外贸函电100句.doc

外贸英语函电100句1. A good business letter can play an important role in trade, increase friendship and obtain complete understanding between the parties involved. Business letter writing is one of the necessary business activities.一封好的商业信函可以在贸易中扮演很重要的角色，增进友谊和在贸易双方中获得完全的信任。商业信函写作是商业活动中的必不可少的一个环节。2. Only when the letter conveys the intended message faultlessly can it be regarded as an effective business letter. 只有当信函完美的表达预期的信息才会被看作是一封有效的商务信函。3. Effective business letters should be easy to read and easy to understand. They must be friendly and courteous.有效的商务信函应该易读和易懂。它们必须友好和有礼貌。4. Generally speaking, we need to apply some specific writing principle while writing a business letter. They are: consideration, completeness, correctness, concreteness, conciseness, clarity and courtesy.一般而言，书写商务信函时，应该遵守其特有的写作规则，即体贴、完整、准确、具体、简洁、清楚、礼貌。5. Consideration is an important rule of good business writing .The letter you send out must create a good impression。Try to put yourself in his or her place to give consideration to his or her varied wishes, demand , interest and difficulties.体贴是商务写作应遵守的重要原则。你寄出的信件一定要建立良好的印象。尝试站在对方的立场考虑对方不同的需要、要求、利益和困难。6. Correctness means not only proper expression with correct grammar, punctuation and spelling, but also appropriate tone which helps to achieve the purpose.准确表达不仅是指语法、标点符号和拼写使用的正确，而且要使用合适的语调来帮助达到目的。7. A business letter is successful and functions well only it contains all the necessary information. An outline helps to make the letter full and complete. See to it that all the matters are discussed, and all questions are answered. Incompleteness is not only impolite but also leads to the recipients unfavorable impression towards your firm.一封商务信函只有包含所有必要的信息时才能达到它的理想效果，而列出提纲则有助于使信函全面完整。关注所有被讨论的事情和回答所有的问题。不完整不仅仅意味着不礼貌，同样导致收件人的对你公司不好的印象。8. The following guidelines can help us write concretely: use specific facts and figures; put action in your verbs, prefer active verbs to passive verbs or words in which action in hidden; choose vivid, image-building words; pay attention to word orders, put modifiers in the right place.以下方法可以帮助我们把书信写得更具体：使用具体的事实与数据；用动词表达动作，多使用主动语态，少使用被动语态或隐含动作的词语；选择生动、形象的词语；注意语序，妥善放置修饰语。9. Conciseness is often considered to be the most important writing principle. It can save both the writers and recipients time. Conciseness means the message is expresses with brevity without sacrificing clarity or courtesy.简洁常常被视作写作的第一要义，因为这样可以同时节约写信人和收信人的时间。简洁意味着信息简短但是又不失清晰和礼貌。10. When you are certain about what you want to say, express it in plain and simple words, present it in well-constructed sentences and paragraphs, and include necessary transitional words or expressions to link them up.当你明确了想要表达的想法，要用清晰、简单的词语，用准确无误语句、段落表达出来，包括用必要的过渡语句或表达将他们连接起来。11. Courtesy plays a considerable role in business letter writing as in all business activities. It is a favorable introduction card, helping to strengthen your business relations and establish new ones.在商务函电写作中乃至所有的商务活动中，礼貌都起着至关重要的作用。它是有效的自我推荐的名片，有助于加强你的贸易关系和新关系的建立。12. In order to open up a market to sell or buy something from the other firms or maintain or expand business activities, establishing business relations is the first step in a transaction in foreign trade. 为了打开市场从其他公司卖或买东西或者获得和扩大商业活动，建立商务关系是国际贸易交易的第一步。13. Writing letters to new customers for the establishment of relations is a common practice in business communications. First you must find out whom you are going to deal with. 写信函给新的顾客来确立联系在商业交流中是一个惯用惯例。首先你一定要找到你想要合作的对象。14. Generally speaking, this kind of letter begins by telling the addressee how you have obtained his name and address. Then express your desire to establish business relations with him and give information about your intention, the business scope of your firm and your firms financial position and integrity. 一般而言，这类的信函开头要告诉收件人你是如何获得对方公司的名字和地址。然后表达你希望与之建立商务联系的愿望，并给予对方关于你公司经营范围、财务状况和诚信的信息，。15. At the end of the letter you should express your expectation of cooperation and an early reply.在信的结尾，你应该表达合作的期望和早日答复。16. The first impression matters very much. Be sure to follow the standard format and try your best to avoid making mistakes. Be sure to answer in full without the least delay after you receive any letter of this nature. Only in this way can you create goodwill and leave a good impression on the reader.第一印象意味着很多，要确定信函是按照标准格式书写的，并尽最大的努力避免出错。要确认您收到此类信函后毫不迟疑地做出充分的回答，只有这样你才可以给读者创建好的关系并留下一个深刻的印象。17. The enquiry letter is the most important form in business letters. If a buyers intends to make a purchase of some goods ,he must often write letters to get information about the price ,samples ,catalogues, discount, delivery date, terms of payment ,insurance ,claim and other terms .询价信函在商务信函中是最重要的形式。如果一个买家想要购买一些商品。他必须经常写信函以获得关于价格、样品、目录、折扣、交货期、付款方式、保险、索赔和其他条款的信息。18. If you want to receive the information you want as quickly as possible youd better send the letter to the company rather than to a certain person. 如果你想要尽快的收到你所需的信息，你最好寄信给公司而不是特定的一个人。19. If you address the enquiry to an individual the letter may be delayed because of his or her absence. Or you may make a mistake and send it to the wrong person who is not in charge of the matter. 如果你把询盘发给个人，那么信函有可能会由于他或她的缺席而延迟。或者你可能会错把信函寄送给了一个不对此负责的错误的人。 20. Enquiries mean potential business so any business should be happy to respond to a direct enquiry promptly and politely. If the goods enquired are out of stock, the seller should inform the buyer of the reason and when the goods will be available. 询盘意味着潜在的业务，所以任何的商家都应乐意直接、迅速并有礼貌地回复询盘。如果询盘的货物短缺，卖方须告知买方原因和何时有货。21. The moment you get the necessary information from the suppliers reply you must first find out whether the quality of the goods is high and satisfactory and also the price is reasonable.当你从供应方的回信中获得你想要的信息，你一定要找出商品的质量是否高和满意，同时价格是否合理。22. If you have the intention of buying the goods you can send a specific enquiry including the name of article and quantity and other particulars as well. Actually you are now asking for a quotation or an offer. 如果你有购买商品的意图，你可以寄送一份详细的询盘，包括商品品名、数量和其他特殊的条款。实际上你是在询问报价或报盘。23. For your information, in our trade with customers, we always adhere to the principle of enquiry and mutual benefit. 兹奉告，我们与客户进行贸易时，一贯坚持平等互利的原则。24. Our purpose is to explore the possibilities of developing trade with you. Of course to respect the local custom of buying country is one important aspect of Chinas foreign policy. 我们的目的是和你们探讨一下发展贸易的可能性。当然尊重买方国家的风俗习惯是我们中国贸易政策的一个重要的方面。25. In order to acquaint you with the textiles we handle, we take pleasure sending you by air our latest catalogue for your perusal. 为了使贵方对我方经营的纺织品有所了解，特航寄我方最新目录，供细读。26. We thank you very much for your letter of 24th August and happy to learn that you are interested in our carpets. I am sure that you will receive a copy of our illustrated catalogue with samples of carpets in only a few days.欣悉贵公司8月24日的来函。高兴的获知贵公司对我们的毛毯感兴趣。我确保贵公司会在不日之内收到我方寄送的毛毯样品和图表目录副本。27. We have seen your advertisement in the New Asia Journal and are particularly interested in your handmade artificial leather bags. Please send me your current illustrated catalogue and a price list. 我方在新亚洲杂志看到贵公司的广告，并对贵公司的手工制作的皮革包特别感兴趣。请给我方寄送贵公司最新的图表目录和价目表。28. We regret to inform you that the goods you enquired about are out of stock.We shall, however, file your inquiry and E-mail you our offer as soon as we have got supplies.我方十分遗憾的告知贵公司，贵公司所询价的商品已脱销，不管怎样，我们会保存贵公司的询盘，当有供货时我方会立即通过电子邮件告知贵公司。29. Seeing your ad in Family Life we become interested in your silver wares of court styles. Please give your prices, delivery date, terms of payment, and discounts for regular purchases.我们看到贵公司刊登在家庭生活杂志上的广告，对你们的宫廷银器感兴趣。请贵方提供价格、交货日期、付款方式及所能提供的定期购货折价。30. If your quotations are suitable and the quality proves good, well be pleased to invite your representative over for detailed discussion.如果贵方的报价合理并能证明质量上乘，我方将邀请贵方的代表过来详谈。31. Would you please send us a copy of your computer catalogue with details of your price and payment terms? We would find it most helpful if you could also supply samples.恳请惠寄计算机目录、价格表和付款方式细则。如能提供样本，不胜感激。32. We would like you to send us details of your various ranges, including sizes, colors and prices, and also samples of the different qualities of material used. 我方希望贵公司能够寄送我方各种系列的产品细节，包括尺寸、颜色和价格。同时包括不同质量材料制造的产品样品。33. We take this opportunity to introduce ourselves to you as large dealers in textiles and believe there is a promising market in our area for moderately priced goods of the kind mentioned. 我方借次机会向贵公司介绍我方是纺织品行业中最大的销售商，相信贵公司提及的产品以合适的价格将会在本地区有广阔的前景。34. We feel confident that you will be satisfied with the goods both excellent in quality and reasonable in price. 我方十分有信心，贵公司会对产品的高质量和合理价格感到满意的。35. On regular purchases in quantities of not less than 100 dozen of individual items we would allow you a discount of 2%.Payment is to be made by irrevocable L/C at sight. 按照常规，单个产品在数量上购买不少于100打，我方将会提供2%的折扣。付款方式是即期不可撤销信用证。36. Our all cotton textiles are becoming popular because of their softness and durability. After studying the samples and their price you will not be surprised to learn that we are finding it difficult to meet the demand.由于他们的舒适度和耐用度，我们的棉制品越来越受欢迎。在研究样品和价格后贵公司不难发现，我方确难满足需求。37. Mr. Zhang, our sales representative, will be in Milan early next month and will be pleased to call on you. He has with him a wide range of our manufactures and when you see them we think you will agree that the quality of the materials used and high standard of craftsmanship will appeal to the most selective buyers.我们的销售代表张先生下个月初会在米兰，他将非常荣幸地拜访您。他随身带着我们生产的一系列产品。当你见到时，我相信你会认同我们所使用的材料的质量和高规格的工艺将会吸引最挑剔的买家。38. The various kinds of tea with different brands that we handle are all famous Chinese tea, superior in quality, and have been sold to many countries and regions in Europe, America, Asia, Africa.我方经营的各种各样不同品牌的茶全部都是中国名茶，质量上乘，并已经销售到欧洲、亚洲和非洲的很多国家和地区。39. Should you need further information not yet covered by the above-mentioned catalogue and price list, please dont hesitate to let me know.你方是否需要在以上目录和价目表中未提及的更多的信息，请毫不犹豫地让我们知道。40. This model is no longer in production as it has been superseded by the JF73 solar-powered pocket calculator. As you will see from the enclosed leaflet, the new model has several additional features at an extremely competitive price.这个型号已经不再生产了，它被型号为JF73的太阳能便携计算机所代替。正如你会在随附的册子中看到的，这个新型号的产品具有附加的几个功能，其价格非常地有竞争力。41. We allow a discount of 3% on purchases of not less than 50 of the same model, and 3.5% on quantities of not less than 100.In addition, we give a discount of 2% for payment within fourteen days from date of invoice.如果购买同种型号的货物不少于50，我方同意提供3%的折扣，购买数量不少于100的则提供3.5%的折扣。另外，如在发票之后14天之内支付货款我方将提供2%的折扣。42. Please let us know what your items of trade are. Could you also tell us if you are able to offer trade and quantity discounts on the price for a large order? We would also be grateful for samples of all materials used in the manufacture of your units.请告知我们贵公司的贸易条件。并告知当有大量的订单时贵方是否能提供在数量上的价格折扣。如贵方单位能提供在生产中使用的所有的材料的样品，我方将万分感激。43. We hope this will be a good beginning of mutually beneficial business relations and we assure you of our close attention to your offers.我方希望这会是互利贸易关系的开始。我方确保会密切关注贵公司的报盘。44. Although we still have certain amount of stock we can hardly keep them for a long time because of the heavy demand. Samples will be sent on request.虽然我们现在还有一定数量的库存，但是由于大量的需求难以长时间满足。样品将按需寄出。45. An offer is a reply to an enquiry from a customer. It is often made by letter, fax or E-mail which is used the most now. All the information should be written clearly in the offer. This can be regarded as the first step in business negotiation.报盘是对客户询盘的回复。通常是通过信函、传真、电子邮件发出，电子邮件是现在最广泛使用的方式。所有的信息应当在报盘里写清楚。这被认为是商务磋商的第一步。46. If it is non-firm offer, it may be contain fewer items, but also terms must be reserved such as ”subject to our final confirmation”. This must be made clear to avoid possible disputes in the future.如果是一封虚盘，它将包括较少的条款，但一些条款必须注明“以我方最后的确认为准”。这必须明确以避免将来可能产生的争议。47. If the buyer finds any items or conditions in the offer unacceptable, he can negotiate with the seller and make counter-offers to show his disagreement to the price, packing, quantity or the date of delivery and state his own terms instead.如果买方发现发盘的一些条件无法接受，他可以与卖方进行磋商，还盘表示对价格、包装、数量或者交货期的不同意，替之以卖方的条件。48. Pay attention: If the offer the buyer receives is s firm offer but some terms in the offer are unacceptable he can make a counter-offer during the validity period without delay. 注意：如果买方收到的报盘是实盘，但是报盘里的一些条款无法接受，他必须在有效期内毫不耽搁的还盘。49. In this case the original offer becomes invalid, but the seller may make a reply to the buyers counter-offer. This is called a counter-counter-offer.在这个情况下原来的报盘将宣告无效，但是卖方可以对买方的还盘作出回复。这叫复还盘。50. If the buyer rejects the offer, he also should write a letter to express his thanks for the sellers offer and explain the reason for rejection, or express the regret at inability to accept. Not to do so would show a lack of courtesy. 如果买方拒绝了这个报盘，那么他应该写信表达他对卖方报盘的感激并解释拒绝的原因，或者表达对报盘不能接受的遗憾。不这样做会显得缺乏礼貌。51. In compliance with your request, we are making you the following offer subject to our final confirmation. 根据贵方要求，我们给您以下报盘并以我方最终确认为准。 52. This offer is firm subject to your immediate reply which should reach us not later than the end of this month. There is little likelihood of the goods remaining unsold once this particular offer has expired. You are cordially invited to take advantage of this attractive offer. 此报盘为需立即回复的实盘，望不迟于本月底答复我们。鉴于一旦报盘有效期期满，为你方保留商品的可能性很小。我们诚意邀请你方利用好这个富有吸引力的报盘。53. Our walkman of “Brothers” brand is of high quality, and during the past years we have supplied this range to dealers in lots of countries. 我们的“兄弟” 牌随身听是高品质的，并在过去几年，我们在很多的国家设立了经销商。54. Although we keen to do business with you, we regret that we cannot accept your counter offer or even meet you halfway. 虽然我方很渴望和你方合作，但是遗憾的是我们不能接受你方的还盘，甚至不能妥协让步。55. As a new brand, the biggest selling point of your product will be its hair care function. Although its quality has already measured up to our customers requirements, it still needs price advantage in order to open un a market here. Otherwise it can hardly compete against the established brands.作为新品牌，贵方产品最大的卖点是其护发功能，即使其质量已经达到我们客户的要求，但要想在我方市场打开销路，必须还要具备价格优势，否则是很难与一些老牌产品竞争。 56. Our output falls short of the demand at present. However, for the quantity you mentioned, we are pleased to offer as follows, subject to reply received here by May 30th 20-.目前我们的产品供不应求，然而对贵公司所提及的数量，我方很高兴报盘如下，20xx年5月30日前复到此处有效。57. However, we regret to inform you that we are not in a position to make you an offer for time being owing to heavy orders. We have to wait for replenishment, which is expected to arrive in some two months. 然而，我们遗憾的通知您，眼下我们不能向你发盘是因为订单太多了。我们必须等待补货，预计两个月才到达。58. Taking this opportunity, we would like to draw your attention to our other items which are available at present. We enclose our Quotation Sheet No.990 together with four leaflets for your reference.借此机会，希望贵方能对我们当前有货的项目感兴趣。随函寄上我方990号报价表连同4张传单供你方参考。59. We must stress that this offer is valid for seven days only because of the heavy demand for the limited supplies of this carpet in stock.本公司必须强调，此报盘有效期仅7天，因为地毯的存货有限而需求量很大。60. We have pleasure in attaching our price list for your reference and we would ensure prompt delivery as soon as we receive your order.我们非常荣幸寄上价格表供你方参考。一旦收到你方订单我方将立即发货。61. If you can let us have an idea of the quantity you are going to order, we are willing to consider offering a more liberal discount.如果贵方能让我们知道订货数量，可考虑给予更优惠的折扣。62. In order to start a concrete transaction between us, we take pleasure in making you a special offer, subject to our final confirmation.为了达成交易，我们荣幸地给你们一个优惠报盘，以我方最后确认为准。63. As the name suggests, letters of introduction are used to introduce to a potential customer products or service that may interest him. Follow-up letters will refer to the customers inquiry and to the offer the firm has previously made.顾名思义，介绍信是用来介绍潜在客户可能感兴趣的产品或服务。后续信，指顾客的询盘，和公司对先前报盘的回复。64. They will express regret or surprise that no order has been received and discreetly inquire into the reason. It is useful, whatever possible, to put forward in the follow-up letter new points and arguments favorable to the promotion of sales, and the letter will end with the repeated hope that the customer will take advantage of the offer.他们会对没有收到订单表示遗憾和惊讶，并谨慎地查究其原因。这是有用的，很有可能将在后续函件中提出新观点和论据，并有利于促进销售，该信函会以一再希望客户利用该发盘为结束。65. Revivers are letters, of which the purpose is not to acquire new customers but to retain or regain old ones.恢复信函，其目的不是为了获得新客户，而是保留或恢复旧的客户关系。66. A good sales letter writer tries to represent the offer from the point of view of the buyer, not the seller. A good sales letter consists of four most essential elements; it must1. arouse interest;2. create desire;3. carry conviction;4. induce action.在良好的销售信函中，作者试图代表买方，而不是卖方。良好的销售信函由四个最重要的元素组成，它必须：1. 激发兴趣2. 创造需求3. 使之信服4. 鼓励购买67. Do you need to get a signed contract? You need to close your letter by requesting a specific, quantifiable action, For example ,”I will call you on Tuesday, November 18 at 10.a.m to schedule a meeting “ or “please return the enclosed contract Friday, December 12, or call me if you have any other questions”.你需要签订一份合同吗？你需要在信中询问一个具体的、可数的行动。例如，“我会在11月18日星期二早上10点打电话给贵方，并安排会议”或者“如有任何问题请在12月12日星期五回复随附合同或者打电话给我方”。68. You will immediately gain their confidence if you show that you understand what your customers company is all about. This is especially important when youre trying to reach a large corporate customer. 如果你表现出你对你顾客公司的全部了解你会立刻获得他们的信任。当你尝试获得一个大公司客户时这是特别重要的。69. You might be hesitant to put your best ideas in your letter, fearing that your prospect will use them but not hire your company. Thats a mistake. By putting your ideas in your letter, you will make your prospect feel like theyre getting something already, and that theyll benefit from your products or ser