介绍设计优质电子报刊模版方案.doc

介绍设计优质电子报刊模版方案一、版面设计原则A, the principle of layout design 一份完整的电子小报一般由24个版面组成。有人说过：“一个版面，好像一桌丰盛的宴席，要荤素、冷热搭配合适，不能像笨拙的厨师，端上来的都是同一种口味。”可见版面设计是一门艺术。A complete electronic tabloid generally consists of 2 4 pages. Someone once said: a page, like a table table, hun vegetable collocation, cold hot, appropriate can not cook as clumsy, end up is the same kind of taste. Layout design is an art. 版面安排至少要注意到以下两方面：The layout must pay attention to the following two aspects at least: 首先，分清各篇稿件的主次关系。First of all, distinguish the throughout manuscript of the primary and secondary relations. 重点推出的文稿或者安排在显著位置，或者留出较大的空间，或者运用边框底纹加以突出，做到眉目清晰。Key launch script or arranged in a prominent position, or to set aside larger space, or using frame background is outstanding, do make clear. 其次，让版面更加人性化，便于读者欣赏品味。Second, let a space more humanization, facilitate readers appreciate taste. 具体而言，就是做到栏目（文章）标题与正文的字体字号形成一定的反差、栏目（文章）标题或图片的四周留出适当空白，这样看起来既美观大方，又能重点突出。根据小报的主题，可在版面中开辟一个本期视点或本期导读之类的小版块，将重点内容罗列出来，让读者在第一时间内就能初步了解这份小报的基本面貌。有了这种人性化的设计，读者对作品的好感就会油然而生。In particular, is to do column (article) a contrast to the title and text font size, column titles (articles), or around the image to set aside the appropriate blank, it looks already beautiful and easy, can highlight again. According to tabloid, the theme of the opening in the layout of a current view or introduction in current such as small section, will focus on the content list, let the reader can be in the first preliminary understanding the basic features of the tabloid. With this humanized design, readers goodwill to work will arises spontaneously. 二、版面结构Second, the layout structure 不管是日报还是晚报，不管是中央级报纸还是地方报纸，版面的基本结构不外乎板块式和穿插式两种。二者各有优缺点：前者中各个稿件条块分明、阅读方便，但版面死板枯燥，且浪费版面空间；后者中各个稿件互相穿插，版面活泼多变，版面空间可以充分利用，但编排起来费时费力。我们在设计过程中，可以借鉴两者的优势，以一种结构为主，辅以另一种结构，在稳定中求变化。Either daily or evening, either central newspapers or local newspapers, the basic structure of the layout of BanKuaiShi and weaving type two kinds. Each have advantages and disadvantages between them: the former principle of each manuscript is clear and easy to read, but the layout of rigid and boring and a waste of space layout; Every manuscript interspersed with each other, in which space lively changeable, layout can make full use of space, but are difficult and time-consuming to orchestrate. We can reference in the design process, advantages of the two, with a kind of structure is given priority to, supplemented by another kind of structure, strives for the change in the stable. 三、版面的美化Three, the layout of the beautification 要想让自己的电子小报成为一件艺术品，还必须处理好版面的统一与变化、对称与均衡、对比与协调之间的关系。To make their own electronic tabloids become a work of art, must also deal with the unified layout and change, symmetry and balance, the relationship between the contrast and coordination. 1、字体与字号1, the font and font size 电子小报上传达信息的载体主要是文字。现代电脑中的字库极为丰富，常用的字体就达几十种。一般而言，经过修饰的字体更能吸引读者的注意，我们可以对文章标题文字进行加粗、倾斜、增大字号、加下划线、阴影、空心、阴文、阳文等处理。另外，酱油不宜过多使用篆书、雪峰体、双线体、康体、黄草体等不常用的字库，因为使用了这些字体制作的作品拿到没有安装这些字库的电脑后，效果就无法显示出来，我们的功夫也就白费了。如果硬要使用这些字库，我们可以将这部分制作成图片，插入到小报中。Electronic tabloid conveying information carrier is mainly on the text. Character is extremely rich in the modern computer, alone dozens of common fonts. In general, a modified font can attract readers attention, we can post title text bold, tilt, and increase the font size, underline, shadow, hollow, spiral, Yang wen and other processing. In addition, unfavorable and overmuch use the seal character, snowy peaks, double line, fitness, yellow grass body such as the commonly used word stock, because use these fonts to make work to get the computer did not install the fonts, effect cannot be displayed, our effort is wasted. If insists to use the word stock, we can made pictures of this part, inserted in the tabloids. 2、边框与底纹2, border and background 边框与底纹在电子小报制作中使用得也较为广泛，它们可以起到烘托主题、调节版面的独特作用，它们的应用也有一定讲究。Border and background in electronics tabloids are widely used in the production, they can act as a foil theme, adjust the unique role of layout, and their applications have some exquisite. 边框除了具有间隔作用外，还有组合、强化、美化、表情达意的功能。一般地说，表现轻松活泼的内容宜用曲线、虚线或三维的边框，表现庄重深沉的内容宜用直线或粗线边框，线形不必作过多修饰。同时，页面边框线条的颜色、宽度的大小、应用范围和是否运用艺术型，都要与小报的内容相符。如“佳作欣赏”中的“佳、欣”二字采用菱形边框，轻松活泼，赏心悦目。Border, besides have interval effect, and combination, strengthen and beautify, projection functions. Generally, performance relaxed and lively content appropriate USES curve, dotted, or 3 d frame, grave deep content appropriate USES straight or rough edges, line dont have to do much modification. At the same time, the page border line color, width of the size, scope of application, and whether to use art type, should be consistent with the content of the tabloid. Such as masterpiece appreciation in the good, xin 2 words with diamond bezel, breezy, feast for the eyes. 底纹一般用于文章标题，力求与内容相映成趣，不必追求复杂多变。标题的底纹简单但凝练，能给人一种展翅高飞、勇往直前的感受，与标题相得益彰。如果不考虑内容滥用，就会显得不伦不类，毫无美感可言。Background is commonly used in the article title, and content set each other off becomes an interest, dont have to pursue is complicated. Title background simple but concise, can give a person the feeling of a fly, go forward, with the title. If not consider content abuse, is neither fish nor fowl, no aesthetic feeling. 3、图片与文字3, text and images 图文并茂是美化版面最基本的方法。图片可以辅助文字揭示主题，让版面更美观，山东锅炉吸引读者的目光，全是文字稿的小报是无法满足读者多方面需求的。图片要清晰，文字要精练。图片最好能在photoshop中进行加工处理，使其具有艺术性。比如，我校一学生的电子小报作品七彩校园第一版中，恰到好处地安排了国旗飘飘和长廊漫步两幅数码照片，与页面上的文字稿浑然天成，产生了强烈的视觉感受和审美效果。Illus