方高中却是个例外 Therearesomeexceptionstoeverygrammaticalrule 每条语法规则都有一些例外的情况 Translation 当他交来的每一份订单都不合规定时 我几乎不能正常工作了 Back Theend LanguagePoints 6 Para 3 GettingourdistributionmanagertocooperateisthebiggesthurdleIfaceeveryday Paraphrase TocooperatewithourdistributionmanageristhemostdifficultthingIfaceeveryday StructureAnalysis Gettingourdistributionmanagertocooperate isaGerundphrasewhichisthesubjectofthewholesentence Back tobecontinued LanguagePoints distributionmanager amanagerwhoisresponsiblefordistribution储运部经理e g Heworkedasadistributionmanager3yearsaftergraduation 毕业3年后他当了储运部经理 Translation 使我们的储运部经理配合是最大的障碍 Back Theend LanguagePoints 7 Para 3 Hedoeseverythinginhispowertokeepmefromtakingcareofmycustomers needs keep from topreventsomeonefromdoingsomethingorpreventsomethingfromhappening阻止某人做某事 防止某事发生e g Theseworrieskeptherfromsleeping 这些烦恼使她睡不好觉 Shehadtocoverhermouthtokeepfromlaughing 她不得不用手捂着嘴防止自己笑出来 Translation 他竭尽全力来妨碍我照顾客户的需求 Back Theend LanguagePoints 8 Para 3 JustlastweekhetoldmethatIhadtogetonaschedulelikeeveryoneelseormycustomerscouldjustwait getonaschedule tomakeaschedule制定活动安排表 计划表 e g Thecompanyinquireeverystafftogetonascheduleeveryweek 公司要求每位员工每个星期都要制定工作计划表 Translation 就在上周他还告诉我说 我要和其他人一样按照预定的安排办事 否则我的客户只能等 Back Theend LanguagePoints 9 Para 4 Thesesalespeoplearoundherearelikeabunchofgradeschoolkids Paraphrase Thesalespeoplearoundherearelikeagroupofprimaryschoolkids gradeschoolkids childrenwhoarestudyinginprimaryschool 小学生HereitisusedtoemphasizethattheCreditManagerisveryannoyedwiththesalespeoplewhoarealwaysmakingmistakeslikechildreninprimaryschool e g Sheisjustlikeagradeschoolkid alwaysaskingsillyquestions 她就像小学生一样 总是问愚蠢的问题 Translation 这里的销售人员像是一帮小学生 Back Theend LanguagePoints 10 Para 4 Andwhenitcomestocredits weneedafull timepersontocorrecttheirmistakes Paraphrase Andwhenwearedealingwithcredits weneedafull timepersontocorrecttheirmistakes Back tobecontinued LanguagePoints whenitcomestosth relatingtoaparticularsubject涉及 谈到e g Icanuseacomputer butwhenitcomestorepairingthemIdon tknowathing 我会使用计算机 但若谈到修理 我就一窍不通 whenyouaredealingwithsomething处理 处置e g Whenitcomestorelationships everyonemakesmistakes 在处理人际关系的时候 每个人都会犯错误 Translation 在处理贷款的时候 我们需要一个全职员工来改正他们的错误 Back Theend LanguagePoints 11 Para 4 Customersareforeverrefusingtopayinvoicesbecausethey repriceddifferentlyfromthepricestheywerequoted Paraphrase Customersarealwaysrefusingtopaytheinvoicesbecausethepricesontheinvoicesaredifferentfromthequotedprices StructureAnalysis theywerequoted isanattributiveclausewhichmodifiestheantecedent theprices Back tobecontinued LanguagePoints price tosetthepriceofaproductorservice给 定价e g Ticketspriced 5areavailablefromthelibrary 在图书馆可以买到定价为5美元的票 quote totellsomeonewhatpriceyouwouldchargehim报价e g Theyquotedus 50toreplacedthewholewindow 更换整个窗子他们向我们报价50美元 Translation 客户老是拒绝付款 因为他们当时得到的报价与现在账单上的价格不一致 Back Theend LanguagePoints 12 Para 7 ThedistributionmanagerseesKevinasaselfishandinconsideratesalesperson see as toconsidersomeoneorsomethinginaparticularway toregard as把 看作 认为e g Heseemstoseemeasathreat 他好像把我看作一个威胁 Translation 储运部经理会认为凯文是个自私自利 不顾他人的销售员 Back Theend LanguagePoints 13 Para 7 Kevindoesappeartobealastminutesortofperson alastminutesortofperson apersonwhodoesn tdothethingsuntilthelastpossiblemoment到最后时刻才做事的人e g Heisalastminutesortofpersonsothatlotsofhiscolleaguesdon tlikehim 他是一个到最后时刻才做事的人 以致很多他的同事都不喜欢他 Translation 凯文确实看起来是那类事到临头才着急的人 Back Theend LanguagePoints 14 Para 7 There salsovalidityinthecreditmanager scriticismofthesalespeople Paraphrase It salsoreasonableforthecreditmanagertocriticizethesalespeople validity thequalityofbeinglegallyacceptedorreasonable有效性 正当 有道理e g Educatorsarechallengingthevalidityofthetests 教育工作者质疑这些测试的有效性 Translation 当然信贷经理对销售人员的批评也有几分道理 Back Theend LanguagePoints 15 Para 8 Kevingeneratesthesalesandgrossprofitthatmakethedistributionandadministrationjobnecessary Paraphrase Kevinproducesthesalesandgrossprofit andallofthesemakethedistributionandadministrationjobnecessary StructureAnalysis thatmakethedistributionandadministrationjobnecessary isanattributiveclausewhichmodifiestheantecedent thesalesandgrossprofit Back tobecontinued LanguagePoints generates tocreateormakesomething创造e g Thenewcarfactorywillgeneratealotofjobsinthearea 新汽车厂将为该地区创造大量就业机会make necessary tomakesomethingneeded使 必要 使 成为必需的e g TherapiddevelopmentofforeigntrademakesgoodspokenEnglishnecessary 对外贸易的快速发展使有良好的英语口语成为必要 Translation 凯文创造销量和利润 这才使得储运和行政工作有必要 Back Theend LanguagePoints 16 Para 8 And inreturn distributionandadministrationarealsointernalcustomersofthesalesforce inreturn inexchange作为回报 作为报答e g W