电子商务题库(汕大).doc

EC 01一、单选题1、Dells cornerstone business model is based on the concept of:A、rapid business growth and threatening competitors. B、selling directly to small and medium sized businesses. C、build-to-order which allows customers to configure their own customized systems. D、e-collaboration with a few select business partners.2、EC can take several forms depending on the degree of digitization of the following three dimensions:A、the product or service sold, the process, and the delivery method. B、 the business process, the collaboration, and the transaction. C、the payment method, the delivery method, and the production method. D、the marketing channel, the agent, and the collaboration method.3、Purely physical companies are referred to as _ companies, whereas companies that are engaged only in EC are considered _ companies.A、pure play; virtual B、brick-and-mortar; virtual C、click-and-mortar; click-and-brick D、virtual; pure play4、The ways in which EC is done include:A、the Internet and extranets. B、the Internet and private networks. C、the Internet, extranets, and private networks. D、the Internet, value-added networks, on local area networks using intranets, or on a single computerized machine.5、_ are systems where only routine transaction processing and information flow take place between two or more organizations using a standard protocol, such as electronic data interchange （EDI）.A、E-CRM B、Interorganizational information systems C、Intrabusiness EC D、B2B6、EC applications are supported by infrastructures and by each of the following support areas except:A、People B、Public policy C、Marketing and advertisement D、Mobile devices7、A job opening in the Sales Department is posted on the companys Intranet by the Human Resources Department. This is an example of:A、E2C B、B2S C、B2B D、B2E8、A corporation uses the Internal Revenue Services Web site to learn how to pay its estimated quarterly income taxes. This is an example of:A、G2G B、G2B C、G2C D、E2E9、A technology that is used to electronically transfer routine documents, such as invoices and purchase orders, and for financial transactions is _.A、Electronic funds transfer （EFT） B、Exchange-to-exchange C、Electronic data interchange （EDI） D、Peer-to-peer10、Challenges that Boeing faced with its global collaboration for the design and assembly process of its new Dreamliner passenger plane included each of the following except:A、Data management B、Information security C、Teams working across various time zones D、Lag time11、A large number of EC companies, especially e-tailing and B2B ones, failed from 1999 to 2005 for each of the following reasons except:A、The companies lacked financial skills. B、The companies failed to register with search engines, such as Google. C、The companies failed to ensure they had sufficient inventory and a distribution setup to meet initial demand. D、The companies had little marketing experience.12、Which of the following is not a characteristic of the Digital Revolution?A、Many business processes are expedited by up to 50 percent. B、Intelligent search agents to help manage information overload. C、A high rate of obsolescence. D、Fraud and other cybercons carried out via the Internet.13、According to the Business Environment Impact Model, _ provide support to organizations activities and to actual performance, countering business pressures.A、EC and IT B、missions and strategies C、core competencies and critical response activities D、markets and government14、A _ is a companys method of doing business to generate revenue to sustain itself. A、marketing strategy B、business model C、value chain D、business plan15、According to the _ revenue model, customers page a fixed amount, usually monthly, to receive some type of service. A、subscription fees B、transaction fees C、advertising fees D、affiliate fees16、According to the _ model, an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people. A、electronic tendering systems B、online direct marketing C、name-your-own-price models D、viral marketing17、Online group purchasing organizations are known as: A、SMEs B、e-co-ops C、exchanges D、barters18、Major barriers to EC include all of the following except: A、cost B、lack of potential customers C、implementation difficulties D、lack of technology19、Which of the following is a technological limitation of EC? A、Security and privacy concerns that deter customers from buying. B、Difficulty obtaining venture capital. C、Order fulfillment requirements of large-scale B2C. D、Unresolved taxation, public policy, and legal issues.20、Many companies employ a（n） _, which is a gateway for customers, employees, and partners to reach corporate information and to communicate with the company. A、corporate portal B、intranet C、extranet D、social networkEC 02一、单选题1、Fundamentally, the jewelry e-tailer Blue Nile success was due to the companys use of Internet technologies to: A、eliminate intermediaries B、go public C、provide quality ratings D、offer lower prices than competitors2、Traditional and electronic markets have three main functions, which include each of the following except: A、matching buyers and sellers. B、facilitating the exchange of information, goods, services, and payments associated with market transactions. C、financing the transformation of raw materials into finished products. D、providing an institutional infrastructure, such as a legal and regulatory framework that enables the efficient functioning of the market.3、Activities related to order aggregation and fulfillment, inventory management, purchasing from suppliers, accounting and finance, packaging, and delivery are done in what is termed the _ of the business.A、front end B、back end C、infrastructure D、intermediary4、An electronic storefront includes several mechanisms that are needed for conducting the sale. The most common mechanisms include each of the following except: A、electronic catalog B、search engine C、supply chain D、payment gateway5、Online markets that are owned and operated by a single company and that are either sell-side or buy-side are known as:A、private e-marketplaces B、commercial portalsC、e-malls D、B2B marketplaces6、Finding relevant and accurate information is often time-consuming and requires access to multiple systems causing organizations to lose a lot of productive employee time. One solution to this problem is the use of: A、portals B、intermediaries C、browsers D、intranets7、A type of broker that helps consumers compare different stes is a: A、remediat B、search agent C、shopping facilitat D、virtual mall8、Human or electronic intermediaries attempt to alleviate each of the following limitations of direct interaction except: A、search costs B、lack of privacy C、contract risk D、product distribution9、When prices are negotiated or discounted, as in auctions or stock markets, that pricing mode is called: A、dynamic pricing B、commodity pricing C、pre-shopping D、negotiation10、To be successful and useful, a large e-catalog needs which of the following? A、search engine B、directory C、data mining technology D、enhanced viewing capability11、_ are Web sites with audio interfaces that can be accessed by a cell phone. A、Mobile portals B、Intelligent engines C、Voice portals D、Knowledge portals12、Which is not a popular search engine? A、Google B、Linux C、AltaVista D、Lycos13、A（n） _ is an order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop A、intelligent agent B、e-fulfillment agent C、electronic shopping cart D、mobile portal14、The most common and traditional form of auctions in which one seller entertains bids from many buyers is referred to as: A、forward auctions B、reverse auctions C、bidding auction system D、tendering system15、What is a benefit of e-auctions to the sellers? A、Anonymity B、Convenience of bidding anywhere and any time C、Lack of differentiation D、Optimal price is determined by the market16、All of the following are benefits of e-auctions to buyers except: A、Can liquidate large quantities quickly B、Convenience of bidding anywhere and any time C、Opportunity to bargain D、Opportunities to find unique items17、Which of the following is a Web 2.0 application? A、auctions B、blogs C、shopping carts D、e-catalogs18、Which is not one of the seven principles for building effective blogs? A、Set up the blog so that each post gets its own permanent URL. B、Blog frequently and create at least half a dozen posts every weekday. C、Focus on a broad topic to appeal to a large audience. D、Make friends with other bloggers, online and off.19、Key benefits of RSS to users include all of the following except: A、Allows everyone to participate as a peer. B、Users can automatically receive updates from their favorite Web sites when new content becomes available. C、Users can quickly scan over headlines and summaries and only read the content of interests. D、Users receive updates from multiple Web sites into one location.20、_ are audio files that enable companies to deliver audio-specific content, including music, speeches, radio-style presentations, and more. A、Blog B、Mashup C、Podcast D、WikiEC 03一、单选题1、A experienced all of the following except: A、Maintained its position as the number one e-tailer in 2006. B、Growth driven largely by product diversification and its international presence. C、Assured its financial success by 2005. D、Profitability dropped in 2006 because of huge investments in IT infrastructure and the Prime discount shipping program.2、According I （2007）, approximately _ percent of adult U.S. Internet users shop online and/or research offline sales online. A、25 B、45 C、65 D、853、All of the following describe retailing except: A、A retailer is a sales intermediary. B、Many manufacturers sell directly to consumers and through wholesalers and retailers. C、E-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary D、Companies that produce a large number of products, such as Procter & Gamble, do not need retailers for efficient distribution.4、All of the following categories have already been selling well online except: A、new cars and trucks B、travel C、fitness goods D、health and beauty5、With all else being equal in the online environment, goods with any of the following product characteristics are expected to facilitate greater online sales except: A、Relatively expensive items B、High brand recognition C、Digitized format D、Frequently purchased items6、Direct marketers A、use one or multiple distribution channels. B、do not operate physical stores. C、are pure-play e-tailers. D、sell through catalogs, the Internet, or intermediaries.7、Dells distribution strategy is best described as: A、a brick-and-mortar strategy B、a shared service mall strategy C、a click-and-mortar strategy D、direct marketing from a manufacturer8、Sears marketing strategy would best be described as: A、a brick-and-mortar strategy B、a shared service mall strategy C、a click-and-mortar strategy D、direct marketing from a manufacturer9、A marketer that uses e-mail to advertise to potential customers is called a: A、market maker B、transaction broker C、content disseminator D、viral marketer10、A company that creates and manages many-to-many markets is called a: A、market maker B、transaction broker C、content disseminator D、viral marketer11、Companies that implement social computing technologies on their own Web sites need to view it primarily as: A、a way to improve customer communication B、a way to track customer satisfaction C、a sales tool D、a customer service tool12、One of the characteristics of Web 2.0 in the travel industry is A、standardization B、segmentation C、personalization. D、intermediation13、Compared to the traditional job market, the online job market: A、has a shorter life cycle B、is usually specialized and local in scope C、tends to be less reliable D、tends to be much less expensive14、Characteristics of JobC include all of the following except: A、It is a career portal created by a number of leading companies to reduce recruitment costs. B、It provides people at all education levels timely information about careers and employment opportunities nationwide. C、It is used primarily to catalog business and accounting job postings. D、It makes it easy for job searchers to explore available openings.15、A disadvantage of online job advertising and recruitment for employers is: A、an overload of applicants, both qualified and unqualified. B、a huge increase in employee turnover. C、an increase in the costs of finding candidates. D、a significant decrease in the number of qualified applicants.16、E-banking A、saves time and money. B、is more expensive for banks. C、is primarily done using wireless devices. D、is done by less than 40 percent of U.S. adult Internet users.17、Gateways to storefronts and e-malls are referred to as: A、shopping portalsB、shopbots C、shopping browsers D、intelligent search engines18、Software tools that scout the Web for stores that sell similar items at low prices are called: A、shopping portals B、shopbots C、shopping browsers D、intelligent search engines19、The TRUSTe seal is an example of: A、a business rating. B、an intermediary. C、a B2B exchange. D、a trustmark.20、Charles wants to buy a John Lennon lithograph over the Internet, but he is unwilling to pay for it until he inspects it to ascertain authenticity. The auction site through which he purchases the painting agrees to hold his money until he tells them to release it to the seller. This is an example of: A、an escrow service. B、a trustmark. C、a warranty. D、a verification.EC 04一、单选题1、Banner advertising on Web sites helps trigger a realization that there is a gap between reality and a desired state, which occurs in the _ stage of the EC purchase decision-making process. A、need identification B、information search C、evaluation D、product brokering2、Ways in which user profiles are typically generated by EC businesses include all of the following except:A、asking users to fill in a questionnaire B、using cookies, spyware, or Web bugs to observe what people are doing online. C、using customer segmentation to identify customers preferences. D、basing them on what customers have purchased online before.3、The use of cookies: A、is one of the most controversial issues in EC. B、has not helped Internet marketers target their ads. C、is a widely used method for mass marketing. D、is being replaced by adware and spyware programs.4、By increasing customer loyalty, EC companies can achieve each of the following benefits except: A、lower marketing advertising costs. B、lower warranty claims costs. C、lower transaction costs. D、lower resistance to competits.5、The introduction of EC has: A、decreased customer loyalty because customers can more easily shop, compare, and switch to different vendors. B、increased customer loyalty because customers dont have time to shop around. C、increased the cost of acquiring and retaining customers. D、decreased advertising and promotion costs.6、What has been the impact of the introduction of EC on customer loyalty in general? A、Loyalty has decreased because of customers ability to shop, compare, and shift vendors. B、Loyalty has increased because of targeted relationship marketing. C、There has been little change in loyalty because the impacts have cancelled each other out. D、It is not known whether loyalty has increased or decreased.7、According to research, customer satisfaction with an Internet store: A、cannot be predicted. B、depend on two types of factors: information quality and customer service quality. C、drops dramatically when certain Web site features fail to perform properly, such as the contents reliability, loading speed, or usefulness. D、is higher for new customers than former customers.8、An Internet merchant can increase its trustworthiness by using each of the following except: A、a vendor evaluation, such as BBB Online B、co-branding C、simple design D、a convenient return policy9、All of the following are correct about market research methods except: A、It is important first to understand how groups of consumers are classified or segmented. B、Markets can be segmented to increase the percentage of responses and to formulate effective marketing strategies that appeal to specific consumer groups. C、Direct mail marketing methods are usually cost-effective. D、Market segmentation is done with the aid of tools such as data modeling and data warehousing.10、To avoid getting inaccurate information from participants of online surveys, marketers learn about customers by observing their behavior using each of the following except: A、Transaction logs that record user activities at a companys Web site. B、Cookies that allow a Web site to store data on the users PC. C、Spyware that gathers user information through an Internet connection without the users knowledge. D、Data mining to analyze clickstream data.11、According to Inmon, B2C clickstream data can reveal information each of the following except: A、What goods the customer