企业培训_国际知名咨询公司全套内部培训教程大全5

CreatingEffectiveProposalsUtilizingProposalGraphics CONSULTING WhatareProposalGraphics They reworth1 000wordswhenusedproperlyandeffectivelyGreatforpageconstraintsTheyshowspatialrelationshipsTheybreakupmonotonoustextTheyconveyinformationquicklySomeevaluatorsfocusprimarilyongraphics WhatGraphicsRepresent Architectures 1 3 Technicaldiagrams networktopologies etc ProcessesandMethodologies 4 9 Managementprocedures testingprocesses KPMGmethodologies etc Relationships 10 11 Organizationalcharts reportingstructuresStatisticsandRelatedInformation 12 19 RevenuefiguresStaffbreakdownbyskillarea degree GraphicalElements BackgroundActionCaptionsTitleFigureNumbersTextMaps LegendsBoxesChartsArrowsBulletsShadingBalloonsClip Art KeyFeatures PhotosIllustrations GraphicsDevelopmentProcess Message PurposeArchitecture Processes RelationshipsFlow StartingPointPlacement Size Mockup DraftGraphicalElementsActionCaptionReview Istheoriginalmessageclear Refine oftengothroughseveraliterations Reviewagain ActionCaptions EffectiveforconveyingamessageandreinforcingathemeShouldbeinformativeandpositiveShouldtellthereaderwhattoconcludefromthegraphic andnotservesolelyasatitleBadExample ProjectSchedule GoodExample KPMG sprojectscheduleacceleratesdeliveryby3monthsduetotheuseofCOTSsoftware SymptomsofBadGraphics Toomuchtext 1 4 Toomuchwhitespace 14 17 19 Noclearmessage 1 3 4 Noclearentrypoint 1 3 4 9 Excessiveuseof red soundsanalarmPoorbalance symmetry 19 Poorshading contrast 2 9 17 Noconsistency 4 10 TipsandPointers ClearMessage 12 5 7SecondTest 15 FlowandEntryPoint 5 Left to right top to bottom orcenteroutOrganization 2 Balance Symmetry 6 10 AppropriateSize 2 8 16 UseShadingtoProvideContrast 1 8 MoreTipsandPointers ConsistencyFonts shading shapes pictures images verbtense capitalization arrows titles clip art diagrams photosGraphicsshouldbeconservativeandprofessional notflashyGraphicscanandshouldreinforcethetextCheckreferencesforaccuracyPageshouldlookthesameupsidedown 1