公司简介(中英对照).doc

海尔集团是世界白色家电第一品牌、中国最具价值品牌。海尔在全球建立了29个制造基地，8个综合研发中心，19个海外贸易公司，全球员工总数超过6万人，已发展成为大规模的跨国企业集团。海尔集团在首席执行官张瑞敏确立的名牌战略指导下，先后实施名牌战略、多元化战略和国际化战略，2005年底，海尔进入第四个战略阶段全球化品牌战略阶段。创业24年的拼搏努力，使海尔品牌在世界范围的美誉度大幅提升。2009年，海尔品牌价值高达812亿元，自2002年以来，海尔品牌价值连续8年蝉联中国最有价值品牌榜首。海尔品牌旗下冰箱、空调、洗衣机、电视机、热水器、电脑、手机、家居集成等19个产品被评为中国名牌，其中海尔冰箱、洗衣机还被国家质检总局评为首批中国世界名牌。2008年3月，海尔第二次入选英国金融时报评选的“中国十大世界级品牌”。2008年6月，在福布斯“全球最具声望大企业600强”评选中，海尔排名13位，是排名最靠前的中国企业。2008年7月，在亚洲华尔街日报组织评选的“亚洲企业200强”中，海尔集团连续五年荣登“中国内地企业综合领导力”排行榜榜首。海尔已跻身世界级品牌行列，其影响力正随着全球市场的扩张而快速上升。据世界著名消费市场研究机构欧洲透视（Euromonitor）发布最新数据显示，海尔在世界白色家电品牌中排名第一，全球市场占有率5.1%。这是中国白色家电首次成为全球第一品牌。同时，海尔冰箱、海尔洗衣机分别以10.4%与8.4%的全球市场占有率，在行业中均排名第一。在智能家居集成、网络家电、数字化、大规模集成电路、新材料等技术领域，海尔也处于世界领先水平。“创新驱动”型的海尔致力于向全球消费者提供满足需求的解决方案，实现企业与用户之间的双赢。截止到2009年年底，海尔累计申请专利9738项，其中发明专利2799项，稳居中国家电企业榜首。仅2009年，海尔就申请专利943项，其中发明专利538项，平均每个工作日申请2项发明专利。在自主知识产权的基础上，海尔已参与23项国际标准的制定，其中无粉洗涤技术、防电墙技术等7项国际标准已经发布实施，这表明海尔自主创新技术在国际标准领域得到了认可；海尔主导和参与了232项国家标准的编制、修订，其中188项已经发布，并有10项获得了国家标准创新贡献奖；参与制定行业及其它标准447项。海尔是参与国际标准、国家标准、行业标准最多的家电企业。海尔是唯一一个进入国际电工委员会（IEC）管理决策层的发展中国家企业代表，2009年6月，IEC选择海尔作为全球首个“标准创新实践基地”。在创新实践中，海尔探索实施的“日事日毕，日清日高”的“OEC”（Overall Every Control and Clear）管理模式、“市场链”管理及“人单合一”发展模式引起国际管理界高度关注。目前，已有美国哈佛大学、南加州大学、瑞士IMD国际管理学院、法国的欧洲管理学院、日本神户大学等商学院专门对此进行案例研究。海尔的30余个管理案例被世界12所大学写入案例库，其中，“海尔文化激活休克鱼”管理案例被纳入哈佛大学商学院案例库，海尔“市场链”管理被纳入欧盟案例库。2010年，海尔实施全球化品牌战略进入第五年。海尔将继续发扬“创造资源、美誉全球”的企业精神和“人单合一、速决速胜”的工作作风，深入推进信息化流程再造，以人单合一的自主经营体为支点，通过“虚实网结合的零库存下的即需即供”商业模式创新，努力打造满足用户动态需求的体系，一如既往地为用户不断创新，创出中华民族自己的世界名牌！Haier is the leading brand of white goods globally and the most valuable brand in China.With its 29 manufacturing plants, 8 comprehensive R&D centers, 19 overseas trading companies across the world and more than 60,000 global employees, Haier has involved into a giant multinational corporation.Guided by the famous brand strategy determined by CEO Zhang Ruimin, Haier has adopted several strategies during different stages, namely Brand Strategy, Diversification Strategy and Internationalization Strategy. At the end of 2005, Haier came to its 4th strategic stage of global brand building.Thanks to 25 years of consistent efforts, its reputation throughout the world has been heightened significantly.In 2009, the brand value of Haier amounted to RMB 80.3 billion. Since 2002, Haier has topped the Most Valuable Brand list for seven consecutive years.Nineteen products of Haier, including refrigerator, air conditioner, washing machine, television, water heater, computer, mobile phone and home appliances integration, have been awarded as Chinese Famous Brand products. Haier refrigerator and washing machine are among the first group of Chinese World Famous Brand products awarded by the General Administration of Quality Supervision, Inspection and Quarantine of the P.R.C.In March 2008, Haier was selected as one of the Chinas Top 10 Global Brands by Financial Times for the second time.In June 2008, Haier ranked 13th and 1st among Chinese companies on the list of the worlds 600 Most Reputable Companies, released by Forbes.In July 2008, Haier ranked first in terms of overall leadership among Chinese mainland companies in the Wall Street Journal Asias annual survey of Asias 200 Most Admired Companies for the fifth time.Haier has become an international brand, and its prestige is rising fast with its expansion into the international market.According to the latest data released by Euromonitor, with a market share up to 5.1 percent, Haier ranks first among the brands of white goods all over the world in term of market share and it was the first time for a Chinese company to be the number one brand in white goods industry. At the same time, the market share of Haier refrigerator and washing machine is 10.4 percent and 8.4 percent respectively, both ranking first in the industry. Moreover, Haier leads the world in intelligent home appliances integration, network household appliances, digitization, large scale integrated circuit and new materials.Innovation driven Haier has been committed to providing effective solutions to global consumers and achieving a win-win outcome with them.Up to the end of 2009, Haier had applied for 9738 patents, 2799 of which were invention patents, ranking first among Chinese appliance enterprises. Just in 2009, Haier applied for 943 patents, 538 invention patents included, which means two invention patents were applied for each business day on average. On the base of its independent intellectual property, Haier has participated in the setting of 23 international standards, and 7 patents of them involving powder-free wash technology and technology of anti-electric wall have been issued and implemented, which indicates independent innovation of Haier has won international recognition in standards field. Haier has leaded or taken part in the preparing and revising of a total of 232 national standards, 188 of which have been issued and 10 awarded the China Standards Innovation & Contribution Award; more over, Haier has participated in the preparing of 447 industry standards and other standards.Haier is the appliance company most involved in raising international, national and industry standards.Haier is the only Chinese enterprise to be a member of management decision-making team of International Electro-technical Commission (IEC) and was selected to be the first Practice base for standard innovation globally by IEC in June, 2009.In innovation practice, Haiers exploration and implementation of Overall Every Control and Clear management mode characterized by completing the work of today to harvest todays success, market chain management and individual-order combination development pattern has attracted high attention from international management field. Up to now, commercial colleges of Harvard University, University of South California, International Institute for Management Development (IMD), European Business College and Kobe University have conducted case studies on above mentioned aspects. Nearly 30 management cases of Haier have been included into their case libraries by 12 universities in the world, with case of Haier culture to activate the fish in shock included into case library of commercial college of Harvard University and market chain management case included into EU case library. Entering int