sa中国民航报CAAC.doc

中国民航报CAAC JOURNAL PROFILE中国民航报社直属于中国民航总局，是一家立足民航系统，全面服务于民航从业人员和飞机乘客以及社会高端受众的综合媒体单位。中国民航报社下属媒体单位包括：中国民航报、中国民航杂志、今日民航杂志、中国民航新闻网（）和中国民航电教中心等。2001年1月，中国民航报社与中国民航出版社联合，成为一个机构、两块牌子的企业化管理的事业单位。中国民航报是中国民航总局主管的一份面向国内外公开发行的综合性经济管理类大报，是中国民航总局唯一指定的机上配发报纸。中国民航报发行于世界五大洲33个国家、276条国际及地区航线、1000条国内航线及国内各大机场及国家领导人专机。每年1亿4千万以上民航乘客（平均日客流量近40万人次）和20多万中国民航系统从业人员为其主要读者，同时面向国务院各部委、新闻单位、旅游部门、航空航天企业、民航客货代理公司、外国驻华使馆、商社、外国航空企业驻华办事机构、中国民航各航空公司驻外办事处等机构发行，每份平均传阅率为4.8人。中国民航报每期发行量180000份，周四刊，彩色印刷，其中每周一、三、五为机上版，在报道民航新闻、反映民航动态和信息的同时，还深入报道国内外新闻焦点，及时传播财经、文体、娱乐资讯，为旅客提供丰富有益、轻松耐读的阅读内容。办有IT周刊和汽车生活等独具特色的“报中报”。每周二出版行业地面版，主要在民航系统内各机关、企事业单位发行。中国民航报每日面对40万中外各界的商务人士、党政机关领导、中外企业中高层人士、演艺明星等最具购买力的人群和高端用户，独特的发行渠道，良好的传播效果，最具购买力的高端用户群体，必将给您带来超乎想象的价值回报。CAAC Journal is directly under Civil Aviation Administration of China(CAAC).Its readership includes staffs who are engaged with Chinese civil aviation industry ,in-flight passengers and social high end customers. It is mainly composed of CAAC Journal, the magazine of “China Civil Aviation” and “Aviation Today”, CAAC News website () and China Civil Aviation audio-visual center. CAAC Journal is merged with China Civil Aviation Publishing House in January of 2001.CAAC Journal is the only in-flight comprehensive economic management newspaper authorized by CAAC for all flights home and abroad.CAAC Journal is circulated to 276 international and regional routes in 33 countries of 5 continents and 1000 domestic routes, Chinese main airports and national leaders chartered flights. Its main readers are 140,000,000 in-flight passengers (Daily volumn of passenger traffic is 400,000) and 200,000 staffs who are engaged with Chinese civil aviation industry. It is also distributed to government organs under State Council, media groups, tourism boards and agencies aviation companies, aerospace enterprises, passenger traffic and cargo transport agents, business agencies, Chinese offices of foreign airlines and foreign offices of Chinese airlines.The number of its circulation is 180,000 copies and released four times every week. Its in-flight version is released everyMonday, Wednesday and Friday, which not only gives broad news coverage of civil aviation industry but also updates information on finance, culture, sports and entertainment. CAAC Journal also delivers two newsweeklies that are IT weekly and Automobile & Life. Its industry version is released every Tuesday and targeted at civil aviation government organs at different levels and related companies. Its average reading rate of every issue is 4.8 people.CAAC Journal is circulated to 400,000 readers including businessmen, government officials, senior managers in Chinese andforeign corporations, movie stars, singers and other high-end customers. It will definitely give you premium return by its uniquedistribution channel and massive social influence.读者分析 Reader Analysis项 目级 别比 例学历分析大专以下14%大专33%大学或以上53%年龄分析22-25岁(6,210,900人)9.27%21岁以下(1,822,400人)2.72%54岁以上(5,628,000人)8.4%45-54岁(11,912,600人)17.78%26-44岁(41,426,100人)61.83%主要旅游原因家庭探访（6,813,900人）10%游玩（12,716,600人）19%公干（47,469,500人）71%职务分析经理27%决策者28%专业人士34%其他11%月平均收入(人民币)2,000以下11%10,000以上19%5,000-10,00029%2,000-5,00041%职业分析政府官员(8,984,700人)13.41%国家企业(14,947,700人)22.31%科学/教育/卫生(11,832,200人)17.66%外国/合股企业（10,988,000人）16.40%私营企业（9,875,800人）14.74%其他（10,364,900人）15.47%市场预测20002001人数占有率增长率人数占有率增长率总乘客67,217100%10.3%75,240100%11.9%-本地56,27883.73%10.6%64,07485.16%13.85%-国际10,93916.27%8.63%11,16914.84%2.1%-港澳 4,0346%7.2%4.2435.64%5.2%-其他6.90510.27%9.4%6,9269.21%0.3%20022003人数占有率增长率人数占有率增长率总乘客81,950100%8.92%90,145100%10%-本地69,84185.22%9%76,82585.22%10%-国际12,10914.78%8.42%13,32014.78%10%-港澳 4,6005.61%8.41%5,0605.61%10%-其他7,5099.16%8.42%8,2609.16%10%20042005