电子商务论文---英文版哦.docx

编号：162702120129本科毕业论文The Influence of Electronic Commerce on China International Tradeand Its Countermeasures电子商务对我国国际贸易的影响及对策院 系：外国语言文学系姓 名：林下夕人学 号：1227050129专 业：商务英语年 级：2012级指导教师：孙秀丽职 称：副教授完成日期：2016-5-24 摘 要 现代的社会是信息化的社会，也是计算机技术广泛应用和发展的时代，电子商务作为信息中的核心，其前景是无法预测的，电子商务对于统一国际市场，提高贸易效率以及更新贸易手段等多方面都有良好的推进作用，同样的，电子商务在中国经济发展中日益重要，是增强国际竞争力必不可缺的，为了能够更好的参与国际市场竞争，为了能够在经济与贸易的全球化过程中保持利益最大化，我们必须重视电子商务的发展过程及趋势，仔细探究电子商务发展中的规律，以及这些规律对国际间的贸易产生怎样的影响，辨清消极影响以及积极影响规律是关键，然后根据这些规律作用的条件与形式，积极采取对策，增强我国企业的国际竞争力，使企业在激烈的国际竞争中取得优势，保持企业快速，积极，健康的发展。电商这种方式对我国国际贸易的发展极为重要。这篇论文将主要讨论电商对我国国际贸易的影响，及其在这种环境下，我国应如何发展电商。本文将会用举例与数据分析方法分析讨论。从电子商务出现，许多相关课题都从国际贸易过程，企业发展，等方面进行研究探讨，每篇论文的侧重点都不同。但因为时代在发展，电子商务中的问题都在变化，会出现以前没有的问题。最重要的是，现在从业人员的知识体系综合性问题越来越重要，这些人员除了具备有传统贸易方式下必须的外语，贸易实务，金融管理等，还要求具有必备的信息技术知识，网络技术的知识以及网络实践操作技能，并且得不断更新，否则难以适应电子商务时代开展国际贸易的需要。所以，研究只有在当前情境下才最有价。关键词：电子商务；国际贸易；竞争力；经济发展AbstractModern society means information society，and also means the age of computer technology. As the core of information, the development of e-commerce prospects is unpredictable. E-commerce plays a good role in promoting unified international market, trade efficiency and trade measures, and others. For our country, the development of e-commerce trade is essential to enhance the international competitiveness. In order to participate in international competition in the market better, to maintain the maximum benefits in the process of economic globalization and trade, people must pay attention to electronic business development and trends carefully. E-commerce is extremely important for the development of Chinas international trade. This paper will mainly discuss the impact of electronic commerce on international trade, and in this environment, how China should develop e-commerce. This paper will discuss them in way of examples and analysis on the data. Many papers have discussed e-commerce in different ways. The focus of each paper is different. But since the era is developing, e-commerce issues are changing. There will be some new problems that never emerged, for example the current knowledge system of workers becomes increasingly important. In addition to the necessary foreign languages, business practices, financial management, traditional trading methods, these personals have been required having the necessary IT knowledge, knowledge of network technology and network practical skills, and have to constantly update. Otherwise, it is difficult to adapt to e-commerce age in carrying out international trade. Therefore, the study only in the current context is most valuable.Key words: electronic commerce; International trade; competitiveness; the development of economy ContentI. Introduction1.Theoretical overview of e-commerce32.1 Definition and characteristics of e-commerce32.2 The development and types of the electronic commerce4III.The Function of Electronic Commerce in International trade53.1 The unique advertising63.2 Timely and efficient consultation discussion63.3 Electronic accounts6IV. E-commerce impact on Chinas international trade74.1 The positive impact74.2 The negative impact9VThe status and the problems of Chinas e-commerce in international trade105.1 A strong momentum and great potential of electronic commerce105.2 Imbalance between regions115.3 Insecurity115.4 Imperfections of e-commerce hardware125.5 Harmonization issues12VI. The e-commerce development measures in international trade126.1 Strengthening the guide of e-commerce development136.2 Strengthening thestudies of the technical safety136.3Strengthening the environment for the development of e-commerce inlegal system146.4 Speeding up the construction of network infrastructure.146.5 Promoting enterprises to participate in e-commerce.156.6 Training the electrical businessmen in China15VII. Conclusion17ReferencesAcknowledgementsI. Introduction Modern society means information society, and also the age of widely used in computer technology. As the core of information, the development of e-commerce prospects are unpredictable, e-commerce plays a good role in promoting unified international market, trade efficiency and trade measures, and others. For our country, the development of e-commerce trade is essential to enhance the international competitiveness. In order to participate in international competition in the market better, to maintain the maximum benefits in the process of economic globalization and trade, we must pay attention to electronic business development and trends carefully. So that we can explore e-commerce development in the law, and find out how these laws impact on international trade. Discerning the negative impact and the positive impact of the law is the key. (Elahi, Alireza Hassanzadeh,2009,(29): 27-36.)Then depending on the conditions and forms of these laws to take measures actively to enhance the international competitiveness of enterprises so that enterprises can gain advantage in the fierce international competition, maintain business development fast, active, and healthy. With the rapid development of Internet, e-commerce has penetrated in the process in a variety of business dealings. It has been a trade way in businesses enterprises, and individuals, as well as a transaction between the individual and the individual .The worlds richest man Bill Gates said: The 21st century is either e-commerce, or no business can be. Alibaba founder Jack Ma also said: Now you do not do e-commerce, after five years, you will definitely regret it. or e-commerce, or no business can be, this is the inevitable result of technological development. In the rapid development of society, people are gradually enjoying quick and easy way of life. So in this context, in order to meet the peoples growing demand, companies have to pay attention to the development of the line. People cannot say all sectors in the future will choose to shop online, but now various areas of online shopping trends are becoming evident. The importance of e-commerce will become increasingly large, at least compared to the sales way down, the line wide. In recent years, many believe that people can feel the strong development of Jing dong, Ali Baba and other giants. Now, if companies do not realize the increasing sense of crisis, it must be extremely dangerous. In this case, the development of e-commerce is an inevitable trend. Todays society is the information society, is the fast to swallow the slow. This is the result of competition in all areas of society as a whole. It does not allow you to choose, but also have no choice. The only choice is to quickly understand the information, take the initiative fast, so that you can quickly grab opportunity. Such a move would be the first step of the companies to be strong. The impact that electronic commerce on social development, particularly in the economic aspect, this kind study of the problem is increasing. In the domestic, on the topic of e-commerce for international trade and its countermeasures, many seniors have done the research. For example, electricity in the Economic Research Guide, (2012,29 period; 171-172) Liu Dianwei has analyzed and researched on the development of international e-commerce for international trade and Chinese coping strategies, and proposed strategies from government, business .Furthermore, Yang Yanchun , in the Jilin Institute of Education, (2011,04 period: 109-111) from the basic functions of e-commerce, has do some superficial analysis on the impact of electronic commerce on international trade , and also says some advises about the development of international trade from information infrastructure construction, foreign trade rights of enterprises, technology research, relevant laws and regulations and international cooperation, and countermeasures development of international trade. Ma Xiaowei has described exhaustively in his analysis of Chinas electricity problems, clearly stated the advantages of full use of the electricity supplier (low cost, high efficiency, information flow benefits). In abroad, C. Freund and D. Weinhold have analyzed 60 countries in e-commerce applications, summed up the impact of the e-comers on trade increasingly significant, especially in reducing risk and lowering costs. K.LaI through some data has analyzed the impact on exports from e-commerce electricity supplier for some companies, drawn that using e-commerce supplier companies had been much better over unused companies in benefit. In these studies, the application of e-comers in international trade can increase their competitive advantage. E-commerce is extremely important for the development of Chinas international trade. This paper will mainly discuss the impact of electronic commerce on international trade, and in this environment, how China should develop e-commerce. It will discuss them in way of examples and analysis on the data. Emerged research perspectives are similar, and discuss from the emergence of e-commerce, international trade, business impact .The focus of each paper is similar. But since the era is developing, e-commerce issues are changing. There will be some new problems that never emerged, such as the current knowledge system of workers becomes increasingly important. In addition to the necessary foreign languages, business practices, financial management, traditional trading methods, these personals have been required having the necessary IT knowledge, knowledge of network technology and network practical skills, and have to constantly update. Otherwise, it is difficult to adapt to e-commerce times in carrying out international trade. Therefore, the study only in the current context is most valuable. Theoretical overview of e-commerce2.1 Definition and characteristics of e-commerceE-commerce is divided into the broad e-commerce and the narrowed-commerce. The broad means that the application of information technology to carry out all business activities; in a narrow sense, it means to conduct e-commerce with the application of network E-commerce transactions have many characters like virtualization, coordination, the reasonable allocation of social resources, high transaction efficiency, lower transaction costs, and integration. Virtualization means in the trade both sides, without face to face. People carry business dealings through the network, including the circulation of the entire transaction process. Coordination refers to transactions to coordinate their producers and suppliers and between. It also includes e-mail exchanges, management system operation and so on. According to the process, computers automatically deal theraw material procurement, distribution, production, etc. (Fang Meiqi,2002:158-200).This efficiency is out of reach compared with the traditional efficiency. To optimize the allocation of resources refers to that the convenience of e-commerce makes those enterprises who take the lead in using e-comers obtain all aspects advantages, making social capital, raw materials, high utilization rate of material and manpower turn to the efficiency enterprise. Low transaction cost refers to that the communication cost is reduced, including online advertising, lower manpower cost, and no paper trade. Integration refers to thatin order to complete the task efficiently, the electricity business coordinate the old and new technology, standardize work process, make both parties more effective in using of existing technology. 2.2 The development and types of the electronic commerce E-commerce is a kind of new things; its development is the unity oftwists and forward. The prototype of the electronic commerce is cables in the early 1960s, later fax machines, electronic data interchange (edit) have been applied in our trade practice. At the end of 1995, along with the computer, network is a novel phenomenon in our daily life, attracting web site development. Some companies in this time do not fear to develop electronic commerce. Soon after, electronic commerce develops rapidly in China. Some nouns about electronic commerce appeared in the life. Goods ordering system in China, the Guangzhou trade fair, e-commerce bidding activities, online mall develop rapidly in the second half of 1999.1997-1999 is the bud period of e-comers, some behalf of the event like : in 1997 the first industry in China portal, China chemical information network is funding. In 1999, the first C2C electronic business platform of embay established in our country, China merchants bank started full implementation of online banking services.2000-2002 is the continuing adjustment. Slow development in 2003-2005: established by Alibaba, taobao ownedinvestment of 100 million Yuan, in the same year, pay treasure application launch in October. Hc-Web in 2003 became the first listed company in B2B e-commerce, first network business is held in 2004.2006-2007 is in a rapid development state.These two years, the traditional industry and e-commerce make a further integration.In 2007, Alababa is listed in Hong Kong, a total financing of 1.69 billion, a move that has created the worlds second largest Internet company financing.2008-2010 are developing years. (P.Lovelock and J.Urel. E-Government in China EB/OL. www.trp.hku.hk.)In 2008, in order to actively cope with the financial crisis, rapid growth appears in e-commerce. Vancl raises $40 million, represented by Li Ning, clothing online shopping has changed the traditional sales channels; B2B turnover reached 3 trillion, C2C, the B2C online shopping reached 150 billion. In 2009, it became 250 billion. By 2010, more than 60% of the domestic brand enterprises join in the new mall, setting up the enterprise in name of their own independent online store.There are five basic classifications of e-comers: between enterprise and the consumer (B2C), such as jingdong; E-commerce (B2B) between enterprises such as Alababa, hc-net; between consumers (C2C) e-commerce such as taobao; electronic commerce between enterprise and the government (B2G).The most common of them are B2B and B2C. (Pather, S, Remenyi, Dan. 2006, 9(1):15-26).III. The Function of Electronic Commerce in China International tradeE-commerce can provide online transactions and management for all size enterprises; it has the following distinctive features: unique advertising, timely and efficient consulting, online ordering and payment, electronic account and other functions. These functions ensure the advantages of efficient and convenient in operation of the e-commerce in trade, reducing costs and others cost.3.1 The unique advertising Customers can browse online publishing about all kinds of business information, commodity information. Using retrieval tools to find the target and its related category of goods, the enterprises can make full use of the web pages and email in the network so that can reach the scope to advertise themselves, always keeping the propaganda in the line of sight of people.3.2 Timely and efficient consultation discussion Pictures show physical commodities and specifications information by mail (E-mail) and other media to the customer. Enterprises through online discussion group (chat) to understand the target product information and discuss the process of transactions.(ElizabethE.Grandona,J.MichaelPearson. 2004, 42(1):97-216.)Board meeting is also available online (Whiteboard Conference) to discuss. Network gives electricity the chances to break the limit of time and space to negotiate.3.3 Ordering and payment online When customers glance over the goods then negotiate and determinate the purchase of goods. The customers make order through Internet, and electronic payment on the internet. Finally the transaction is completed. Through the application system, e-comers make the identification and ensure to complete customer orders information in a state of preservation and confidentiality.3.4 Electronic accounts Both of the seller and the buyer must have their own electronic account as well as electronic funds, generally with bank cards, credit cards for online operation. The electronic payment has already been convoyed by electronic banking operation.IV. E-commerce impact on Chinas international trade EspeciallywhenChina hasjoinedtheWTO, the domestic international trade is under the impetus of the e-commerce facing unprecedented opportunities and challenges.So in February 1996, ministry of foreign trade in our country established the international trade EDI service center - China international electronic commerce center. It is dedicated to research, construction and operation inChina international electronic commerce engineering. On the basis of the Internet, with both parties as the main body, the means of electronic payment of the electronic commerce is growing worldwide, and has become a strong momentum of world economic development in the new century. The development of electronic commerce continues to have significant influence on international trade in our country, mainly reflected in the following aspects:4.1 The positive impact 4.1.1 Promoting the division of labors in international, increase the turnover of multinational companies year by year. Under the information society, the international division of laborgradually deepens, promoting the optimization of resources in the international flowing. Raw materials and technology elements achieve the sharing. The emergence of the multinational company and its subsidiaries make a huge expansionwithin the global.This actionfully promotes the play of the resource advantage, coordinating the international productivity. (Ying Xiaofan,2011, (11): 53-54) The global supply and demand information become mor