课堂讲义 英文广告句型分析及翻译要诀.pdf

英文广告句型及翻译要诀英文广告句型及翻译要诀 一 一 以动词以动词 totototo bebebebe 构成的陈述句构成的陈述句 最常出现最常出现 简练 警句式的启示简练 警句式的启示 H H H Healthealthealthealth is is is is anananan attitudeattitudeattitudeattitude totototo life life life life Osim Osim Osim Osim 按摩椅按摩椅 OsimOsimOsimOsim 健康生活新概念健康生活新概念 EleganceEleganceEleganceElegance is is is is anananan attitude attitude attitude attitude 浪琴手表浪琴手表 优雅态度优雅态度真我性格真我性格 LifeLifeLifeLife is is is is marathon marathon marathon marathon 渣打马拉松渣打马拉松 生活就是一场马拉松 生活就是一场马拉松 T T T Thehehehe possibilitiespossibilitiespossibilitiespossibilities areareareare infinite infinite infinite infinite Fujitsu Fujitsu Fujitsu Fujitsu IT IT IT IT 二 二 以动词以动词 makemakemakemake createcreatecreatecreate 为代表的简单陈述句为代表的简单陈述句 其次 以其次 以 makemakemakemake 为谓语动词的简单陈述句 为谓语动词的简单陈述句 次之 次之 makemakemakemake 的祈使句和现在分词短语句 的祈使句和现在分词短语句 WWWWe e e e MakeMakeMakeMake FundFundFundFund InvestmentInvestmentInvestmentInvestment Easy Easy Easy Easy Dao Dao Dao Dao HengHengHengHeng Bank Bank Bank Bank 基金投资基金投资倍感轻松倍感轻松 WWWWhateverhateverhateverhatevermakesmakesmakesmakes youyouyouyou happy happy happy happy Credit Credit Credit Credit Suisse Suisse Suisse Suisse 为您设想周全为您设想周全让您称心如意让您称心如意 WWWWe e e e makemakemakemake it it it it easy easy easy easy Fidelity Fidelity Fidelity Fidelity Investments Investments Investments Investments LetLetLetLet s s s s makemakemakemake thingsthingsthingsthings better better better better Philip Philip Philip Philip 让我们做得更好 让我们做得更好 MusicMusicMusicMusic makesmakesmakesmakes us us us us 香港康乐及文化事务署香港康乐及文化事务署 生有趣生有趣 乐无穷乐无穷 MakingMakingMakingMaking thethethethe InternetInternetInternetInternet societysocietysocietysociety trulytrulytrulytruly mobile mobile mobile mobile NEC NEC NEC NEC 超高频率 超高频率 bebebebe make make make make 高频率 高频率 create create create create get get get get use use use use give give give give have have have have see see see see buy buy buy buy come come come come go go go go know know know know keep keep keep keep look look look look need need need need love 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usususus forforforforlife life life life American American American American InternationalInternationalInternationalInternationalAssurance Assurance Assurance Assurance 财物稳健 信守一生财物稳健 信守一生 L L L Liveiveiveive withwithwithwith focus focus focus focus 福特汽车福特汽车 生活有生活有 焦点焦点 才是真幸福 才是真幸福 Empowering Empowering Empowering Empowering Shiserdo Shiserdo Shiserdo Shiserdo thethethethe Makeup Makeup Makeup Makeup 魅力凝聚魅力凝聚 ShiningShiningShiningShining andandandand CaringCaringCaringCaring 加拿大永明人寿加拿大永明人寿 关怀周详关怀周详一生照亮一生照亮 DrivingDrivingDrivingDriving technologytechnologytechnologytechnology 日产汽车日产汽车 科技疾驰于前科技疾驰于前 WWWWiningininginingining thethethethe heartsheartsheartshearts ofofofof thethethethe world world world world 法航法航 赢取天下心赢取天下心 C C C Connectingonnectingonnectingonnecting PeoplePeoplePeoplePeople Nokia Nokia Nokia Nokia 科技以人为本科技以人为本 TakingTakingTakingTaking thethethethe leadleadleadlead inininin a a a a DigitalDigitalDigitalDigital WorldWorldWorldWorld 三星三星 领先数码 超越永恒领先数码 超越永恒 MakingMakingMakingMaking thethethethe skyskyskysky thethethethe bestbestbestbest placeplaceplaceplace onononon earth earth earth earth 法航法航 晴空万里晴空万里 创写意天地创写意天地 四 四 否定句的特定与写作规律否定句的特定与写作规律 1 1 1 1 用用 not not not not no no no no none none none none never never never never few few few few less lesslessless 等否定词 等否定词 2 2 2 2 包含包含 weak weak weak weak poor poor poor poor badbadbadbad 等贬义的否定词 等贬义的否定词 否定句不是重点 主要起反衬 对比的做作用否定句不是重点 主要起反衬 对比的做作用 N N N No o o o twotwotwotwo eyeseyeseyeseyes seeseeseesee thethethethe samesamesamesame world world world world N N N No o o o twotwotwotwo businessesbusinessesbusinessesbusinesses areareareare identical identical identical identical A A A Andndndnd nownownownow oneoneoneone companycompanycompanycompany createscreatescreatescreates internetinternetinternetinternet solutionssolutionssolutionssolutions uniqueuniqueuniqueunique totototo you you you you 富士富士 T T T Thehehehe Best Best Best Best forforforforless less less less 万宁商店万宁商店 上上之品 上上之算上上之品 上上之算 It It It It s s s s notnotnotnot justjustjustjust a a a a website website website website it it it it s s s s anananan experience experience experience experience S S S So o o o dondondondon t t t t justjustjustjust showshowshowshow it it it it feelfeelfeelfeel it it it it I Sketch I Sketch I Sketch I Sketch DonDonDonDon t t t t dreamdreamdreamdream it it it it DriveDriveDriveDrive it it it it Jaguar automobile Jaguar automobile Jaguar automobile Jaguar automobile D D D Do o o o notnotnotnot justjustjustjust hearhearhearhearconvergence convergence convergence convergence MMMMakeakeakeake it it it it happen happen happen happen TVB TVB TVB TVB WWWWe e e e offerofferofferoffer careers careers careers careers notnotnotnot jobs jobs jobs jobs Shui Shui Shui Shui OnOnOnOn PropertiesPropertiesPropertiesProperties ManagementManagementManagementManagement Ltd Ltd Ltd Ltd 五 五 疑问句的特点及写作规律疑问句的特点及写作规律 一 一 独立答句独立答句 Is Is Is Is youryouryouryourmoneymoneymoneymoney takingtakingtakingtaking youyouyouyou wherewherewherewhere youyouyouyou wantwantwantwant totototo go go go go G G G Get et et et it it it it 珍利时珍利时 世界基金 世界基金 阁下的投资有否更上一层楼 登峰造极阁下的投资有否更上一层楼 登峰造极 I I I Is s s s youryouryouryour payrollpayrollpayrollpayroll systemsystemsystemsystem givinggivinggivinggiving youyouyouyou anananan MPFMPFMPFMPFheadache headache headache headache WWWWe e e e makemakemakemake it it it it easy easy easy easy Fidelity Fidelity Fidelity Fidelity Investments Investments Investments Investments GoGoGoGo totototo thethethethe cinema cinema cinema cinema I I I I livelivelivelive atatatat thethethethe cinema cinema cinema cinema Philips Philips Philips Philips S S S So o o o youyouyouyou rererere lookinglookinglookinglooking forforforfor seamlessseamlessseamlessseamless worldwideworldwideworldwideworldwide traveltraveltraveltravel inininin comfortcomfortcomfortcomfort andandandand style style style style WWWWhohohoho cares cares cares cares WWWWe e e e do do do do Scandinavian Scandinavian Scandinavian ScandinavianAirlines Airlines Airlines Airlines 二 二 以企业口号作答以企业口号作答 H H H Howowowow wouldwouldwouldwould youyouyouyou knowknowknowknow whichwhichwhichwhich oneoneoneone handleshandleshandleshandles better better better better Slogan Slogan Slogan Slogan TheTheTheThe UltimateUltimateUltimateUltimate DrivingDrivingDrivingDriving Machine Machine Machine Machine BMW BMW BMW BMW 好与不好 自己掌握好与不好 自己掌握 口号 登峰造极 口号 登峰造极 I I I Is s s s youryouryouryour futurefuturefuturefuture worthworthworthworth asasasas muchmuchmuchmuch timetimetimetime asasasas youyouyouyou spendspendspendspend choosingchoosingchoosingchoosing a a a a pairpairpairpair ofofofof shoes shoes shoes shoes Slogan Slogan Slogan Slogan ForForForFora a a a richerricherricherricher life life life life 怡富基金怡富基金 一对鞋已值得你左拣右度一对鞋已值得你左拣右度 更何况是你的一生幸福更何况是你的一生幸福 让生活随心让生活随心 所欲 所欲 TravelingTravelingTravelingTraveling totototo thethethethe endendendend ofofofof thethethethe earth earth earth earth WWWWe e e e ll ll ll ll makemakemakemake youyouyouyou feelfeelfeelfeel atatatat home home home home Slogan Slogan Slogan Slogan LifeLifeLifeLife is is is is a a a a journey journey journey journey TravelTravelTravelTravel it it it it well well well well 联合航空 联合航空 环游世界环游世界 安坐家中 口号 人生如旅程 应尽情游历 安坐家中 口号 人生如旅程 应尽情游历 三 三 以企业或品牌的名称作答以企业或品牌的名称作答 WWWWhohohoho s s s s takingtakingtakingtaking carecarecarecare ofofofof you you you you SheratonSheratonSheratonSheraton HotelsHotelsHotelsHotels ResortsResortsResortsResorts WWWWhohohoho is is is is behindbehindbehindbehind ananananAudemarsAudemarsAudemarsAudemars PiguetPiguetPiguetPiguet watch watch watch watch AudemarsAudemarsAudemarsAudemars PiguetPiguetPiguetPigue