英美报刊英文课件----FORTUNE 财富杂志2.ppt

FORTUNE Briefing GlobalbusinessmagazineTimeInc sFortune MoneyGroupHenryLuce1930 TimeWarnerRankingsPrimarycompetitors ForbesandBusinessWeek Gofurther HistoryContentsOnlineserviceMainreportersFortuneGlobalForumFortunerankingsComparison History ThefirstissueofFortune Februaryof1930 fourmonthsafterthedramaticWallStreetCrashof1929 Founder HenryLucePublishedbyTimeInc sFortune MoneyGroup Thepublishingbusiness consistingofTime Life Fortune andSportsIllustrated grewtobecomeTimeWarner theworld slargestmediaconglomerate beforeitwasacquiredbyAOLin2000 HenryLuce Knowntohisfriendsas FatherTime hewasborninPenglaiCity China LaunchingthefirstissueofTimeonMarch3 1923 LuceservedasbusinessmanagerwhileBritonHaddenwaseditor in chief LaunchingthebusinessmagazineFortuneinFebruary1930 LaunchingthepictorialLifemagazinein1936 LaunchingHouse Homein1952andSportsIllustratedin1954 HealsoproducedTheMarchofTimeforradioandcinema Bythemid1960s TimeInc wasthelargestandmostprestigiousmagazinepublisherintheworld HediedinPhoenix Arizonain1967 Athisdeathhewassaidtobeworth 100millioninTimeInc stock MostofhisfortunewenttotheHenryLuceFoundation Time Timewascreatedin1923byBritonHaddenandHenryLuce makingitthefirstweeklynewsmagazineintheUnitedStates similartoNewsweekandU S News WorldReport TimebecamepartofTimeWarnerin1989whenWarnerCommunicationsandTime Inc merged Since2000 themagazinehasbeenpartofAOLTimeWarner whichsubsequentlyrevertedtothenameTimeWarnerin2003 thestoryofFortune LucefirstmetBritonHaddenattheHotchkissschool AndtheylaunchedtheTimetogether Atfirst BritonHadden Luce spartnerwasn tenthusiasticaboutthisideaoflaunchingFortune butLucewentforwardwithitafterHadden sdeath Itreflectedthegoodintuitionofthemagazine sfounder HenryLuce AndhebuiltFortunemagazineintoonecornerstoneofamediaempire Roadtosuccess Singlecopiesofthatfirstissuecost 1atatimewhentheSundayNewYorkTimeswasonly5cents Atatimewhenbusinesspublicationswerelittlemorethannumbersandstatisticsprintedinblackandwhite Fortunewasanoversized11 x14 usingcreamyheavypaper andartonacoverprintedbyaspecialprocessFortunewasalsonotedforitsphotography featuringtheworkofMargaretBourkeWhiteandothers WalkerEvansservedasitsphotographyeditorfrom1945 1965 Contents 2008vol 17 TableofContentsFirst News Analysis Informedopinion RedTechnology Latestnewsindigitalandothersciencefields BlueFeatures Hotissues Celebrities FamousBrand First Listed2ndinCatalogueButalwayscomesfirstinanyvolume CoverthelatestnewsaroundtheworldColouredred Technology UnlikescienceperiodicalEasytobecomprehendedBrandintroductionColouredBlueListed3rdinCatalogue Features CoveringthehottestissuesinsideandoutsideAmericaListedalways1stLeisureaswellasseriousIn2008vol 17PaulsontotherescueTheartofselling IncludingPepsi IBM TheevolutionofworkWinemakingforfunandprofit Lifeattop AdoptedfromBusinesslifeSubtitle YourmoneyatplayLuxurycan tbeavoidedColouredOrangeNotineveryvolume Invol 16Lamborghiniisintroduced Luxuryfallstylealsocovered Investing Subtitle YourmoneyatworkAnalysisofthemarketPredicthowthemarketwillfunctionAguideforinvestingthoughnotsoseriousTablesandChartsavailable Issue Simplylistingcompanies individualsincludedinitsvolumeConvenientforreaderstosearchforthe names Letters Commentsfromreaders StillComing specialadvertisingsection MorethanadNotlistedinCatalogueIntroducingprogrammesconductedbyseveralcorps LikeSIFE SustainableDevelopment ONLINE CNNMistheonlinehomeofFortune inadditiontoMoneyandFortuneSmallBusinessInAugust2006 CNNpublishedafeaturefromFortunemagazinewhichrecommendedbooksandwebsitesfocusedontheworld stopfivecompanies asrankedinthe FortuneGlobal500 RSSNewslettersVideoHomeFortune500TechnologyInvestingManagementRankings A RankingsB CompaniesC CEOsD InvestingE CareersF TechnologyG SmallbusinessH Downloads Rankings2008Fortune500The35largestU S privatecompaniesAmerica sMostAdmiredCompanies100BestCompaniestoWorkFor Oct173 58pmET Disruptors The netbook revolutionOCT16 BYMICHAELCOPELANDAsuscreatedanewmarketwithasmall inexpensiveportablecomputerforsoccermomsandtheirkids AndrewSerwer ThemanagingeditorofFortuneMagazine Namedoneofthe100mostinfluentialbusinessjournalistsof2007byNewsB WroteanumberofcoverstoriesincludingonesonBillGates LarryEllison JohnChambers CiscoSystems amongmanyothers WritestheStreetLifecolumnaswellasstoriesaboutthepersonalitiesandbehind the scenesactiononWallStreet MajoredinEnglishinYaleandwaselectedtoPhiBetaKappaandselectedfortheSkullandBonessociety WorkedasawriterandeditorforFortunefrom1930to1938 duringwhichhealsobecameincreasinglypoliticallyactive especiallywithanti fascistcauses AppointedasLibrarianofCongressin1939byFranklinD Roosevelt 1933 PulitzerPrizeforpoetry Conquistador 1953 PulitzerPrizeforpoetry CollectedPoems1917 1952 1959 PulitzerPrizeforDrama J B ArchibaldMacLeish AninfluentialCanadian Americaneconomist AKeynesianandaninstitutionalist aleadingproponentof20th century Americanliberalismandprogressivism Activeinpolitics servingintheadministrationsofFranklinD Roosevelt HarryS Truman JohnF KennedyandLyndonB Johnson andamongotherrolesservedasUnitedStatesAmbassadortoIndiaunderKennedy JohnKennethGalbraith SNAPSHOTSOFANEVOLVINGCULTUREThissessionwillofferanintroductiontoIndiathroughthecultures customs andsocietyoftheworld slargestdemocracy DOINGBUSINESSININDIAThisprogramwilloffercomprehensiveexaminationsofstrategyandexecutionbybusinessesinIndia fromtheagendaof2007FortuneGlobalForuminIndia China thenext50years Morethan800representatives includingchairmen presidentsandchiefexecutiveofficersfrom300multinationalcompaniesand200Chineseentrepreneurs attendedthefifthFortuneGlobalForumsponsoredbytheFortuneMagazine andtheysharedviewsandachievedcommonunderstandingonawiderangesofsubjects NextgenerationAsia EmergingTechnologies NewLeadership AsianConglomeratesinTransition YouthCulture ConsumerTrends TheOutlookforCapitalMarkets TheRapidlyEvolvingChangesinChinaandBeyond ChinaandnewAsiancentury LearningfromtheNFL Sportsstardomintheageofglobalization China semergingsportsboom facts figures andinsights DomesticsportsinChina Wherearetheygoing Corporatepartnerships TheOlympiclegacy Sportsandthemedia HenryKissingeronglobalsports Comparison ForbesBusinessWeekFortune Fortune500Forbes500 BusinessWeek1000 Forbes500 takesintoaccountsalesrevenue profit totalassetsandmarketvalueofthecompanieswhichismoreobjective doesn