The-British-Media-(英国的媒体).ppt

Unit9TheBritishMedia Focalpoints 1 Popularityofthemedia 媒体的受欢迎程度 2 Thequalitypress 优质报章 3 TheObserver 观察家报 4 TheTimes 泰晤士报 5 TheGuardian 卫报 6 TheTelegraph 电讯报 7 TheFinancialTime 金融时报 8 Thetabloids 小报 9 Televisionandradio 电视和无线电 10 TheBritishBroadcastingCorporation BBC 英国广播公司 11 TheIndependentTelevisionCommission 独立电视委员会 Howmanymediatypesdoyouknow Whatarethey What sthefunctionofmedia Divisionofmedia PopularityofthemediaThemediaiscentraltoBritishleisurecultureThedegreeofpopularityofthemediainUK 1st TV2nd newspaper3rd radio Thefunctionsofthemedia provideentertainment informationaboutpoliticalandsocialissues weatherreports carryadvertising education provideaforumforpeopletowritelettersorphoneintoexpresstheirviewsorseekadvice engenderinganationalculture Ithasoneoftheworld soldestestablishednewspaperindustries late18th early19thcenturyReasons BritainbegantoindustrializeThedemocraticfranchise 选举权 wasextendedLiteracy 识字 levelroseTheObserver 1791 theworld soldestnationalpaperTheTimes 1785 theUK soldestdailynewspaper BritishNewspapers Thepowerofthepress PoliticsWatchdog 监督者 function offertheelectorateobjectivereports theimportanceoffreepresstothefunctioningofparliamentarydemocracy BusinessInformpotentialcustomersabouttheirproductsandservices sotheadvertisingbusinesswasborn AdvertisingCode 广告法规AC InBritain mostadvertisingiscarriedinnewspapers AllmediamustfollowACItmakessurethatalladvertisementsarelegal decent honestandtruthfulAlladvertisementsshouldhaveasenseofresponsibilityforconsumersandsocietyAllshouldrespecttheprinciplesoffaircompetition AdvertisingStandardsBoard 广告标准委员会 ControversialBenettonaddesigns Britishnewspapercultureisunusual 不常见的 intheextenttowhichclassandeducationaldifferencesarereflectedinthenewspaperspeoplereadThequalitypress 严肃的报纸 orthebroadsheetsThegutterpress 低级趣味报纸 orthetabloids TheQualityPress Thequalitypresscarrymoreseriousandin deptharticlesofparticularpoliticalandsocialimportanceTheyalsocarryreviewsandfeaturearticlesabouthighcultureandwillgenerallybereadbyawell educated middleclassaudienceTheDailyTelegraph 每日电报 TheTimes 泰晤士报 TheGuardian 卫报 TheObserver 观察家报 TheDailyTelegraph Foundedin1855 itisadailymorningbroadsheet 大幅印刷 newspaperdistributedthroughouttheUnitedKingdomandinternationallyanditisforitscentre rightandconservativestanceInJanuary2009 theTelegraphwasthehighestsellingnewspaperamongBritishbroadsheets TheTimeshttp www thetimes co uk tto news ItisadailynationalnewspaperpublishedintheUnitedKingdomsince1785Thoughtraditionallyamoderatelycentre rightnewspaperandasupporteroftheConservatives itsupportedtheLabourPartyinthe2001and2005generalelections TheGuardianhttp www guardian co uk It formerlyknownasTheManchesterGuardian isaBritishnationaldailynewspaperownedbytheGuardianMediaGroup Foundedin1821 itisknownforitsleft of centrepoliticalstance Atthe2010electionitsupportedtheLiberalDemocrats TheGuardianis apaperthatwillremainbourgeoistothelast TheObserverisitssisterSundaypaper TheGutterPress Tabloid Itisasmallerformatnewspaperwithcolourphotosandcatchyheadlines Itcarriesscandalsandgossipusuallyaboutfamouspeoplesoastoattractreaders Storiesareshort easytoreadandoftenrelymoreonopinionthanfact TheNewsoftheWorldItbeganpublishingasapaperin1843 Itgivesgreatcoverageoncrime sportandsexstories Bythe1930sitwasBritain smostpopularSundaypaper selling3 4millioncopieseachweek Itnowsellsabout4 7millionpaperseachweek andisBritain sbiggestseller ItwasthehomeoftheBritishpressuntilthe1980s ItisalsoknownastheStreetofShame 羞耻街 EventhoughthelastmajorBritishnewsoffice Reuters leftin2005 FleetStreetcontinuestobereferredtoBritishnewspaperculture FleetStreet BritishNewspapers politicallearning TheDailyTelegraph dailyqualitynewspaper TheDailyMail dailymid marketnewspaper TheFinancialTimes dailyqualitynewspaper TheTimes dailyqualitynewspaper TheSundayTimes weeklyqualitynewspaper TheSun dailypopularnewspaper TheIndependent dailyqualitynewspaper TheDailyMirror dailypopularnewspaper TheGuardian dailyqualitynewspaper Conservative Liberal socialist OfficiallyspeakingtheBritishnewspapersarefreefromgovernmentcontrolandcensorship 新闻检查 andcanprintwhattheylike butmanyBritishlawslimitthefreedomofnewspapers ThemediaarealsoaffectedbyOfficialSecretAct 官方保密法案 alegalactwhichdemandsthatallgovernmentinformationiskeptsecretunlessthegovernmentsaysitcanbereleasedandthosewhobreakthislegalactwouldbefinedorevensenttoprison OtherinformationaboutBritishnewspaper thereisalmostnoescapefromtelevision 97 householdshaveaTVsetandvirtallyeverybodyhasaradio 4hoursadaywatchingTV TonotparticipateinBritishtelevisionviewingistoeffectivelycutoneselfofffromBritishcultureandsocietyWhatdoBritishpeoplewatch BritishsoapspresentgrittyandrealisticaccountsoftheeverydaylifeofBritonsandareofhighquality localpub TheBroadcastmedia CoronationStreet 加冕街 EastEnders 伦敦东区 BritainhasafairlyconservativetelevisioncultureSatelliteTVisnotsopopular Thereareonly5televisionchannels BBC1 BBC2 fundedbylicensefeesandthreeotherchannels runbytheIndependentTelevisionCommission 独立电视委员会ITC andfundedbyadvertising ITV1 Channel4 Channel5 TheBroadcastingAct 广播法案 Itisdesignedtokeepownershipofbroadcastmediawidelyspreadsotherearenoconcentrationsofmediapowerinthehandsofafew andforeignownershipisnotallowed It salsotoretainstandardsofdecency taste accuracyandbalance BBChttp www bbc co uk TheBritishBroadcastingCorporation 英国广播公司 wasfoundedin1927asapublicserviceradiostationandlatermovedintotelevisionin1936 It snowBritain smainpublicservicebroadcaster ItcurrentlyhastwoTVchannels BBC1specializesinshowswithabroadappeal BBC2suppliesspecialinterestaudienceswithdocumentariesandshowsaimedatparticularsocialgroups TheBBCalsoprovidestheWorldServicewhichbroadcastsinEnglishand43otherlanguagesthroughouttheworld TheimportanceofTVtoBritishpolitics WithTV politicians comeintoourlivingroom andsotheyhavetoseemmorerelaxedandfriendly asiftheyarespeakingtouspersonally spindoctors 为政治家们上电视作讲演的形象设计顾问Thesessions 会议 tobetelevisedin1990 TheBritishgovernmentisoneofthecountry s10biggestadvertisers 英国主要报刊杂志网站大全 一 英国全国性高级报纸有 1 泰晤士报 Times http www thetimes co uk2 每