从我国网络零售市场的发展来看.doc

从我国网络零售市场的发展来看，2010年网购规模达到4980亿元，同比2009年增长89.35%，网络零售占社零总额的比重达到3.17%，较2009年上升了1.19个百分点；2011年以来，网络零售市场依然火爆，一、二季度网购规模分别为1620亿元、1792亿元，同比分别增长89.10%、76.70%。虽然我国网络零售兴起时间较晚，当前互联网渗透率以及网络零售占社零总额比例较欧美有所差距。但是我国人口众多，随着居民生活水平的提高，互联网基础设施的不断完善，以及居民消费习惯的转变，我国网络零售市场规模的爆发性增长将会持续从市场规模及增速水平来看，B2C市场从2009年起表现了强劲的发展动力，2009年的增长率达到了156%，而2010年更是取得了飞速的发展，全年的增长率接近了200%。从资本市场投融资来看，2011年1-6月，已披露发生在电子商务领域的投融资事件44起，其中42起发生在B2C领域，总额逾17.8亿美元，可见当前VC对B2C关注度也较高。网购支付趋于成熟，多样化、安全快捷的特点已被网购消费者所信赖。从当前网络购物的支付方式来看，目前网民常用的主要有线下支付和线上支付两种，其中线下支付方式较为传统，主要包括货到付款、邮局汇款、银行电汇等；线上支付方式则主要包括银行借计卡或信用卡支付及第三方支付平台支付。我们从各大网购网站了解到，支付方式作为消费者购物体验较为重要的环节，其多样化已经成了各大网站必须具备的基本条件。总体来看，我国网络零售基本上沿袭了美国网络零售的发展路径，包括B2C网站向综合品类化、平台化转型以及传统企业向线上拓展等。但由于我国网络零售兴起的时间尚短，现在仍处于成长期，从艾瑞咨询的数据来看，前三季我国网络零售的市场规模已达5365.8亿元，较去年同期增长了78.93%，网络零售规模的高增速水平仍有望持续。我们将持续关注网络零售发展中涌现的新变化、新趋势，并在后续跟踪报告中重点研究B2C领域的竞争格局以及传统企业线下线上的融合情况。中医认为，人体的肥瘦强弱与先天禀赋和后天营养调摄状况，密切相关。“脾为仓廪之官”，“胃为水谷之海”，身体消瘦多因先天性的或后天性的脾胃功能低下，运化不足所为。脾胃为后天之本，气血生死之源，脾胃健，气血盛，运化正常，则肌肉丰腴，肢体强劲，反之则身体消瘦，肢软力乏。当身体消瘦，又查不出任何病因时，不妨采用下列药膳食疗方，以调整脾胃功能，保证营养吸收，可使你形体丰满，体格健壮。 肥白方 组方：大豆黄卷，猪脂。 制法：大豆黄卷，又名大豆黄，其制作方法是，将黑大豆洗净，水浸泡，待外皮微皱时捞取，放入竹筐内，上盖湿布，每日淋水一、二次，保持一定湿度，使其发芽。待芽长1厘米左右时，取出晒干，炒熟磨粉，然后加入猪油适量，拌匀，制成重约10g左右的丸，每次2丸，每日2次，可渐增至每次三、四丸。若服药期间大便溏薄时，则不要再增加剂量。以温酒送下，疗效更佳。 功效：名医别录载：大豆黄主治“五脏不足，胃气结积，益气止痛，去黑皮干，润肌肤皮毛”。猪油补虚润燥，使人肥健。两者合用，有补益肺脾，增进食欲，令人肥白之效，故名“肥白方”。 治瘦方 组方：黑牛髓、地黄叶、白蜜各等份。 制法：将三者混匀，置入瓷器内，放于锅中，文火煮熟，空腹时舀一匙，每日随意服用。 功用：黑牛髓能润肺补肾，泽肌悦面，地黄汁可壮阴益精，“五脏内伤不足，通血脉，益气力，利耳目”。白蜜为百花之精髓，能润脏腑，通三焦，调脾胃。三者合用，有补气养血，滋润脏腑之功。脏腑滋润，气血充沛，自然形态丰，且使皮肤细腻白嫩。平素大便溏薄者不宜服用。 山药粥 组方：山药、乳酪、白糖。 制法：一是将鲜山药洗净，捣泥，待大米粥熟时加入拌匀，而后调入乳酪白糖食用。二是将山药晒干研粉，每取30g，加冷水调匀，置炉上，文火煮熟，不断搅动，二三沸后取下，调入乳酪，白糖即可食用。 功用：山药性味甘平，可补虚损，长肌肉，润皮毛，为治消瘦，美容颜之妙品。乳酪可养肺润肤，养阴生津，两者合用，可健运脾胃，资助化源，故于虚损消瘦者，疗效甚佳。 酥蜜粥 组方：酥油、蜂蜜、大米各适量。 制法：将大米淘净，煮粥，待沸后调入酥油、蜂蜜、煮至粥熟服食，每日1剂。 功用：酥油营养丰富，中医认为其可滋养五脏，补益气血，润泽毛发。本草纲目言其“益虚劳，润脏腑，泽肌肤，和血脉”。随息居饮食谱言其“润燥充液，滋阴止渴，而饥，营养清热”。蜂蜜补中益气，为营养佳品，富含蛋白质、氨基酸及多种维生素和微量元素，大米健脾悦颜，润肺补虚。煮粥服食，香甜油润，又增加补益之力，对体弱消瘦，虚劳低热，皮肤枯槁，大便燥结等，长期食用，颇有裨益。 参芪粥 组方：人参、黄芪、大米、白糖适量。 制法：将人参（或党参）、黄芪水煎取汁，加大米，白糖煮粥服食。或将参、芪研粉、每取35g，调入稀粥中服食。 功用：人参大补元气，本经言其“主补五脏，明目益智，久服轻身延年”。药性论言其“主五脏不足，五劳七伤，虚损瘦弱”，对一切气血津液不足之症，均可收到良好的补益强壮之效。黄芪为补药之长，别录言其“补丈夫虚损，五劳羸瘦。”日华子本草言其“助气壮筋骨，长肉补血。”本草备要言其“益元气、壮脾胃”。煮粥服食，对体瘦乏力，纳差食少，五脏亏损等，收益颇著。From our network of retail market development looks, 2010 net purchase dimensions to achieve 498000000000 element, year-on-year growth of 89.35% in 2009, the retail network for agency zero total proportion to achieve 3.17%, than in 2009 increased by 1.19 percentage points; since 2011, the network retail market is still hot, one or two quarter net buys scale respectively 162000000000 element, 179200000000 element, respectively over the same period growth of 89.10%, 76.70%. Although our country retail network rise late, the current Internet penetration and network of retail accounts for the proportion of total agency zero difference with Europe and the United states. But our country has a large population, with the improvement of life level, the Internet infrastructure ceaseless and perfect, and the residents consumption habits change, our country network retail market size of explosive growth will continueFrom the market size and growth level, B2C market from 2009 showed strong impetus to the development, in 2009 the growth rate reached 156%, and 2010 is more has achieved rapid development, the annual growth rate of close to 200%. From the capital market investment and financing, 2011 1-6 month, is disclosed which has occurred in the field of electronic commerce, investment and financing the events of 44, 42 of which occurred in the field of B2C, more than $1780000000, the VC of B2C visible attention is also high.Online payment to mature, diversification, safe and efficient characteristics have been online consumer trust. From the current network shopping payment, the netizens commonly used main cable under payment and online payment of two, which line the more traditional mainly includes payment, cash on delivery, post-office remittance, bank transfer; online payment methods include bank debit card or credit card payment and the three party payment platform to pay. We learned from major online shopping sites, payment as consumers shopping experience is more important, the diversification has become each big website must have the basic conditions.Overall, our country retail network has basically followed the United States retail network of development path, including the B2C website to the general category, platform transition and traditional enterprises to expanding online. But because our country retail network rise time is short, still be in long-term, from Ai Rui consulting data, before the three Ji Woguo network retail market scale reached 536580000000 element, 78.93% higher than a year earlier, the retail network scale in high growth level is still expe