中国电子大厦现场包装执行文案.doc

Text for Execution of the Project of Face-lifting of China Electronics BuildingOff-lying Light-box Boards of the PlazaPosition：Periphery of the Landscape Square of the BuildingForm：Column-styled light-box board, and floor light-box board.Quantity：3 column-styled ones，and 24 floor-typed ones.Specifications：As per the face-lifting specifications of the Design DepartmentUpright Post as Point AMarker of the Industry of Electronic Science and Technology of ChinaAddress of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking OfficeFloor light-boxes (from point A，7 on the southern side of the square，from left to right)1. Mother Ship of the Industry. Made by CECCEC is the leader of the electronic products and electronic industry of China, as an investor holding an asset of RMB 35 billion.China Electronics Building is the building constructed by those who know the business, for those who are in the business.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office2. Customized Matching. As a Landing Platform for the IndustryStarting from the special industry，Rooted in the deep-leveled service system.With the vision to open up the future，Create a take-off platform for the electronics industry.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office3. Open-styled International Conference CenterAuthoritative center of information，Pulsating with the international electronics industry.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office4. Center of Release and Exhibition of New ProductsA space-transcending electronic display，Interacting with and sharing of the resources of both upstream and downstreamLimitless business opportunities in the linking and interacting of the whole globe.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office5. Information Processing CenterPossessing the unique advantage in information source，Building up an authoritative information centrum.Able to get the latest information on the industry home and abroad at the first time.To provide invaluable service for the entering enterprises. Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office6. China Electronic Workers ClubA profound background: the window to the world for Chinese electronic information industry.A consistent support: the powerful cohesive strength leading the industry, formed by CEC, etc.Unique advantages: the mainstream channel for international intercourse within the industry.Occupying the favorable position, observing the international trends, and leading the tide of the industry.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office7. Main Board of the Industry. Spiritual Landmark of ZhongguancunCore of Zhongguancun Plaza- a landmark position.Summitry of powerful enterprises- soul of a landmark.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking OfficeUpright Column at Point B (southeastern corner)：The Only Country-leveled Commercial Edifice at ZhongguancunAddress of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site： Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office1. No.1 in Four Aspects. Verifying the Top-rate CommerceThe first landmark building of the industry of electronic science and technology of China.An inland commercial building that has really reached the international top level of intellectualization.It possesses the greatest and most advanced fan-coil networking control air-conditioning system in the world.It is the first office building that has committed itself to the 20-year quality assurance and 50-year term for expansion and upgrading for its information system.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office2. First Seat of Honor. Core of the Heart of ZhongguancunZhongguancun: the leading base of electronic science and technology industry of China.Zhongguancun Plaza: the heart of Zhongguancun，and the nerve center of the electronic industry.China Electronics Building: core of Zhongguancun Plaza. A heading building and a marker of the industry.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office3. NBBJ - The Fifth Largest Architects Office of the WorldNBBJ - stressing the perfect combination between human and property management, and between property management and the environment; advocating the philosophy of balance; showing the character of the building by way of contradiction and contrast.China Electronics Building - another masterpiece of NBBJ in China after its program of Beijing CBD.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office4. Arched Board. Sail of impetusArris and angle are not the only expressions of an office building，A soft and slow arc scale may add to the beauty of motion.The straight line is not the only element of an office building，Merging of curves may show its vivid tension.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office5. Landscape Square. Architecture in Harmony with Nature Balance and mergence - A large-scaled open-styled landscape square is made by NBBJ in one breath, melting with the architectural design into one, and come down in one continuous line with the central plaza.Scenery-styled ecology-friendly office space，stretching and relaxing alternately, eliciting more inspirations for originality.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office6. Double Lobby. An Air of No. 1 CommerceThe double lobby design for overground and underground, builds up rich spatial effects，and forms a perfect pair with the outdoor garden.The double lobby is about 1300 square meters，with a large space and a grand air.The underground lobby connects the upper and the lower together，Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office7. Pure Board. Spatial FreedomA single-unit pure board form rarely seen in office buildings.The standard height of floor is 4 m (but some floors are 4.8 m high).For the standard floors, there are two kinds of areas: 1880 m2 and 2760 m2, which can be grouped at will；There is a permeation bay up to 100 m, which can be planned freely and flexibly.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office8. Three-dimensional Traffic Network. Express Lines for the CityOverground traffic：Westward, reaching Suzhou Street; eastward, reaching Zhongguancun Avenue; direct access to No. 3 Ring and No. 4 Ring.Underground traffic：Three-in-one synthesized traffic network，extending in all directions.Subway：No. 7 subway 7 will be operation in 2006 (Fengtai - Gongzhufen - Zhongguancun Plaza - Shangdi).No. 10 subway will start operation in 2007 (Zhongguancun Plaza - Jingguang - National Trade Building)Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking OfficeUpright Column at Point C (in the northwestern corner)：International Top-leveled Intelligence - 20-year Quality Assurance，and 50-year term for Expansion and Upgrading.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office1. 1 = 10A Comprehensive Wiring System Usable for 10 Edifices of the Same Scale at the Same TimeMeeting the comprehensive wiring standard of class 6.The kilomega optical-fiber is used for the horizontal subsystem, with preservation for the desk-top.The wiring is done once, with 20-year quality assurance，and 50 years as the term of expansion and upgrading.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office2.Standard of TCSEC Network Security of US Defence DepartmentTrunk Ethernet.For network security, we use the TCSEC standard made by US Defence Department.PIX Firewall of CISCO，with an average trouble-free time exceeding 60,000 hours.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Undertaking Office3.The Technique Specially Used by the Top 500 Enterprises of the World: Mini-honey-comb NetThe mini-honey-comb digital cordless telephone system is providing a high tech platform for enterprises seeking high efficiency in office work.Address of the building selling office：4th Floor of Building B of China Electronics BuildingHot lineeb site：Investor：China Electronic Information Industry Group Company (CEC)Developer：Beijing Hengxin Chuangye Real Estate Development Co., Ltd.Architectural designer：U.S. NBBJ Architects OfficeArchitectural supervisor：Shuangyuan Supervisory CompanyConsultant in property management：Daide LianghangConsultant in full range：Beijing Longdingwei Real Estate Intelligent Unde