豆浆机 HD2075.docx

Philips Consumer LifestyleTo: Distribution List_Copy:_From:Ken Kuguru Marketing Management Tel: 8621 24128985 CO Greater China Fax: 8621 54452687 Philips Consumer LifestyleNo of pages: 1 of 4 Ref: Date: Oct.28th, 2011_Subject: New Product Introduction KA Soymilk Maker HD2075/03 We are pleased to announce our strategic product: Soymilk Maker will be launched in Nov. 2011. This new product inherits Philips winning design with differentiated proposition: “Safer 100%”. It will help us to enter this KA biggest category and capture the market share from our competitors. 100% Safer, Healthier, Worry Free Now Philips tailor-made a soymilk maker for Chinese consumers, using 100% food grade lubricant, with more-safe anti-splash caps, making the using and cleansing more safe, so that frees you to enjoy fresh and smooth homemade soymilk with your family.Safer 100% food grade lubricant Not only Motor Shaft Seal but also Motor Shaft Bearing Coupler anti-splash cap to prevent water from entering coupler to keep using more safe Anti-splash cap to prevent water entering into power connector to keep using more safeEasy Cleaning Dedicated “easy cleaning” button to start preliminary cleaning (heating up the water with grinding), allowing for easy cleaning at your convenience with less effort Smooth surfaces without screws and protruding edges Enlarged bottom radius of inner pan allow for easy reach and clean sweeping in one goEasy Filtering Specially designed sieve provides better filtering result Finishing filtering in one pour without stirring Less Residue, More Milk Advanced cutting & grinding technology, significantly reduces residue & make more soymilk Volume of soymilk can be controlled (1L-1.3L)Ease of Use Dry/soaked soymilk, 5 grain soymilk, nutritious cereal, veggie/fruit drink, veggie soup and corn juice are easily made Elaborately developed recipes for you to easily make healthy, nutritious and tasty soy milk and veggie/fruit drink Displaying working status to better manage time Automatic keep warming, double housing for heat protection HD2075/03 (Ink Black)ModelHD2075/03To replaceGC4630 Country of OriginChina Pricing: (RMB) AD W/O VAT AD with VAT RSP:435.56509.61728.00 Launch ScheduleNov. 2011 First batchWK1144.5 F-Box EAN Code69-4726540359-4Listing Guideline: 100% coverage for A&B stores (DS & EC), A&B1 stores (HM); 50% for C storesMarcom Support ATL Support: TV program (Cooking show cooperation) Online Ads, Mini-site & Print Ads Advertorial & E-PR BTL Support In-store Demo Mini-Road Show In-store Deco and POSM Consumer Promotion (CNY Premium & Tailor-made for Soymilk Maker) Lets Achieve 100K units sell-in within 100 days with 100% Confidence!Should you have any queries, please contact us. Best Regards, Ken KuguruP.S. ROs please take the responsibility to distribute this full set of material to Branch Office. 致：飞利浦优质生活各经销商飞利浦厨房家电全新品类产品豆浆机 (HD2075)上市 飞利浦将在2011年11月推出厨房家电全新品类产品豆浆机 （HD2075/03）。这款豆浆机沿袭了飞利浦出色的外观设计并以独特的“使用更安心”的市场定位问世，将帮助我们快速进入到厨房家电目前的最大品类，并从竞争品牌那里攫取市场份额。而2012年也将会有更多的品项充实其产品线。安心更全面，健康乐无忧 飞利浦为中国消费者度身定做的这款豆浆机100%使用食品级润滑油，其特别设计的耦合器防水盖以及插座盖板使清洗使用更加安心。让您和家人每天都能安心享受新鲜顺滑的好豆浆!使用更安心 100%食品级润滑油 不仅于电机油封套密封处使用，电机轴承也使用食品级润滑油 耦合器防水盖可在清洗时防止水溅入耦合器，使清洗使用更安心 插座盖板可在清洗时防止水进入电源插座， 让使用更安心易清洗 启动专用的“易清洗”功能键，加热配合搅动, 随时轻松清洗 机头表面光滑，没有螺丝和更少缝隙, 更易清洗 加宽圆角的豆浆机底部, 更方便清洗易过滤 特殊设计的过滤网令过滤效果更佳 不用搅拌一次完成更少豆渣，更多豆浆 立体研磨技术, 大大减少豆渣，磨出更多豆浆 豆浆容量, 由您掌握 (容量1升-1.3升) 易于使用 干/湿豆豆浆, 五谷豆浆,营养米糊,果蔬冷饮, 蔬菜浓汤和玉米汁轻松做 配有精心研制的食谱，给您带来营养健康又好喝的各种豆浆和果蔬汁 显示工作状态，更好掌握时间 自动保温, 双层隔热型号HD2075/03To replaceGC4630原产地中国 价格: (RMB) 经销商价格不含税 经销商价格含税 建议零售价435.56509.61728.00 上市时间2011年11月 到货时间WK1144.5 彩盒条形码69-4726540359-4 分销指导：A及B类店100%覆盖（商场、电器连锁），大卖场A类需100%覆盖新产品宣传推广 线上支持 电视节目合作 （厨艺秀全国范围合作） 网络广告、活动网站、平面广告 公关软文以及网络口碑营销 线下支持 店内产品使用展示 店内现场活动展演 陈列空间装饰及POSM 消费者促销 （新年促销及针对豆浆机的特别促销）HD2075/03包装及产地- CTV：8822 075 03000- 12NC：8822 075 0371