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403 CHAPTER 18 ACTIVITY RESOURCE USAGE MODEL AND TACTICAL DECISION MAKING QUESTIONS FOR WRITING AND DISCUSSION 1 Tactical decision making is choosing among alternatives with an immediate or limited end in mind 2 Tactical decisions should support the overall strategic objectives of an organization Often the strategic objectives are served by small scale actions For example making a part instead of buying it may lower costs of production and thus serve the strategic cost leadership objective Or it may serve the objective of differentiation by helping to produce a higher quality final product than produced by competitors 3 Tactical cost analysis is the use of relevant cost data to identify the alternative that provides the greatest benefit to the organization Steps 3 5 are the major components of tactical cost analysis predicting costs comparing relevant costs and selecting the lowest cost alternative or alternative with the greatest benefit 4 Answers will vary I second author have used this as a writing assignment for several years It has been very successful students enjoy analyzing their own decisions whether it is buying a car moving from the dorm into an apartment or buying a puppy Sometimes the application of the model leads to new insights into their problems 5 Relevant costs and revenues are future costs and revenues that differ across alternatives Depreciation on an existing asset represents an allocation of a past cost Past costs are sunk costs and therefore seldom relevant 6 A future cost that is not relevant is a future cost that does not differ across the alternatives being considered For example rent on a factory in a keep or drop decision is a future cost but it will be there whether one of the factory s products is dropped or kept 7 Disagree Relevant costs are just part of the overall tactical decision model Strategic effects and other qualitative factors may affect the decision The effect may be such that a higher cost alternative may be chosen 8 Yes direct materials can be irrelevant In a make or buy decision any direct materials already in inventory are irrelevant In a make or buy decision the salary of the production supervisor would be fixed but relevant to the decision Leasing equipment is relevant if it is a future cost that differs across alternatives In most cases this would not be a factor because it entails the acquisition of multiperiod capacity and really belongs to the capital expenditure decision domain 9 The only role of past costs is predictive They can be used to help predict future costs 10 Flexible resources are relevant whenever the demand for an activity changes across alternatives Resource spending will differ across alternatives making the cost of the activity relevant 11 Typically committed resources acquired through implicit contracting are acquired in lumpy amounts and are not formal commitments Thus if changes in demand across alternatives produce a change in resource supply then resource spending will also change making the cost relevant Usually the cost of committed resources is a sunk cost since they are acquired in advance Reductions in demand typically do not lead to reductions in resource spending Increases in demand beyond the activity capacity usually mean a major resource expenditure a decision that is outside the domain of tactical decision making and more in the domain of strategic analysis 404 12 A functional based make or buy analysis focuses on unit level activities and directly attributable fixed cost and assumes that the costs of all other non unit level activities are irrelevant An activity based analysis exploits activity cost behavior to identify relevant costs 13 Activity based segmented reports trace costs to segments using activity drivers and provide a more accurate assessment of profitability Additionally the use of the activity resource usage model allows a manager to more fully assess the changes in resource spending that will occur if a segment is dropped 14 Joint costs are present whether the product is processed further or sold at split off and are not relevant 15 If a firm has unused production capacity and sufficient unused activity capacity a 1 time special order may bring in more revenues than the increase in resource spending needed to fill the order In this case short term profits will increase 405 EXERCISES 18 1 1 Problem How to obtain additional space needed for warehousing offices and the production of plastic moldings 2 Alternatives identified by Renslen s managers a Build its own facility with sufficient capacity to handle current and immediate foreseeable needs b Lease a larger facility and sublease its current facility c Lease an additional similar facility d Lease an additional building that would be used for warehousing only thereby freeing up space for expanded production e Buy shafts and bushings externally and use the space made available previously used for producing these parts to solve the space problem Not feasible a Investment too risky at this stage of company s development b Subleasing too difficult c Production level doesn t justify another facility overkill solution Feasible d and e 3 Potential costs lease payment cost of materials and labor to produce the parts materials handling inspection of shafts and bushings cost of purchasing shafts and bushings depreciation on equipment used to produce shafts and bushings revenue from selling the equipment if shafts and bushings are purchased etc Of these costs and benefits probably all those listed except depreciation would be relevant 18 2 1 Flexible resources Forms postage and other supplies Committed resources Clerks PC system 2 Activity availability Activity usage Unused activity 32 000 29 320 2 680 406 18 2Concluded 3 Activity costa Cost of activity used Cost of unused activityb 135 858 126 076 9 782 a 4 27 400 1 800 20 800 32 000 29 320 b 4 27 400 1 800 2 680 32 000 4 a Since demand changes for the flexible resources the cost of supplies increases by 650 0 65 1 000 For the committed resources there is sufficient excess capacity 2 680 purchase orders 32 000 29 320 to handle the special order b If the special order requires 4 500 purchase orders there is not sufficient excess capacity to handle it An additional clerk must be hired at 27 400 and an additional PC system must be obtained annual depreciation of 1 800 The extra flexible resource cost of the additional purchase orders is 2 925 4 500 0 65 This all seems excessive for a 1 time special order There may be other options for dealing with the excess capacity requirement e g using a temporary agency to hire a clerk and having this clerk work outside the normal shift to avoid the need to invest in a new PC system However the important point here is that additional resources are needed and are relevant to the decision 18 3 1 The money already spent on the LeBaron is not relevant The purchase price and the repair costs are sunk costs they are the same whether Kelly restores the LeBaron or buys the RAV4 2 All future costs that differ across alternatives are relevant The alternatives facing Kelly are restoration and buying the RAV4 Thus all costs of restoration the sales price of the LeBaron and the purchase price of the RAV4 are relevant The costs of restoration are 2 700 The net purchase cost of the RAV4 is 6 400 10 000 3 600 If all other things are equal Kelly should choose the restoration alternative However all things are seldom equal If the unreliability of the LeBaron the hassle of having it in the shop and the lowered desirability of the convertible top are sufficiently important to Kelly it might be worth it to her to spend the extra money and get the RAV4 407 18 4 1 The company should accept the offer as the additional revenue is greater than the additional costs assuming fixed overhead is allocated and will not increase with the special order Incremental revenue per croquet set 21 00 Incremental cost per croquet set 18 05 Incremental income per croquet set 2 95 Total additional income 2 95 4 000 11 800 7 90 5 40 4 75 18 05 2 If the idle capacity is viewed as a temporary state then accepting an order that shows a loss in order to maintain labor stability and community image may be justifiable Qualitative factors often outweigh quantitative at least in the short run 18 5 1 MakeBuy Direct materials 1 050 000 0 Direct labor 300 0000 Variable overhead 45 0000 Fixed overhead 12 0000 Purchase cost 0 1 410 000 94 15 000 Total relevant costs 1 407 000 1 410 000 Darim Company should continue manufacturing the part 2 Maximum price 1 407 000 15 000 93 80 18 6 1 MakeBuy Direct materials 140 000 0 Direct labor 60 0000 Variable overhead 20 0000 Purchase cost 0 230 000 220 000 230 000 The offer would be rejected and the company would continue to produce internally 408 18 6Concluded 2 MakeBuy Direct materials 140 000 0 Direct labor 60 0000 Variable overhead 20 0000 Setups 3 6000 Inspections 12 3000 Materials handling 8 0000 Purchase cost 0 230 000 243 900 230 000 The outcome now favors the purchase option 3 In making this decision Golf 2 Go should consider such qualitative factors as the quality of the part the reliability of the supplier the effect of labor reductions on employee morale the possibility of price increases in the future and the effect on the overall strategic position of the firm The strategic implications are particularly important Does Golf 2 Go really want to reduce the level of backward integration If Golf 2 Go is pursuing a cost leadership strategy is purchasing the part the best way of reducing costs Or should it first examine ways of reducing costs internally before making a purchase decision It may be possible to reduce waste and inefficiency to the point where internal production is much better from a cost reduction point of view than external purchase 4 The controller does have a point Purchasing the part will affect a number of other activities such as purchasing receiving and paying bills If these activities do not have unused capacity that can absorb the increased demands associated with the new part then resource spending could increase and this should be factored into the analysis An ABC system would tend to make this focus a natural outcome and thus avoid the likelihood of missing any incremental costs 409 18 7 1 Income effect Revenues 35 14 000 490 000 Direct materials 20 14 000 280 000 Direct labor 15 10 500 157 500 Setups 175 25 8 50 4 775 Inspection 1 400 400 Machining 20 2 500 3 7 000 71 000 Income change 23 675 The initial analysis favors rejecting the order because income decreases by 23 675 2 If machining had 7 500 hours of unused capacity it would be unnecessary to acquire the additional 2 500 hours to deal with the order This makes the fixed activity component irrelevant The only increase in resource spending for the machining activity would be the variable amount of 21 000 3 7 000 hours Thus income would increase by 26 325 50 000 23 675 making the special order profitable 3 The setup activity s 80 hours of unused capacity increases the benefit of accepting the order by 4 375 175 25 However the unused machining capacity is still not sufficient to cover the order s requirements and so the additional capacity must be acquired by leasing another machine for 50 000 per year 20 2 500 The order is still unacceptable but with a loss of 19 300 instead of 23 675 23 675 4 375 19 300 410 18 8 1 Functional based statement SmoothCrunchyTotal Revenues 5 000 000 800 000 5 800 000 Variable expenses Direct materials 2 500 000 480 000 2 980 000 Direct labor 500 000 80 000 580 000 Variable overheada 360 000 90 000 450 000 Contribution margin 1 640 000 150 000 1 790 000 Less Direct fixed expenses 200 000 60 000260 000 Product margin 1 440 000 90 000 1 530 000 Common fixed expensesb 567 500 Income before taxes 962 500 aOnly direct labor benefits and machine costs vary with direct labor hours Why direct labor hours as driver for machine costs Use two overhead rates as follows Direct Labor Benefits 200 000 50 000 hours 4 hr 160 000 to Smooth 40 000 to Crunchy Machining 250 000 12 500 machine hours 20 per machine hour 200 000 to Smooth 50 000 to Crunchy Total Var OH allocated to Smooth is still 360 000 and 90 000 to Crunchy All other overhead costs are fixed with respect to this driver Thus Variable overhead rate 450 000 50 000 direct labor hours 9 per direct labor hour Smooth 9 40 000 360 000 Crunchy 9 10 000 90 000 b 567 500 500 000 22 500 45 000 Activity based statement SmoothCrunchyTotal Revenues 5 000 000 800 000 5 800 000 Variable costsa 3 360 000 650 0004 010 000 Contribution margin 1 640 000 150 000 1 790 000 Traceable expenses Advertising Direct fixed 200 000 60 000 260 000 Receiving b Activity fixed 100 000 50 000 150 000 Non unit variable 15 000 7 500 22 500 Packing c 411 Activity fixed 50 000 25 000 75 000 Non unit variable 30 000 15 000 45 000 Product margin 1 245 000 7 500 1 237 500 Unused activity expenses d Receiving 50 000 Packing 25 000 Common fixed expenses machine depreciation 200 000 Income before taxes 962 500 aSee functional based statement for detail bFixed activity rate 200 000 1 000 200 receiving order Variable activity rate 22 500 750 30 receiving order Activity fixed 200 500 and 200 250 Non unit variable 30 500 and 30 250 cFixed activity rate 100 000 2 000 50 packing order Variable activity rate 45 000 1 500 30 packing order Activity fixed 50 1 000 and 50 500 Non unit variable 30 1 000 and 30 500 d 200 250 50 500 2 In a functional based analysis the segment margin will signal how much profits will change if a line is dropped Thus for the Crunchy line the analysis indicates that profits will drop by 90 000 and the line should be kept 3 ABC keep or drop analysis Crunchy line Keep AlternativeDrop Alternative Contribution margin 150 000 0 Advertising Direct fixed 60 000 0 Receiving a Nonunit variable 7 500 0 Traceable fixed 50 000 0 Unused capacity 50 000 0 Packing b Nonunit variable 15 000 0 Traceable fixed 25 000 0 Total 57 500 0 a 22 500 750 250 200 250 traceable fixed 200 250 unused capacity needed to achieve the entire step One step can be saved by dropping the Crunchy line 250 orders used by that line plus 250 orders of current permanent unused capacity The savings from eliminating one step 412 of capacity are broken down into these two sources and listed as traceable fixed and unused capacity 18 8Concluded b 45 000 1 500 500 100 000 2 000 500 Two steps can be reduced by dropping the Crunchy line the permanent unused packing capacity can produce more savings but these are possible whether or not this line is dropped and so are not relevant The ABC analysis favors dropping the Crunchy line producing a savings of 57 500 18 9 1 Sales 168 000 Cost of goods sold 138 000 Gross profit 30 000 2 Split OffProcess FurtherDifference Revenues 15 000 58 500 43 500 Further processing cost 0 39 675 39 675 Gross profit 15 000 18 825 3 825 Further processing will increase profit by 3 825 Joint costs are irrelevant they will be incurred whether or not the organ meats are processed further PROBLEMS 18 10 1 KeepDrop Sales 16 200 000 10 200 000 Variable expenses 13 430 000 8 160 000 Contribution margin 2 770 000 2 040 000 Direct fixed expenses 900 000 500 000 Segment margin 1 870 000 1 540 000 If the company stops selling auto insurance income will decrease by 330 000 1 870 000 1 540 000 Therefore the company should continue to sell automobile insurance 413 18 10 Concluded 2 AutomobileLife InsuranceInsuranceTotal Sales 4 620 000 12 360 000 16 980 000 Less Variable costs 4 213 000 9 888 000 14 101 000 Contribution margin 407 000 2 472 000 2 879 000 Less Direct fixed expenses 400 000 500 000 900 000 Segment margin 7 000 1 972 000 1 979 000 Less Common fixed costs 350 000 Net income 1 629 000 The advertising should be increased as income would increase by 59 000 1 629 000 1 570 000 18 11 1 CreemyShineyTotal Revenue 1 728 000 1 872 000 3 600 000 Variable expenses 1 008 000 432 000 1 440 000 Contribution margin 720 000 1 440 000 2 160 000 Joint cost 840 000 Operating income 1 320 000 2 If the order is accepted Lancaster must manufacture two additional standard production runs 2 240 000 gallons 480 000 gallons requested The two added production runs will also generate 720 000 gallons of Creemy CreemyShineyTotal Revenue 2 304 000 3 504 000 5 808 000 Variable expenses 2 016 000 816 000 2 832 000 Contribution margin 288 000 2 688 000 2 976 000 Joint cost 1 680 000 Operating income loss 1 296 000 Yes the special order will result in a 1 296 000 profit 414 18 12 1 The company would save 49 625 per year by making the blades MakeBuy Prime costs 500 000 0 Setupsa 145 0000 Machiningb 155 0000 Purchasingc 050 000 Materials handlingd 3750 Purchase cost 0 800 000 Total 800 375 850 000 a 200 100 500 250 Another whole unit of activity capacity needs to be purchased b 2 40 000 1 50 50 000 Since each line is capable of producing 80 000 sets two lines will be needed calling for two supervisors and 50 000 machine hours cThe unused activity capacity increases by 2 500 orders 6 500 4 000 Thus the total unused capacity would increase from 3 000 to 5 500 orders Since the step size for purchasing is 5 000 orders resource spending can drop by 10 5 000 or 50 000 This 50 000 can be interpreted as a benefit for the make alternative or an opportunity cost for the buy alternative dThe demands on materials handling increase by a net 250 moves 650 400 Since there are 300 moves of unused capacity the company does not need to expand handling capacity fixed resource spending does not change Only variable materials handling is relevant Inspection cost is not relevant because resource spending remains unchanged There are 2 000 hours of unused capacity and demand for this resource if the blades are produced internally is only 1 500 hours 2 The ABC resource usage model provides insight concerning activity supply activity excess capacity and the need to acquire more capacity ABC offers a
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