考古旅游景区论文：考古旅游景区开发中的利益相关方冲突管理.doc

考古旅游景区论文：考古旅游景区开发中的利益相关方冲突管理【中文摘要】考古旅游是以考古活动、考古发现的古代物质文化遗存为旅游吸引物,具有游览观光、学习求知,参与体验、休闲娱乐等功能的专项旅游。现代考古旅游的发展开始于20世纪80年代,进入21世纪以来,考古旅游在全世界的范围内迅速扩张,成为当今世界发展势头强劲的新兴专项旅游。我国考古旅游的发展始于20世纪90年代,最近几年,我国考古旅游迅速发展,考古旅游供给水平显著提高,但是从总体来说,仍然处于低水平阶段。由于历史原因和现实原因,在考古旅游景区开发过程中产生了很多亟待解决的问题,特别是景区利益相关方冲突问题表现得非常突出。考古旅游景区存在着众多的利益相关方,利益相关方之间关系错综复杂且不断发展变化,各方的利益目标和价值认知有着很大差异,导致很多考古旅游景区出现管理混乱,责权不明,考古资源严重损坏,旅游产品缺乏吸引力,经营严重亏损,各利益相关方摩擦、纠纷持续发生等现象,严重阻碍了考古旅游景区的高效、可持续发展。利益相关方冲突越来越成为制约考古旅游景区可持续发展的突出问题。对考古旅游景区开发的利益相关方进行有效的冲突管理,满足各利益相关方的利益诉求成为考古旅游景区开发过程中需要解决的关键问题。有效的利益相关方冲突管理,可以减少利益相关方之间的破坏性冲突,激发各利益相关方的建设性冲突,提升考古旅游景区的综合效益,促进考古旅游景区的可持续发展。基于此,本文从项目管理和战略管理的角度,运用利益相关方管理、冲突管理、旅游管理等管理学理论以及遗产经济学理论,采用比较分析法、文献研究法以及规范研究和案例相结合等方法,尝试对考古旅游景区开发过程中的遇到的利益相关方冲突进行分类,提出冲突管理策略,最后对山东济南华阳宫旅游景区的利益相关方管理进行个案分析,探讨如何在实践中对考古旅游景区进行有效的利益相关方冲突管理,以期对我国考古旅游景区的可持续发展提供理论借鉴和帮助。全文共分七部分。第1章绪论提出了问题,阐明了选题意义以及主要研究内容。第2章对国内外利益相关方理论和冲突理论研究情况进行了综述,并提出了解决利益相关方冲突管理的理论架构。第3章对考古旅游景区开发中的利益相关者进行识别,分析了核心利益相关方的利益需求。第4章结合考古旅游景区利益相关方冲突的成因及特点,对考古旅游景区利益相关方冲突进行分类。第5章根据利益相关方冲突管理的理论架构,综合管理学、考古学、旅游管理、遗产经济学等各学科知识提出考古旅游景区利益相关方的冲突管理策略。第6章对济南华阳宫景区开发的利益相关方冲突管理进行案例分析。第7章结语部分归纳全部论文的基本观点,并进一步指出在本研究中所发现的新问题以及未来研究的新方向。本文的创新点是提出了利益相关方冲突管理的解决步骤和管理策略；识别了考古旅游景区开发过程中的核心利益相关方；归纳分析了考古旅游景区开发过程中的利益相关方冲突类型；较为系统地提出了考古旅游景区开发过程中的利益相关方冲突管理策略,丰富了冲突管理理论,对考古景区管理方式的创新、考古资源的有效保护和合理利用、文物旅游事业的可持续发展具有一定的借鉴意义。【英文摘要】Archaeological tourism is based on archaeological activities and the cultural remains discovered in archaeology, which consists of sight-seeing, learning, experiencing, and relaxing functions. Modern archaeological tourism develops from the eighties of the last century and quickly extends on a world scale in the twenty-first century. The development of archaeological tourism begins in the nineties in the twentieth century in China and expands fast recently. The supply level of archaeological tourism improves significantly, but in general, it remains still low.Due to historical and realistic reasons, problems which need resolution exist in archaeological tourism sceneries, especially interest conflicts among stakeholders of sceneries. There are plenty of interest stakeholders in such sceneries and their relationships are quite complicated which also evolves. Their goals and value cognition are different, resulting in chaotic management, unclear responsibilities, damage to archaeological resources, unattractive tourism products, losses in operation, and continual conflicts, etc. These impede the effectiveness and sustainable development of archaeological tourism. Conflicts among interest stakeholders become a significant problem to the development of archaeological tourism. Therefore, conflict management should be the key questions in the development of archaeological tourism. Effective conflict management can reduce destructive conflicts among stakeholders, stimulate constructive conflicts, improve general benefits, and enable sustainable development of archaeological tourism sceneries.According to the above, this thesis uses a project and strategy management perspective, adopts stakeholder management, conflict management, tourism management and heritage economics, engages in comparative analysis, literature review, standard research, and case analysis, to categorize stakeholder conflicts in the development of archaeological tourism sceneries and propose conflict management strategies. Finally, it utilizes the case on Huayang Palace in Jinan, Shandong to provide insights on how to effectively conduct conflict management in practice, so as to offer theoretical reference on the sustainable development of archaeological tourism sceneries.This thesis is divided into seven parts. The first chapter develops the research question, elaborates on its contributions and main contents. The second chapter reviews literature on conflict management inside and outside China and proposes the theoretical framework on how to solve conflicts among stakeholders. The third chapter recognizes the different key stakeholders in archaeological tourism sceneries and analyzes their interests. The fourth chapter classifies stakeholder conflicts based on reasons that result in conflicts as well as conflict characteristics. The fifth chapter develops a theoretical framework on conflict management strategies, according to management, archaeology, tourism management, and heritage economics. The sixth chapter uses the case on Huayang Palace in Jinan to offer practical insights. The seventh chapter summarizes the whole thesis and further points out new problems as well as future research directions.【关键词】考古旅游景区 利益相关方 冲突管理【英文关键词】Archaeological tourism sceneries Interest stakeholders Conflict Management【目录】考古旅游景区开发中的利益相关方冲突管理摘要8-10ABSTRACT10-11第1章 绪论12-161.1 问题的提出12-141.2 本文研究的理论意义141.3 本文研究的现实意义14-151.4 本文主要研究内容15-16第2章 利益相关方理论及冲突管理理论研究综述16-352.1 利益相关方理论研究综述16-232.1.1 利益相关方理论研究动态16-182.1.2 利益相关方理论在旅游研究领域的应用18-232.2 冲突管理理论研究综述23-302.3 解决利益相关方冲突的理论架构30-352.3.1 利益相关方冲突解决步骤30-312.3.2 利益相关方冲突管理策略31-35第3章 考古旅游景区开发中的利益相关方识别和需求分析35-413.1 利益相关方识别35-363.2 考古旅游景区利益相关方的利益需求分析36-413.2.1 核心利益相关方的利益需求36-393.2.2 利益相关方利益需求的复杂性39-41第4章 考古旅游景区利益相关方利益需求及相应管理要素的冲突分析41-484.1 管理体制冲突41-434.2 文化保护与旅游开发的冲突43-454.3 涉及考古旅游产品的文化伦理冲突45-464.4 经济利益分配冲突46-48第5章 考古旅游景区开发利益相关方冲突管理策略48-605.1 建立良好的管理体制和