企业为什么会给我们提供赞助.doc

WSPA材料译文：企业为什么会给我们提供赞助 Chinese Companion Animals Protection Network伴侣动物保护网络企业为什么会给我们提供赞助2006.01.26 目录：目录：2说明：2感谢：2联系我们：4说明：本材料为世界动物保护协会World Society for the Protection of Animals (WSPA)的动物保护组织工作指导材料，作者为世界动物保护协会项目资助经理（Project Funding Manager）Dean Anderson，帮助动物保护机构了解如何能够更好的向公司企业申请慈善资助。本文由CCAPN翻译成稿，旨在为CCAPN各地成员工作提供有权威有价值的工作建议，在告知CCAPN的前提下可以供CCAPN成员在团体内部传播，传播本文请保持本材料完整。感谢：感谢志愿者Shen Xin尝试翻译初稿翻译及终稿确定：MayMeng 译文：如何获得企业赞助的指导方针企业为什么会给你赞助为了向企业递交一个有效力的资金赞助申请，你必须对他们为什么可能给你资助有一个基本的了解。这会使你可以提前准备好的他们应该支持这个工作的理由。许多公司接受数以百计的赞助申请，因此你必须要做到与众不同。申请必须超越简单的“回报社会”的理由。你可以通过不但告诉公司你为什么需要他们的支持，而且告诉他们给你的支持会为什么会对企业有益处的方式，来帮助他们更好的认识自己的慈善资助工作。考虑以下问题： 他们赞助之后将会得到什么利益? 也许他们并不在意你提出申请的个别的例子，但是如果你能使他们相信，你和你的组织将会帮助他们增加他们的销售量和知名度的时候,他们将会更乐于考虑倾听你的计划。 他们的资助将给你们的工作起到怎样的作用 至少，你应该要表明你的工作是与他们公司是有关系的，从地理位置，职员，到产品等等。 在接触企业的时候要注意的关键因素调查研究研究非常重要, 不仅仅是要研究公司， 也需要深入到公司个人关系联络上。当计划写的时候，最重要的第一步骤就是要找那个和你有关系的人对这个工作有影响力，或者你认识的人的有这样的关系，如果你能找到合适的公司和你之间任何的联系, 即使再微小，它也将成为你的巨大优势。 寻找关系通常，通过个人关系提交的申请收效较好。如果你无法找到和发掘合适的人选，你就需要寻找另外的关系。作为第一个步骤, 以个人名义联络公司，尝试找出： 谁负责处理慈善申请？找出他们的名字和职位头衔。 他们能给你什么关于他们的公司信息？ 提交申请的程序和时间表是什么？ 他们会有兴趣和你面谈倾听你的计划吗?几乎可以确定，最后的申请无非是一封信。使它尽可能私人化一点，使它简短扼要，不要写不涉及要点，不区别对待读者的群发信件。其他一些通用Tips 要具体有针对性，不要白白浪费资源发送群发邮件到1,000家公司。只要集中于几家你认为有可能的公司并花费时间和他们建立联系。 想清楚了解你为什么需要钱。 要想清楚你能提供公司什么 -他们将会有得到多少（媒体）暴光度，你们会如何对外说明（答谢）公司给予你的资助。 要坚持不懈 即使开始得到了一个否定的回答也不要害怕回来再次要求，要求反馈并看他们是否有可能在6个月的时间段内提供帮助。 要做的职业化 - 公司需要知道你的组织是否值得信任。他们是不太可能支援有争议的或过于新颖的组织活动。因为他们可能担心由此吸引至批评，或者涉及政府政策。 你可以开门见山。信件必须简短说明： 你的组织进行些什么活动 组织成立的背景和原因 它的服侍对象 为什么需要基金 具体资助将使用的细节 为什么你认为他们可能对你的项目有兴趣 为什么你现在要求创造一种紧迫感确定你懂法而且能配合公司吸引公众活动的需要。举例来说，在英国，任何为公司做的促销广告都是要交纳税收的，并且需要涉及广告的双方有清楚的协议。 但是不要绝望的寻求要求你做无法达成且对于公司比你更有益处的合作。申请信件的最终检查列表：请在正式递交申请以前检查如下项目 申请是简短且说到点上的吗? 单页A4 大小是理想的。 你说清楚你的组织和公司的关系了吗？ 强调了这个资助对于公司的益处了吗？ 说清楚了你为什麽需要钱吗？ 说清楚了你要求什么吗？ 申请信件使用了正确的对方联系方式吗？联系我们：感谢您关注动物保护工作，如果您有关于本译文或者CCPN的任何问题欢迎发邮件至CCPN咨询，邮件地址： 原文：Guidelines for approaching companies for fundingWhy companies giveTo make an effective appeal to a corporate funder, you must have a basic understanding of why they might give to you. This will enable you to put forward good reasons as to why they should support this piece of work. Many companies receive hundreds of requests for support and so yours must stand out. It needs to be more than a general plea to put something back into the community. You can help a company justify its charitable support by telling them not just why you want their money, but why giving you support will be of benefit/interest to them. Think about: What benefits they will get in return for their money they may not care as much as an individual about the actual cause you are selling, but if you can convince them that an association with you will help them increase sales and awareness, they will be more keen to listen. What impact their donation will have on your work. At the very least, you should be able to demonstrate a clear link with the company, through either geography, employee contact, product or some other link. Key factors in approaching companiesResearchResearch is very important, not just into companies, but also into personal contacts. When planning to write, an important first step is to find which of the people associated with your work have influence or know people who have. If you can find any link at all, however small, between people you know and the company, it puts you at a big advantage. Getting in touchGenerally, an appeal through a personal contact will work best. If you havent got a contact and cannot develop one, you will need to find another link. As a first step, contact the company personally and try to find out: Who is responsible for dealing with charitable appeals find their name and job title. What information they can send you regarding their company. Any procedure or timetable for submitting applications? Would they be interested in a meeting or hearing more about your work?Almost certainly, the final appeal will be a letter. Make this as personal as you can, make it short and to the point and do not write indiscriminate, circular letters. Some other general tips Be specific dont waste resources sending circulars to 1,000 companies. Target a few that you have a chance with and spend your time building a relationship with them. Be clear about why you need the money. Be clear what you can offer the company how much exposure will they get, who will you tell about the support and how. Be persistent if you get an initial no, dont be afraid to go back and ask for support again. Get feedback and see if they can help in, say, 6 months time. Be professional a company will need to know they can trust the association. They are unlikely to support anything controversial or innovative. They may worry that you are going to attract criticism or be critical of, say, government policy. Be straightforward in your approach. The letter should state, briefly: What the organisation does Some background on how/why it was set up Whom it serves Why you need funds Exactly how any donation would be spent Why you think they may be interested in supporting you Why you are asking now create a sense of urgency.Ensure you know the law and can comply with any publicity needs the company may have. For example, in the UK, any promotion that advertises a company is liable to taxation and needs a very clear contract between the two parties outlining the agreement. Dont be so desperate for the money that you agree to something you cannot do or that will benefit the company more than you. Final checklist for your