Case Study Audi：奥迪的案例研究.ppt

casestudy audi 2 1 schematics wireframes 2 jumpingboxes 3 rightvs leftnavigation 3 schematics documentsseparate independent problem traceability changes updatesinefficientversioncontrolproblematic 4 schematics solution adobegolive sitemapandschematicslinked1 1components modularconstructionwebdavserverconcurrentworkonschematicsremoteaccessbyclientcrossplatform pcandmac html convergenceofdeliverables 5 schematics 6 schematics disadvantages sitefilegrewto30 mbunstable crashedsitemaptoolissuboptimaldidn tgetteambuy in overallgolivemetourexpectations butisthewrongtoolforthejobunderscoresneedforaniatool 7 1 schematics wireframes 2 jumpingboxes 3 rightvs leftnavigation 8 jumpingboxes userssurfwithdifferentwindowsizes problem variablebrowsersizes onescreensize webdesignrightnavigationmustbevisible 9 jumpingboxes threepagelayoutsoffered s m lfrom640 x480to1024x768 automatedlayout fulfilledciconstraintsbrand vorsprungdurchtechnik 10 11 jumpingboxes disadvantages technicallydifficulttoimplementusabilityproblems notneededforallpagetypes acomplexsolutionforasimpleproblem 12 1 schematics wireframes 2 jumpingboxes 3 rightvs leftnavigation 13 rightvs leftnavigation rightnavigation audiasinnovator challenge competitivedifference smootherinteractionwithscrollbargreaterfocusoncontentsubjectivelyacceptedbyusers 14 rightvs leftnavigation 2prototypes 1left 1rightnavigation64users 2groups externaltest www sirvaluse de part1 sixtasksweretimedpart2 eyemovementanalysispart3 interviews 15 rightvs leftnavigation time tasks 123456 r l significant part1 hypothesis 16 rightvs leftnavigation time tasks 123456 r l nosignificance part1 results 17 rightvs leftnavigation method www mediaauserrapidlycoordinateclickswithwheretheylook part2 eyemovement hypothesis rightnavigation focusoncontent 18 rightvs leftnavigation results strongerfocusoncontent 19 rightvs leftnavigation doyouliketherightnavigation part3 interview 7 23 2 20 rightvs leftnavigation normal methodswith25participants subsequentusabilitytest corroboratedfindingsoffirsttestnodifficultieswitharightnavigationpositivesubjectiveresponseonly1commentedonrightnavigation 21 rightvs leftnavigation conclusions usersareambidextrousintermsofnavigationpositionconsistencyandlearnabilityp