商务英语写作课件chapter1.ppt

Chapter3InquiriesandRequests Reasonsforwritingarequestletter toobtaininformation toreceiveprintedmatter toreceivesampleproducts toordermerchandise toengageservice tomakereservations toseekspecialfavors GeneralPlanforDirectOrder DELG 1 Begindirectlywiththeobjective eitheraspecificquestionorageneralrequestforinformation 2 Includenecessaryexplanation whereveritfits 3 Ifanumberofquestionsareinvolved listthequestionsbynumbersorbullets orleavespacebetweenquestions 4 Endwithgoodwillwordsadaptedtoeachparticularsituation Whatisaninquiry Ininternationaltrade inquiriesareusuallymadebythebuyerstogetinformationaboutthegoodstobeordered Generallyadetailedinquiryincludesmanyparts thenameanddescriptionsofcommodity qualityorspecifications quantity termsofprice FOB CFR CIF etc termsofpayment byL C D P etc timeofshipment packingmethod Termsofpricing 6mostpopularFOBCIFCFRFCRCPTCIP Termsofpricing Incoterms 2000 7othersEXWFASDAFDESDEQDDUDDP 汇付流程 托收流程 信用证流程 UsefulSentencePatterns 1 Wouldyouplease Couldyouplease Willyouplease 2 Weareinterestedin Weareinthemarketfor Wewouldliketo3 Wewillappreciateitverymuchif PatternsandSubstitutions 1 WevisitedyourstandattheCantonFairandarenowwritingyoutoinquireaboutyoursilkneckties 我们参观了你方设在广交会上的展位 现特致函向你方询问有关丝制领带的情况 UsefulExpressions CantonFair China s Spring Autumn ExportCommoditiesFair广交会 中国 春季 秋季 出口商品交易会 PatternsandSubstitutions 2 Weareinterestedin inthemarketfor potentialbuyersof consideringbuying readytopurchaseyourmen sshirtsdisplayedinyourshowroom 我们对你方货品展览室里陈列的男式衬衫很感兴趣 PatternsandSubstitutions 3 YouradvertisementinthelatestissueofChinaForeignTradeinterestsus andwewouldliketoreceivefulldetailsofyourcommodities 我们对贵方在最新一期 中国对外贸易 上所刊登的广告很感兴趣 并希望得知该商品的详细情况 PatternsandSubstitutions 4 Pleasesendusfivecopiesofyourlatestcataloguesatyourearliestconvenience 请尽早寄来最新目录5份 PatternsandSubstitutions 5 Perhapsatthesametimeyoucouldquoteusyourlowest best prevailing competitivepricesfortheabove mentionedgoods 也许与此同时你方能报给我们上述商品的最低价 PatternsandSubstitutions 6 Wewouldalsoliketoknowyourtermsofpayment 我们还想了解你方的支付条件 PatternsandSubstitutions 7 YourproductsareofgreatinteresttooneofourclientsinTianjin whowishestohaveyourquotationsfortheitemsspecifiedbelow 我们一位天津的客户对你方的产品很感兴趣 并希望了解下列项目的报价 PatternsandSubstitutions 8 Iftermsanddeliverydatearesatisfactory weshouldexpecttoplaceregular trial large considerable substantialorderswithyou 如果交易条件和交货日期合意的话 相信我们会定期向你方订货 PatternsandSubstitutions 9 Pleaseadviseifyouareabletooffer provide supply furnishthisproductandincludeleadtime packagingandpriceFOBChinaportandCIFChicago 请告知你方是否能供应这种商品 包括订货与交货之间的时间 包装 FOB中国港口和CIF芝加哥的价格 TranslatetheinquiryintoEnglish 敬启者 纽约的琼斯 史密斯公司告知我们 你们是各类棉布床单和枕套的出口商 请你寄给我们各种产品的详细资料 包括型号 颜色和价格以及所用各种品质原料的样品 我们是本地最大的纺织品经销商 相信所提到的这种产品如在我地定价适当市场将会看好 报价时 请说明你方的支付条件和就每种商品购买量不少于100打所能给予的折扣 所报的价格应包括保险和到利物浦的运费 诚挚问候 Sampleversion DearSirs MessrsJohns SmithofNewYorkinformusthatyouareexportersofallcottonbed sheetsandpillowcases Wewouldlikeyoutosendusdetailsofyourvariouscommodities includingsizes colorsandprices aswellassamplesofthedifferentqualitiesofmaterialused Wearethelargestdealerintextiles Sampleversionpage2 hereandbelievethereisapromisingmarketinourareaforappropriatelypricedgoodsofthiskindmentionedWhenquoting pleasestateyourtermsofpaymentanddiscountyouwouldallowonpurchasesofquantitiesofnotlessthan100dozenofindividualitems PricequotedshouldincludeinsuranceandfreighttoLiverpool Yoursfaithfully Chapter4 Replies DirectplanforwritingareplyTIIE 1 Expressthanksforreceivingtheinquiry 2 Supplyalltheinformationconcerningthematter andreferbothtoenclosuresandtosamples cataloguesandotheritemsbeingsentbyseparatepost 3 Provideadditionalinformation suchasmarketquotationandmarketabilityofthegoodsconcerned inordertoattracttheprospects 4 Finishtheletterwithhopebyencouragingcustomerstoplaceordersbutnotforcethemto Guidelinesforreplyingtoaroutinerequest 1 Beginwiththeanswerorstatethatyouarecomplyingwiththerequest 2 Showthanksorsincereinterestintherequestandtheperson 3 Presentthemostimportantinformationinapositiveway 4 Focusonthereader sbenefitsassociatedwiththeinformation 5 Provideadditionalhelpfulinformationandtellthereaderwhatactionsyouwilltakeforhimorher 6 Endtheletterwithconfidenceandcourtesy SampleAnalysis P63LetterA Questions 1 Orderoftheletter 2 InfoinPara1 3 givenecessaryinfo 4 endinggoodornot 5 tactful 6 outlineoftheletter 7 shouldrepliesbebrief Whyorwhynot PatternsandSubstitutions 1 Wehavereceived areinreceiptof acknowledge wishtothankyouforyourinquirydatedMarch20 2006 我们收到了你方2006年3月20日的询盘 PatternsandSubstitutions 2 Weareenclosing mailingtoyou sendingyouwiththisletter attachingtothisletterourillustratedcatalogueandexportprices 随函附寄给贵方我们的产品插图目录及出口报价单 PatternsandSubstitutions 3 Wearepleasedtoforwardyouthesamplesofourproductswiththeirquotationsanddiscountsforyourreference 很高兴寄去我们产品的样品 价格和折扣率 供你方参考 PatternsandSubstitutions 4 Weshallmakedeliveryofthegoodsuponreceiptof immediatelyafterwereceive assoonaswehave shortlyafterwereceive oncewereceiveyourorder 一旦收到你方订单 我们将立即发货 PatternsandSubstitutions 5 PleasenotethatwecanonlyacceptpaymentbyL Cinourbusinessdealingswithdevelopingcountries 请注意 我们与发展中国家做生意时只接受信用证付款方式 PatternsandSubstitutions 6 Inreplyto Inresponseto Withrespectto WithreferencetoyourletterdatedOctober17inquiringaboutour Zhonghua pencils wearesendingyouthesamplesyourequested