英语：Unit 5Enjoying novelsReading课件1 新人教版选修10.ppt

howadvertisingworks enjoyanad skimthetextandpredictthecontent skimming listenandpayattentiontothefollowingwords who why where how choosethecorrectanswers 1 whoadvertises a businessb individualsc organisationsd associations2 whydotheyadvertise a toinformthepublicb toselltheirgoodsc toeducatethebadguysd tofoolpeople a b c d a b 3 wheredotheyadvertise a onbusesb ontheradioc ontheinternetd onbillboardse onourtextbookf onourclothes4 howdotheymakeeffectiveads a identifytheirtargetb appealtotheirtargetc useacheapmediumd usevisualmedium a b c d f a b dividethetextintofourparts parti para partii para partiii para partiv para introduction whatisanad howdoadvertisersmakeeffectiveads howeffectiveareads 1 2 3 7 8 9 1 weareexposedtoadsonlyinthepublicplaces 2 understandinghowadvertisingworkscanhelpusearnalotofmoney trueorfalse f f 3 anadvertisementisamessageorannouncementthatintendstoinformorcheatpeople 4 advertisersincludebusiness individuals organizationsandassociations t f 5 advertisersmakeadseffectivebyidentifyingthetargetonly 6 usingasuitablemediaplaysanimportantpartinads f t 7 aneffectiveadvertisementislikelytomakepeoplebuytheproductsthattheyhavenousefor f comprehending watera whatisthemostcommonnameforh2o water b whatisthepurposeofthisadvertisement encouragepeopletousewaterwiselyandtosaveit a whatgroupofpeopleistheadvertisementmadefor youngpeoplewholikesportsandthelatestfashions 2 supershooze b whatmessagedoestheadvertisementgive ifyouwearourshoesyou llhaveanexcitinglife andbepopular c doyouthinkthemessageistrue no becausejustwearingacertainbrandofshoeswon tmakeyouexcited popularorhavefun whyarethefirsttwolineswrittenbiggerthantherest itcandrawpeople sattention 3 refreshwater b doesitmeantheadvertiserwilllosemoneyifyoubuytwobottleswithtwobottlesfree no theywillmakemoremoneybysellingmorebottles c whydoadvertisersoftenusethe buyonegetonefree message peopleloveabargainandlikebuyingtheproductiftheythinktheyaregettingsomethingforfree a whatdoesthisadvertisementencourageyoutothink 4 environment air thinkof thesky ourenvironment how b whatdoyouthinkcausesairpollution airpollution modernmachines transportationvehicles humanbeings c howelsecanadvertisersmakepeoplemoreawareofourenvironment tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment 5 speeding and howfastamigoing a whatdobothadswantpeopletodo theywantpeopletostopspeeding b whoaretheirtarget drivers enjoymoreads readagain 1 beexposedto2 casualgarments3 turn into4 inform5 fitinto6 appealto7 itwouldbenouseadvertising 8 relyon9 havenousefor 1 completethesummaryofthereadingpassageusingwordsfromthetext educate appeal target budget media expense answers p45 learningaboutlanguage 2 completethesentencesusingwordsfromtheboxintheirproperforms 1 casual2 basis3 attach4 worthy5 association6 corporation7 refresh8 conscience9 garment10 inform 3 completethesentenceswiththecorrectpreposition 1 weareexposed hundredsofdifferentadvertisementseveryday 2 sheisaremarkablewomanwhoisworthy youradmiration to of 3 ifyoukeepcopyingeverythingshedoes you llturn heroneday 4 thepoliceappealed thepublicforanyinformationaboutthemurder into to 5 youcannotrely himtoarriveontimebecauseheisalwayslateformeet